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INDONESIA
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Published by CV. Adiba Aisha Amira
ISSN : -     EISSN : 30633648     DOI : Zenodo
Core Subject : Economy,
Economics, Econometrics & Finance
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE) is a scientific journal that publishes articles in the field of Business and finance that contain conceptual ideas in the fields of Economics, Accounting, Management, Business and finance. The scope is Human Resource Management, Marketing Management, Financial Management, Production/Operational Management, Strategic Management, Islamic Business Management, Halal Industry Management, Hajj and Umrah Management, Zakat and Waqf Management / Islamic Philanthropy, Tourism Management, Banking Management, Industrial Management, Agribusiness Management, Business Administration and financial management within the scope of organisations both banking, hospitality, and others.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 444 Documents
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THE ROLE OF CONTENT QUALITY AND THE INFLUENCE OF SOCIAL MEDIA, INFLUENCERS ON PURCHASING DECISIONS MEDIATED BY THE SHOPEE E- WOM PLATFORM FOR FASHION PRODUCTS Trida Trisno Zuono; Abdul Halik, Estik Hari Prastiwi
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 10 (2025): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

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Abstract

In the rapidly evolving digital landscape, E-commerce platforms, particularly in the fashion sector, are gaining increasing prominence. Shopee, as a leading E- commerce platform, provides a diverse array of fashion products from various brands and sellers. This study adopts a quantitative research approach to validate pre-established hypotheses. The chosen research method involves a survey utilizing a questionnaire. The population under consideration consists of subjects affiliated with the research conducted on the Shopee marketplace, with respondents being consumers of the Regalia Garment shop. A purposive sampling technique was employed, with 150 respondents selected based on their high shopping frequency on the Shopee platform. Hypothesis testing in this research employs a Structural Equation Model (SEM) approach, specifically based on Partial Least Square (PLS). The study delves into the influence of content creators, social media, and influencers on purchasing decisions for fashion products on Shopee. The results of the hypothesis analysis reveal a complex landscape concerning the interaction variables within the realm of digital marketing on the Shopee platform that impact decision-making. While social media may not exhibit a significant influence on purchasing decisions on Shopee, various other indicators on the platform suggest an impact on social media variables. Notably, optimizing marketing strategies that leverage the role of influencers in appropriate product contexts demonstrates a positive and significant influence on purchasing decisions. Furthermore, it is evident that social media positively affects Electronic Word-of-Mouth (e-WOM) by influencing trends and fostering conversations that impact its audience. In the e-commerce landscape, influencers play a crucial role, exerting influence through interactions and recommendations to their followers, thereby influencing individual purchasing decisions. The significance of e-WOM in shaping purchasing decisions on Shopee is underscored by recommendations from numerous users, even though it may not have a statistically significant impact on purchasing decisions in certain aspects.
NAVIGATING THE LABYRINTH: A COMPREHENSIVE STUDY OF INTRICATE DYNAMIC STRATEGIES FOR ECONOMIC MANAGEMENT IN A COMPLEX GLOBALIZED ENVIRONMENT Subhan Subhan; Surni; Dwi Koerniawati; Suharyono; Elman Johari
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 10 (2025): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

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This comprehensive study delves into the intricate realm of dynamic economic strategies, offering a nuanced exploration of their application for effective economic management in the ever-evolving globalized environment. The modern economic landscape is marked by unprecedented transformations, necessitating a profound understanding of strategies that navigate this labyrinth of complexities. This research is anchored in unraveling the nuanced dynamics inherent in economic management, emphasizing the indispensable attributes of adaptability, resilience, and forward-thinking approaches. Employing an interdisciplinary lens, the study meticulously examines successful case studies, evaluates ongoing changes within the global economy, and proposes refined strategies tailored for policymakers and stakeholders. The research seeks to contribute valuable perspectives to the discourse on navigating economic complexities in an interconnected world by synthesizing insights from diverse disciplines, including economics, technology, and policy studies. This study aims to provide a comprehensive framework beyond conventional analyses, offering actionable insights for those steering economic policies in an era of rapid transformations.
STRATEGIC MARKETING TRANSFORMATION THROUGH BIG DATA UTILIZATION: IN- DEPTH ANALYSIS OF TRANSLATING GIGANTIC INFORMATION INTO DECISIONSINFLUENCING TACTICAL AND BUSINESS STRATEGIES Ananta Budhi Danurdara; Anjani; Nenden Hendayani; Rahma Helal Al_ Jbour; Iyad Abdallah Al- Shreifeen
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 10 (2025): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

