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INDONESIA
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Published by CV. Adiba Aisha Amira
ISSN : -     EISSN : 30633648     DOI : Zenodo
Core Subject : Economy,
Economics, Econometrics & Finance
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE) is a scientific journal that publishes articles in the field of Business and finance that contain conceptual ideas in the fields of Economics, Accounting, Management, Business and finance. The scope is Human Resource Management, Marketing Management, Financial Management, Production/Operational Management, Strategic Management, Islamic Business Management, Halal Industry Management, Hajj and Umrah Management, Zakat and Waqf Management / Islamic Philanthropy, Tourism Management, Banking Management, Industrial Management, Agribusiness Management, Business Administration and financial management within the scope of organisations both banking, hospitality, and others.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 444 Documents
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THE INFLUENCE OF GREEN MARKETING STRATEGY ON PURCHASING DECISIONS WITH EMOTIONAL DESIRE AS A MODERATING VARIABLE Muhammad Amsal Nasution; Muhamad Risal Tawil; Kushariyadi; Jeffri Wuisan Lontaan Gumerung; Lenda Lumentah
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 11 (2025): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

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Abstract

Backgrounds: Researchers believe that a marketing strategy that pays attention to and prioritizes environmental protection aspects can attract the attention of the public, especially environmental observers, those who care about the environment, and so on, to decide to purchase the products we offer by paying attention to environmental aspects. ObjectivesTherefore, this research aims to analyze the influence of Green Marketing Strategy on Purchasing Decisions. Different from previous research, this research adds the Emotional Desire variable as a moderating variable which researchers can strengthen the influence of the Green Marketing Strategy variable on purchasing decisions. Methods: This research is quantitative research with an explanatory approach. This research obtained data by distributing questionnaires digitally to 100 producers and 200 consumers who had been involved in the TikTok shop for at least 1 month. The questionnaire contains 8 question items consisting of 4 question items for the Green Marketing Strategy variable, 2 question items for the Purchase Decision variable, and 2 question items for the Emotional Desire variable. The data that was collected in this research was analyzed using the smart PLS 4.0 analysis tool. Results and Conclusions: the Green Marketing Strategy variable has a positive relationship and a significant influence on purchasing decisions because the P-Values value is positive and is below the 0.05 significance level, namely 0.018. Apart from that, researchers also believe that good emotional desire can strengthen the direction of this relationship because good desire can support consumers to take part in protecting the environment by paying attention to the packaging materials used, product cleanliness, whether the product is hygienic or not, and so on related to environmental sustainability. In line with the statement in the second paragraph, the results of table 3 of the second row of path efficiency show that the Emotional Desire variable can moderate the direction of the relationship between the Green Marketing Strategy variable and Purchasing Decisions because the P-Values value is positive and is below the 0.05 significance level, namely 0.000. More significant than direct testing, namely 0.017. Thus the first and second hypotheses in this research can be proven and accepted.
THE ROLE OF CREATIVITY IN ENTREPRENEURIAL SUCCESS Ani Kusumaningsih; Silvia Ekasari; Adih Supriadi; Titis Nistia Sari; Akbar Tanjung
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 11 (2025): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

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Creativity is an important element in the entrepreneurial process, forming the foundation for innovative ideas that drive business success. Entrepreneurship is the quality of a person's conscience, character, and will that enables them to creatively bring new ideas into the world. Someone who applies entrepreneurial principles will work independently, by starting their own business and using available resources creatively and innovatively. he approach is a review of the literature using knowledge of earlier studies' data obtained from journals. references on the internet relating to the role of creativity in entrepreneurial success. Based on this study, it was found that success in the world of entrepreneurship really depends on the level of creativity, because creativity functions in driving and developing business. In other words, business progress and success is closely related to the level of innovation that can be produced. A new venture's success can be greatly influenced by its creative energy. Whether it's creating original goods or services or coming up with creative fixes for problems, others' creativity can serve as a catalyst for their own successful entrepreneurship.
THE ROLE OF SHARIA ECONOMICS IN REALIZING GOLD INDONESIA 2045 Muhamad Abdul Rohman Rosid; Dian Febriyanti
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 11 (2025): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

