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INDONESIA
Interaksi Online
Published by Universitas Diponegoro
ISSN : -     EISSN : -     DOI : -
Core Subject : Science, Social,
Library & Information Science Social Sciences
Jurnal Interaksi Online adalah jurnal yang memuat karya ilmiah mahasiswa S1 Jurusan Ilmu Komunikasi, FISIP Undip. Interaksi Online menerima artikel-artikel yang berfokus pada topik yang ada dalam ranah kajian Ilmu Komunikasi dan Ilmu Sosial
Arjuna Subject : -
Articles 1,714 Documents
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PENGARUH TINGKAT KETERLIBATAN PEMAIN DAN TINGKAT KETERLIBATAN KOMUNITAS ONLINE TERHADAP LOYALITAS PEMAIN GAME GACHA HONKAI: STAR RAIL DI INDONESIA Angwar Venus Aurelia; Adi Nugroho
Interaksi Online Vol 14, No 2: April 2026
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Gacha monetization strategies in mobile games have sparked debates regarding their similarities to gambling practices, the risk of addiction, and potential financial, psychological, and social losses. Despite these controversies, gacha games are capable of creating long-term play commitments among a massive global player base. This phenomenon reflects gacha player loyalty, which can be influenced by the interactions between players and the game, as well as with other players. This study aims to determine the extent of the influence of player engagement level and online community engagement level on player loyalty among Honkai: Star Rail gacha players in Indonesia. Drawing on Social Exchange Theory and Social Identity Theory, this study analyzed 398 respondents selected through purposive sampling and analyzed using simple linear regression via SPSS 25. This study found that the level of player engagement has a significant influence on gacha player loyalty, contributing 43.5% with an effect size of 0.498. This indicates that the higher the level of player engagement, the higher the loyalty of gacha game players. Furthermore, the level of online community engagement also significantly influences gacha player loyalty, contributing 17.5% with an effect size of 0.255. This shows that higher online community engagement leads to higher player loyalty. The author suggests that companies should design more varied in-game events and interactive online community ecosystems to maintain and increase player loyalty for Honkai: Star Rail in Indonesia.
PENGARUH DAYA TARIK BRAND AMBASSADOR DAN INTENSITAS KOMUNIKASI ELECTRONIC WORD OF MOUTH (E-WOM) TERHADAP MINAT BELI PRODUK CLEO Ainun Faizah Ainun Faizah; Djoko Setyabudi
Interaksi Online Vol 14, No 2: April 2026
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

The increasing trend of healthy lifestyles in Indonesia has driven the consumption of bottled drinking water and intensified industry competition. Cleo utilizes celebrity family brand ambassadors and electronic word of mouth (e-WOM) communication to strengthen its position as a healthy drinking water choice for families. However, a gap remains, as indicated by consumer skepticism toward product claims. This study aims to analyze the influence of brand ambassador attractiveness and e-WOM intensity on purchase intention toward Cleo products using the source attractiveness model and integration information theory. The research employs a quantitative explanatory approach with purposive sampling of 100 respondents aged 18–35, and data are analyzed using simple linear regression. The results show that both variables have a positive effect on purchase intention, with brand ambassador attractiveness having a more dominant influence than e-WOM intensity.
STRATEGI KOMUNIKASI PENINGKATAN ENGAGEMENT (LIKE, SHARE, DAN COMMENT) TIKTOK @UNIVERSITAS DIPONEGORO DAN INSTAGRAM @UNDIP.OFFICIAL MELALUI PRODUKSI KONTEN VIDEO SEBAGAI PROJECT COORDINATOR DAN CONTENT PLANNER Estya Rastra Pratidina; Joyo Nur Suryanto Gono
Interaksi Online Vol 14, No 2: April 2026
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