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In today's data-driven landscape, the convergence of strategic marketing and Big Data catalyzes a transformative journey for organizations. This research, comprising a comprehensive analysis, explores the profound impact of Big Data on reshaping marketing strategies. Delving into the intricate dynamics of decision- making processes, the study elucidates how vast data sets influence tactical and business strategies. With an emphasis on translating gigantic information into actionable insights, the research unveils the symbiotic relationship between data- driven decision-making and organizational agility. The abstract underscores the pivotal role of Big Data in enhancing customer engagement, informing targeted promotions, and contributing to broader business objectives. A critical evaluation of existing literature identifies strengths and weaknesses in current studies, emphasizing the need for in-depth exploration into industry-specific contexts and ethical considerations. In considering future directions, the study anticipates a continued evolution toward more sophisticated analytics tools, including artificial intelligence and machine learning. The implications for businesses involve staying abreast of emerging trends, investing in advanced analytics capabilities, and addressing ethical considerations. This research contributes to a comprehensive understanding of leveraging Big Data for strategic marketing transformation, offering insights into the dynamic intersection of data-driven decision-making and organizational success.
STRATEGIC TAX PLANNING AND TECHNOLOGICAL INNOVATION: A COMPREHENSIVE EXAMINATION OF THE INTERPLAY BETWEEN TAX POLICIES, RESEARCH AND DEVELOPMENT (R&D) EXPENDITURES, AND FIRM PERFORMANCE Aulia Kartika Putri; Evan Andarianto Ammaridho; Rizky Mega Arini; Muhammadong; Mohamad Khairi Bin Haji Othman
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 10 (2025): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

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This comprehensive literature review critically examines the intricate interplay between strategic tax planning, Research and Development (R&D) expenditures, and firm performance. A meticulous synthesis of diverse scholarly contributions highlights the significant impact of tax incentives, such as R&D tax credits and accelerated depreciation, in fostering innovation. The exploration extends to the determinants of R&D spending, encompassing industry characteristics, firm size, and technological intensity, offering a nuanced understanding of the multifaceted nature of corporate decision-making. The broader implications for firm performance, including enhanced competitiveness, improved profitability, and sustained viability, are elucidated. Furthermore, the review underscores the dynamic evolution of tax policies and their implications for corporate behavior, emphasizing the need for adaptability in strategic tax planning. As scholars and practitioners navigate this intricate landscape, the synthesis provides a robust foundation for future research directions. The keywords encapsulate the central themes: strategic tax planning, Research and Development, firm performance, tax incentives, R&D spending, and technological innovation.
IMPLEMENTATION OF TECHNOLOGICAL INNOVATION IN BUSINESS OPERATIONS MANAGEMENT OF START-UP COMPANIES IN THE E-COMMERCE SECTOR Billy Martasandy
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 10 (2025): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

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Research purposes This study focuses on the implementation of innovation technology in the management of operational business start-up companies in the e- commerce sector. The method used is qualitative, with a study field. As for the participants in the study, they are two employees of a start-up company in the e- commerce sector. Research result This implementation of innovation technology in management operational business, especially in the context of start-up companies in the e-commerce sector, has significant implications. Implementation of innovation technology has facilitated process automation, management of inventory efficiency, and optimization of chain supply, all of which have a positive impact on improving company performance and productivity. Study This confirms the importance of integrating technology into the management of operational start-up companies in the e-commerce sector. Temporary challenge in implementation: No can be neglected. Benefits period length: to increase efficiency and experience, customers make investment in technology an important step. For growth and success, company length.
THE EFFECT OF LIQUIDITY AND SALES GROWTH ON CAPITAL STRUCTURE WITH PROFITABILITY AS A MODERATING VARIABLE Edi Supriyono; Novita Chantika Putri
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 10 (2025): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

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This study aims to test and analyze the influence of liquidity and sales growth on capital structure with profitability as a moderating variable. The research object used in this study is a manufacturing companies listed in the Indonesia Stock Exchange period 2018-2022. The number of samples selected using the purposive sampling method was 394 data from 160 companies. This study used Moderated Regression Analysis (MRA) supported by Eviews 12 software. Based on the result of the study, it was found that liquidity has a significant negative eflect on capital structure, sales growth has a significant positive eflect on capital structure, profitability cannot moderate the eflect of liquidity on capital structure, and profitability cannot moderate the eflect of sales growth on capital structure.
THE INFLUENCE OF EMOTIONAL MARKETING ON PURCHASE INTENTION WITH WORD OF MOUTH AS A MODERATING VARIABLE Alya Elita Sjioen; Hadiansyah Ma’sum; Eva Yuniarti Utami; Dewi Endah Fajariana; Andriya Risdwiyanto
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 10 (2025): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

