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Jurnal Ekonomi : Journal of Economic
Published by Universitas Esa Unggul
ISSN : 20878133     EISSN : 2528326X     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ekonomi is intended to be the journal for publishing articles reporting the results of research on Economic and Business manuscripts in the areas: - Marketing - Finance Management - Strategic Management - Operation Management - Human Resource Management - Financial and Accounting - Management Accounting Jurnal Ekonomi accepts articles in any related subjects and any research methodology that meets the standards established for publication in the journal. The primary audiences are academicians, graduate students, practitioners, and others interested in economic research.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 260 Documents
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Penguatan Sektor Umkm Sebagai Strategi Menghadapi Mea 2015 Prasetyoning Tyas, Ari Anggarani Winadi; Intan Safitri, Vita; Cahyadi, Lukman
Jurnal Ekonomi : Journal of Economic Vol 5, No 1 (2014): Jurnal Ekonomi
Publisher : Lembaga Penerbitan Unversitas Esa Unggul

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47007/jeko.v5i1.1046

Abstract

AbstractSome challenges MEA labor courts in Indonesia will only raise the unemployment rate itself, because it has no impact on improving the living standards of the people of Indonesia. If Indonesia is not ready, then the free flow of goods, services, investment, skilled labor and capital, seen as a threat rather than an opportunity. Another challenge is the horizontal chasm between countries with advanced economy class and are still intermediate and advanced. Vertical chasm between the liberal democratic state and still authoritarian. ASEAN Economic Community which was formed with a mission to make the economy in ASEAN for the better and be able to compete with countries - countries whose economies are more advanced than the current condition of the ASEAN countries. In addition, the realization of the ASEAN Community in which there is AEC, can make ASEAN into a more strategic position in the international arena, we expect the realization of the ASEAN economic community is able to open the eyes of all parties, so that there is a dialogue between sectors that will also be complementary among stakeholders in the State sector of the economy of ASEAN countries. Indonesia challenges ahead realize meaningful change to the lives of everyday people. This opportunity is open, if not immediately used will be left behind, because the process is also followed the motion of other countries and it continues to unfold.Keywords: SMEs, Strategy, ASEAN AbstrakBeberapa  tantangan MEA seperti  lapangan  tenaga  kerja  yang  ada  di Indonesia hanya akan menaikkan angka pengangguran itu sendiri, karena tidak berdampak pada peningkatan taraf hidup masyarakat Indonesia. Bila Indonesia tidak siap, maka aliran bebas barang, jasa, investasi, tenaga kerja terampil  dan  modal,  terlihat  sebagai  ancaman  daripada  peluang.  Tantangan lainnya adalah jurang horizontal antara negara dengan kelas ekonomi maju dan yang masih menengah dan maju. Jurang vertikal antara negara yang demokratis liberal dan masih otoriter. ASEAN Economic Community  yang dibentuk dengan misi menjadikan perekonomian di ASEAN menjadi lebih baik serta mampu bersaing dengan Negara - negara yang perekonomiannya lebih maju dibandingkan dengan kondisi Negara ASEAN saat ini. Selain itu juga dengan terwujudnya ASEAN Community dimana di dalamnya terdapat AEC, dapat menjadikan posisi ASEAN menjadi lebih strategis di kancah Internasional,  kita  mengharapkan  dengan  terwujudnya  komunitas  masyarakat ekonomi ASEAN ini dapat membuka mata semua pihak, sehingga terjadi suatu dialog antar sektor yang nantinya juga saling melengkapi diantara para stakeholder  sektor  ekonomi  di  Negara  negara  ASEAN. Tantangan Indonesia kedepan mewujudkan perubahan yang berarti bagi kehidupan keseharian masyarakatnya. Peluang yang  sudah  terbuka  ini,  kalau  tidak  segera dimanfaatkan akan tertinggal,  karena  proses  ini  juga  diikuti  gerak negara  lain  dan  hal  itu  terus bergulir.  Kata kunci: UMKM, Strategi, ASEAN
The Relationship Between Financial Ratios and Stock Prices of Telecommunication Companies of Indonesian Stock Exchange Telecommunication Sub Sector Indices M. Hutabarat, Francis; Simanjuntak, Darwin
Jurnal Ekonomi : Journal of Economic Vol 4, No 2 (2013): Jurnal Ekonomi
Publisher : Lembaga Penerbitan Unversitas Esa Unggul

