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Andika Isma
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INDONESIA
Indonesian Journal of Enterprise Architecture
Published by PT. Global Research Collaboration
ISSN : 30256410     EISSN : 30256402     DOI : https://doi.org/10.66314/ijea
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
Business Strategic and Operations Management Digital Marketing and Consumer Studies Entrepreneurship and Management of Innovation Management of Technology and Innovation Data Analysis For Business Artificial Intelligence in Business Technology Adoption in Business
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Pemasaran
Articles 34 Documents
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Building Resilience Along the Indonesia–Timor Leste Border: The Role of Local Resources in Strengthening the Rural Economy Herry Aprilia Manubulu; Anggreini D. N. Rupidara; Yunialdi H. Teffu
Indonesian Journal of Enterprise Architecture Vol. 3 No. 1 (2026): Indonesian Journal of Enterprise Architecture
Publisher : Global Research and Collaboration

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66314/ijea.v3i1.588

Abstract

Border villages in Indonesia–Timor Leste face persistent economic challenges despite abundant natural resources. Unlike previous studies that primarily focus on general rural development or quantitative assessments of village fund effectiveness, this study fills the gap by qualitatively examining the role of local resource management in strengthening economic resilience specifically in the under-researched border region of East Kobalima District, Malaka Regency. Using a qualitative case study design, data were collected through in-depth interviews, direct observation, and secondary administrative data from four villages: Alas, Alas Selatan, Alas Utara, and Kotabiru. Key findings reveal that although forest and agricultural resources (e.g., teak, candlenut, maize, and medicinal plants) are abundant, 75% of households earn less than IDR 7.5 million per year, and low education levels (20% never attended school; 19% incomplete primary) constrain optimal resource utilization. Community participation remains limited to implementation stages, with minimal involvement in planning and evaluation. Market access is restricted to weekly traditional markets, limiting income generation. The novelty lies in explicitly identifying that weak synergy between natural, human, and social resources rather than resource scarcity is the primary barrier to economic resilience. This study concludes that participatory governance, human resource capacity building, and strengthening village economic institutions are critical. Implications for policy include integrated cross-border market strategies and university-community partnerships to transform local resources into high-value economic assets.
The Mediating Role of Trust in Digital Payment Adoption: The Influence of Perceived Ease of Use on Usage Decision Damaris Y. Koli; Jemmy J. S. Dethan; Alfred G. O. Kase
Indonesian Journal of Enterprise Architecture Vol. 3 No. 1 (2026): Indonesian Journal of Enterprise Architecture
Publisher : Global Research and Collaboration

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66314/ijea.v3i1.590

Abstract

The rapid expansion of digital payment technologies has transformed financial transaction behavior, particularly in emerging urban environments. However, adoption decisions are influenced not only by technological functionality but also by psychological factors. This study examines the effect of perceived ease of use on digital payment usage decisions, with trust positioned as a mediating variable. A quantitative approach was employed using survey data collected from 96 digital payment users in Kupang City, Indonesia. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that perceived ease of use has a significant positive effect on trust (β = 0.870, p < 0.001) and usage decision (β = 0.612, p < 0.001). Trust also significantly influences usage decision (β = 0.295, p = 0.020) and partially mediates the relationship between perceived ease of use and usage decision. The model demonstrates substantial explanatory power, with R² values of 0.757 for trust and 0.776 for usage decision, and a good model fit (SRMR = 0.042). These findings extend the Technology Acceptance Model by demonstrating that usability influences digital payment adoption through both direct functional pathways and indirect trust-building mechanisms. The study highlights the strategic importance of integrating usability and trust to promote digital payment adoption in emerging urban contexts.
Reconfiguring SME Value Through Branding: A Resource-Based Perspective from Local Enterprises in Rote Ndao Aboladaka, Jusuf; Bessie, Donny Mercys; Serang, Robert A.; Kase, Alfred G.O
Indonesian Journal of Enterprise Architecture Vol. 3 No. 1 (2026): Indonesian Journal of Enterprise Architecture
Publisher : Global Research and Collaboration

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66314/ijea.v3i1.659

Abstract

Strengthening the competitiveness of Small and Medium Enterprises (SMEs) through branding strategies is a crucial issue amidst limited market access and low product differentiation, particularly in local economy-based areas such as Rote Ndao Regency. This study aims to analyze the application of branding models to increase the selling value of SME products and identify relevant strengthening strategies based on local wisdom. The research employed a qualitative approach with a case study design, using data collection techniques such as in-depth interviews, observation, and document analysis with selected SMEs using purposive sampling. Data analysis was conducted through interactive data reduction, presentation, and conclusion drawing. The results indicate that the application of branding elements, including brand identity, positioning, brand communication, storytelling, and brand experience, significantly increases the selling value of SME products. SMEs that implement branding in a more structured manner tend to have higher perceived value, stronger market appeal, and broader market penetration capabilities. However, limited resource capacity, low branding literacy, and minimal use of digital technology remain major obstacles to optimizing this strategy. The implications of this research emphasize that branding is not merely a promotional tool, but rather a strategic asset based on internal resources capable of creating sustainable competitive advantage. Therefore, policy interventions such as intensive mentoring, strengthening digital capacity, and integrating local values ​​into branding strategies are needed to encourage the transformation of SMEs into more competitive markets.
The Construction of Digital Financial Ecosystems and Their Implications for Micro-Enterprise Financial Accessibility Rukiah, Rukiah; Rahmah, Azizatur
Indonesian Journal of Enterprise Architecture Vol. 3 No. 2 (2026): Indonesian Journal of Enterprise Architecture
Publisher : Global Research and Collaboration

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66314/ijea.v3i2.660

Abstract

This article examines how digital financial ecosystems shape micro-enterprise financial accessibility and identifies the dominant patterns emerging from recent studies on digital finance, financial inclusion, and micro-enterprise financing. The study employed a Systematic Literature Review guided by the PRISMA framework to ensure a structured, transparent, and traceable review process. Relevant literature was identified through Scopus and Google Scholar, covering publications from 2022 to 2026. Of 179 records initially identified, a staged process of screening, eligibility assessment, and inclusion resulted in 10 studies for final synthesis. The review shows that digital financial ecosystems generally improve micro-enterprise financial accessibility through digital payment systems, mobile-based financial services, and fintech-enabled mechanisms that reduce transaction costs, expand market reach, enhance financial visibility, and widen access to credit and other formal financial services. However, the findings also indicate that the impact of digital finance is not automatic, as its effectiveness depends on digital financial literacy, owner capability, trust, security, infrastructure quality, and institutional support. In addition, the synthesis highlights the role of data-based intermediation, particularly alternative credit scoring and digital transaction records, in reducing information asymmetry for micro-enterprises often excluded from conventional finance. Overall, this review contributes by consolidating fragmented evidence into an ecosystem-based understanding of financial accessibility and by emphasizing that meaningful inclusion requires the integration of infrastructure, data, capability, and governance.

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