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Indonesian Journal of Business and Entrepreneurship Research

IJOBER
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Published by Universitas Negeri Makassar

ISSN : 29854636 EISSN : 29854644 DOI : https://doi.org/10.62794/ijober

Core Subject : Economy, Social,

Economics, Econometrics & Finance Social Sciences

Focus and Scope Entrepreneurship education Government policy on entrepreneurship Entrepreneurship in ethnic enclaves Self-employment among immigrants Entrepreneurship among minority groups Indigenous entrepreneurship Gender and entrepreneurship Entrepreneurship in developing and transitional countries Entrepreneurship and ethics Intrapreneurship Entrepreneurial marketing, leadership, and management Knowledge entrepreneurship and entrepreneurial learning organisations Social entrepreneurship Family business and entrepreneurship Sustainable entrepreneurship and parallel entrepreneurship e-Entrepreneurship Part-time entrepreneurship Home-based entrepreneurship

Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Pemasaran

Articles 56 Documents

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The Impact of Digital Economy Development and Its Effect on the Income of Micro, Small and Medium Enterprises Actors Eliana Eliana; Hapsari Widayani; Andika Isma
Indonesian Journal of Business and Entrepreneurship Research Vol. 1 No. 3 (2023): Vol. 1, No. 3, September 2023: Indonesian Journal of Business and Entrepreneurs
Publisher : Department of Business and Entrepreneurship, Faculty of Economics and Business, Universitas Negeri Makassar

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This research was conducted with the aim of knowing how the impact of the development of the Digital Economy and its influence on the income of MSME Business Actors in Makassar City. The research method used is descriptive qualitative research, the way data is collected is through observation, interviews, questionnaires and documentation. The informants in this study were MSME business actors in Makassar City, totaling 96 entrepreneurs as research objects. The results of this study indicate a positive and significant effect of the digital economy on the income of MSME business actors in Makassar City. While the factors that support and hinder the MSME sector in the perspective of the digital economy are the ability to know the use of technological media which is a supporting indicator of the success of the digtal economy. The development of the digital economy is an important factor in the success of a business, therefore it is necessary to increase knowledge about the digital economy for business actors so that in running their business there is an increase in terms of allocating good income for future businesses and also by better mastering emerging digital technology in order to attract customers from various regions and be more efficient in promoting their products.

From Kitchen to Digital World: E-Business Implementation Strategies in the Culinary Sector Household Industry Muhammad Muhammad; Andika Isma; Andi Naila Quin Azisah Alisyahbana
Indonesian Journal of Business and Entrepreneurship Research Vol. 1 No. 3 (2023): Vol. 1, No. 3, September 2023: Indonesian Journal of Business and Entrepreneurs
Publisher : Department of Business and Entrepreneurship, Faculty of Economics and Business, Universitas Negeri Makassar

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The purpose of this research is to find out the application of the culinary sector household industry and the positive impact in the application of e-business in Makassar City. The subject of this research is the community of Makassar City, which has a home industry that is still classified as a middle to lower class business. This type of research is descriptive qualitative using observation, interview, and documentation data collection. The results showed that the home industry is able to expand employment and provide broad economic opportunities to the community. Maintaining the existence of the home industry is that it must be able to compete, create new creativity and innovation, and increase capital to further develop its business in the present and in the future. home industry players pay more attention to marketed products and try to learn and add knowledge about doing business online and the Makassar City government must pay more attention to the home industry by providing training, both for production and marketing of the products produced.

Do the Lifestyle and Socio-Economic Status of Students' Parents Affect Students' Consumption Behavior? An empirical study on Satya Wiyata Mandala University Students Dian Anugrah Sanusi; Letarius Tunjanan; Detty Sajow
Indonesian Journal of Business and Entrepreneurship Research Vol. 1 No. 3 (2023): Vol. 1, No. 3, September 2023: Indonesian Journal of Business and Entrepreneurs
Publisher : Department of Business and Entrepreneurship, Faculty of Economics and Business, Universitas Negeri Makassar

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The purpose of this study is to examine how Satya Wiyata Mandala University students' consumption patterns are influenced by their lifestyle choices and their parents' socioeconomic standing. This study employs a survey research design and a quantitative methodology. The sample in this study consisted of 197 students, whereas the population consisted of all Satya Wiyata Mandala University students. The method used to collect data is the distribution of questionnaires. With the aid of the SPSS 21 program, statistical analysis is used in the data analysis approach. The study's findings indicate that parents' socioeconomic level and lifestyle choices have an impact on pupils' consumption habits. This study's conclusion is that while examining students' consumption patterns, lifestyle variables and parents' socioeconomic level should be taken into consideration.

