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Asia Pacific Journal of Business Economics and Technology
Published by CV. Cita Utilitas Utama
ISSN : -     EISSN : 28092279     DOI : https://doi.org/10.63922/
Core Subject : Economy, Science, Education, Engineering,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Electrical & Electronics Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media
Asia Pacific Journal of Business Economics and Technology (APJBET) is a high quality open access peer reviewed research journal. providing a platform for the researchers, academicians, professional, practitioners and students to impart and share knowledge in the form of high quality empirical and theoretical research papers, case studies. This journal focuses on every research discipline related to social behavior science, entrepreneurship and business management such as human resource management, marketing management, financial management, production/operational management, strategic management, sharia business management, halal industry management, tourism management, banking management, industrial management, agribusiness management, business administration, entrepreneurial activities, micro, small and medium enterprises (MSMEs), consumer behavior, purchasing decisions, consumer satisfaction, consumer loyalty and several areas of business behavior, technology management, also includes community social research
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 14 Documents
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The Effect of Digital Marketing on Consumer Purchase Intention for Ornamental Plants in Online Markets: Evidence from Batu City, Indonesia Dwie Retna Suryaningsih; Mochammad Thohiron; Sukian Wilujeng
Asia Pacific Journal of Business Economics and Technology Vol. 6 No. 02 (2026): April - Mei
Publisher : Cita Konsultindo Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.98765/apjbet.v6i02.341

Abstract

This study aims to analyze the effect of digital marketing on consumers' purchase intention for ornamental plants in online markets in Batu City. The research employed a quantitative approach using a survey method involving 50 respondents selected through purposive sampling. Data were collected using a structured questionnaire with a five-point Likert scale and analyzed using multiple linear regression with the assistance of IBM SPSS Statistics software. The results indicate that digital marketing has a positive and significant simultaneous effect on consumers' purchase intention. Partially, the variables of Social Media Marketing, Online Advertising, Electronic Word of Mouth (e-WOM), and Marketplace Marketing have a positive and significant effect on consumers' purchase intention, whereas Content Marketing does not have a significant effect. Among the independent variables, Marketplace Marketing exerts the strongest influence on consumers' purchase intention. The coefficient of determination (Adjusted R²) of 0.642 indicates that 64.2% of the variation in consumers' purchase intention can be explained by the digital marketing variables included in the model, while the remaining 35.8% is explained by other factors outside the scope of this study. The findings are expected to provide valuable insights for ornamental plant business owners in developing more effective digital marketing strategies to enhance consumers' purchase intention and improve business competitiveness in online markets.
The Effect of Work-Life Balance and Work Motivation on Employee Performance at Playtopia Tunjungan Plaza Surabaya Fabio Aldhizyar; Moch. Arfani; Galuh Ajeng Ayuningtiyas
Asia Pacific Journal of Business Economics and Technology Vol. 6 No. 03 (2026): June-July
Publisher : Cita Konsultindo Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.98765/apjbet.v6i03.343

Abstract

This study aims to analyze the effect of Work-Life Balance and Work Motivation on Employee Performance at Playtopia Tunjungan Plaza Surabaya. This research employed a quantitative approach with an explanatory research design. The population consisted of 15 employees of Playtopia Tunjungan Plaza Surabaya, and saturated sampling was used so that all 15 employees were included as respondents. Data were collected through questionnaires using a five-point Likert scale and analyzed using validity and reliability tests, classical assumption tests, multiple linear regression analysis, t-test, F-test, and coefficient of determination using IBM SPSS Statistics. The results show that Work-Life Balance has a positive and significant effect on Employee Performance, with a significance value of 0.027 < 0.05. In contrast, Work Motivation does not have a significant effect on Employee Performance, with a significance value of 0.256 > 0.05. Simultaneously, Work-Life Balance and Work Motivation have a significant effect on Employee Performance, as indicated by an F-test significance value of 0.021 < 0.05. The coefficient of determination (R²) of 0.476 indicates that Work-Life Balance and Work Motivation jointly explain 47.6% of the variation in Employee Performance, while the remaining 52.4% is explained by other factors outside the research model. These findings indicate that Work-Life Balance plays a more significant role in explaining Employee Performance than Work Motivation when examined individually. Therefore, organizations should consider employees' work-life balance alongside motivational factors when developing strategies to improve employee performance.
The Influence The Influence Of Leadership Style And Work Environment On Employee Job Satisfaction At PT Meroke Remains Jaya Rezha Mahendra; Anita Asnawi; Damajanti Sri Lestari
Asia Pacific Journal of Business Economics and Technology Vol. 6 No. 03 (2026): June-July
Publisher : Cita Konsultindo Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.98765/apjbet.v6i03.347

Abstract

This study aims to analyze the contributions of Leadership Style (X1) and Work Environment (X2) to Employee Job Satisfaction (Y) at PT Meroke Tetap Jaya, both individually and simultaneously. Employing a quantitative causal-associative approach, the sample size was determined using Cochran's formula, resulting in 96 employee respondents selected via proportionate stratified random sampling. Primary data were collected using a Likert-scale questionnaire. Multiple linear regression analysis yielded the model Y = 0.236 + 0.311X1 + 0.317X2. Partial tests (t-tests) showed a calculated t-value of 6.800 (p=0.000 < 0.05) for Leadership Style and 3.262 (p=0.002 < 0.05) for Work Environment, indicating that both independent variables have a positive and significant effect on job satisfaction. The simultaneous test (F-test) resulted in a calculated F-value of 83.580 (p=0.000 < 0.05), confirming that leadership and work environment collectively have a significant impact on employee job satisfaction. An Adjusted R-Square value of 0.635 indicates that 63.5% of the variation in job satisfaction can be explained by these two independent variables, while the remaining 36.5% is influenced by variables outside the scope of this study.
Analysis Of Purchasing Decisions In Terms Of Lifestyle, Electronic Word Of Mouth (E-Wom), And Store Atmosphere At Plaga Coffee In Surakarta Ida Arayti Diyah Purnomo Wulan; Ida Aryati Diyah Purnomo Wulan; Fithri Setya Marwati; Dewi Shanti Nugrahani; Anna Probowati
Asia Pacific Journal of Business Economics and Technology Vol. 6 No. 03 (2026): June-July
Publisher : Cita Konsultindo Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.98765/apjbet.v6i03.348

Abstract

This research is motivated by the increasingly fierce competition in the Coffee shop industry, which requires business actors to understand the factors influencing consumer purchasing decisions. At Plaga Coffee Surakarta, purchasing decisions are assumed to be influenced by Lifestyle, electronic word of mouth, and store atmosphere. Therefore, it is important to conduct research to analyze the influence of these three variables on consumer purchasing decisions.This study uses a quantitative approach with a survey method. The sample was determined using a random sampling technique of 100 respondents who are consumers of Plaga Coffee Surakarta. Data were collected through a Likert scale questionnaire and analyzed using instrument tests, classical assumption tests, and multiple linear regression analysis with the help of the SPSS version 22 program. The results show that Lifestyle, electronic word of mouth, and store atmosphere, both partially and simultaneously, have a positive and significant effect on purchasing decisions. These three variables are able to explain the variation in purchasing decisions, while the rest is influenced by other factors outside the study. This study suggests that management should continue to optimize viral content, improve comfort of the place, and strengthen positive consumer recommendations to increase purchasing decisions.

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