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Jurnal Komunikasi
Published by CV. Adiba Aisha Amira
ISSN : -     EISSN : 29881331     DOI : Zenodo
Core Subject :
Jurnal Komunikasi menerbitkan artikel penelitian dari berbagai topik dalam ilmu komunikasi. Jurnal merupakan ruang interdisipliner yang mewadahi penelitian terkait komunikasi dan media yang tidak terbatas pada komunikasi interpersonal, komunikasi massa, periklanan, strategi komunikasi, dan studi media.
Arjuna Subject : -
Articles 213 Documents
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INOVASI PEMASARAN MELALUI MEDIA SOSIAL: KAJIAN LITERATUR Loso Judijanto; Fauziah Nur Hutauruk
Jurnal Komunikasi Vol. 2 No. 10 (2025): Jurnal Komunikasi
Publisher : ADISAM PUBLISHER

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Abstract

This literature review explores the role of marketing innovation through social media in enhancing interaction between companies and consumers. Social media has proven to be a powerful platform for increasing customer engagement, developing brand awareness, and promoting products in a personalised and interactive manner. By leveraging social media analytics, companies can collect real-time consumer behaviour data and adjust marketing strategies according to dynamic market needs. However, challenges such as maintaining a balance between personalisation and privacy, managing consistent and relevant content, and adapting to changes in social media algorithms and technology are the main focus. The study concludes that while marketing innovation through social media oflers great opportunities for business growth, its success requires in-depth understanding and a well-planned strategy
PEMANFAATAN ANALISIS DATA MEDIA SOSIAL UNTUK MENINGKATKAN KINERJA PEMASARAN Mirwansyah Putra Ritonga; Komala Dewi
Jurnal Komunikasi Vol. 2 No. 10 (2025): Jurnal Komunikasi
Publisher : ADISAM PUBLISHER

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The utilisation of social media data analytics has become a key element in improving marketing performance in the digital age. Accurate and detailed data analysis allows companies to deeply understand the behaviour, preferences and needs of their audience. With this information, companies can design more effective marketing strategies, personalise campaigns, and improve interactions with customers. The implementation of strategies powered by social media data requires a combination of automation technology, collaboration between teams, and continuous optimisation. Successfully utilising this data analysis not only improves the effectiveness of marketing campaigns but also strengthens the company's competitive position and supports long- term business growth
WHATSAPP SEBAGAI MEDIA KOMUNIKASI EFEKTIF DALAM PENDIDIKAN JARAK JAUH: TINJAUAN LITERATUR Ayu Wulandari; Eka Haryati Yuliany
Jurnal Komunikasi Vol. 2 No. 10 (2025): Jurnal Komunikasi
Publisher : ADISAM PUBLISHER

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The use of the instant messaging application WhatsApp as a communication medium in distance education has been a topic that has attracted the attention of many researchers in recent years. In today's digital era, this application not only serves as a means of communication between individuals but has also been integrated into the education system as a tool that enables eflective interaction between teachers and students. This article is a literature review that aims to examine the extent of WhatsApp's eflectiveness as a communication medium in distance education. By analysing various studies and literature sources, the article highlights benefits such as ease of access, the ability to deliver information in real-time, and opportunities for collaborative learning. On the other hand, it also identifies challenges that may be faced, including privacy and security concerns, the risk of information overload, and the need for discipline and good time management by users. The results of this literature review indicate that despite some challenges, the use of WhatsApp in the context of distance education oflers significant potential to improve communication and learning interactions, provided proper implementation and consideration of related issues are managed well
PERAN GURU TAMAN PENDIDIKAN AL-QURAN SEBAGAI PEMBIMBING DALAM MEMBINA KARAKTER RELIGIUS ANAK DI MASJID JAMI’ATUL KHAIRIAH DESA SEKUDUK Zulfadli Rizki; Arnadi, Susilawati
Jurnal Komunikasi Vol. 2 No. 10 (2025): Jurnal Komunikasi
Publisher : ADISAM PUBLISHER

