Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal)
The focus areas of the journal include, but are not limited to: Economic theories and models: The journal welcomes articles that explore and analyze economic theories, models, and frameworks to understand the behavior of markets, industries, and economies. Management practices and strategies: Articles that examine management practices, strategies, and innovations in various organizational contexts are encouraged. This includes topics such as leadership, organizational behavior, human resource management, and strategic management. Entrepreneurship and innovation: The journal seeks articles that shed light on entrepreneurial activities, innovation processes, and the role of entrepreneurs in driving economic growth and development. This includes studies on entrepreneurship education, entrepreneurial mindset, and entrepreneurial ecosystems. Economic development and policy: Articles focusing on economic development, policy analysis, and the impact of economic policies on different sectors of society are of interest. This includes studies on sustainable development, regional economics, and public policy. Global and regional economies: The journal encourages research on the dynamics of global and regional economies, including international trade, globalization, economic integration, and the effects of economic shocks and crises. Social and environmental aspects: Articles addressing the social and environmental dimensions of economic activities, such as corporate social responsibility, sustainable business practices, and the impact of economic activities on society and the environment, are welcomed.
Articles
208 Documents
<![CDATA[Analysis Consumer Sustainable Intention of E-Money Using Theory DOI and Theory TPB ]]>
<![CDATA[Husnil Khatimah]]>;
<![CDATA[Perengki Susanto]]>
<![CDATA[ Jurnal Ekonomi, Bisnis & Entrepreneurship Vol. 18 No. 2 (2024): Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal) ]]>
Publisher : <![CDATA[Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan ]]>
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DOI: 10.55208/62zvrd02
<![CDATA[This research is designed for investigate factors whar make consumers intent to use the e- money for payment transaction at e-marketplaces. Constructs from two theoretical frameworks, i.e. the Diffusion of Innovation Theory (DOI), integrated with Theory of Planned Behavior (TPB) were used to guide the study. Quantitatively 300 samples were distributed to respondents with a cross-sectional survey, but to overcome the bias of the research response, 350 respondents used a cross-sectional study to consumers with the highest level of online purchases in the city of Padang. Relevant hypotheses were formulated and tested using the SEM-PLS technique. The results indicate that all variables significant supported. The findings confirmed that consumer innovation has significant impact toward the intention to use e-money, which this factor is new insight have not proven in several studies. In other hand, the personal norms, perceived behavioral control and attitude is also confirmed the significant effect intent to use e- money. The implications of this study drives for practice and research and future research.]]>
<![CDATA[Digital Competence and Adaptability: Keys to Career Readiness in the Era of Artificial Intelligence ]]>
<![CDATA[Ira Puspitadewi S]]>;
<![CDATA[Septy Holisa Umamy]]>
<![CDATA[ Jurnal Ekonomi, Bisnis & Entrepreneurship Vol. 18 No. 2 (2024): Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal) ]]>
Publisher : <![CDATA[Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan ]]>
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DOI: 10.55208/g028hy97
<![CDATA[This research aims to determine the influence of Digital Competence and Adaptive Capability on the Career Readiness of Students at the Faculty of Economics and Business. The population of this research was 372 students from the Faculty of Economics and Business with a sample size of 79 using the Slovin formula with purposive sampling technique. This research is quantitative descriptive. The data collection method in the research uses primary data, namely questionnaires via form and secondary data. The data analysis technique uses multiple linear regression analysis with SPSS software ver 25. Based on the findings, it shows that partially the Digital Competence variable and the Adaptive Capability variable have an effect on Career Readiness. And simultaneously the Digital Competence and Adaptive Capability variables on Career Readiness in students at the Faculty of Economics and Business. This linear regression model with independent variables (Digital Competence and Adaptive Capability), has proven to be very effective in explaining the dependent variable (Career Readiness) because it approaches the value of one (1). These findings provide an important contribution in designing more effective curriculum development strategies to improve student career readiness in the digital era.]]>
