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Interaksi Online
Published by Universitas Diponegoro
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Core Subject : Science, Social,
Library & Information Science Social Sciences
Jurnal Interaksi Online adalah jurnal yang memuat karya ilmiah mahasiswa S1 Jurusan Ilmu Komunikasi, FISIP Undip. Interaksi Online menerima artikel-artikel yang berfokus pada topik yang ada dalam ranah kajian Ilmu Komunikasi dan Ilmu Sosial
Arjuna Subject : -
Articles 1,563 Documents
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Semarang Ragam Inspirasi Dalam Memperingati Hari Anak Nasional Kota Semarang 2020 (Talkshow, Ragam Lomba Anak, Pentas Seni Daring, Webinar, Konser Amal, Donasi) Sebagai Koordinator Acara, Koordinator Media Partner Dan Bendahara Arista Sukmawati, Sarah; Setyabudi, Djoko
Interaksi Online Vol 9, No 1: Januari 2021
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

National Children's Day is the day the rights of Indonesian children are fulfilled, both for children who are in Indonesia and for children who are outside Indonesia. Every year the commemoration of National Children's Day is held through various activities for children. All national groups, both from the government and the private sector, participate in commemorating National Children's Day starting from the Central, Provincial, to all Regencies / Cities. In this case, Indonesia is currently experiencing a Covid-19 pandemic which has an impact on all community activities to develop. One of them is Semarang City, which is to commemorate National Children's Day 2020, the City of Semarang in particular the Semarang City Women Empowerment and Child Protection Service (DP3A) as the implementing committee is collaborating with the Semarang City Social Service to make National Children's Day successful in Semarang City during this pandemic. The purpose of holding this event is to provide educational information communication to the public about new normal in a pandemic situations and to reduce parental concerns about children while at home and provide a platform for children to show off their creativity while at home. There are 6 activities namely Talkshow, Variety of Children's Contest, Online Art Performance, Webinar, Charity Concert, Donation. These activities will be carried out online and offline but still adhere to health protocols. The series of activities began on July 14, 2002 to August 18, 2020. After being held at that time there were more than 800 students who took part in the art show, from the previous target of 300 students, there were 15 media partners who were among the 10 determined targets, reaching the presence of resource persons. for talk shows and webinars, reaching 150 participants, and for donations reaching Rp. 14. 954,250 from the previous target of Rp. 5,000,000 which is given in the form of goods and is assisted in its distribution by the Semarang City Social Service.
Fashion Sebagai Identitas Pada Komunitas Punk di Semarang Rayhan Ferdiyanto, Rakha; Budi Lestari, Sri
Interaksi Online Vol 9, No 2: April 2021
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Fashion is one of the ways a person communicates, where fashion can reflect the wearer, however, this is the case with punk followers. Punk uses fashion as their way of communicating messages to the public. As a counter-culture or counter-culture to the dominant culture, punk fights against all establishment shown by the dominant culture through a "different" style of dress. However, as time went on, the punk community in line with this was reported negatively, as well as the implementation of misconceptions of meaning by elements in punk who committed negative actions, so that the name of punk in Indonesia was getting worse, especially in Semarang City. This study aims to describe the motives of the punk community in fashion, and how they interpret the fashion worn by using qualitative research methods. This research shows the critical paradigm with a qualitative descriptive approach. The data technique used in this study was in-depth interviews with 3 informants. The theory used in this research is the shared culture theory put forward by Mark Orbe. The results of the study indicate that the three informants have their own motives in dressing punk, namely selling, and being accepted by their respective groups. Likewise with what they mean in the punk fashion they wear, namely, self-expression, positive resistance and music. So that it is found that they have no intention of fighting against the establishment or other negative things. Through co-cultural theory, it can also illustrate that the punk community in Semarang does not have the desire or aim to disturb public order. Instead, they often make various efforts such as charity and voluntary collection of goods to be given to people in need. These things are done by them with the aim of being accepted by the community
Hubungan Terpaan Iklan Pada Akun Instagram @sociolla dan Terpaan Online Customer Review Pada Sociolla Connect dengan Keputusan Pembelian Produk Kecantikan di Sociolla Farasila, Iraisa; Pradekso, Tandiyo
Interaksi Online Vol 8, No 4: Oktober 2020
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