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This thesis discusses the role of teachers at the Quran Education Park (TPA) as mentors in fostering children's religious character. The study has two main objectives: first, to describe the role of TPA teachers as mentors in shaping children's religious character at the TPA Jami’atul Kahairiah in Sekuduk Village. Second, to analyze the methods used by the teachers in developing children's religious character at the Jami’atul Khairiah Mosque in Sekuduk Village. This research employs a qualitative approach with a descriptive nature and is a field research study. The data collection techniques include three methods: observation, interviews, and documentation. The findings of this study are as follows: first, the role of TPA teachers as mentors in shaping children's religious character at TPA Jami’atul Kahairiah in Sekuduk Village includes being a guide in learning, a mentor in social development, and a counselor in personal issues. Second, the methods used by teachers to foster children's religious character at the Jami’atul Khairiah Mosque in Sekuduk Village are: the dialogue method, the habituation method, the advice method (mau’izah), and the role-model method
ETIKA KOMUNIKASI NABI MUHAMMAD (KAJIAN DESKRIPTIF-ANILITIK PADA HADITS NO. 59 DALAM SHAHIH BUKHARI, KITAB ILMU) Deli Luthfi Rahman
Jurnal Komunikasi Vol. 2 No. 11 (2025): Jurnal Komunikasi
Publisher : ADISAM PUBLISHER

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The success of Prophet Muhammad as a leader was not only supported by military strength but also by his ability to communicate effectively while upholding ethical communication principles such as politeness, clarity, and consideration of his audience’s background. He conveyed his message with divine guidance through various wise methods and approaches, as reflected in the hadith narrated by his companions. This study aims to examine the communication ethics of Prophet Muhammad in Hadith No. 59, as recorded by Imam Bukhari in Sahih Bukhari, Kitab al-‘Ilm (Book of Knowledge). The research employs a descriptive-analytical method to analyze the ethical communication elements and principles applied by Prophet Muhammad in his interactions with his companions, as depicted in the hadith text. The study identifies three key communication ethics principles demonstrated by the Prophet: cortessiveness (politeness), mutual understanding, and evaluative prejudice (judgment or evaluation). First, cortessiveness refers to politeness in communication, which includes not interrupting a speaker, prioritizing the right of the first speaker, and not ignoring questions. Second, mutual understanding ensures a shared comprehension between communication actors; the Prophet understood the Bedouin Arab, and vice versa. Third, evaluative prejudice pertains to forming judgments and assessments cautiously to prevent misunderstandings that could disrupt communication. Thus, cortessiveness, mutual understanding, and evaluative prejudice serve as fundamental ethical principles in prophetic communication
POWERFULL PUBLIC SPEAKING (Peran Aspek Komunikasi Vebral dan Non-Verbal dalam Menunjang Efektifitas Penyampaian Pesan Public Speaking) Enung Nurhayati
Jurnal Komunikasi Vol. 2 No. 11 (2025): Jurnal Komunikasi
Publisher : ADISAM PUBLISHER

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Abstract

Public speaking is the act of orally presenting in front of a public with the aim of conveying ideas/thoughts, information or certain messages using the right strategy and techniques. Public speaking is also an art and a science, it involves the ability to communicate clearly, easily understood and attract the attention of the audience. As a form of art, public speaking combines the power of words with the ability to influence and inspire an audience using a persuasive or even provocative style of language. It is more than just delivering a speech; it is about the art of connecting with audience emotionally as well as intellectually , conveying a message, and making an impact accordance with the speaker's goal. As a science, public speaking related to effective communication strategies and techniques. Great communication doesn’t just happen, it has to be thought and prepared, structured and delivered with good techniques. To ensure an effective communication, speakers can developing and implementing verbal and non-verbal language skills. Verbal aspect involves everything related to the words used by a speaker. Among other things, it includes the selection of appropriate words/diction, proper sentence structure, the ability to express clear and logical thoughts, and message delivery techniques. The technique of delivering a message here is related to vocal/sound, including; vocal volume, intonation, accentuation and rhythm to convey the message clearly and captivate the audience's ears. Nonverbal aspect related to the way of delivering the message, includes the use of body language, eye contact, facial expressions, and vocal intonation. By developing skills of verbal and non-verbal aspects in public speaking practice and applying the right techniques delivery, a speaker can convey a message more powerfull and also impactfull
PESAN DAKWAH MELALUI PAKAIAN PADA FOTO JURNALISTIK (ANALISIS SEMIOTIKA PADA FOTO DEDI MULYADI DI MEDIA KOMPAS.COM)   Nazmi Abdurahman
Jurnal Komunikasi Vol. 2 No. 11 (2025): Jurnal Komunikasi
Publisher : ADISAM PUBLISHER

