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INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Published by CV. Adiba Aisha Amira
ISSN : -     EISSN : 30633648     DOI : Zenodo
Core Subject : Economy,
Economics, Econometrics & Finance
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE) is a scientific journal that publishes articles in the field of Business and finance that contain conceptual ideas in the fields of Economics, Accounting, Management, Business and finance. The scope is Human Resource Management, Marketing Management, Financial Management, Production/Operational Management, Strategic Management, Islamic Business Management, Halal Industry Management, Hajj and Umrah Management, Zakat and Waqf Management / Islamic Philanthropy, Tourism Management, Banking Management, Industrial Management, Agribusiness Management, Business Administration and financial management within the scope of organisations both banking, hospitality, and others.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 444 Documents
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THE INFLUENCE OF FINANCIAL LITERACY, FINANCIAL EFFICACY AND FINANCIAL INCLUSION ON INVESTMENT DECISION BEHAVIOR WITH FINANCIAL BEHAVIOR AND FINANCIAL FREEDOM AS AN INTERVENING FOR MEMBERS OF THE EAST FLORES INDONESIAN TEACHERS ASSOCIATION Agustinus Wilhelmus Uja Werang; Mulyanto Nugroho, Nekky Rahmiyati
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 10 (2025): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

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Abstract

This study attempts to evaluate the substantive impact of financial literacy, financial efficacy, and financial inclusion on investment decision-making behavior, incorporating financial behavior and financial independence as intervening constructs. Employing a quantitative methodology, the investigation concentrates on a population of 520 members affiliated with IGI. The sample selection employs the Slovin sample technique, yielding a representative sample of 48 individuals. The research outcomes reveal that, in a direct context, financial literacy and financial inclusion fail to exert a statistically significant influence on investment decision-making behavior. On the other hand, financial efficacy emerges as a decisive factor significantly shaping such behavior. Notably, financial behavior is discerned as a mediating factor in the intricate relationship linking financial literacy, financial efficacy, and financial inclusion to investment decision- making behavior. Furthermore, financial freedom assumes the role of a mediator in the indirect association between financial literacy and investment decision- making behavior. However, it is noteworthy that financial freedom does not mediate the connection between financial efficacy and financial inclusion in relation to investment decision-making behavior. These findings contribute to a nuanced understanding of the intricate dynamics influencing financial behavior and investment decision-making, underscoring the pivotal role of financial efficacy and financial behavior as intervening variables. The practical implications of this study offer valuable insights for the development of more effective financial literacy programs and inclusive financial strategies, considering the identified mediating roles
NURTURING A ROBUST DIGITAL FOOTPRINT: ORCHESTRATING TACTICAL MASTERY IN THE REALM OF ONLINE MARKETING EXCELLENCE Euis Eka pramiarsih; Sri Mulyono; Loso Judijanto; Hurulaini Sekar Azzahra; Antono Damayanto
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 10 (2025): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

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The relentless evolution of the digital landscape has propelled online marketing to the forefront of strategic business initiatives. This study explores the multifaceted journey of "Nurturing a Robust Digital Footprint," delving into strategic planning, social media dynamics, technological innovations, user experience, measuring digital success, storytelling, agility, adaptability, ethical considerations, and collaborative partnerships. The synthesis of these insights offers businesses a comprehensive guide to achieving excellence in online marketing. From formulating intentional strategies to embracing technological innovations, prioritizing user experience, and navigating ethical considerations, companies are equipped with the tactical mastery required to orchestrate a robust digital footprint. The study culminates in a call to action for businesses to navigate the dynamic digital realm with authenticity, innovation, and ethical responsibility, shaping a digital footprint that resonates with contemporary consumers.
MODERN APPROACHES TO RISK MANAGEMENT IN INVESTMENT PORTFOLIOS: STRATEGIES IN MARKET VOLATILITY Loso Judijanto; Yupiter Mendrofa; Iwan Harsono; Pirmanta Sebayang; Fuadah Johari
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 10 (2025): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

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Abstract

This paper explores the evolution of risk management strategies in investment portfolios, explicitly focusing on addressing challenges posed by market volatility. Effective risk management is paramount for safeguarding investor assets in an era of globalization, technological advancements, and heightened interconnectedness. Traditional theories, such as Modern Portfolio Theory (MPT) and the Capital Asset Pricing Model (CAPM), have provided foundational frameworks. However, limitations in addressing the dynamic nature of contemporary financial markets during periods of heightened volatility have led to the emergence of modern approaches. This study investigates the integration of technological advancements, insights from behavioral finance, and sophisticated quantitative models to provide nuanced and adaptive risk management strategies. Algorithmic trading, dynamic asset allocation models, and behavioral insights contribute to a comprehensive toolkit for managing risk during market volatility. The paper assesses the efficacy of these modern approaches in navigating the complexities of fluctuating markets and offers insights into the evolving landscape of risk management.
DECODING FINANCIAL MECHANISMS: IN-DEPTH ANALYSIS OF STOCK MARKET DYNAMICS AND GLOBAL INVESTMENT STRATEGIES Rusmiyati Rusmiyati; Eni Kriswandari; Ahmad Rizani; Endang Supriatna; Putri Anindyajati
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 10 (2025): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