This research aims to find out the relationship between each variable, instagram ads (X1), and online customer review (X2) with beauty product purchasing decisions in Sociolla (Y). In this study use quantitative research methods. Sampling technique using non probability sampling with a total of 55 respondents. The analysis used to test the hypothesis is Kendall's Tau B test. The results showed that there is a positive relationship between instagram ads and the decision to purchase beauty products in Sociolla so that the theory used, namely Strong Advertising Theory, can be applied to this study. In addition, the results of the study also showed there is a positive relationship between online customer review and beauty product purchasing decisions in Sociolla so that the theory used, namely Cognitive Response Theory, can be applied to this study.
1 SEMARANG RAGAM INSPIRASI DALAM MEMPERINGATI HARI ANAK NASIONAL KOTA SEMARANG (TALKSHOW, RAGAM LOMBA ANAK, PENTAS SENI DARING, WEBINAR, KONSER AMAL, DONASI) Koordinator Talkshow, Keskretariatan dan Dana Usaha Nafalia, Ayu; Hasfi, Nurul
Interaksi Online Vol 9, No 1: Januari 2021
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

National Children's Day is the day the rights of Indonesian children are fulfilled, both for children who are in Indonesia and for children who are outside Indonesia. Every year the commemoration of National Children's Day is held through various activities for children. All national groups, both from the government and the private sector, participate in commemorating National Children's Day starting from the Central, Provincial, to all Regencies / Cities.In this case, Indonesia is currently experiencing a Covid-19 pandemic which has an impact on all community activities to develop. One of them is Semarang City, which is to commemorate National Children's Day 2020, the City of Semarang in particular the Semarang City Women Empowerment and Child Protection Service (DP3A) as the implementing committee is collaborating with the Semarang City Social Service to make National Children's Day successful in Semarang City during this pandemic.There are 6 activities namely Talkshow, Variety of Children's Contest, Online Art Performance, Webinar, Charity Concert, Donation. These activities will be carried out online and offline but still adhere to health protocols. The series of activities began on July 14, 2002 to August 18, 2020. After being held at that time there were more than 800 students who took part in the art show, from the previous target of 300 students, there were 15 media partners who were among the 10 determined targets, reaching the presence of resource persons. for talk shows and webinars, reaching 150 participants, and for donations reaching Rp. 14. 954,250 from the previous target of Rp. 5,000,000.
Hubungan Terpaan Iklan Dan Persepsi Pada Daya Tarik Brand Ambassador Tokopedia Dengan Minat Menggunakan Tokopedia Sebagai Sarana Transaksi Belanja Daring Tazkia Irsyad, Raihana; Setyabudi, Djoko; Manalu, S. Rouli
Interaksi Online Vol 9, No 2: April 2021
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

This study aims to determine the correlation between advertising exposure, perceptions on the Attractiveness of Tokopedia’s Brand ambassador, and the Intention in Using Tokopedia as Online Shopping Transaction Platform. This research used Strong Advertising Theory and Source Attractiveness Theory. This study used a sample of 60 people who in age from 18 – 34 years old who had been exposed to Tokopedia advertisement and knew Tokopedia’s brand ambassador. This sample method used nonprobability sampling with accidental techniques. The results showed advertising exposure with the intention in using Tokopedia had a significance value of 0.071 which means there is no significant correlation. Meanwhile, the perception of the attractiveness of Tokopedia brand ambassador and the intention in using Tokopedia has a significant value of 0.000, which means there is a significant correlation. The correlation coefficient is 0.468, which means it has a moderate and positive level of correlation.
Detoksifikasi Instagram Sebagai Upaya Penyelesaian Kecemasan Komunikasi Pengguna Vincentius Raditya Kristiawan; Wiwid Noor Rakhmad
Interaksi Online Vol 9, No 3: Juli 2021
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