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47007/jeko.v4i2.1041

Abstract

AbstractFor companies to obtain additional funding or capital, one alternative in mind is through the capital markets. The capital market is a means that brings sellers and buyers of securities. The place an offer to sell these securities held is by an official body called the stock exchange. Through securities trading, the public is attracted to generate funds in this case the investor to develop the economy in which the fund is capital that the company needs to expand its business. People are given the opportunity to own and profit. Stock price is a very important factor on capital market activity, and should be considered by investors in making investment because the stock price indicates the issuer achievement, because the stock price in line with the performance of the issuer. Stock price also shows the value of a company. And, it can be also said that the higher the price of the stock, the higher the value of the company and vice versa. Therefore, any company that issued the shares very concerned about its stock price. Through the company’s financial statements, investor can obtain data on financial ratios and analyze it in order for them to determine whether they would predict the changes on stock price or not.Telecommunication industry is a promising industry to invest. This study is on the telecommunication industry of the Indonesian stock exchange telecommunication sub sector. The study resulted on recommendation for investors to invest in PT Telkom Indonesia because it was found that through financial ratios alone is beneficial and greatly affect the stock price especially on net profit margin (r = 0.987) and return on asset (r = 0.961). For PT. IndosatTbk and PT. Inovisi InfracomTbk the results is, there is no significant relationship of financial ratios on its stock price.Keywords: financial ratios, stock price, telecommunication
Perbedaan Pengaruh Citra Merek dan Reputasi Perusahaan Terhadap Kualitas Produk, Nilai Pelanggan dan Loyalitas Pelanggan di Pasar Bisnis Rahmat Syah, Tantri Yanuar
Jurnal Ekonomi : Journal of Economic Vol 4, No 2 (2013): Jurnal Ekonomi
Publisher : Lembaga Penerbitan Unversitas Esa Unggul

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47007/jeko.v4i2.1040

Abstract

AbstractSince Indonesian government deregulate lubricants monopoly through Keppres No 21 in 2001, there has been a rise in lubricant industry climate. Lubricant producers need to benefit owners and managers of automotive repair station as the decision makers and personal reference to recommends their products to clients. Lubricant producers also needs to finds out what caused repair station managers became loyal and willing to recommend their products to his clients.  In business market, company reputation has a strong influence on buying decision which may differ from the influence of brand’s image. This paper investigate these differences by testing hypotheses about the influence of brand’s image and company reputation on customer’s perceptions of product and service quality, customer value and customer loyalty in lubricant business market. The object’s of this study are 105 of automotive repair station managers. The result indicate that company reputation have influence on the customer’s perception of product and service quality and customer loyalty since brand image doesn’t have influence on the customer’s perception of product and service quality and customer loyalty. Based on the result, the appropriate marketing strategic for lubricant’s producer is to be focus on the establishment of company reputation.Keywords: brand of merk, reputation, quality of productAbstrakSejak adanya penghapusan monopoli minyak pelumas oleh pemerintah lewat Keppres No.21 Tahun 2001, iklim persaingan pasar bisnis pelumas kian sengit.Para produsen minyak pelumas perlu memanfaatkan manajer atau pemilik bengkel yang merupakan pembuat keputusan sekaligus pengaruh untuk merekomendasikan produknya kepada pelanggan bengkel.Oleh sebab itu perlu juga diketahui oleh produsen pelumas apakah yang menyebabkan manajer bengkel menjadi loyal sehingga mau merekomendasikan produknya pada pelanggan bengkel.Pada pasar bisnis, reputasi perusahaan mempunyai pengaruh yang kuat terhadap keputusan membeli dimana pengaruh tersebut berbeda dengan pengaruh citra merek.Penelitian ini membahas perbedaan tersebut dengan menguji hipotesis-hipotesis tentang pengaruh citra merek dan reputasi perusahaan pada persepsi pelanggan (manajer bengkel) terhadap kualitas produk dan jasa, nilai pelanggan dan loyalitas pelanggan pada pasar bisnis pelumas kendaraan.Objek penelitian ini adalah manajer bengkel sebanyak 105 responden.Penelitian mengindikasikan reputasi perusahaan mempunyai pengaruh terhadap kualitas produk dan jasa serta pada loyalitas pelanggan sedangkan citra merek tidak mempunyai pengaruh baik terhadap kualitas produk dan jasa maupun terhadap loyalitas pelanggan.Berdasarkan hal tersebut maka strategi pemasaran yang paling tepat bagi produsen pelumas adalah fokus terhadap upaya untuk membangun reputasi perusahaan.Kata kunci: citra merek, reputasi, kualitas produk 
Bukti Asymetric Information dalam Kaitannya dengan Karakteristik Perusahaan yang Dimediasi oleh Disclosure : Studi Empiris pada Perusahaan Manufaktur yang Terdaftar di BEI Handayani, Sri
Jurnal Ekonomi : Journal of Economic Vol 4, No 2 (2013): Jurnal Ekonomi
Publisher : Lembaga Penerbitan Unversitas Esa Unggul