Strategic Capabilities and Muslim Entrepreneurial Behavior: The Mediating Role of Competitive Advantage on MSME Performance Sari, Nurfadilah Sindika; Akbar, Muhammad; Iskandar, Rizkiani; Utami, Ayu Putri; Wulandari, Efriza Pahlevi
Indonesian Journal of Business and Entrepreneurship Research Vol. 4 No. 1 (2026): Vol. 4, No. 1, February 2026: Indonesian Journal of Business and Entrepreneursh
Publisher : Department of Business and Entrepreneurship, Faculty of Economics and Business, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62794/ijober.v4i1.192

This study examines the effects of product innovation, digital marketing, and Muslim entrepreneurial behavior on the performance of Sharia-based MSMEs, with competitive advantage serving as a mediating variable within the Resource-Based View (RBV) framework. A quantitative explanatory approach was employed using a census of 153 fashion-sector MSMEs. Data was collected through Likert-scale questionnaires and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that product innovation and Muslim entrepreneurial behavior have a positive and significant effect on MSME performance, while digital marketing does not show a significant direct effect. Competitive advantage positively influences performance but only mediates the relationship between Muslim entrepreneurial behavior and performance; it does not mediate the effects of product innovation and digital marketing. These findings suggest that Muslim entrepreneurial behavior functions as an intangible strategic resource that builds Sharia-based reputational capital and enhances firm performance. This study extends the RBV framework within the Islamic economics context by highlighting the strategic role of Islamic values in shaping MSME capabilities and performance.

Bridging Informal Learning and Sustainable Development: The Mediating Role of Entrepreneurial Mindset in Shaping SDG-Oriented Entrepreneurial Intention Nurhayani, Nurhayani; Haruna, Hasisa; Kemalasari, Andi Anggi; Akbar, Muhammad
Indonesian Journal of Business and Entrepreneurship Research Vol. 4 No. 1 (2026): Vol. 4, No. 1, February 2026: Indonesian Journal of Business and Entrepreneursh
Publisher : Department of Business and Entrepreneurship, Faculty of Economics and Business, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62794/ijober.v4i1.193

This study examines the role of informal entrepreneurship education in shaping SDG-oriented entrepreneurial intention, with entrepreneurial mindset as a mediating variable among students of the Department of Economics and Development Studies, Faculty of Economics, Universitas Tadulako. Using a quantitative approach, data were collected from 90 respondents and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that informal entrepreneurship education does not have a significant direct effect on SDG-oriented entrepreneurial intention. However, it has a positive and significant effect on entrepreneurial mindset, which in turn significantly influences SDG-oriented entrepreneurial intention. Furthermore, the findings reveal that entrepreneurial mindset fully mediates the relationship between informal entrepreneurship education and SDG-oriented entrepreneurial intention. These results highlight that informal learning alone is insufficient to foster sustainable entrepreneurial intention unless it is transformed into a strong entrepreneurial mindset. This study contributes to the literature by emphasizing the critical role of entrepreneurial mindset as a key mechanism linking informal learning and sustainability-oriented entrepreneurial intention. The findings also provide practical implications for educators and policymakers in designing entrepreneurship programs that support the achievement of the Sustainable Development Goals (SDGs).

