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INDONESIA
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
Published by CV. Adiba Aisha Amira
ISSN : -     EISSN : 30260221     DOI : Zenodo
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INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE) is a scientific journal that publishes articles in the Business field includes conceptual ideas in the fields of Economics, Accounting, Management, business. The scopes are Human Resource Management, Marketing Management, Financial Management, Production/Operational Management, Strategic Management, Islamic Business Management, Halal Industry Management, Hajj and Umro Management, Zakat and Waqf/ Islamic Philanthropy Management, Tourism Management, Banking Management, Industrial Management, Agribusiness Management, Business Administration.
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Articles 565 Documents
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THE IMPACT OF HIGH BUSINESS RENTAL PRICES ON PRODUCT SELLING PRICES Bekti Utomo; Dwi Dersmi Selan; Andriya Risdwiyanto
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 9 (2025): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
Publisher : Adisam Publisher

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Abstract

This literature research focuses on the impact of high business premises rental prices on product selling prices, a critical issue that influences business dynamics and consumer behavior. With rental costs rising, many businesses face the dilemma of maintaining profit margins without offloading additional costs to consumers. This research uses a literature review method to explore how rising rental prices affect pricing decisions by businesses, as well as consumer responses to these price changes. This research reveals that rising rental prices often force businesses to adjust selling prices, which can influence consumer purchasing behavior. Furthermore, this study highlights business strategies in managing high rental costs, including operational optimization and adoption of e-commerce business models to reduce dependence on physical locations. The research also discusses the long- term implications of rising rental prices on business sustainability and customer loyalty, and offers recommendations to stakeholders on how to navigate this challenge effectively. It is hoped that the results of this research can help businesses formulate responsive and innovative pricing strategies, as well as increase understanding of the dynamics of rental prices and their impact on the business ecosystem as a whole.
THE IMPACT OF THE DIGITAL ECONOMY ON TAX POLICY IN INDONESIA Andi Andi
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 9 (2025): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
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The development of the digital economy has had a significant impact on taxation policy in Indonesia. Changes in business models, especially through e-commerce and digital financial transactions, pose new challenges for traditional taxation systems, which tend to be less relevant. To deal with these changes, the Indonesian government needs to develop effective regulations to accommodate the dynamics of the digital economy and ensure tax compliance from domestic and international businesses. Initiatives such as the imposition of Value Added Tax (VAT) on digital products and services from foreign companies are one of the concrete steps that are expected to increase state revenue and create tax justice. In addition, strengthening information technology infrastructure and a transparent and efficient tax administration system, as well as educating the public about tax compliance, are important factors that support taxation policies in a sustainable digital economy.
THE INFLUENCE OF MONETARY POLICY ON CORPORATE FINANCIAL PLANNING IN INDONESIA Ardelia Suharmanto
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 9 (2025): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
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Monetary policy plays an important role in a country's economy, including in corporate financial planning. This study aims to analyze the effect of monetary policy, as measured by instruments such as interest rates, inflation, and money supply, on corporate financial strategies in Indonesia. The research method used is a quantitative approach with secondary data analysis from corporate financial reports and macroeconomic indicators issued by Bank Indonesia. The results of the study indicate that changes in interest rates and inflation rates have a significant impact on investment decisions, capital structure, and corporate liquidity management. Monetary policy uncertainty can also increase the financial risks faced by companies in the long term. The implications of these findings indicate the importance of adapting corporate financial strategies to the dynamics of monetary policy in order to ensure sustainable business stability and growth.
THE INFLUENCE OF VIDEO MARKETING CONTENT STRATEGY ON YOUTUBE ON CONSUMER LAYALTY TO FASHION BRANDS Dony Martias
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 9 (2025): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