The ‘Instagram detoxification’ phenomenon is a proof that Instagram has negative impacts on its users, so that users decide to stop using it for a moment. One of the negative impacts experienced is communication apprehension. This research aims to describe the communication apprehension that comes from daily use of Instagram, as well as to explain the communication apprehension experienced by someone that went through Instagram detoxification using qualitative research methods and an interpretive paradigm with a phenomenological approach. This study uses in-depth interviews as a data collection technique. The theory used in this research is Communication Apprehension Theory. The result shows that communication apprehension appears when users experience feelings of fear, insecurity, jealousy, sadness, and start to compare themselves with others, which is caused by new things in certain communication situations, lower status compared to others, as well as differences that occur in an interaction, and the differences between individual’s personal traits with new things in his environment. Instagram detoxification is a form of external effect from communication apprehension, namely withdrawal patterns. Instagram detoxification brings changes to an individual with communication apprehension such as being calmer, more grateful, ready to see Instagram from a different perspective, better prepared to face various feelings that will arise due to Instagram use, more productive and accepting of the conditions that are being experienced.
Hubungan Terpaan Iklan Youtube dan Terpaan Influencer Marketing di Instagram pada Kampanye #EminaBeautyBestie dengan Keputusan Pembelian Rangkaian Produk Emina Bright Stuff Series Tri Muriati Harahap, Anggi; Pradekso, Tandiyo; Pudjo Santosa, Hedi
Interaksi Online Vol 9, No 3: Juli 2021
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

In promoting its newest series of skincare products, named Emina Bright Stuff Series, Emina launched a marketing communication strategy in the form of the #EminaBeautyBestie campaign over the past two years. Two forms of Integrated Marketing Communication run by Emina in campaigning for this product are by advertising on Youtube (Youtube Ads) and influencer marketing on Instagram. Behind the incessant marketing communication activities carried out by Emina, several national surveys showed that Emina Bright Stuff Products Series were not the choice of most consumers in determining skincare product purchasing decisions. This study aims to explain the correlation among Youtube ads exposure and influencer marketing exposure on Instagram of #EminaBeautyBestie campaign simultaneously with the purchase decision of the Emina Bright Stuff Product Series. This study uses a Cognitive Response Approach, with a sampling technique in the form of non-probability sampling. The sample consisted of 50 females, aged 15-25 years, and had been exposed to exposure to Youtube ads and influencer marketing on Instagram regarding #EminaBeautyBestie campaign in the last three months. The tests is carried out by using the Multiple Correlation technique. The results showed a significance value of 0.819, which means that there is no simultaneous significant relationship between Youtube ads exposure (X1) and influencer marketing exposure on Instagram (X2) of #EminaBeautyBestie campaign with the purchase decision of Emina Bright Stuff (Y) product series.
Proses Pengungkapan Diri Perokok Wanita Berjilbab di Lingkungan Pertemanan Bukan Perokok Renindyana Putri, Afrida; Naryoso, Agus
Interaksi Online Vol 9, No 3: Juli 2021
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

