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INDONESIA
Interaksi Online
Published by Universitas Diponegoro
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Core Subject : Science, Social,
Library & Information Science Social Sciences
Jurnal Interaksi Online adalah jurnal yang memuat karya ilmiah mahasiswa S1 Jurusan Ilmu Komunikasi, FISIP Undip. Interaksi Online menerima artikel-artikel yang berfokus pada topik yang ada dalam ranah kajian Ilmu Komunikasi dan Ilmu Sosial
Arjuna Subject : -
Articles 1,563 Documents
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Kampanye Gerakan Lingkungan dan Aktivisme Online di Media Sosial (Studi Kasus Pada Aktivisme Sustainable Fashion di Media Sosial Instagram) Nurindah Zahra Harya Puspa; S. Rouli Manalu
Interaksi Online Vol 9, No 3: Juli 2021
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

The purpose of this study is to find out whether the forms of online activism carried out in social media are manifested in actual forms of activism in the real world (offline), and see the continuity and extension of online activism from Setali Indonesia, Tukar Baju, and Kekno Klambimu in actual activism, specifically about sustainable fashion movement in Indonesia. The results show that currently the three organizations appear as advocates to spread education, messages and awareness related to sustainable fashion through Instagram, which is followed by an extension of activism in the form of offline events in the real world. In this study, the use of Instagram social media has not been effective enough to bring up mass mobilization for collective action and resource mobilization. Sustainable fashion in the perspective of Instagram users has been effecting on cognitive and affective aspects, with positive responses and impressions. Meanwhile, in the behavioral aspect, only a few informants have fully implemented sustainable fashion in a sustainable manner in their daily life.
Efektivitas Intensitas Event Marketing LINE Webtoon dan Terpaan Iklan Produk pada akun Instagram @linewebtoon.id dalam Keputusan Pembelian Koin di LINE Webtoon Andina Mutiara Insan; Hedi Pudjo Santosa; Amida Yusriana
Interaksi Online Vol 9, No 3: Juli 2021
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

LINE Webtoon carries out various promotions to promote its products and with a fairly frequent intensity, one of the promotions includes event marketing and organic product Ads on Instagram. When compared to U.S and Taiwan webtoons, the events they do are not more frequent and not more numerous than those held in Indonesia. Furthermore, U.S and Taiwan webtoons also very rarely advertise their comic products organically on Instagram accounts. However, in reality, the number of paid episode readers on LINE Webtoon Indonesia is unstable when compared to other countries, the U.S. and Taiwan webtoons have more stable paid episode readers. This study aims to determine the effectiveness of the intensity of LINE Webtoon's marketing events and exposure to product advertisements on the @linewebtoon.id Instagram account in the decision to purchase coins on LINE Webtoon. The theory used in this research is the Elaboration Likelihood Model and Strong Advertising Theory. To determine the sample, this study uses a non-probability sampling technique. The sample consisted of 50 females and males, aged 18-25 years who used LINE Webtoon, followed the @linewebtoon.id Instagram account, and purchased coins on LINE Webtoon in the last 6 months. The results show that the effectiveness of event marketing intensity in purchasing decisions has a significance value of 0.015 which can be interpreted as significant, a correlation coefficient of 0.251 which means that it has a weak closeness and this correlation test has a positive relationship direction. Furthermore, the effectiveness of product advertising exposure in purchasing decisions has a significance value of 0.440 which can be interpreted as insignificant
Hubungan Terpaan Pernyataan Kontroversial Anji Mengenai COVID-19 di Media Sosial dan Komunikasi Interpersonal Dalam Keluarga Terhadap Sikap Kedisiplinan Masyarakat Melaksanakan Protokol Kesehatan Pada Masa New Normal Umi Nafiatul Udkhiyah; Joyo Nur Suryanto Gono
Interaksi Online Vol 9, No 3: Juli 2021
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

