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Hajar Dewantara
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Jl. Pendidikan I No.27, Tidung, Kec. Rappocini, Makassar City, South Sulawesi 90222 Indonesia
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Kota makassar,
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INDONESIA
Indonesian Journal of Business and Entrepreneurship Research
Published by Universitas Negeri Makassar
ISSN : 29854636     EISSN : 29854644     DOI : https://doi.org/10.62794/ijober
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Focus and Scope Entrepreneurship education Government policy on entrepreneurship Entrepreneurship in ethnic enclaves Self-employment among immigrants Entrepreneurship among minority groups Indigenous entrepreneurship Gender and entrepreneurship Entrepreneurship in developing and transitional countries Entrepreneurship and ethics Intrapreneurship Entrepreneurial marketing, leadership, and management Knowledge entrepreneurship and entrepreneurial learning organisations Social entrepreneurship Family business and entrepreneurship Sustainable entrepreneurship and parallel entrepreneurship e-Entrepreneurship Part-time entrepreneurship Home-based entrepreneurship
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Pemasaran
Articles 16 Documents
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Analysis of Entrepreneurship Training in Improving Entrepreneurial Skills in Women's Empowerment Business Groups in Makassar City Rachmawaty Kadir; Andi Izatul Fiddah; Amraeni Amraeni
Indonesian Journal of Business and Entrepreneurship Research Vol. 1 No. 2 (2023): Vol. 1, No. 2, May 2023: Indonesian Journal of Business and Entrepreneurship Re
Publisher : Department of Business and Entrepreneurship, Faculty of Economics and Business, Universitas Negeri Makassar

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Abstract

This research is to find out the extent of the implementation of women's empowerment business group training in Makassar City, how entrepreneurial activities of women's empowerment business groups in Makassar City, and what factors hinder and support entrepreneurial training of women's empowerment business groups in Makassar City. The data collection techniques used in this research are interviews, observation, and documentation. The data analysis method used is descriptive analysis. The results showed that the implementation of training provided by the National Program for Independent Community Empowerment (PNPM) Mandiri in improving entrepreneurial skills was very influential, then the entrepreneurial activities of women's empowerment business groups in Makassar City were carried out well, when training was provided by the National Program for Independent Community Empowerment in Makassar City. The inhibiting factor in this case is the lack of knowledge possessed by women's business groups in developing businesses, while the supporting factor is the spirit of cooperation from women entrepreneurs who have the desire for existing businesses in Makassar City to develop. It can be concluded that the entrepreneurship training provided by the National Independent Community Empowerment Program to empower women in Makassar City has been successful
Electronic-Based Marketing Strategies in Building Competitive Advantages in Silk Weaving Small Businesses in Wajo District Ilma Wulansari Hasdiansa; Sitti Hasbiah
Indonesian Journal of Business and Entrepreneurship Research Vol. 1 No. 2 (2023): Vol. 1, No. 2, May 2023: Indonesian Journal of Business and Entrepreneurship Re
Publisher : Department of Business and Entrepreneurship, Faculty of Economics and Business, Universitas Negeri Makassar

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Abstract

This study aims to determine the internal and external constraints on silk artisans. This research uses a qualitative descriptive method. The data used in this study are primary and secondary data, this data was obtained by researchers through observation, interviews, and documentation. The results of this study indicate that the electronic-based marketing strategy in building competitive advantages in small silk artisan businesses in Wajo Regency is by conducting a product marketing mix, determining the selling price of products based on the price of Production Operating Costs, a strategic and easily accessible business place, and promotions carried out, namely offline and online promotions. While the obstacles experienced by silk entrepreneurs in carrying out marketing strategies through Facebook social media are internal and external obstacles. The solution to overcome internal obstacles is to carry out an order system, self-taught learning through youtube media. for external obstacles is to provide affordable prices by using quality materials, be more creative and provide the best service, provide rich writing bounty marks on every picture posted, provide clear information, especially the prices offered.
The Influence of Entrepreneurial Competence and Personal Independence on Business Success in Micro Businesses in Tamalate Sub-District Makassar City Sitti Hasbiah
Indonesian Journal of Business and Entrepreneurship Research Vol. 1 No. 2 (2023): Vol. 1, No. 2, May 2023: Indonesian Journal of Business and Entrepreneurship Re
Publisher : Department of Business and Entrepreneurship, Faculty of Economics and Business, Universitas Negeri Makassar