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This study meticulously explores the intricate world of financial mechanisms, offering an in-depth analysis of stock market dynamics and global investment strategies. The research employs a comprehensive literature review methodology, synthesizing existing knowledge, theories, and empirical evidence. The investigation unfolds in multiple phases, from delineating research objectives to critically evaluating literature, ensuring a systematic approach. The literature review spans finance, economics, and investment management to provide a well- rounded perspective. Through rigorous inclusion and exclusion criteria, the study maintains the integrity of its sources, focusing on seminal works, empirical studies, and robust theoretical frameworks. Key findings emerge in thematic areas, unraveling the fundamental drivers of stock price movements, exploring the multifaceted realm of global investment strategies, and investigating the impact of regulatory frameworks on market dynamics. The study also delves into the interconnectedness between macroeconomics and finance, emphasizing the symbiotic relationship shaping financial landscapes. The research contemplates the ethical considerations influencing financial decision-making by bridging numerical indicators with human decisions. The influence of technological advancements, linkages between stock market crashes and economic depressions, and behavioral factors in investment decision-making further enrich the findings. The literature review's synthesis underscores the transformative impact of technological advancements on global investment strategies, the discernible correlation between stock market crashes and economic depressions, and the crucial role of behavioral factors in financial markets. Integrating qualitative and quantitative insights becomes paramount for a holistic understanding, emphasizing the need for an ethical framework in economic research. The study concludes with a nuanced comprehension of stock market dynamics and global investment strategies, paving the way for strategic decision- making in the ever-evolving landscape of international finance.
THE RELATIONSHIP BETWEEN EMPLOYEE ENGAGEMENT AND BONUS COMPENSATION TO MARKETING STRATEGY IMPROVEMENTIN INDONESIAN SMES Burhanuddin Burhanuddin
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 10 (2025): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

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This study examines the complex connections among employee involvement, bonus pay, and enhancement of marketing strategies in Small and Medium-sized Enterprises (SMEs) in Indonesia. A thorough study was carried out, collecting feedback from 268 individuals from various sectors and job positions. The research uses Structural Equation Modeling with Partial Least Squares (SEM-PLS) to examine the data. The results show important connections: employee involvement has a good effect on upgrading marketing strategies, and more pay is crucial in boosting employee engagement and directly affecting the effectiveness of marketing strategies. The research provides useful information for Indonesian small and medium-sized enterprises looking to enhance employee interactions and reward systems to achieve better marketing results.
A COMPREHENSIVE EXAMINATION OF THE IMPACT OF A DIGITAL MARKETING CAMPAIGN ON CONSUMER ENGAGEMENT IN E-COMMERCE Listian Indriyani Achmad; Henny Noviany; Eloh Bahiroh; Sri Ndaru Arthawati; Abdul Rosid
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 10 (2025): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

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This study thoroughly investigates the transformative effects of a digital marketing campaign on consumer engagement within the e-commerce domain. Employing a mixed-methods approach, the research combines quantitative analyses of engagement metrics with qualitative insights gathered through in- depth interviews. The campaign's impact on click-through rates, conversion rates, and demographic variations in engagement levels is meticulously scrutinized, providing a nuanced understanding of its effectiveness. Qualitative findings reveal the enduring influence of the campaign on brand perception and consumer loyalty, emphasizing the significance of narrative elements in digital marketing. The implications for businesses are profound, advocating for a localized and narrative-driven approach to optimize digital strategies. Despite acknowledging study limitations, including a focus on a specific campaign and reliance on self- reported data, this research contributes valuable insights into the dynamic interplay between digital campaigns and consumer behavior in the ever-evolving landscape of e-commerce.
EXPLORING THE RELATIONSHIP BETWEEN TECHNOLOGY ADOPTION, HUMAN CAPITAL, ACCESS TO CREDIT, AND BUSINESS RESILIENCE ON MSME PERFORMANCE IN INDONESIA D. Iwan Riswandi; Subagyo; Jatmiko Wahyu Nugroho; Iwan Harsono
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 10 (2025): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
Publisher : CV. Adiba Aisha Amira