This study aims to determine the relationship between exposure to Anji's controversial statement regarding COVID-19 on social media and interpersonal communication in the family with community discipline in implementing health protocols. This study uses quantitative research methods with an explanatory approach. The data collection technique used non-probability sampling with a sample of 50 respondents. The theory used is Information Integration Theory and Pragmatic Theory of Communication. Hypothesis testing uses Kendall's analysis and the results of hypothesis testing show a significance value for the variable. The exposure to Anji's statementregarding COVID-19 is 0.917 and the correlation coefficient is 0.01, so it means that there is no relationship between Anji's controversial statement exposure (X1) and the disciplined attitude of the community in implementing health protocols (Y) and the correlation is very low. While the results of hypothesis testing for interpersonal communication variables in the family show a significance value of 0.037 and a correlation coefficient of 0.228, so that it means that there is a relationship between interpersonal communication in the family (X2) and community discipline in implementing health protocols (Y) and the correlation is low.
Negosiasi Konflik Berlatar Belakang Fanatisme Suporter Bola (Studi Kasus pada Kelompok Suporter Panser Biru dan Snex) Yekholia Maoureenth Priharjanto; Agus Naryoso; Adi Nugroho
Interaksi Online Vol 9, No 3: Juli 2021
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Football is one of the most popular sports in Indonesia. The action of choreography and loyalty shown by their supporters' show of how fanatical the fans of Indonesian football clubs are. However, the supporters emotions that come out, sometimes cannot be controlled and are detrimental, such as causing physical injured and causing casualties. The case of dispute between the groups of supporters encourages rivalry which is still unsolved until now. One of them is in the Panser Biru and Snex groups. Although both of them support the PSIS team, the two parties often get into physical touch. Therefore, this study itself describes how the two groups of supporters who support the PSIS Semarang banner can make peace. In this research, the theories used include Conflict Theory, Dominant and Sub-cultures Group Concept, Etnocentric Concept, Face Negotiation Theory, Interaction Process Analysis, Sosioculture Theory, Conflict Resolution Theory, and Id, Ego and Superego Concept. The subjects of this study were the Panser Biru and Snex supporters groups. This research used qualitative methods with data collection using in-depth interviews. The data are then grouped, analyzed using a phenomenological approach and triangulated as a form of data verification. The results showed that the conflict arose because the two groups wanted to mutually superior and didn't want to lose because of their love for PSIS Semarang. The existing feud made them forget about the same goal, to support PSIS Semarang. The conciliatory initiative was chosen to accommodate the pretentions of supporters among groups. This negotiation is an effort to reconcile the relationship between the two groups of supporters. Negotiators came from the management of PSIS, the result of the memorandum of understanding between the two supporters' camps restored good relations between supporters for the advancement of PSIS Semarang. The role of the negotiator as an analyzer of the causes of conflict, understanding the needs of both parties and decision makers is an important key to the success of this negotiation. This peace cannot be separated from the role of persuasive communication used by the management of PSIS Semarang. The maturity of supporters is important to suppress his ego and prioritize the interests of the club to bring togetherness and increase trust which has an impact on the achievements of this Mahesa Jenar club.
Proses Pengungkapan Diri Perokok Wanita Berjilbab di Lingkungan Pertemanan Bukan Perokok Afrida Renindyana Putri; Agus Naryoso
Interaksi Online Vol 9, No 3: Juli 2021
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