<![CDATA[Impact of Inflation, Interest Rate, And Use of Electronic Money on The Amount of Money Circulating in Indonesia During the Period 2015–2022 ]]>
<![CDATA[Shinta Ainur Rahmadani]]>;
<![CDATA[Peny Cahaya Azwari]]>;
<![CDATA[Syamsiar Zahrani]]>
<![CDATA[ Jurnal Ekonomi, Bisnis & Entrepreneurship Vol. 18 No. 2 (2024): Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal) ]]>
Publisher : <![CDATA[Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan ]]>
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DOI: 10.55208/kj82z318
<![CDATA[The study aims to determine the impact of inflation, interest rates, and the use of electronic money on the amount of money circulating in Indonesia in the period 2015-2022 both partially and simultaneously. This research uses quantitative research methods. The research model used in the study is the Ordinary Least Square (OLS) model or double linear regression. Data used in this study is data time series in Indonesia from the year 2015-2022 obtained from the official website of the Bank of Indonesia and the Central Statistical Authority which comprises 96 samples. The results of this study show that inflation has a significant and related negative influence on the amount of money circulating in Indonesia during the period 2015-2022. This is demonstrated by a double linear regression analysis with a coefficient of -269859.5. The t-count value of -7.918753 is smaller than the t-table value of 1.66159. The significance value comparison obtained is 0.0000, which is smaller than 0.05. The same is true of the interest rate has significant and relevant negative impact on the quantity of money in circulation in Indonesia between 2015 and 2022. This is demonstrated by double linear regression analysis, with a coefficient value of -172870.6. The t-count value is -3.979156; this value is smaller than the t-table of 1.66159. The significance ratio obtained is 0.0001, which is smaller than 0.05. While the use of electronic money has a significant and positive impact on the amount of money circulating in Indonesia in the period 2015-2022. This is demonstrated by double linear regression analysis, with a coefficient value of 0.028128. The t-count value of 21.69518, this value is greater than the t-table of 1.66159. The relative value of significance obtained is 0.0000, smaller than 0.05. From the results of this research, it is also known that the value of Adjusted R-Squared is 0.926799, this means that 92.6% of the money supply in Indonesia for the 2015-2022 period is influenced by inflation, interest rates and the use of electronic money. The remaining 7.4% is explained by other variables not explained in this study.]]>
<![CDATA[Customer Satisfaction: Judging from Price, Product Quality and Service Quality: Study on Erigo's Customers ]]>
<![CDATA[Oniek Ragil Puspitasari]]>;
<![CDATA[Maulida Fitri Maisun]]>;
<![CDATA[Arinal Haq]]>;
<![CDATA[Muhammad Ibrahim Khuluqi]]>;
<![CDATA[Riyan Andni]]>;
<![CDATA[Lorena Dara Putri Karsono]]>;
<![CDATA[Zaenuri Zaenuri]]>;
<![CDATA[Zikra Jabben]]>
<![CDATA[ Jurnal Ekonomi, Bisnis & Entrepreneurship Vol. 18 No. 2 (2024): Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal) ]]>
Publisher : <![CDATA[Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan ]]>
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DOI: 10.55208/165krp56
<![CDATA[By creating a research model and testing the three hypotheses proposed in this study, the purpose of this study is to examine how customer satisfaction is affected by price, product quality, and service quality. This study uses a type of quantitative research with primary data obtained from questionnaires or online surveys via the Google Form. The sample size of this study consisted of 100 respondents, namely Erigo customers who had purchased at least one product from the Erigo brand through Shopee e-commerce. The data analysis technique used is IBM SPSS Statistics 26 which includes validity and reliability tests, classical assumption tests, multiple linear regression analysis, F tests, T tests (hypotheses) and determinant coefficient. The results showed that price, product quality, and service quality had a positive and significant effect on Erigo's customer satisfaction. The results of this study will help other business actors in the same industry to make, implement and use the Erigo strategy to maintain business continuity more effectively.]]>
<![CDATA[Cosmetic Purchasing Decisions with Brand Image as An Intervening Variable ]]>
<![CDATA[Salsabilla Siagian]]>;
<![CDATA[Fauzi Arif Lubis]]>;
<![CDATA[Reni Ria Armayani Hasibuan]]>
<![CDATA[ Jurnal Ekonomi, Bisnis & Entrepreneurship Vol. 18 No. 2 (2024): Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal) ]]>
Publisher : <![CDATA[Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan ]]>
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DOI: 10.55208/s77rjp56