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The development of digital technology has changed the way fashion brands interact with their consumers, one of which is through video marketing on YouTube. Video marketing content strategy not only functions as a promotional tool, but also as a medium for building brand awareness, increasing engagement, and strengthening consumer loyalty. This research aims to analyze the influence of video marketing content strategies on YouTube on consumer loyalty to fashion brands through a literature review approach. This research uses a descriptive- analytical method by collecting and analyzing various academic sources, such as scientific journals, books, industry reports, and digital marketing articles. The study results show that factors such as strong storytelling, high visual quality, interactive engagement with the audience, and consistency in content presentation have a significant impact on customer loyalty. Additionally, collaboration with influencers and leveraging analytics to measure content effectiveness also contributes to improving long-term relationships between brands and consumers. The implications of this research indicate that fashion brands need to optimize their video content strategy by considering these factors in order to maintain and increase customer loyalty. With the increasing consumption of digital content, video marketing on YouTube has become an effective and relevant strategy in building emotional connections with consumers and strengthening brand positions in the competitive fashion industry.
THE ROLE OF BLOCKCHAIN IN INITIATING DIGITAL ACCOUNTING TRANSFORMATION Loso Judijanto; Dian Ofasari; Selvita Meilansari
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 9 (2025): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
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Blockchain has an important role in initiating digital accounting transformation. In the digital era, technology has changed many aspects of life, including the world of financial accounting. The role of blockchain in the transformation of financial accounting is very significant. By adopting the latest trends such as cloud accounting, artificial intelligence, and blockchain, companies can gain a competitive advantage. The impact includes increased accuracy, operational efficiency and data security. The use of blockchain in accounting applications is very promising, from simplifying regulatory compliance to improving commonly used double entry bookkeeping. The benefits of blockchain in accounting also include its ability to transparently track the use of supply chain funds, eliminate costs resulting from transactions between bank accounts, and increase security and transparency in accounting information systems. Thus, blockchain provides an opportunity to increase security, transparency and efficiency in accounting information systems, as well as reshape traditional accounting practices in the growing discourse on technology- based transformation in accounting. So, overall, blockchain has a significant role in initiating digital accounting transformation by contributing to increasing security, transparency and efficiency in accounting information systems.
THE ROLE OF FOREIGN INVESTMENT IN IMPROVING THE LOCAL ECONOMY: CASE STUDIES IN SOUTHEAST ASIA Yunior Pasagi; Ahmad Solihin; Anita Kusuma Dewi
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 9 (2025): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
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Foreign direct investment (FDI) has been recognized as an important catalyst in advancing the economies of developing countries, especially in the Southeast Asia region. This research aims to analyze the impact that foreign investment has on the local economy in Southeast Asia, with a focus on economic growth, job creation, technology transfer, and development of key sectors. The research results show that foreign investment has a significant role in accelerating the economic development process, through various channels such as increasing employment opportunities, improving the quality of human resources, as well as technological innovation and infrastructure development. Foreign investment also plays a role in the economic integration of Southeast Asian countries into the global economy, enabling access to wider export markets and supporting the country in facing international competition. However, this research also identifies several challenges, including regional disparities in attracting FDI, the risk of a race to the bottom due to competition in providing incentives to investors, and the need for improvements in aspects of governance and transparency to ensure that foreign investment has an inclusive and sustainable positive impact for the local economy.
THE ROLE OF INTERNATIONAL TRADE ORGANIZATIONS IN ENHANCING COOPERATION AND FREE TRADE BETWEEN COUNTRIES Loso Judijanto; Sari Mariahma Nova Sipayung
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 9 (2025): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
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The International Trade Organization (ITO) plays a crucial role in enhancing economic cooperation and strengthening free trade between countries. Organizations such as the World Trade Organization (WTO), the International Monetary Fund (IMF), and the World Bank act as facilitators in creating fair and transparent trade policies. The ITO plays a role in reducing trade barriers, such as tariffs and quotas, and resolving trade disputes that can hamper global economic growth. In addition, this organization also helps developing countries increase their trade capacity through technical and financial assistance. With the role of the ITO, countries can more easily access international markets, increase product competitiveness, and strengthen global economic stability. Therefore, cooperation in the ITO is the main key to realizing sustainable and equitable free trade for all parties.
TRANSVERSAL TECHNOLOGY AS A KEY IDEA FOR FUTURE GLOBAL ECONOMIC GROWTH Loso Judijanto; M. Fakhriansyah; K. M. Faisal Reza
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 9 (2025): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