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47007/jeko.v4i2.1036

Abstract

AbstractExtensive disclosure of financial statements is closely related to a mechanism to reduce the asymmetry information in order to reduce conflicts of interest arising from the separation of ownership with management. When confronted with the differences between investors and management information or information asymmetry, then it will certainly have an impact on the relevance of the information. The purpose of this study is to analyze the impact of corporate characteristics on information asymmetry to that mediated by the broad disclosure. This research was conducted at the company's manufacturing companies listed on the Stock Exchange in 2008-2010. The sampling method used was purposive sampling method, with consistent criteria manufacturing companies listed on the Stock Exchange in the year 2008-2010 and active stock trading. The type of data is secondary data sourced from the annual financial statements. Methods of data analysis using path analysis with OLS 2S. The results found that that the size of the Company, Firm Size and Profitability no effect Broad Disclosure. While LnLeverage and public ownership Ln significant effect on Broad Disclosure. Disclosure does not mediate the vast influence LnLeverage Company Size Size Firm Profitability on Information Asymmetry. Disclosure mediate LnKepemilikanSaham broad influence on Information Asymmetry.The conclusion from this study is that the company will be owned by the public limelight, so companies are trying to meet the public's desire to do as much as possible so that the disclosure will reduce information asymmetry.Keywords: disclosure, company size, leverage
Analisis Keputusan Pembelian Konsumen Melalui Media Online (E-Marketing) Mardiani, I’in Endang; Jorge Imanuel, Orland
Jurnal Ekonomi : Journal of Economic Vol 4, No 2 (2013): Jurnal Ekonomi
Publisher : Lembaga Penerbitan Unversitas Esa Unggul

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47007/jeko.v4i2.1035

Abstract

AbstrakTujuan dari penelitian ini adalah untuk mengidentifikasi dan menentukan variabel yang dominan dalam mempengaruhi keputusan pembelian konsumen serta mengetahui variabel Manfaat atau Hambatan dalam bertransaksi yang secara dominan merupakan variabel yang dipertimbangkan dalam keputusan pembelian konsumen melalui media online (e-Marketing) dan juga mengetahui kecenderungan perilaku konsumen dimasa yang akan datang jika dilihat dari Zscore yang terbentuk. Metode Penelitian yang digunakan adalah metode deskriptif kuantitatif. Teknik pengumpulan data yang dilakukan dengan survey terhadap 100 responden melalui penyebaran kuesioner. Sampel dalam penelitian ini diambil dengan menggunakan teknik quota dan purposive sampling. Berdasarkan fungsi diskriminan dapat disimpulkan bahwa ternyata dari kedua variabel tersebut ternyata variabel manfaat dalam bertransaksi yang paling dominan dalam mempengaruhi keputusan pembelian konsumen melalui media online (e-Marketing). Berdasarkan hasil perhitungan Zscore, didapatkan kecenderungan perilaku konsumen dimasa yang akan datang dalam keputusan pembelian ( jarang atau sering) yaitu lebih banyak konsumen yang sering membeli dibandingkan dengan konsumen yang jarang membeli.  Kata kunci: kegunaan transaksi, batas transaksi, keputusan pembelian
Faktor-Faktor yang Mempengaruhi Investor Individu dalam Pengambilan Keputusan Investasi Sekuritas di Bursa Efek Indonesia (BEI) Septyanto, Dihin
Jurnal Ekonomi : Journal of Economic Vol 4, No 2 (2013): Jurnal Ekonomi
Publisher : Lembaga Penerbitan Unversitas Esa Unggul

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47007/jeko.v4i2.1030

Abstract

AbstractThe goal is to examine and obtain empirical evidence about the factors that affect the behavior of investors in securities investment decision in the Indonesia Stock Exchange using the benefits of financial information (information usefulness ). This study uses causality - explanatory . The study subjects were selected existing individual investors in the Indonesia Stock Exchange 135 respondents . This selection is determined to find out the benefits of financial information in investment , sophisticated and rational attitudes about utility maximization in investment decision-making process . Data analysis using Structural Equation Modeling with AMOS program.The analysis showed that the financial statements do not have the benefit of changing the initial confidence of investors to undertake investment decisions. The study shows that the benefits of financial information has no effect on investment intentions. The analysis also showed that subjective norms to positively affect the investment intentions , that is, the higher the power of social influence , the investor 's intention to invest higher. The study results also showed a positive effect of subjective norm on belief revision. The other results showed the revised beliefs positively affect the investment intentions , it indicates investors' perception of financial and non- financial information that is motivated to change the initial beliefs about the repositioning of stock. The findings of this study are investors were unsophisticated and irrational because it does not use the information in the financial statements of the investment decision-making stock .Keywords: fundamental knowledge , belief revision , subjective norm 
Pengaruh Kinerja Lingkungan Terhadap Nilai Perusahaan dan Kinerja Keuangan Sri Tjahjono, Mazda Eko
Jurnal Ekonomi : Journal of Economic Vol 4, No 1 (2013): Jurnal Ekonomi
Publisher : Lembaga Penerbitan Unversitas Esa Unggul