Strategic HRM, Digital Marketing Capability, and Startup Performance: The Mediating Role of Entrepreneurial Orientation in Generation Z Digital Startups Nursi, Mulyadi; Risnawati, Henny; Gustiawan, Deni; Kurniawan, Rachmad Risqy
Indonesian Journal of Business and Entrepreneurship Research Vol. 4 No. 2 (2026): Vol. 4, No. 2, May 2026: Indonesian Journal of Business and Entrepreneurship Re
Publisher : Department of Business and Entrepreneurship, Faculty of Economics and Business, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62794/ijober.v4i2.224

ABSTRACT This study examines the effect of Strategic Human Resource Management and Digital Marketing Capability on Generation Z Digital Startup Performance, with Entrepreneurial Orientation as a mediating variable. The research addresses the limited integration of organizational capability and entrepreneurial orientation perspectives in explaining startup performance. A quantitative approach was employed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with data from 200 founders and managers of digital startups in Indonesia. The results indicate that Strategic HRM and Digital Marketing Capability have positive and significant effects on both Entrepreneurial Orientation and startup performance. Entrepreneurial Orientation partially mediates these relationships. The structural model demonstrates strong explanatory power (R² = 0.62) and satisfactory goodness-of-fit indicators. The findings suggest that organizational capabilities must be activated through entrepreneurial orientation to generate superior performance. This study contributes to the development of an integrative capability-based framework within the context of Generation Z digital startups and provides strategic implications for integrated HR and digital marketing management.

From Training and Motivation to Entrepreneurial Intention: Unpacking the Role of Educational Mediation in University Entrepreneurship Putrianti, Flora Grace; Nurdiansyah, Yanuar; Wisnu Ardhi, Ovide Decroly
Indonesian Journal of Business and Entrepreneurship Research Vol. 3 No. 2 (2025): Vol. 3, No. 2, May 2025: Indonesian Journal of Business and Entrepreneurship Re
Publisher : Department of Business and Entrepreneurship, Faculty of Economics and Business, Universitas Negeri Makassar

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Unemployment remains a major challenge in Indonesia, primarily due to the country’s high population growth rate, which intensifies competition in the job market. One effective strategy to address this issue is by increasing the number of entrepreneurs. This study aims to examine the direct and indirect effects of entrepreneurship training, motivation, and entrepreneurial environment on students’ entrepreneurial intention, with entrepreneurship education serving as a mediating variable. A quantitative approach with a descriptive explanatory design was employed, involving a population of 492 students. A sample of 103 students from the Faculty of Economics and Business, Universitas Negeri Makassar, was selected using proportional random sampling. Data analysis reveals that entrepreneurship training, motivation, and the entrepreneurial environment significantly influence entrepreneurial intention both directly and indirectly through entrepreneurship education. The findings highlight the importance of structured entrepreneurial education as a pathway to strengthen students' business skills and intentions. These insights can serve as valuable input for educators in guiding students not only in product development but also in marketing, business evaluation, and strategic growth. Future research is encouraged to expand the scope by incorporating additional variables and diverse methodological approaches.

Fostering Entrepreneurial Readiness through Education: The Impact of Motivation, Competence, and Creativity Development in Higher Education Juniar, Fresa Dwi; Faizah, Ani Sulistiani
Indonesian Journal of Business and Entrepreneurship Research Vol. 3 No. 2 (2025): Vol. 3, No. 2, May 2025: Indonesian Journal of Business and Entrepreneurship Re
Publisher : Department of Business and Entrepreneurship, Faculty of Economics and Business, Universitas Negeri Makassar

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Unemployment remains one of the major challenges in Indonesia, largely due to the country's high population growth rate, which intensifies competition in securing employment. One of the most effective solutions to address this issue is by increasing the number of entrepreneurs. This study aims to examine the direct and indirect effects of motivation, competence, creativity, and entrepreneurship education on students' entrepreneurial readiness. A quantitative approach with a descriptive explanatory design was adopted, involving a population of 492 students. A sample of 103 students from the Faculty of Economics at Universitas Negeri Makassar was selected using proportional random sampling. The findings indicate that motivation, competence, student creativity, and entrepreneurship education significantly influence entrepreneurial readiness, both directly and indirectly. These results suggest that entrepreneurship education programs should emphasize not only product development but also marketing, decision-making, and business evaluation skills. The study provides valuable insights for educators to better guide students in enhancing their entrepreneurial capabilities. Future research is encouraged to broaden the scope of variables and apply more diverse methodological approaches to deepen understanding in this area.