(UNDIP) has proactively adopted digital communication channels as a strategicinstrument to strengthen its institutional reputation. As a higher education institution targetingGeneration Z, UNDIP faces challenges in building effective interaction on social media,particularly on the TikTok platform. Content that tends to be formal and one-way is often lesseffective in attracting young audiences who prefer a humanistic, inclusive, and interactivenarrative approach. This professional project aims to design and implement a communicationstrategy through the "Jejak UNDIP" program to increase engagement (such as likes, shares,and comments) on the @undip.official TikTok account. Through planned video contentproduction, this project focuses on content pillars that highlight the humanistic side of thecampus, facilities such as Electric Buggies through the Smart & Eco Campus campaign, andstudent achievements. The implementation results show that the shift in communication stylefrom formal-segmentative to a more interactive approach has proven effective in attractingactive audience engagement. This increase in engagement not only expands the reach ofinformation but also strengthens UNDIP's image as an adaptive and modern university in theeyes of Generation Z.
STRATEGI KOMUNIKASI PENINGKATAN ENGAGEMENT (LIKE, SHARE, DAN COMMENT) TIKTOK @UNIVERSITAS DIPONEGORO DAN INSTAGRAM @UNDIP.OFFICIAL MELALUI PRODUKSI KONTEN VIDEO SEBAGAI DATA EXECUTIVE DAN COPYWRITER Duan Karunia Deswan; Agus Naryoso
Interaksi Online Vol 14, No 2: April 2026
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Along with the rapid development of information technology, Diponegoro University(UNDIP) actively utilizes digital communication channels as a strategic tool to strengthen itsinstitutional image and reputation. As a higher education institution targeting Generation Z,UNDIP faces challenges in creating effective interactions through social media, particularlyon the TikTok platform. Content delivery that tends to be overly formal and one-directionaloften fails to capture the interest of younger audiences who prefer a more human-centered,inclusive, and interactive communication approach. This project aims to design and implementa communication strategy through the program “Jejak UNDIP” to increase engagement levelssuch as likes, shares, and comments on the TikTok account @undip.official. Throughsystematically produced video content, the project focuses on several content pillars, includinghighlighting the human side of campus life, introducing facilities such as Electric Buggythrough the Smart & Eco Campus campaign, and showcasing student achievements. Theimplementation results indicate that shifting the communication style from a formal andsegmentative approach to a more interactive one has proven effective in significantly increasingaudience participation. This rise in engagement not only expands the reach of informationdissemination but also strengthens UNDIP’s image as a modern, adaptive, and relevantuniversity for Generation Z.
STRATEGI KOMUNIKASI PENINGKATAN ENGAGEMENT (LIKE, SHARE, DAN COMMENT) TIKTOK @UNIVERSITAS DIPONEGORO DAN INSTAGRAM @UNDIP.OFFICIAL MELALUI PRODUKSI KONTEN VIDEO SEBAGAI CREATIVE DAN PROGRAM DIRECTOR Muhammad Aziz Mirza Harisma; Agus Naryoso
Interaksi Online Vol 14, No 2: April 2026
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

The growth of social media has reshaped digital communication patterns, especially inhow educational institutions distribute information. Diponegoro University leverages socialmedia, particularly through the @undip.official account, as a platform for publiccommunication, information sharing, and strengthening its institutional image. However, itscontent management still requires further optimization to improve audience engagement. Thisprofessional project focuses on implementing a digital communication strategy by producingvideo content on TikTok and Instagram (@undip.official) to increase engagement levels. Theprocess was conducted in three main stages—pre-production, production, and postproduction—while applying the AISASmodel (Attention, Interest, Search, Action, andShare) as the strategic framework. Within this project, the author took responsibility for managing all stagesof content production, including pre-production, production, and post-production, aswell as conducting target audience analysis, developing and organizing content matrices andmedia recommendations, evaluating content performance, and coordinating the publicationprocess. The results show a significant increase in content output, from 45 to 75 pieces,accompanied by higher audience engagement in the form of likes, comments, and shares. Thisindicates that optimizing digital communication strategies through creative content canenhance the effectiveness of social media as a tool for institutional communication.
PENGARUH INTENSITAS TERPAAN KAMPANYE ANTI-ROKOK DI AKUN INSTAGRAM @koalisibebas_tar DAN TINGKAT KONFORMITAS TERHADAP TEMAN SEBAYA TERHADAP KEPUTUSAN BERHENTI MEROKOK MAHASISWA Edel Martoma Pardede; Sunarto Sunarto
Interaksi Online Vol 14, No 2: April 2026
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

The high prevalence of smoking among young people in Indonesia, particularly university students, remains a serious public health concern. This study examines the influence of the intensity of anti-smoking campaign exposure on the Instagram account @koalisibebas_tar and the level of peer conformity on university students' decision to quit smoking. The theoretical framework used is the Elaboration Likelihood Model (ELM) developed by Petty and Cacioppo (1986), which explains that attitude change occurs through two persuasion routes: the central route (deep message processing) and the peripheral route (superficial processing based on external cues). This study employs a quantitative explanatory approach using a survey method. Data were collected through questionnaires distributed to 100 respondents who are students of FISIP Universitas Diponegoro and have consumed content from the @koalisibebas_tar Instagram account. Data were analyzed using hierarchical multiple linear regression. The results show that anti-smoking campaign exposure (X) significantly influences the decision to quit smoking (Y) with a correlation coefficient of R = 0.581 (sig. 0.000). When mediated by peer conformity, the correlation increases to R = 0.640 (sig. 0.002), demonstrating that peer conformity strengthens the relationship between campaign exposure and quit-smoking decisions.
TABLOIDISASI PEMBERITAAN PENJARAHAN RUMAH ANGGOTA DPR DI MEDIA ONLINE KOMPAS.COM Tarisha Putri Ramadhanti; Nurul Hasfi
Interaksi Online Vol 14, No 2: April 2026
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Ideally, media coverage should prioritize public interest; however, it has increasingly shifted toward sensational and entertainment-oriented content. This trend is evident in Kompas.com’s reporting on the looting of a Member of Parliament’s house following the August 2025 demonstrations, which emphasizes emotional aspects, personal life, and trivial elements rather than substantive public issues. Such characteristics reflect tabloidization, understood as the transformation of hard news into infotainment-oriented content that may reduce public sensitivity to important issues. This study aims to identify elements of tabloidization using framing analysis based on Zhongdang Pan and Gerald M. Kosicki, integrated with tabloidization concepts from Carsten Reinemann. The analysis covers syntactic, script, thematic, and rhetorical structures, as well as dimensions of topic, focus, and style. Based on 11 selected articles (August 31–September 14, 2025), the findings show a strong tendency toward tabloidization, particularly through personalization and emotional coverage, indicating a shift toward infotainment practice. Nevertheless, informative aspects remained present although it remains inherently linked to the characteristics of tabloidization.
PERAN SEKRETARIS DAN DATA ANALYST DALAM STRATEGI BRANDING “COOL ENOUGH” UNTUK MENINGKATKAN BRAND AWARENESS DAN BRAND ASSOCIATION DI SMOOLY SEMARANG Axellia Verda Qania; Yanuar Luqman
Interaksi Online Vol 14, No 2: April 2026
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

