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INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
Published by CV. Adiba Aisha Amira
ISSN : -     EISSN : 30260221     DOI : Zenodo
Core Subject :
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE) is a scientific journal that publishes articles in the Business field includes conceptual ideas in the fields of Economics, Accounting, Management, business. The scopes are Human Resource Management, Marketing Management, Financial Management, Production/Operational Management, Strategic Management, Islamic Business Management, Halal Industry Management, Hajj and Umro Management, Zakat and Waqf/ Islamic Philanthropy Management, Tourism Management, Banking Management, Industrial Management, Agribusiness Management, Business Administration.
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Articles 565 Documents
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DRIVING REPURCHASE INTENTION IN E-MARKETPLACES: HOW TRUST MEDIATES THE EFFECTS OF SELLER REPUTATION AND SALES PROMOTION I Gst. Ngr. Jaya Agung Widagda K.; I Putu Gde Sukaatmadja; Putu Laksmita Dewi Rahmayanti; I Gusti Ayu Tirtayani; Emilia Septiani
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 3 No. 8 (2026): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
Publisher : Adisam Publisher

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Abstract

The purpose of this study was to examine and explain the mediating role of trust in seller reputation and sales promotions on repurchase intention. The study population was an unknown number of consumers using e-marketplaces in Denpasar City. A purposive sampling method was used to select 130 consumers. The analysis technique used was path analysis using SEM-PLS. The results showed that seller reputation and sales promotions had a positive and significant effect on repurchase intention and consumer trust. Trust also had a positive and significant effect on repurchase intention, and trust significantly mediated the partial effect of seller reputation and sales promotions on repurchase intention. Therefore, it is important for e-marketplaces to consistently pay attention to seller reputation and sales promotions to build consumer trust and increase repurchase intention among e-marketplace users in Denpasar City.
PRODUCT INNOVATION, DIGITAL MARKETING, BRAND IMAGE, AND COMPETITIVE ADVANTAGE OF ENDEK CRAFT SMES IN BADUNG REGENCY: A DESCRIPTIVE ANALYSIS Ni Nyoman Kerti Yasa; I Putu Gde Sukaatmadja; Ni Wayan Ekawati; Putu Laksmita Dewi Rahamayanti
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 3 No. 8 (2026): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
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Abstract

The purpose of this study is to explain product innovation, digital marketing, brand image, and competitive advantage of Endek craft SMEs in Badung Regency. The population of this research consists of business actors engaged in Endek craft SMEs in Badung Regency. The sample size used in this study was 112 Endek craft SME business actors, selected using purposive sampling. The analytical technique employed was descriptive analysis. The results show that product innovation implemented by Endek craft SMEs in Badung Regency falls into the very high category. Likewise, the application of digital marketing is also categorized as very good. The brand image of Endek crafts is classified as good, while their competitive advantage is considered very high. Therefore, it is essential for Endek craft SME business actors in Badung Regency to consistently innovate their products and implement digital marketing strategies to sustain and strengthen their brand image and competitive advantage.
THE INFLUENCE OF E-WOM ON ONLINE PURCHASE INTENTION MEDIATED BY BRAND IMAGE (STUDY AT SAMSAM MEREKAK RESTAURANT) Stefanus Ryan Dwi Kurnia; Gede Suparna
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 3 No. 8 (2026): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
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Abstract