The process of self-disclosure of a hijabi as a smoker is complex to reveal or hide the identity of her smoker. The smoker's identity is considered to conflict with her religious identity, namely the symbol of the hijab she wears. Researchers conducted this study intending to know the process of self-disclosure of hijabi smokers in their non-smoker friends. This study uses a qualitative research method, which refers to the interpretive paradigm with a phenomenological approach. The theory used in this research is the theory of Communication Privacy Management (CPM) by Sandra Petronio. The data collection technique used in this research is an in-depth interview with the research subject, namely the hijabi smoker. The study results revealed that the process of self-disclosure of hijabi as smokers to their non-smoker friends begins with self-identification. Accept personal characteristics and life goals to behave according to the needs and expectations of society. Environmental factors and self-awareness influence identification. Then the second stage is to reveal oneself to the environment. Hijabi smokers experience the tension of rejection and have several criteria for consideration. Consideration of the interlocutor's culture, contextual considerations, consideration of the magnitude of risks and benefits, and motivation for disclosure. Selfdisclosure requires trust and intimacy and is done directly (consciously), indirectly (unconsciously), and through social media. The hijabi women smokers feel happy when accepted by their environment. When experiencing conflict, a hijabi smoker will explain her background, experiences, and thoughts—intended so that the interlocutor can understand and produce acceptance. However, if they still experience rejection, hijabi smokers choose to ignore it. Hijabi smokers maintain relationships with their non-smoker friends by accepting their identity, expressing themselves openly, and showing their achievements and good ethics. There are hijabi smokers who deny their identity by hiding one of their identities to avoid conflict. Not all veiled female smokers have a good religious background, some wear the hijab because of fashion, and parental demands.
Kompetensi Komunikasi Guru SLB Mengenai Pendidikan Seks Usia Dini pada Anak Berkebutuhan Khusus Tunarungu Monica Hayunindya Patria Paramesthi; Turnomo Rahardjo
Interaksi Online Vol 9, No 3: Juli 2021
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Teachers are the intermediary for deaf children at SLB Negeri Ungaran to get sex education. Therefore, teacher’s communication competence regarding sex education for deaf children at SLB Negeri Ungaran becomes necessary. So, sex education can be conveyed and understood by deaf children properly. This study aimed to describe teacher’s communication competence regarding sex education for deaf children in SLB Negeri Ungaran. This study using qualitative research methods with an interpretive paradigm and a phenomenological approach. The research subjects are four teachers of SLB Negeri Ungaran who taught sex education. The theories used are Communication Competence Theory, Compliance Gaining Theory, and Effective Communication Theory. The result indicates that all teachers have the motivation in providing sex education for deaf children. The motivation arises because the teacher was concerned about their students and their bad experience in the past regarding sexual harassment and pregnancy before marriage that happened to deaf children. Teachers also have the knowledge of sex education for deaf children. However, the knowledge that one and other teachers have is not the same, because it’s not in the curriculum. The teacher’s knowledge comes from their references and personal experience in dealing directly with cases of sexual harassment and pregnancy before marriage. Not all teachers have skills in providing sex education for deaf children. All teachers have compliance gaining strategies. Teacher’s compliance gaining strategies are focused on verbal using sign language than nonverbal strategies. The approach taken in this strategy is a kind and subtle approach. There are several obstacles between teachers and their students in providing sex education, namely, different-sex-education materials, taboo assumptions about sex education, gadgets, and the internet. Not all teachers can effectively communicate to their students in providing sex education, because not all their students can understand. It happens because of the lack of skills that teachers have in providing sex education for deaf children likewise some obstacles between teachers and their students.
Akomodasi Komunikasi dalam Komunikasi Antarbudaya antara Stranger dengan Host Culture (Etnis Jawa dengan Etnis Kutai) Fitria Mahdiyyani, Anisah; Rahardjo, Turnomo; Sunarto, Sunarto
Interaksi Online Vol 9, No 4: Oktober 2021
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

When Javanese ethnic (stranger) enters a new area with their original culture and dealing with a Kutai ethnic (host culture) who has a different culture, intercultural communication is established. However, these differences in cultural values and norms can trigger various problems and trigger ineffective communication due to lack of knowledge and lack of cultural understanding of each other. The purpose of this study is to know the description of the experience of inter-ethnic interaction and communication accommodation strategies carried out by Javanese and Kutai ethnic groups. The theories used are Communication Accommodation and Interaction Adaptation Theory. This research is a descriptive study with a case study approach to look at the case deeply and examine the experience of informants related to a phenomenon experienced with accommodation communication as a main focus. In this study, in-depth interview was used to three native Javanese (strangers) and three native Kutai ethnic (host culture) The study’s findings reveal that there is communication accommodation process between Javanese and Kutai ethnicities that does not always go without obstacles. The obstacles encountered in this study can be seen in terms of language, speech style, and habits. Afterwards, the majority of informants use a convergence strategy as a form of effort for the social interest, bridging cultural differences, and the desire to blend in with each other by negating their original cultural identity. Each individual also has stages of interacting and efforts to minimize misunderstandings when adapting in various ways.
Hubungan Intensitas Mengakses Instagram Ajaib dan Daya Tarik Brand Ambassador Ajaib dengan Minat Menggunakan Ajaib sebagai Aplikasi Investasi Online Krisanti Cahyaningtyas, Yulia; Setyabudi, Djoko; Manalu, S. Rouli
Interaksi Online Vol 9, No 4: Oktober 2021
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