<![CDATA[Cosmetic advertisements on social media easily influence many college students, so they buy cosmetics without paying attention to the product's safety. This study aims to analyze the influence of beauty influencer variables, product quality and halal labelling on cosmetic purchasing decisions that are intervened through brand image variables. The type of research used is quantitative research with a causality research design. The population in this study is 310 respondents. Using the random sampling technique, 76 people were sampled. The data analysis technique used is path analysis. The results showed that the beauty influencer variables and halal labelling partially did not affect cosmetic purchasing decisions. However, product quality and brand image significantly affected cosmetic purchasing decisions. The variables of beauty influencers and product quality affect the brand image of cosmetics, while halal labelling does not affect the brand image of cosmetics. When intervened with the brand image variable, the two variables, beauty influencers and product quality, affect cosmetic purchasing decisions. Meanwhile, halal labelling does not affect cosmetic purchasing decisions. The implications of these results are crucial for marketers and brand managers in the cosmetic industry. Emphasizing product quality and cultivating a strong brand image can enhance purchasing decisions among consumers, particularly in a market influenced by social media. Additionally, while beauty influencers may not directly drive purchases, their impact on brand image cannot be overlooked. Companies should focus on forging relationships with reputable influencers who can authentically enhance brand perception. Future research could also explore the potential long-term effects of these variables on consumer behavior and preferences in the ever-evolving landscape of cosmetic marketing.]]>
<![CDATA[The Influence of Price Perception, Store Atmosphere, and Location on Purchase Decisions at Retjeh Kopi Coffee Shop in Mojokerto ]]>
<![CDATA[Amma Fizka Zakiyatul Miskiya]]>;
<![CDATA[Zumrotul Fitriyah]]>
<![CDATA[ Jurnal Ekonomi, Bisnis & Entrepreneurship Vol. 19 No. 1 (2025): Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal) ]]>
Publisher : <![CDATA[Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan ]]>
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DOI: 10.55208/060zx138
<![CDATA[This study aims to determine the effect of price perception variables, store atmosphere and location on purchase decisions at Retjeh Kopi Coffee Shop in Mojokerto. The population in the study were consumers of coffee shop Retjeh Kopi Mojokerto. The sample taken was 100 respondents using accidental sampling technique. For data collection is done through observation, interviews, collecting questionnaires and literature studies. The data analysis method uses component based structural equation modeling or SEM with Partial Least Square or PLS analysis tools. The results show that price perception, store atmosphere, and location partially have a positive and significant effect on purchase decisions. The implications of this research are important for business people, especially coffee shop businesses. Understand that price perception, store atmosphere and location have an important influence on making purchasing decisions. Coffee shop businesses must pay attention to the prices set with the products offered in order to foster a good perception in the minds of consumers. In addition, the store atmosphere must be considered starting from the atmosphere, music, lighting, layout and others must be made comfortable so that consumers want to linger in the store for a long time. And the selection of a strategic location is also very important to make it easier for consumers to reach the coffee shop.]]>
<![CDATA[The Influence of Product Attributes and Price Perceptions on Aqua Purchasing Decisions in East Surabaya ]]>
<![CDATA[Fadilla Mulyasari]]>;
<![CDATA[Siti Aminah]]>
<![CDATA[ Jurnal Ekonomi, Bisnis & Entrepreneurship Vol. 19 No. 1 (2025): Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal) ]]>
Publisher : <![CDATA[Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan ]]>
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DOI: 10.55208/3wa90y59
<![CDATA[This study investigates the impact of product features and pricing perceptions on purchasing decisions for Aqua in East Surabaya. The study was performed on Aqua consumers in the area, with a sample of 96 respondents chosen through a purposive sampling method. Data collection was conducted using an online questionnaire disseminated through Google Forms. The results indicate that product characteristics significantly impact consumer buying choices. Elements such as packaging design, product quality, and brand reputation substantially influence consumer preferences in the selection of Aqua. Moreover, price perception exerts a substantial and important influence on purchasing decisions. Consumers typically evaluate price equity, affordability, and perceived worth when making decisions. The research emphasizes that product features and pricing perceptions influence Aqua's purchasing decisions in East Surabaya. These findings offer significant insights for organizations in the bottled water sector to refine their marketing strategies by prioritizing enhancements in product qualities and refining pricing methods to meet customer expectations.]]>