The increasing trend of healthy lifestyles following the COVID-19 pandemic has created opportunities for the healthy beverage industry, including Smooly Juice, while intense competition requires effective branding strategies to enhance brand awareness and build positive brand associations. This study aims to increase Smooly’s brand awareness from 30.5% to 65% and brand association as a health-conscious brand from 4% to 30% through the implementation of the #CoolEnough campaign, a digital and activation-based campaign focused on promoting healthy lifestyles through Instagram and TikTok content as well as interactive engagement activities. In this program, the Secretary was responsible for administrative management, documentation, partnership coordination, and licensing processes, while the Data Analyst was responsible for campaign data processing, social media performance monitoring, and pre-test and post-test analysis. The research applied the AISAS (Attention, Interest, Search, Action, Share) model with data collection methods including pre-test and post-test surveys, social media analytics, and documentation. The results showed an increase in brand awareness to 69% and brand association to 42%, indicating that the #CoolEnough campaign successfully enhanced brand visibility and strengthened consumer perception of Smooly as a healthy beverage brand.
MEMAHAMI PENGALAMAN PROSES KOMUNIKASI PARASOCIAL BREAKUP PADA PENGGEMAR K-POP DI INDONESIA Lyrasava Fatikha Shailaloka; Hapsari Dwiningtyas Sulistyani
Interaksi Online Vol 14, No 2: April 2026
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

The parasocial relationship between K-Pop fans and K-pop idols is a relationship built through long term emotional attachment. Under certain conditions, the relationship can experience a rift that leads to it’s termination, known as parasocial breakup. Parasocial breakup is a process that involves a complex communication experience for the fans who undergo it. Therefore, this study aims to explore the lived experiences of the parasocial breakup communication process among K-pop fans in Indonesia. This study adopts a phenomenological approach, guided by Parasocial Relationship Theory (PSR), Parasocial Breakup Theory (PSBR), and Relationship Dissolution Theory. The informants consisted of seven K-Pop fans in Indonesia who had experienced parasocial breakup. Data collection was conducted through in-depth interviews and analyzed using Interpretative Phenomenological Analysis (IPA). The findings show that the communication processes involved in parasocial breakup are divided into two main themes: internal and external processes. Internal processes involve cognitive dissonance, reflection, and contemplation. While external processes include information seeking and management, seeking support and validation, and symbolizing disengagement from the parasocial relationship. These findings indicate that parasocial br
THE ROLE OF STRATEGIST MANAGER AND EVENT MANAGER IN “TILIK JIWA” CAMPAIGN STRATEGY TO INCREASE AWARENESS AND PARTICIPATION IN MENTAL HEALTH SCREENING BY DINAS KESEHATAN KOTA SEMARANG Bilghis Savita; Lintang Ratri Rahmiaji
Interaksi Online Vol 14, No 2: April 2026
Publisher : Jurusan Ilmu Komunikasi, FISIP, Universitas Diponegoro

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Abstract

Mental health remains a taboo topic in society. This is especially true for the younger generation, who still have low levels of awareness and knowledge, as well as stigma in society towards mental health screening services. In the city of Semarang, particularly in the Banyumanik and Tembalang districts, this has become one of the main causes of low community participation in mental health screening services. To overcome this particular obstacle, the Tilik Jiwa campaign was developed in collaboration with Dinas Kesehatan Kota Semarang to increase community awareness and participation in mental health screening services. The strategy for the Tilik Jiwa campaign was designed based on 3 conceptual frameworks. This strategy was designed based on the situation analysis of 236 respondents. The implementation of the strategy increased awareness by 87.79 percentage points, knowledge by 89.33 percentage points, and reduced the level of stigma towards mental health screening services to only 12.3%. In addition, the Tilik Jiwa campaign succeeded in increasing overall participation by 36% or 86 people. These results indicate that the communication strategy and the implementation have become an integrated and effective communication strategy.

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