This study aims to analyze the effect of Electronic Word of Mouth (E-WOM) on online purchase intention, with brand image as a mediating variable, in the context of Samsam Merekak Restaurant. Online purchase intention represents a crucial stage in the digital buying process, reflecting consumers’ considerations before deciding to make a purchase through online platforms. Understanding the factors influencing online purchase intention is essential, particularly for culinary businesses that increasingly rely on digital marketing and consumer behavior shaped by online recommendations. This research employs a quantitative method with an associative approach. The sample was determined using a non-probability sampling technique with purposive sampling, resulting in an adequate number of respondents for analysis. Data were collected through an online questionnaire. The analytical techniques used include path analysis and the Sobel test, conducted after all prerequisite assumption tests were fulfilled. The findings indicate that E-WOM has a positive and significant effect on brand image, and E-WOM also positively and significantly influences online purchase intention. Furthermore, brand image positively and significantly affects online purchase intention, demonstrating its crucial role in shaping consumers’ digital buying intentions. Lastly, the results confirm that brand image partially mediates the relationship between E-WOM and online purchase intention. The practical implications of this study suggest that Samsam Merekak should strengthen its E-WOM strategies by enhancing the quality of customer reviews, increasing engagement on social media, and managing customer testimonials more effectively. Additionally, reinforcing brand image through consistent brand identity, highlighting the restaurant’s uniqueness, and improving service quality is essential to boost online purchase intention and maintain competitiveness in the increasingly dynamic digital culinary industry.
THE EFFECT OF INVESTMENT DECISIONS, FINANCING DECISIONS, AND DIVIDEND POLICY ON FIRM VALUE IN THE FOOD AND BEVERAGE SUBSECTOR FOR THE 2019–2024 PERIOD Hallie Nugroho Hardin; I Gst. Bgs. Wiksuana
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 3 No. 8 (2026): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
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This study aims to analyze the effect of investment decisions proxied by the Price Earnings Ratio (PER), financing decisions proxied by the Debt to Equity Ratio (DER), and dividend policy proxied by the Dividend Payout Ratio (DPR) on firm value, measured by Price to Book Value (PBV), in food and beverage subsector companies listed on the Indonesia Stock Exchange during the 2019–2024 period. This research employs a quantitative approach with a sample of 20 companies selected through purposive sampling. Data analysis techniques include descriptive statistics, classical assumption tests, and multiple linear regression analysis. The results indicate that investment decisions, financing decisions, and dividend policy have a significant effect on firm value.
THE ROLE OF ACCOUNTING RECORD-KEEPING IN IMPROVING ACCESS TO SME FINANCING Marina Marina
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 3 No. 8 (2026): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
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Abstract

Micro, small, and medium enterprises (MSMEs) play a strategic role in the economy, but still face major obstacles in obtaining access to financing from financial institutions. One factor contributing to this limitation is the poor quality of accounting records kept by MSME operators. This study aims to analyse the role of accounting records in improving MSME access to financing. The research method used is a qualitative approach with data collection techniques through interviews, observation, and documentation of MSME actors. The results show that good accounting records can increase transparency, accountability, and business credibility, thereby making it easier for MSMEs to meet financing requirements. Systematically compiled financial reports help business actors understand their financial condition, manage cash flow, and provide a basis for financial institutions to consider granting credit. In addition, the implementation of simple accounting records has been proven to increase the confidence of banks and financing institutions in the feasibility of MSME businesses. The implications of this research confirm that improving accounting literacy and providing financial record-keeping assistance to MSMEs are important factors in expanding access to financing. Therefore, support from the government, financial institutions, and business mentors is needed to encourage the implementation of effective and sustainable accounting practices in MSMEs. 
FACTORS INFLUENCING ACCOUNTING FRAUD TENDENCIES IN VILLAGE CREDIT INSTITUTIONS (LPDs) IN DENPASAR CITY I Gede Bagus Windu Yoga Ananda; I Wayan Suartana
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 3 No. 8 (2026): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
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Abstract

Accounting fraud is an intentional act committed to mislead other parties through the manipulation of financial statements, concealment of information, or misappropriation of organizational assets for personal gain. This practice can threaten the sustainability of financial institutions, including Village Credit Institutions (Lembaga Perkreditan Desa/LPD). The successful financial performance of LPDs in Denpasar City has created a dualism of perspectives, namely as the result of effective internal control systems that are able to reduce the risk of accounting fraud or as an indication of the existence of accounting fraud in the preparation of financial statements. This study aims to analyze the effect of internal control effectiveness and financial literacy on the tendency of accounting fraud in LPDs in Denpasar City. This research employs a quantitative approach with all LPDs operating in Denpasar City as the research objects. The research respondents consist of members of the LPD Supervisory Board, Heads of LPDs, and financial staff who have at least two years of work experience. Data from 93 respondents were collected through questionnaire distribution and analyzed using multiple linear regression after meeting the classical assumption tests. The results indicate that the effectiveness of internal control has a negative effect on the tendency of accounting fraud. The more effective the internal control implemented, the lower the tendency of accounting fraud in LPDs. Financial literacy also has a negative effect on the tendency of accounting fraud, indicating that the more frequently LPD managers receive financial literacy, the lower the tendency of accounting fraud. These findings emphasize the importance of strengthening internal control systems and improving the financial literacy of LPD managers as strategic efforts to reduce the risk of accounting fraud and strengthen the financial governance of LPDs in Denpasar City.
THE EFFECT OF PROMOTION ON REPURCHASE INTENTION WITH BRAND TRUST AS A MEDIATING VARIABLE(A Study of Evosgoods Product Customers in Denpasar City) Wiliyanda; Ni Wayan Ekawati
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 3 No. 8 (2026): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
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Abstract