<![CDATA[The Influence of Product Quality and Electronic Word of Mouth on Purchase Decisions with Buying Interest as Mediation ]]>
<![CDATA[Fero Fairuz Firdaus Ananta]]>;
<![CDATA[Nur Asnawi]]>
<![CDATA[ Jurnal Ekonomi, Bisnis & Entrepreneurship Vol. 19 No. 1 (2025): Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal) ]]>
Publisher : <![CDATA[Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan ]]>
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DOI: 10.55208/eshmdv58
<![CDATA[This study aims to analyze the influence of product quality and Electronic Word of Mouth (e-WOM) on the purchase decision of Somethinc cosmetics in Malang City, with buying interest as a mediating variable. Cosmetics have become an essential product for many consumers, especially women, who are looking for high-quality products to improve their appearance and confidence. In this context, e-WOM plays a significant role in shaping consumer perceptions and influencing purchasing decisions. The research method used is quantitative with a survey approach, involving Somethinc consumer respondents in Malang City. Data were collected through questionnaires and analyzed using regression analysis techniques using Smart-PLS 4. The results showed that e-WOM had a significant positive influence on buying interest, which in turn had an impact on purchasing decisions, product quality did not directly affect buying interest, then directly affected purchasing decisions but not significant for Somethinc cosmetics. These findings provide important insights for marketers in formulating effective strategies to increase sales of cosmetic products.]]>
<![CDATA[The Impact of Student Entreprenurship Development Program on Student Entreprenurial Interest ]]>
<![CDATA[Aji Priambodo]]>
<![CDATA[ Jurnal Ekonomi, Bisnis & Entrepreneurship Vol. 18 No. 2 (2024): Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal) ]]>
Publisher : <![CDATA[Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan ]]>
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DOI: 10.55208/evvtbn91
<![CDATA[The Indonesian government is currently making efforts to strengthen the economy by fostering entrepreneurial human resources through an entrepreneurship development program in universities. The main objective of this research is to determine the role of the student entrepreneurship development program (Program Pembinaan Wirausaha Mahasiswa/P2MW) and entrepreneurship courses on the campus ecosystem and entrepreneurial interest of students at the Institut Teknologi dan Bisnis Muhammadiyah Purbalingga. To achieve this objective, an empirical research approach was used, employing a survey method with a 5-point Likert scale to collect data. This study used quantitative insight and structural equation modeling (SEM) to test seven hypotheses regarding the relationships among P2MW, campus ecosystem, entrepreneurship courses, and entrepreneurial interest. The findings of this research indicate that P2MW, campus ecosystem, and entrepreneurship courses have a positive and significant influence, both simultaneously and partially, on the entrepreneurial interest of students at the Institut Teknologi dan Bisnis Muhammadiyah Purbalingga.]]>
<![CDATA[Determinants Influencing Study Program Selection Controlled by Program Image: A Survey of Students at FITK UIN Sunan Kalijaga from 2019 to 2022 ]]>
<![CDATA[Nispi Ani Barus]]>
<![CDATA[ Jurnal Ekonomi, Bisnis & Entrepreneurship Vol. 19 No. 2 (2025): Jurnal Ekonomi, Bisnis & Entrepreneurship (e-Journal) ]]>
Publisher : <![CDATA[Pusat Penelitian dan Pengabdian Pada Masyarakat (P3M) STIE Pasundan ]]>
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DOI: 10.55208/jebe.v19i2.14
<![CDATA[This study aims to find out and analyze the relationship and magnitude of the influence of determinant factors on the selection of controlled study programs through the image of the study program. The theories used are the theory of consumer behavior by Hawkins regarding factors that affect decisions and the theory of image by M. Mayne Delozier. The research was conducted at the Faculty of Tarbiyah and Teacher Training UIN Sunan Kalijaga with a population of 2,612 FITK students. Technique sampling using probability sampling using the cluster method sampling so that 336 student respondents were obtained. In this study, the dependent variable is in the form of student decisions and the independent variable is in the form of infrastructure, location, UKT, promotion, parental role, culture, and Extracurricular. As well as the control variable in the form of the image of the study program. Data collection using questionnaires and documentation. The collected data is processed and analyzed using descriptive statistical analysis and inferential statisticsusing SPSS (Statistical Package for Social Sciences) version 25.]]>