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This study explores the complex relationships that exist between the performance of Micro, Small, and Medium-Sized Enterprises (MSME) in Indonesia and the use of technology, human resource management, credit availability, and business resilience. Partial Least Squares (PLS-SEM), a type of structural equation modeling (SEM), was used to assess a sample of 110 different MSMEs. The results show a complex web of linkages that impact MSME success. These relationships emphasize the critical roles that technology adoption, efficient HRM, enhanced loan availability, and robust business practices play. For policymakers, practitioners, and researchers looking to promote sustainable growth in the Indonesian MSME sector, the report offers insightful information.
THE IMPACT OF GOVERNMENT POLICY, FINANCIAL LITERACY, MARKET ACCESS, AND INNOVATION ON THE GROWTH OF MSMES IN INDONESIA Rifki Suwaji; Iwan Harsono
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 10 (2025): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
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The multiple effects of financial literacy, market accessibility, government policy, and innovation on the expansion of Micro, Small, and Medium-Sized Enterprises (MSMEs) in Indonesia are examined in this study. A thorough investigation of Structural Equation Modeling (SEM) with Partial Least Squares (PLS-SEM) was carried out on a sample of 250 different MSMEs. Each exogenous variable and MSME growth have strong and positive connections, according to the data. Government policy becomes evident as a potent motivator, highlighting the necessity of encouraging regulatory environments. Significant influences are also shown by financial literacy, market access, and innovation, highlighting the significance of a comprehensive strategy for promoting MSME growth. Policymakers, stakeholders, and MSME owners can use the findings to establish focused initiatives that foster an environment that is favorable to the sustainable development of MSMEs in Indonesia.
NAVIGATING THE FINANCIAL LANDSCAPE: UNRAVELING THE COMPLEXITIES OF SMES' ACCESS TO FINANCE Idarni Harefa; Tri Hartati Sukartini Hulu; Nanny Artatina Bu’ulolo; Intan Permata Hati Hulu
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 10 (2025): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
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Abstract

The study airms to address the gaps in the existing research ons investigate how individual financial constraints, such as high interest rates, extended loan processing times, and complex security requirements, directly impact the operational aspects of SMEs. The paper offers a focused investigation into a specific aspect of SMEs – the direct impact of individual financial constraints on their operations. By reading the entire paper, individuals stand to gain a thorough grasp of the research methodology, detailed findings, and the broader implications for SMEs, policymakers, and financial institutions. In conclusion, the future agendas for enhancing access to finance for Small and Medium Enterprises (SMEs) revolve around embracing digital transformation, establishing flexible regulatory frameworks, investing in capacity building, promoting inclusive financing models, fostering global collaboration, integrating sustainability into financial decisions, improving data accessibility and analytics, and planning for economic resilience. A collaborative effort involving policymakers, financial institutions, industry stakeholders, and SMEs is crucial to create a dynamic and supportive ecosystem that ensures the financial inclusivity and long-term success of SMEs in an ever- evolving economic landscape.
THE INFLUENCE OF BRAND ASSOCIATION ON PURCHASING DECISIONS WITH BRAND AMBASSADORS AS A MODERATING VARIABLE Dian Wahyuningsih; Nurdin; Dicki Bagus Chandra; Rizal R. Manullang; Zamhari
INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS Vol. 1 No. 10 (2025): INTERNATIONAL JOURNAL OF FINANCIAL ECONOMICS (IJEFE)
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Backgrounds: Researchers have the belief that it is also used as a hypothesis in this research regarding the Brand Association variable which can have a positive relationship and a significant influence on purchasing decisions because the more and better brand associations will make the product more known to the public, regarding product identity and product quality. Objectives In the end, the public/potential consumers can make purchasing decisions. Apart from that, researchers also believe that if the influence of the Brand Association variable on Purchasing Decisions is moderated by the Brand Ambassador variable, it can further strengthen the influence of the Brand Association variable on Purchasing Decisions because Brand Ambassadors will convince buyers of product quality, product suitability, and so on. Methods: This research is quantitative research with an explanatory approach, namely research that uses previous research as a basis for building new arguments to prove the influence of the Independent variable on the Dependent variable and the strength of the moderating variable in strengthening the relationship between the two variables (Kurniawan, 2018). The data used in this research is secondary data distributed digitally to MS Glow consumers spread throughout Indonesia, totaling 300 consumers. These data were analyzed using the Samrt PLS 4.0 analysis tool. Results and Conclusions: The results of table 3 of the path coefficient show a positive relationship direction and a significant influence because the P-Values value is positive and is below the 0.05 significance level, namely 0.021. The results of the second row of the third table of Path Efficiency show a positive relationship direction and a significant influence on Purchasing Decisions because it has a positive direction and is below the 0.05 significance level, namely 0.000, which is more significant than the direct test of 0.021. Thus, the first and second hypotheses in this research can be proven and accepted.

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