The research aims to determine The Correlation between The Intensity of Accessing Ajaib's Instagram and The Attractiveness of Ajaib's Brand Ambassador with The Intention in Using Ajaib as Online Investment App. The results showed that the intensity of accessing Ajaib's Instagram with the intention in using Ajaib as online investment app has a significant value of 0.000 and a correlation coefficient value of 0.281, very significant, the strength of the relationship between variables is moderate, and positive level of correlation. The attractiveness of Ajaib’s brand ambassadors with the intention in using Ajaib as online investment app has a significant value of 0.038 and a correlation coefficient value of 0.154, significant, the strength of the relationship between variables is very weak, and positive level of correlation. The Theory of Reasoned Action and Source Attractiveness Model applies in research. The results of this study indicate the importance of social media in consumer buying and purchasing behavior, so it is necessary to pay attention to the quality of the content delivered. This research also helps to measure the success of brand ambassador appeal with interest in using the application.
Hubungan Terpaan Iklan Tokopedia dan Intensitas Word of Mouth pada Tokopedia Waktu Indonesia Belanja dengan Keputusan Pembelian Melalui Tokopedia Renata Alma Ratu Nabila; Adi Nugroho; Joyo Nur Suryanto Gono
Interaksi Online Vol 9, No 4: Oktober 2021
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Tokopedia launched a marketing promotion strategy in the form of the #SelaluAdaSelalubisa campaign which has been running since 2020. In this campaign, Tokopedia held a monthly promo, namely Waktu Indonesia Belanja. Two forms of marketing promotion strategies used by Tokopedia are advertising and also using word of mouth. However, in reality, Tokopedia's ranking has actually declined and according to several surveys, Tokopedia is not the preferred e-commerce for most consumers. This study uses the theory of Advertising Exposure and Elaboration Likelihood with the sampling technique of non-probability sampling. The sample is 60 people with female or male characteristics, aged 18-34 years who have been exposed to Tokopedia advertisements and have received information about Tokopedia Waktu Indonesia Belanja in the last three months. Tests in this study using the Kendall Tau_b correlation test. The results of the study show that the correlation among Tokopedia advertising exposure and the purchasing decisions has a significance value of 0.323, which means that it is not significant. Furthermore, the intensity of word of mouth with the purchasing decisions has a significance value of 0.06 which can be interpreted as significant with a correlation value of 0.302 which means it has a weak closeness and has a positive correlation direction.
Siasat Komunikasi Pemandu Lagu Terhadap Pelanggannya di Karaoke Widari Elsa Septiana Pertiwi; Wiwid Noor Rakhmad
Interaksi Online Vol 9, No 4: Oktober 2021
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Karaoke guide is one of the jobs that is currently occupied by a number of parties, this profession is related to services and music, especially in the world of singing. Because it is considered that having a job as a song guide is not difficult, has sound capital, and an attractive appearance. They are only required to have an attractive appearance, in accordance with the wishes of the general customer, which is beautiful and sexy because most of the customers are men. This profession, not only accompanies guests singing, but is also responsible for customer satisfaction. The more guests are satisfied with the service, the greater the tip that will be received by the song guide. Social construction and society's view of karaoke workers. The aim of this research is to find out the communication strategy of the song guides to their customers at karoke widari. The research uses a phenomenological method that explains the individual's experience when experiencing phenomena in real life or everyday life. The research was conducted in Karoke Widari, Semarang City by using purposive sampling as many as 5 informants. The results of the study revealed that the informant who got a job as a karaoke guide got an offer from his friend. An artist, especially a karaoke song guide, of course must have a warm, friendly nature to guests because that is the initial capital of a song guide who certainly wants what is displayed to get appreciation from song guide service users. Working as a song guide is not easy, especially for those who already have families and some are still in college, of course, they have a double role. The song guides in this study were able to play three different roles in their life processes, such as from the way they look, the way they talk, the way they interact, their activities and routines are carried out in two different roles, and are able to carry out these roles simultaneously, this is proven. with the roles they play, namely the front stage and the back stage, where there is diversity that emerges

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