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Backgrounds Researchers believe that the Islamic economy can have a strong contribution in supporting the creation of a Golden Indonesia 2045 with the potential for Indonesia to have the largest Muslim population in the world and a business sector that has greater growth potential. Objectives Therefore, this research aims to analyze the role of Sharia Economics in Realizing Golden Indonesia 2045. Methods: This research is qualitative research with a descriptive approach, namely describing the role of Sharia Economics in supporting the creation of a Golden Indonesia 2045 Results and Conclusions: The economy is getting serious attention with the potential for the largest Muslim population in the world. Due to the role of sharia economics in supporting the creation of a Golden Indonesia 2045 which is measured by per capita income which is equivalent to the per capita income of developed Indonesia and the poverty rate which is at 0.6% -0.8%, increasing Indonesia's position on SGIE with these six indicators will help Achieving a Golden Indonesia is based on the assumption that increasing the sharia financial market can increase employee income in the sharia financial sector, increasing the lifestyle and halal food market can increase employment opportunities and income levels.
RISK ANALYSIS IN ENTREPRENEURIAL DECISION MAKING Abdul Rosid
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 11 (2025): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

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Being an entrepreneur means having the courage to take risks. Uncertainty that could result in losses is called risk. Making decisions is a way to weigh and choose between various choices. The approach is a review of the literature with an awareness of prior research findings on risk analysis in entrepreneurial decision making that is obtained from online journal references. This study's findings indicate that decision-making is necessary throughout the entire lifecycle of entrepreneurial endeavors. This includes the planning phase, the implementation phase, or operationalization of activities, and the supervision phase, which entails monitoring, verifying, and evaluating the plan's implementation's outcomes to ensure that the goals are met in terms of quantity, quality, cost, and the effective and efficient use of other resources.
MERGER OF BANK MUAMALAT AND BANK BTN SYARI'AH (MASLAHAH MURSALAH PERSPECTIVE) Tasya Anjani; Dedi Sunardi
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 11 (2025): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
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Backgrounds: It is believed that Bank Muamalat Indonesia's merger policy with Bank BTN Syari'ah can strengthen the market share of the two banks themselves, where Bank BTN focuses on subsidized home financing in collaboration with Bank Muamalat Indonesia which focuses on retail financing. Objectives Therefore, this research aims to analyze the merger policy of Bank Muamalat Indonesia with Bank BTN Syari'ah Indonesia from the maslahah murlah perspective. Methods: This research is qualitative research with a descriptive approach, namely describing the advantages and disadvantages of the merger of Bank Muamalat Indonesia with BTN Syari'ah Indonesia. The data used in this research is secondary data that researchers obtained from books, scientific journals, magazines, newspapers and various other credible sources. These data were analyzed using the stages of data collection, data reduction, data selection, and drawing conclusionstool. Results and Conclusions: the merger of Bank Muamalat Indonesia and BTN Syari'ah Indonesia is in line with the principle of maslahah murlah, namely to bring benefits, goodness and avoid damage in terms of increasing the sharia banking market share, increasing Bank Muamalat's assets. and BTN Syari'ah, and increasing strength in achieving surplus due to collaboration in subsidized housing financing and retail financing between Bank Muamallat and Bank BTN Syari'ah.
THE NEXUS BETWEEN TAX POLICY DYNAMICS AND THE COMPLEXITIES OF POLITICAL AND SOCIO-ECONOMIC STABILITY IN INDONESIA Antoni Antoni
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 11 (2025): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
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Tax policy plays a crucial role in shaping the socioeconomic landscape of nations, reflecting political ideologies and priorities while impacting political dynamics and socioeconomic stability. This paper comprehensively analyzes the intricate relationship between tax policy dynamics and the complexities of political and socio-economic stability in Indonesia. By examining the influence of political ideologies on tax policy formulation and the role of political institutions in shaping tax policies, this study elucidates the underlying mechanisms driving tax policy decisions. Furthermore, empirical insights from studies on tax policy in Indonesia shed light on the impact of tax policies on income distribution, economic growth, and social welfare outcomes. Drawing on theoretical frameworks and comparative analyses, this paper identifies key challenges facing tax policy implementation and offers recommendations to fortify tax policy frameworks, foster fiscal sustainability, and promote inclusive development in Indonesia.
TOWARDS THE FUTURE: DIGITAL TRANSFORMATION IN INDONESIAN BANKING AND ITS IMPLICATIONS FOR ECONOMIC GROWTH AND PUBLICPROSPERITY Hermiyetti Hermiyetti
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 11 (2025): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