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Journalistic photography is not merely used to beautify a media page, but it also conveys a message. In the context of this research, the message is closely related to the clothing worn by Dedi Mulyadi, the Regent of Purwakarta, as featured on the online media platform (link unavailable) The clothing has signs and meanings that represent the wearer. Clothing as a sign plays a crucial role as a medium and material for communication. This research aims to describe the da'wah message in Dedi Mulyadi's clothing. This research employs Charles Sanders Pierce's semiotic theory to analyze the da'wah message in Dedi Mulyadi's clothing. The theory emphasizes three aspects: sign, object, and interpretation. This research is a qualitative study with an interpretive paradigm. To analyze the data, the semiotic method is used. Data collection is done through interviews and documentation. Based on the analysis results, it is concluded that the Sundanese pangsi clothing worn by Dedi Mulyadi is formed by three elements: beauty, simplicity, and humility, which reflect the Islamic teachings and Sundanese culture that values beauty, simplicity, and appreciation for differences. The third element is the result of acculturation between Islamic teachings and Sundanese culture, producing a new identity. This reality shows that da'wah can be done in various ways, including through traditional local clothing.
INSTAGRAM SEBAGAI MEDIA PROMOSI DALAM MENINGKATKAN PENGEMBANGAN BISNIS SEBAGAI MUA OLEH NANATH NADIA   Mia Tania
Jurnal Komunikasi Vol. 2 No. 11 (2025): Jurnal Komunikasi
Publisher : ADISAM PUBLISHER

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The use of digital-based media currently influences any aspects, including lifestyle, business, communication and the use of information media. Media social one popular of digital media used by public, one of the social media that is widely used is Instagram. In the business program, Instagram is currently one of media sosial used by Nanath Nadia as Make Up Artist (MUA). The aim of this research is to determine the role of Instagram as a promotional to increase the number of service users at Nanath Nadia MUA. The sampling technique used was purposive sampling. This research method uses descriptive research with a qualitative approach. Data collection was carried out through interviews and documentation. The informants in this research are business owners and influencers. The data analysis techniques use data reduction, data presentation and drawing conclusions. The results of this research show that Nanath Nadia MUA has used Instagram as a promotional media. The results of this research show that there are four factors that determine Nanath Nadia MUA choosing Instagram, such as media for relations, publicity, promotion, market research. Nanath Nadia MUA's promotional activities by Instagram such as use any fiture, instastories, ads, reels, live feeds, quizzes and polls. The implication of Instagram for Nanath Nadia MUA is that it can provide an increase in both the quality and quantity of users of its makeup services
MODUL MATA KULIAH PUBLIC SPEAKING “POWERFULL PRESENTATION” Enung Nurhayati
Jurnal Komunikasi Vol. 2 No. 11 (2025): Jurnal Komunikasi
Publisher : ADISAM PUBLISHER

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Presentation is an essential skill in many fields, whether academic, business, or social, and social. In this competitive era, individuals who are not skilled in presentation will lose and be left out. In business and professional fields, communication skills become a basic competency that supports career development and business success. In the academic field, good communication skills can support academic achievement, while in the social field, presentation skills will support a person's existence in their respective social roles. Given the importance of this skill and the many obstacles most people face in understanding and mastering effective presentation techniques to convey messages well to an audience. I feel the need to share my understanding of the theoretical and technical aspects related to presentation skills so that it can be a solution to communication barriers when making presentations and foster confidence to appear to speak clearly and structured in front of the audience. This module is designed to provide guidance on effective presentation techniques using a variety of approaches, such as the use of attractive visuals, organized material structure, and the appropriate use of body language and voice intonation will be discussed in detail. It is hoped that by understanding and applying these techniques, you will become a better speaker and be able to convey information more effectively. This module is systematically packaged so that it is ready to be learned by any learner to achieve the Public Relations Competencies and Sub- Competencies, namely the Presentation Skills Competency Unit. This module is also a guide to the Public Speaking course as well as a guide to the Public Relations competency training conducted by the Communication Studies program
ANALISIS PENGUNAAN KATA “ANJAY” YANG MENJADI KEBIASAAN GEN Z DAN GEN ALPHA DALAM BERKOMUNIKASI Hardelia Rosidatul Adha; Aliyah Shafa N, Sinar Permata W.S., Abid Ubaidillah Akbar, Huda Hidayatulloh, Lintang Sinaring R
Jurnal Komunikasi Vol. 2 No. 11 (2025): Jurnal Komunikasi
Publisher : ADISAM PUBLISHER

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Abstract

The use of language in communication among the younger generation, especially Gen Z and Gen Alpha, shows changes in the form and function of everyday language. One prominent phenomenon is the use of the words "anjay" in their social interactions. These words were originally a form of emotional expression, rooted in the word "dog", a word that has a negative connotation in Indonesian culture. However, in the development of everyday language, especially among young people, these words have shifted in meaning and function. This study aims to determine how often and how influential the use of the words 'Anjay' and is in everyday life. In addition, this study also aims to determine the origin of the words 'Anjay'.

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