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Backgrounds: Consumer purchasing decisions are something that a seller looks forward to because the more consumers who decide to buy, the healthier the company selling the product will be. There are several things that can influence purchasing decisions, including marketing emotions and word of mouth communication with good information. Objectives: Therefore, this research aims to analyze the influence of marketing emotions on purchasing decisions with word of mouth as a moderating variable. Methods: This research is quantitative research with an explanatory approach (Supriyanto, 2019). The data in this research was obtained through distributing online questionnaires to buyers from building partners spread throughout Indonesia consisting of 100 consumers and 200 producers. Such data can be called primary data (Farrell, 2016). These primary data were analyzed using the smart PLS 4.0 analysis tool. Results and Conclusions: Emotional Marketing variable can have a positive relationship direction and a significant influence on Purchasing Decisions due to the PV-value alues leads to positive and is below the significance level of 0.05, namely 0.039. Apart from that, the Word of Mouth variable can moderate the influence of the Emotional Marketing variable on Purchase Decision because the p-Values value is positive and is below the 0.05 significance level.
A COMPREHENSIVE STUDY OF SOCIAL AND ECONOMIC TURMOIL: IMPLICATIONS OF THE PROPOSED 40-75 PERCENT ENTERTAINMENT TAX HIKE IN INDONESIA Zainal Arifin; Silvia Ekasari; Dinda Ayu Izmi; Fenny Noor Salam; Teguh Prakoso
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 10 (2025): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

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This comprehensive study delves into the multifaceted implications of Indonesia's proposed 40-75 percent entertainment tax hike, shedding light on the intricate social and economic landscape it unveils. Focusing on sectors like spas, bars, nightclubs, and karaoke joints, the proposed tax has elicited significant opposition from businesses and workers, triggering concerns about its impact on Indonesia's society. From an economic perspective, spa owners, particularly in Bali, have contested the tax increase, emphasizing potential job losses and economic fallout beyond business owners. The study reveals the profound social implications, emphasizing the threat to financial stability for individuals like Murniyati, a taxi driver dependent on the entertainment sector. Government responsiveness to these concerns, as indicated by a delayed tax hike pending evaluation, reflects a commitment to holistic assessment. Situating the tax within Indonesia's economic policies, the study calls for a balanced approach that considers the interdependencies within the entertainment sector. A legal perspective highlights court challenges, adding a layer of uncertainty for businesses. Regional and demographic differentials, global economic considerations, cultural dimensions, and digital discourse are explored, offering a comprehensive understanding. In exploring societal ramifications, the study considers entertainment services' cultural and social value, emphasizing the need for policies to preserve cultural diversity. The economic landscape is examined for potential ripple effects on employment, and alternative fiscal measures are proposed for a balanced approach. Historical contexts and fairness assessments contribute to a forward- looking perspective.
THE INFLUENCE OF PRODUCT INNOVATION AND SERVICE QUALITY ON PURCHASE DECISION ON JAMBI BATIK ASIAH IN DANAU TELUK DISTRICT Tegar Zaki Hanafi; Ratih Kusumastuti; Derist Touriano
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 11 (2025): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
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The aim of this research is to determine the influence of Product Innovation and Service Quality partially influences Purchasing Decisions and the influence of Product Innovation and Service Quality simultaneously on Decisions Purchase. This type of research is quantitative-descriptive. This research was conducted at Batik Jambi Asiah, Danau Teluk Jambi District. The population in this research is all Jambi Asiah Batik consumers in August - October 2023, totaling 105 people. Meanwhile, the research sample consisted of 51 consumers using a purposive sampling technique.
THE INFLUENCE OF TAX LITERACY AND TAXPAYER AWARENESS ON COMMUNITY PARTICIPATION IN PAYING LAND AND BUILDING TAXES M. Tio Riyando; Ratih Kusumatuti; Derist Touriano
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 11 (2025): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
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The objective of this research is to examine the impact of tax literacy and taxpayer awareness on compliance in the payment of land and building taxes. Primary data, gathered through questionnaires, was collected in the Danau Teluk Jambi City district. The statistical method employed for analysis was multiple regression. The findings reveal that the individual attitude of the taxpayer has no significant influence on taxpayer compliance. However, taxpayer awareness and taxation knowledge both have significant effects on taxpayer compliance. Additionally, when considering taxpayer attitudes, awareness, and taxation knowledge together, they collectively exhibit a significant impact on taxpayer compliance. The results of the study reveal that in Danau Teluk District, there is a noteworthy correlation between taxpayers' compliance in settling land and building taxes and their level of awareness. Specifically, taxpayers who demonstrate a higher awareness level are more likely to exhibit greater compliance in meeting their tax obligations. Additionally, the study underscores that tax literacy plays a substantial role in influencing taxpayers' responsibility in fulfilling their land and building tax liabilities within the same district. In essence, individuals with a more comprehensive understanding of tax-related matters are inclined to display a heightened sense of obligation when it comes to fulfilling their tax responsibilities for land and building properties.

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