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Digital transformation has emerged as a pivotal force reshaping the Indonesian banking sector, with profound implications for economic growth and public prosperity. This paper comprehensively analyzes the trends, challenges, and opportunities associated with digital transformation in Indonesian banking. By examining the adoption of digital channels, fintech innovations, and regulatory frameworks, this study highlights the transformative impact of digitalization on traditional banking practices and customer interactions. Additionally, it explores the Role of regulatory bodies in fostering a conducive environment for digital financial services and promoting financial inclusion. The findings underscore the potential of digital transformation to drive economic growth, enhance operational efficiency, and extend banking services to underserved populations. However, challenges such as cybersecurity risks, regulatory compliance issues, and talent shortages must be addressed to realize the full benefits of digitalization. By prioritizing cybersecurity measures, fostering innovation, and investing in talent development, Indonesian banks can navigate the complexities of the digital age and contribute to sustainable economic development and public prosperity.
UNRAVELING THE MULTIFACETED TAPESTRY: A COMPREHENSIVE EXAMINATION OF DYNAMICS AND CHALLENGES IN ENTREPRENEURSHIPDEVELOPMENT WITHIN INDONESIA Silvia Ekasari
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 11 (2025): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
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Entrepreneurship development in Indonesia is a complex and multifaceted phenomenon influenced by various factors. This study comprehensively examines the dynamics and challenges shaping entrepreneurship within the Indonesian context. It explores the role of government policies, education and training initiatives, access to finance, supportive infrastructure, international collaborations, and cultural, economic, and regulatory factors in fostering or hindering entrepreneurship. Through a thorough literature review, this study provides insights into the intricacies of entrepreneurship development in Indonesia, highlighting key findings and implications for policymakers, practitioners, and researchers. By unraveling the multifaceted tapestry of entrepreneurship in Indonesia, this study aims to contribute to a deeper understanding of the entrepreneurial landscape and inform strategies for promoting sustainable entrepreneurship development in the Country.
CROSSING INDONESIA'S STARTUP ECOSYSTEM UNVEILING INNOVATION AND RESILIENCE IN THE CREATIVE ECONOMY LANDSCAPE Rudy Parlindungan Siahaan; Ahmad Rizani; Henny Noviany; Lina Affifatusholihah; Rahma Helal Al_ Jbour
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 11 (2025): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
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This study thoroughly examines Indonesia's burgeoning startup ecosystem, focusing on the symbiotic relationship between technological advancements, innovative dynamics, and entrepreneurial resilience within the creative economy. Employing a meticulous mixed-methods approach, the research dissects the intricate interplay of these elements, providing nuanced insights into the nation's entrepreneurial landscape. From the impressive annual growth rate of 20% to the disruptive models commanding a substantial 30% market share, the study delves into the transformative role of startups. The research illuminates the multifaceted nature of Indonesia's startup ecosystem by scrutinizing the technological evolution with a 35% Market Disruption Index and the sectoral diversity reflected in a 45% Adaptive Nature Index. It underscores the pivotal influence of government initiatives, with a discernible 50% impact on startup growth, and emphasizes the entrepreneurial resilience showcased through a commendable 55% regulatory compliance rate. The study concludes with a focus on the critical importance of a robust investment climate, reflected in a notable 60% funding success rate, shaping the trajectory of Indonesia's entrepreneurial endeavors. This research contributes to a deeper understanding of the dynamic interplay between technology and entrepreneurship, offering valuable insights for policymakers, entrepreneurs, and scholars.
ANALYSIS OF THE INFLUENCE OF CORPORATE GOVERNANCE ON INVESTMENT EFFICIENCY OF PUBLIC COMPANIES IN INDONESIA Gunawan Widjaja
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 11 (2025): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
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Good Corporate Governance is a process that regulates and controls a company in improving its business by paying attention to stakeholders to achieve company goals. The application of good corporate governance principles within a company can improve the company's financial performance and make the company free from fraud and can increase the trust of stakeholders and the public. The problem that companies often face is a lack of professionalism in running a company. Implementation of Good Corporate Governance cannot be separated from talking to companies that have valid legal entities in accordance with the provisions of the Law. The higher the investment efficiency, the more efficient the use of cash or company assets in making an investment, so it can be said that the more efficient investment is made, the higher the impact on cash flow. Corporate Governance influences the investment efficiency of public companies in Indonesia as measured by ROA and ROE. The research results which show that there is a positive influence of GCG on financial performance (ROA and ROE) can be interpreted as meaning that the better the implementation of GCG in a company can result in the company's operational activities being more effective and efficient, which in turn will increase financial performance.

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