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Abstract

This study aims to determine the effect of entrepreneurial competence and personal independence on the success of micro businesses in Tamalate Sub-District, Makassar City. This research is categorized as quantitative descriptive research with a population of 230 micro business actors in Tamalate Sub-District, Makassar City. Data collection in this study was carried out using observation, questionnaire, interview, and documentation techniques. The analysis technique used is descriptive statistics and inferential statistics. The results of this study indicate that entrepreneurial competence and personal independence together have a positive and significant effect on the success of micro businesses in Tamalate Sub-District, Makassar City. So, it can be said that there is a positive and significant influence between entrepreneurial competence and personal independence on the success of micro businesses in Tamalate Sub-District, Makassar City.
Exploration of Entrepreneurial Attitudes: A Comparison Between Indigenous and Chinese Ethnicity Hikmah Rahmah; Apriani Riyanti; Merry Lapasau; Sulis Setiawati; Syukrio Idaman
Indonesian Journal of Business and Entrepreneurship Research Vol. 1 No. 3 (2023): Vol. 1, No. 3, September 2023: Indonesian Journal of Business and Entrepreneurs
Publisher : Department of Business and Entrepreneurship, Faculty of Economics and Business, Universitas Negeri Makassar

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Abstract

This research is a comparational study that aims to determine the differences in entrepreneurial attitudes between ethnic Chinese entrepreneurs and ethnic Indigenous entrepreneurs in Mamajang District and Wajo District, Makassar city. This research is quantitative research. The population in this study were ethnic Chinese entrepreneurs and ethnic Indigenous entrepreneurs in Mamajang and Wajo sub-districts, with a research sample of 60 entrepreneurs divided into two, namely 30 entrepreneurs from Chinese ethnicity and 30 entrepreneurs from Indigenous ethnicity. The sampling technique used was snowball sampling. The data analysis method in this study uses the t-test. The results of the difference test using the t-test technique obtained a value of t = 3.481 with a significance value or p = 0.001. These results indicate that there are differences in entrepreneurial attitudes between ethnic Chinese and indigenous ethnicities in mamajang subdistrict and wajo sub-district of Makassar city. The results showed that ethnic Chinese entrepreneurs have a higher entrepreneurial attitude than ethnic indigenous entrepreneurs. Testing on each aspect found a difference in the aspects of discipline and independence with ethnic Chinese having a higher score than ethnic natives while in the aspects of high commitment, honesty, creative and innovative and realistic found no difference.
Mompreneurs Potential: An Analysis of Housewives' Entrepreneurial Interest Alfiana Alfiana; Fajriani Azis; Andi Anggi Kemalasari; Nuraisyiah Nuraisyiah
Indonesian Journal of Business and Entrepreneurship Research Vol. 1 No. 3 (2023): Vol. 1, No. 3, September 2023: Indonesian Journal of Business and Entrepreneurs
Publisher : Department of Business and Entrepreneurship, Faculty of Economics and Business, Universitas Negeri Makassar

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Abstract

This study aims to determine whether there is an interest in entrepreneurship in housewives in Salubarani Village, Gandangbatu Sillanan District, Tana Toraja Regency. The research method used is descriptive qualitative research, how to collect data, namely through observation, interviews, and documentation of the object of research so as to explore more deeply about the analysis of entrepreneurial interest in housewives in Salubarani Village, Gandangbatu Sillanan District, Tana Toraja Regency. As objects in this study are some housewives who have a business or do not have a business. The results obtained from this study stated that most housewives in Salubarani Village, Gandangbatu Sillanan Subdistrict, Tana Toraja Regency do not have an interest in entrepreneurship so that the government needs to play a role in overcoming this problem. Entrepreneurial interest in housewives in Salubarani Village, Gandangbatu Sillanan Subdistrict, Tana Toraja Regency actually has enormous potential for mompreneurs development, but it is not easy because there are internal factors and external factors that become obstacles from housewives themselves to develop themselves into mompreneurs. However, to foster interest in entrepreneurship, the way that can be done is by trying to dig up information from various sources related to the business world that is run, especially in recognizing the potential of mompreneurs.
Analysis of 21st Century Entrepreneurship Skills from the Perspective of Entrepreneurial Education and Training Rachmawaty Kadir; Andi Naila Quin Azisah Alisyahbana; Fajriani Azis
Indonesian Journal of Business and Entrepreneurship Research Vol. 1 No. 3 (2023): Vol. 1, No. 3, September 2023: Indonesian Journal of Business and Entrepreneurs
Publisher : Department of Business and Entrepreneurship, Faculty of Economics and Business, Universitas Negeri Makassar

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Abstract

This study aims to describe the implementation of entrepreneurship education and training at the Young Entrepereneur School South Sulawesi (YESS) and to find out whether entrepreneurship education and training at YESS in the South Sulawesi Cooperatives and SMEs Office is in accordance with the desired skills in the 21st century. The data collection techniques used in this study were interviews, observation and documentation. The data analysis method used was descriptive qualitative analysis with an interactive analysis model from Miles and Huberman. The results showed that the implementation of YESS is structured and programmed. Learning for 3 months each with teaching materials tailored to the important points of learning each month. The suitability of YESS with the desired skills in the 21st century can be said to be appropriate. With a learning concept of 20% theory and 80% practice, it is able to provide knowledge and provision of communication skills, work together, think critically and solutively as well as create and innovate to students. Although the effects of learning have not been able to be fully felt, this is an investment to be better and more competent in the future.

Page 2 of 2 | Total Record : 16

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