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Transversal technologies play a vital role as a key driver in future global economic growth. In this context, technology not only functions as a tool, but also as a driving force that significantly changes the economic and business paradigm. Innovation in this sector, driven by technology, can improve people's welfare and strengthen the cultural identity of the nation. Transversal technologies are important forces behind innovation and development, and in the years to come, their significance is only predicted to increase. These technologies will probably have a significant impact on how many industries and society as a whole develop in the future as they continue to progress. Transversal technologies have the ability to address some of the major issues facing humanity in addition to spurring innovation and economic progress. Transversal technologies not only serve to improve efficiency and productivity, but also act as key drivers in creating new opportunities and driving inclusive and sustainable economic growth. Collaboration between stakeholders, including governments and the private sector, is essential to harness this potential and address future challenges.
THE INFLUENCE OF TOURISM VARIABLES ON REGIONAL ORIGINAL INCOME IN DISTRICTS/CITIES OF EAST NUSA TENGGARA PROVINCE (NTT) Yohana Feradila Indah Teren; I Gusti Wayan Murjana Yasa
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 2 No. 9 (2025): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
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East Nusa Tenggara Province is a fairly well-known tourist destination. Tourism is an important sector in regional economic development in East Nusa Tenggara (NTT) Province. NTT's various natural, cultural and special interest tourism potentials are highlighted as attractions for tourists. However, even though this potential is large, there are disparities in development between regions in NTT. Some regions have experienced a significant increase in regional economic contribution, while other regions still need to evaluate economic development strategies. With the increase in the number of hotel rooms and restaurants which are not only a place to stay but also as a driver of development and regional income generation. The aim of this research was to evaluate the influence of several tourism variables such as the number of tourist attractions, number of hotel rooms and number of restaurants on Regional Original Income (PAD) in NTT. This research design uses a quantitative approach in associative form. The data collection method is by non-behavioral observation and the number of observations is 176. The types of data used are qualitative data and quantitative data. The data source used in this research is secondary data. This research uses a panel data analysis method. The research results found that the number of tourist attractions, the number of hotel rooms and the number of restaurants simultaneously had a significant effect on Regional Original Income (PAD) in the Regencies/Cities of NTT Province. The number of tourist attractions partially has a positive and significant effect on Original Regional Income (PAD) in the Regencies/Cities of NTT Province. The number of hotel rooms partially has a positive and significant effect on Regional Original Income (PAD) in the Regencies/Cities of NTT Province. The number of restaurants partially has no effect on Regional Original Income (PAD) in Districts/Cities of NTT Province.
DETERMINANTS OF GENERATION Z’S INTEREST IN CHOOSING A CAREER IN THE FORMAL SECTOR (A Study in Denpasar City) Adrian Maulana; Ni Putu Martini Dewi
INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE Vol. 3 No. 8 (2026): INTERNATIONAL JOURNAL OF ECONOMIC LITERATURE (INJOLE)
Publisher : Adisam Publisher

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Abstract

The formal sector is an important pillar of national economic stability as it offers a structured work system, legal certainty, and social protection. However, in the digital era, the career preferences of young generations have begun to shift, creating an urgency to understand the reasons why Generation Z continues to consider the formal sector amid the rapid growth of informal sector employment. This study aims to analyze the determinants of Generation Z’s interest in Denpasar City in choosing a career in the formal sector by examining the effect of education level (X1), socioeconomic status (X2), and income (X3). The urgency of this study lies in the importance of mapping young labor force expectations to support more effective and sustainable employment absorption policies. This study employs a quantitative approach with data collected through questionnaires from 100 Generation Z respondents in Denpasar City using a purposive sampling technique. The data analysis method used is multiple linear regression analysis to test the effect of variables partially and simultaneously. The results show that simultaneously, education level, socioeconomic status, and income have a significant effect on Generation Z’s interest in choosing a career in the formal sector. Partially, all three variables also have a positive and significant effect. Income is the most dominant factor, emphasizing that financial security is the primary motivator for Generation Z, which is known for being realistic in future planning. These findings imply that academic qualifications and financial expectations constitute Generation Z’s strategic foundation in choosing a professional career path. The government must ensure equitable access to formal employment through inclusive policies.

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