Self-Efficacy as a Mediator between Financial Autonomy and Educational Support in Enhancing University Students’ Motivation Adri, Jamal; Sandi, Sandi; Salim, Andi Emil
Indonesian Journal of Business and Entrepreneurship Research Vol. 3 No. 2 (2025): Vol. 3, No. 2, May 2025: Indonesian Journal of Business and Entrepreneurship Re
Publisher : Department of Business and Entrepreneurship, Faculty of Economics and Business, Universitas Negeri Makassar

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This study aims to examine the influence of entrepreneurship education on student motivation through self-efficacy, as well as the impact of financial autonomy on student motivation with self-efficacy as a mediating variable. The research was conducted at the Faculty of Economics and Business, Universitas Negeri Makassar, involving students participating in entrepreneurship education programs. A quantitative approach was employed using a descriptive-explanatory research design. Data was collected through structured questionnaires distributed to 96 randomly selected respondents, and analyzed using path analysis techniques. The findings reveal that entrepreneurship education has a significant and positive influence on student motivation, mediated by self-efficacy. This indicates that quality entrepreneurship education enhances students’ self-confidence, which in turn boosts their motivation to succeed academically and entrepreneurially. Furthermore, financial autonomy also shows a positive effect on student motivation through the enhancement of self-efficacy, suggesting that students with greater financial independence tend to exhibit higher self-belief and stronger motivation to achieve both academic and entrepreneurial goals. These results highlight the essential role of self-efficacy as a bridge connecting educational and financial support to student motivation in higher education contexts.

Linking Academic Learning and Student Organizations to Character Development: A Study of Self-Growth among University Entrepreneurship Students Tibrisi, A. Siti Aisyah; Dewantara, Hajar; Saharuddin, Saharuddin; Nur, Ilham
Indonesian Journal of Business and Entrepreneurship Research Vol. 3 No. 2 (2025): Vol. 3, No. 2, May 2025: Indonesian Journal of Business and Entrepreneurship Re
Publisher : Department of Business and Entrepreneurship, Faculty of Economics and Business, Universitas Negeri Makassar

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This study examines the influence of academic learning and student organizational involvement on self-growth and character development among first-year students of the Entrepreneurship Study Program at the Faculty of Economics and Business, Universitas Negeri Makassar. Conducted through a comprehensive quantitative approach, the research involved a total of 142 new students, with 67 selected as respondents using probability sampling to ensure accurate population representation. Data were systematically collected using a structured questionnaire. The study adopts a modern entrepreneurship theoretical framework that integrates character development, academic learning, and student organizational dynamics. The findings reveal a significant positive relationship between academic learning and self-growth in shaping entrepreneurial character. Academic learning emerged as the dominant factor contributing to the development of students' entrepreneurial traits. These results emphasize the importance of integrative strategies that align academic curricula, student activities, and personal development programs to foster competitive and adaptive entrepreneurial character. Theoretically, the study contributes to the advancement of sustainable entrepreneurship education by uncovering the complex mechanisms of character formation in higher education. Practically, the findings offer valuable insights for universities in designing effective curricula, mentorship programs, and talent development strategies tailored to entrepreneurship students. This research highlights the need for a multidimensional approach to character building that continuously addresses academic, organizational, and personal growth aspects.

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Hajar Dewantara

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hajardewantara@unm.ac.id

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+6282325900598

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hajardewantara@unm.ac.id

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Jl. Pendidikan I No.27, Tidung, Kec. Rappocini, Makassar City, South Sulawesi 90222 Indonesia

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Sulawesi selatan

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Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Hajar Dewantara

Contact Email hajardewantara@unm.ac.id

Phone +6282325900598

Journal Mail Official hajardewantara@unm.ac.id

Editorial Address Jl. Pendidikan I No.27, Tidung, Kec. Rappocini, Makassar City, South Sulawesi 90222 Indonesia

Location Kota makassar, Sulawesi selatan INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Hajar Dewantara

Contact Email
hajardewantara@unm.ac.id

Phone
+6282325900598

Journal Mail Official
hajardewantara@unm.ac.id

Editorial Address
Jl. Pendidikan I No.27, Tidung, Kec. Rappocini, Makassar City, South Sulawesi 90222 Indonesia

Location
Kota makassar,

Sulawesi selatan

INDONESIA