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47007/jeko.v4i1.1025

Abstract

AbstractThe objective of this study is to examine the influence of enviromental performance to firm value with financial performance as intervening variable. This study takes sample from 31 companies in the Indonesian Stock Exchange, which were published in financial report from 2010-2011. The method of analysis of this research used multi regression and path analysis. The results of this study show that (1) enviromental performance had significant influence to financial performance, (2) enviromental performance had not significant influence to firm value, (3) financial performance had significant influence to firm value, (4) enviromental performance had significant influence on the financial performance of the firm’s value through. Financial performance is an intervening variable in the relationship between environmental performance and the audit committee of the firm's value.Keywords: corporate governance, enviromental performance, the presence of board independent of  director
Hubungan Nilai Intrinsik Suatu Saham Terhadap Harga Pasar Saham Tersebut Eliza, Eliza
Jurnal Ekonomi : Journal of Economic Vol 4, No 1 (2013): Jurnal Ekonomi
Publisher : Lembaga Penerbitan Unversitas Esa Unggul

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47007/jeko.v4i1.1024

Abstract

AbstractStock as an investment alternative has a value, which indicates the performance of the company that issued the stock. This value is also called intrinsic value. The intrinsic value can be calculated with fundamental analysis, ranging from taking into account macroeconomic conditions (external factors), then look at the performance of the company through the financial statements, balance sheet and income statement (internal factors). This outcome is also called fair price of a stock. As assets held for trading investments, stocks also have market prices. The question arises whether the market price can be used as a reasonable measure of the price? Whether the market price already includes a variety of factors that make up the price itself, both internal factors (firm performance) as well as external factors perkonomian condition? This paper attempts to discuss the issue of the question, to see how the real link between the intrinsic value of a share on the stock market price.Keyword: stock, investment alternative, intrinsic value
MENGUKUR TURNOVER INTENTION, KONFLIK PERAN, DAN SELF EFFICACY
Jurnal Ekonomi : Journal of Economic Vol 13, No 01 (2022): Jurnal Ekonomi : Journal of Economic
Publisher : Lembaga Penerbitan Unversitas Esa Unggul

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47007/jeko.v13i01.5431

Abstract

Pengelolaan karyawan yang efektif dan efisien dapat menurunkan peningkatan jumlah karyawan yang berniat untuk pindah ke perusahaan lain (turnover intention). Penelitian ini bertujuan untuk mengetahui pengaruh konflik peran dan efikasi diri terhadap turnover intention. Metodologi penelitian ini menggunakan kuesioner sebagai instrumen untuk mengumpulkan data dan juga menerapkan Structural Equation Model (SEM) untuk menguji model penelitian secara empiris. Responden penelitian ini adalah 195 orang staf pemasaran yang bekerja di beberapa perusahaan properti di wilayah Jawa Barat. Hasil penelitian menunjukkan bahwa konflik peran dan efikasi diri berperan pada turnover intention melalui komitmen organisasi sebagai variabel mediasi. Konflik peran yang rendah akan meningkatkan komitmen organisasi dan menurunkan angka turnover intention. Selain itu, efikasi diri yang tinggi dapat meningkatkan komitmen organisasi dan menurunkan angka turnover intention pada pemasaran properti.Kata kunci : konflik peran, self-efficacy, turnover intention
KOREA MERCHANDISE MARKETING STRATEGY IN GENERATION Z
Jurnal Ekonomi : Journal of Economic Vol 13, No 01 (2022): Jurnal Ekonomi : Journal of Economic
Publisher : Lembaga Penerbitan Unversitas Esa Unggul

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47007/jeko.v13i01.5427

Abstract

One of the merchandises that the current generation Z loves the most is merchandise that originated in Korea. Merchandise from Korea is dominating the merchandise market shifting its previous merchandise products originating in Western countries. This study aims to analyze the marketing strategy of Korean merchandise among the z-generation. The research approach uses a descriptive qualitative approach. Research data were obtained through tracing of various digital media and popular sites related to marketing of korean merchandise. Research results show that in addition to the factors of "Korean fever" with music and dramas, Korean merchandise sales strategies are effective through various social media platforms such as Line, Twitter, Instagram, Shopee, Lazada, Tokopedia. In order to increase the effectiveness of the sale of such medsos then the need for admin handle to serve orders is primarily Group Order (GO. With the presence of an admin handle then increases the intensity of communication with consumers and can effectively increase product sales.

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