The process of self-disclosure of a hijabi as a smoker is complex to reveal or hide the identity of her smoker. The smoker's identity is considered to conflict with her religious identity, namely the symbol of the hijab she wears. Researchers conducted this study intending to know the process of self-disclosure of hijabi smokers in their non-smoker friends. This study uses a qualitative research method, which refers to the interpretive paradigm with a phenomenological approach. The theory used in this research is the theory of Communication Privacy Management (CPM) by Sandra Petronio. The data collection technique used in this research is an in-depth interview with the research subject, namely the hijabi smoker. The study results revealed that the process of self-disclosure of hijabi as smokers to their non-smoker friends begins with self-identification. Accept personal characteristics and life goals to behave according to the needs and expectations of society. Environmental factors and self-awareness influence identification. Then the second stage is to reveal oneself to the environment. Hijabi smokers experience the tension of rejection and have several criteria for consideration. Consideration of the interlocutor's culture, contextual considerations, consideration of the magnitude of risks and benefits, and motivation for disclosure. Selfdisclosure requires trust and intimacy and is done directly (consciously), indirectly (unconsciously), and through social media. The hijabi women smokers feel happy when accepted by their environment. When experiencing conflict, a hijabi smoker will explain her background, experiences, and thoughts—intended so that the interlocutor can understand and produce acceptance. However, if they still experience rejection, hijabi smokers choose to ignore it. Hijabi smokers maintain relationships with their non-smoker friends by accepting their identity, expressing themselves openly, and showing their achievements and good ethics. There are hijabi smokers who deny their identity by hiding one of their identities to avoid conflict. Not all veiled female smokers have a good religious background, some wear the hijab because of fashion, and parental demands.
Pengaruh Interaksi Peer Group dan Self-esteem Terhadap Preferensi Pemakaian Krim Pemutih Kulit Pada Remaja Perempuan Hanna Oliviati, Nur; Ratri Rahmiaji, Lintang
Interaksi Online Vol 9, No 3: Juli 2021
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Peer group interaction and self-esteem play an important role in the lives of adolescents because adolescence is a time of transition and identity exploration. Teenagers frequently want to be recognized by their peers during this time period. Furthermore, adolescents are said to be preoccupied with their appearance. One of the things that teenage girls can do to achieve this recognition is to use a skin whitening cream. The goal of this study was to see how peer group interactions affected preferences for skin whitening cream usage, as well as how self-esteem affected preferences for skin whitening cream usage in adolescent girls. Non-probability sampling was used, with a total sample of 100 respondents being adolescent girls aged 15 to 21 years in Semarang City who used skin care products. Based on hypothesis testing using simple regression analysis, it is revealed that: first, the significance value of the peer interaction variable (X1) is 0.000 (0.05), indicating that peer group interaction and self-esteem have a significant influence on usage preferences. skin whitening cream in adolescent girls, where the direction is positive, implying that the higher the adolescent's preference for using skin whitening cream, the higher the adolescent's preference for using skin whitening cream. Then the self-esteem variable has a value of 0.000 (0.05). That is, the self-esteem variable (X2) has a significant negative effect on the preference for skin whitening cream (Y), indicating that the higher the self-esteem, the lower the adolescent's preference for using skin whitening cream. Suggestions for future research include the ability to conduct research with other independent variables that may affect the preference for using skin whitening creams besides peer group and self-esteem in order to gain more knowledge about preferences for using skin whitening creams.
Pemaknaan Khalayak Terhadap Lirik Lagu Kami Belum Tentu oleh Grup Musik .Feast Duhita Anindyaguna, Karindra; Pudjo Santosa, Hedi
Interaksi Online Vol 9, No 3: Juli 2021
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

A song titled “Kami Belum Tentu” portrays a gap of human rights in Indonesia. This research aimed to find out audience interpretation about marginalization in human rights and social criticism that is portrayed on the lyrics of “Kami Belum Tentu”. This researched used Charles Osgood’s Osgood on Meaning message interpretation theory. Descriptive analysis is used to know the result of what people think after they read and heard the lyrics. The finding result shows that audience interpret the message differently because of the different experience as well as environment. The audience who came from Aksi Kamisan itself, the one who has ‘wakil rakyat’ as her family, and the fans of the group music itself. Which accepting the critics for the government as contained in the lyrics and agree that it is as nowadays reality. This research shows that audience are part of the community who are part of big heterogeneous mass community. As the part of community, audience are active where they are impervious of media influence. This research is open to be studied for future research with different methods as well as point of view

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