The development of promotion through social media marketing encourages companies to better understand the factors influencing repurchase intention. This study aims to analyze the effect of promotion on repurchase intention with brand trust as a mediating variable among customers of Evosgoods products in Denpasar City. This research employs a causal associative quantitative approach using a survey method through online questionnaires distributed to 110 respondents selected using purposive sampling techniques. Data analysis was conducted using path analysis supported by SPSS software.The results indicate that promotion has a positive and significant effect on both brand trust and repurchase intention. Brand trust also has a positive and significant influence on repurchase intention. These findings demonstrate that effective promotional strategies through social media play an important role in strengthening brand trust and encouraging customers’ repurchase intention toward Evosgoods products.
THE ROLE OF DESTINATION IMAGE IN MEDIATING THE INFLUENCE OF HALAL LIFESTYLE AND SOCIAL MEDIA ON MUSLIM TOURISTS' DECISIONS TO VISIT BALI ISLAND Yuliana Kumala Purnama Rade; Rahmat Ingkadijaya; Husen Hutagalung
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 3 No. 8 (2026): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
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Abstract

This study aims to analyze the influence of halal lifestyle and social media on Muslim tourists' decision to visit Bali, with destination image as a mediating variable. This is a quantitative study using statistical analysis with sampling techniques, resulting in 132 respondents as the research sample. The research method used is quantitative with a Structural Equation Modeling (SEM-PLS) approach. The study found that: 1. Halal lifestyle has a positive and significant effect on Muslim tourists' decision to visit Bali. 2. Halal lifestyle has a positive and significant effect on the image of Bali as a destination. 3. Social media has the strongest and most significant effect on the decision to visit. 4. Social media has a positive and significant effect on destination image. 5. Destination image has a positive and significant effect on visit decisions. 6. Destination image mediates the effect of halal lifestyle on visit decisions. 7. Destination image mediates the effect of social media on visit decisions.
IMPLEMENTATION OF INNOVATIVE HUMAN RESOURCE MANAGEMENT STRATEGIES IN THE ERA OF DIGITAL TRANSFORMATION Eloh Bahiroh; Sri Ndaru Arthawati
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 3 No. 8 (2026): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
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This article analyses the implementation of innovative human resource management (HRM) strategies in the era of digital transformation through a literature review. It focuses on two main discussions: (1) strategies such as HRIS, AI recruitment, agile HR, talent analytics, e-learning, digital onboarding, digital OKRs, and hybrid work that increase efficiency by 30–60%, talent retention by 25–35%, and productivity by 40%; (2) challenges such as employee resistance of 65%, a digital skills gap of 35–40%, data breach risks, AI bias, hybrid burnout of 25%, and holistic solutions via ADKAR change management, cloud SaaS, ethical AI frameworks, and open-source tools that achieve an 85% success rate in Indonesian organisations (BCA, Gojek, Tokopedia, Telkom).
LITERATURE REVIEW ANALYSIS ON THE INFLUENCE OF FINANCIAL MANAGEMENT PRACTICES ON CORPORATE PERFORMANCE AND FINANCIAL RESILIENCE IN THE ERA OF DIGITAL TRANSFORMATION Sudarsono; Bernadetta Anita Jerry S; Benhur Pakpahan; Jasa Ginting; Sabarita Tarigan
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 3 No. 9 (2026): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
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Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.19453409

Abstract

This study aims to analyze the influence of financial management practices on corporate performance and financial resilience in the era of digital transformation using a Systematic Literature Review approach. The study examines various Scopus-indexed scientific publications from 2022 to 2026 that discuss aspects of financial management, including capital structure, working capital management, financial risk management, as well as the roles of corporate governance and digital transformation. The findings indicate that effective financial management practices significantly contribute to improving corporate performance in terms of profitability, firm value, and operational efficiency. Furthermore, these practices play an essential role in enhancing financial resilience in the face of economic uncertainty and global market dynamics. Digital transformation has been proven to strengthen the effectiveness of financial management through increased efficiency, accuracy, and speed in decision-making, although it also introduces new challenges related to financial risk and data security. This study highlights that the integration of optimal financial management practices, good corporate governance, and the utilization of digital technology is a key factor in achieving sustainable corporate performance and long-term financial resilience.

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