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Dedy Darmawan
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dedy310@gmail.com
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Jl. Jenderal Sudirman No.149, Tanah Grogot, Kec. Tanah Grogot, Kabupaten Paser, Kalimantan Timur 76251
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INDONESIA
PIMS: Paser Institute Journal of Management and Business
Published by Sekolah Tinggi Ilmu Ekonomi Widya Praja Tanah Grogot
ISSN : -     EISSN : 30257530     DOI : -
Core Subject :
PIMS : Paser Institute Jornal Of Management and Business (PIMS) merupakan jurnal online yang terbit dua kali dalam setahun. Ini menerbitkan makalah penelitian yang memberikan wawasan teoretis dan praktis bisnis dan manajemen yang ketat. Journal : Paser Institute Management and Busines (PIMS) bertujuan untuk menyediakan forum untuk penyebaran aplikasi teori dan penelitian di semua bidang bisnis dan manajemen, termasuk tetapi tidak terbatas pada pemasaran, strategi bisnis, ilmu keputusan dan pengambilan keputusan, negosiasi strategis, keuangan, risiko bisnis, manajemen pengetahuan , manajemen sumber daya manusia, manajemen teknologi, kewirausahaan, dan mata pelajaran lain yang relevan. Ini ditujukan bagi para peneliti, mahasiswa, praktisi bisnis, dan pengusaha untuk mempublikasikan ide dan pengalaman mereka, dan berbagi pengetahuan mereka tentang masalah bisnis dan manajemen.
Arjuna Subject : -
Articles 45 Documents
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PENGARUH DIGITAL MARKETING TERHADAP VOLUME PENJUALAN ROTI O Nentyn Aprilia Yonita; Jumriah Basri
Paser Institute Management and Busines Vol 3 No 2 (2025): Hal
Publisher : PIRSAP (Paser Institute for Scientific Research and Publications)

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Abstract

The very rapid development of technology in today’s digital era has caused a change in mondset from conventional marketing to digital marketing to reach customer more quickly and flexibly. Researchers conducted this research with the aim of identifying whether or not there is an influence of digital marketing on increasing sales volume for Roti O products. The quantitative approach method in this research uses descriptive verification research. Data was obtained from 96 respondents who are cunsumers of Roti O products. The conclusion of this research shows that digital marketing has a positive and significant influence of the sales volume of Roti O products, based on the t-calculated value of 8,015 which is greater than the t-table value of 1,661.
PENGARUH MOTIVASI, DISIPLIN, DAN KOMUNIKASI TERHADAP KINERJA KARYAWAN KOMISI PEMILIHAN UMUM KABUPATEN TAKALAR Zulhajir Zulhajir; Syamsul Bahri; Andi Sugeng Sapta Aji
Paser Institute Management and Busines Vol 3 No 2 (2025): Hal
Publisher : PIRSAP (Paser Institute for Scientific Research and Publications)

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Abstract

The good performance of the General Election Commission (KPU) employees in Takalar Regency will provide optimal contribution to the achievement of the implementation of the Presidential/Vice Presidential Election, the Election of Regional Heads at the Provincial and Regency Levels, and the Election of DPR/DPD Legislative Members at the Central/Regional Levels I and II. Therefore, as KPU employees, they are required to carry out their duties with full responsibility for the election implementation process. The purpose of this study is to determine (1) the influence of motivation on the performance of KPU employees (2) to determine the influence of discipline on the performance of KPU employees (3) to determine the influence of communication on the performance of KPU employees (4) to determine the influence of motivation, work discipline and communication together on the performance of KPU employees. The study used a quantitative method. The sampling technique used saturated sampling with 35 respondents. The data collection method was observation and questionnaires. The results of this study indicate that based on the results of the regression analysis there is a positive influence of the variables of motivation, discipline and communication on employee performance, both partially and simultaneously (together).
PENGARUH PELATIHAN KERJA TERHADAP KINERJA KARYAWAN DI KANTOR PEMADAM KEBAKARAN KABUPATEN SIDENRENG RAPPANG Sumitro Bachtiar; Gazali Amin; Dian Nirmasari
Paser Institute Management and Busines Vol 4 No 1 (2026): Hal
Publisher : PIRSAP (Paser Institute for Scientific Research and Publications)

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Abstract

This study aims to determine the effect of job training on employee performance at the Fire Department Office of Sidenreng Rappang Regency. The research employed a descriptive quantitative method, with a population of 150 employees. The sample was determined using the Slovin formula, resulting in a total of 35 respondents. Data analysis techniques used in this study included validity and reliability tests, classical assumption tests, and simple linear regression analysis. The results of the t-test showed a significance value of 0.000, which is below the significance level of α = 0.05, indicating that job training has a positive and significant effect on employee performance. Furthermore, the coefficient of determination (R²) test revealed that job training contributes 21.5% to employee performance, while the remaining 78.5% is influenced by other variables not examined in this study. Based on these findings, it can be concluded that job training is an important factor in improving employee performance in the organization.
PENERAPAN DIGITAL MARKETING SEBAGAI STRATEGI PEMASARAN UMKM PRODUK DIMSUM DI KOTA GIANYAR Kadek Asmira Yanti; Dedy Darmawan
Paser Institute Management and Busines Vol 4 No 1 (2026): Hal
Publisher : PIRSAP (Paser Institute for Scientific Research and Publications)

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Abstract

This research is motivated by the development of digital technology that encourages MSME actors to adapt their marketing strategies in order to compete in the digital era. Dimsum MSMEs in Gianyar City face challenges in conventional marketing, making the implementation of digital marketing. The purpose of this study is to analyze the implementation of digital marketing as a marketing strategy for dimsum MSMEs in Gianyar City. The research method uses a descriptive qualitative approach with data collection techniques through interviews, observations, and documentation involving business owners, marketing employees, and consumers. The results of the study indicate that digital marketing through social media, online delivery platforms, and digital content is able to increase market reach, sales, and interaction with consumers. The quality of digital content also influences consumer buying interest. The conclusion that digital marketing is effective in improving the marketing performance of dimsum MSMEs in Gianyar City, although there are still obstacles related to technological capabilities and content consistency. This study is the need to improve the digital literacy of MSME actors, provide training in content management, and optimize the sustainable use of digital platforms so that marketing can be maximized.
PENGARUH KUALITAS PRODUK, HARGA, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN (STUDI PADA PELANGGAN MENGGUNAKAN KARTU INDOSAT OOREDOO HUTCHISON DI KECAMATAN SAMARINDA ULU) Effendi Nur Alim; Dedy Darmawan
Paser Institute Management and Busines Vol 4 No 1 (2026): Hal
Publisher : PIRSAP (Paser Institute for Scientific Research and Publications)

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Abstract

Penelitian ini dilatarbelakangi oleh adanya keluhan pelanggan terkait kualitas sinyal Indosat Ooredoo Hutchison yang dinilai kurang stabil serta isu promosi paket data yang dianggap membingungkan dan merugikan konsumen di Kecamatan Samarinda Ulu. Permasalahan terkait kualitas produk, persepsi harga, dan strategi promosi tersebut diduga memengaruhi keputusan pembelian konsumen di tengah persaingan antar operator seluler yang semakin ketat. Penelitian ini bertujuan untuk menganalisis pengaruh kualitas produk, harga, dan promosi terhadap keputusan pembelian pelanggan Indosat Ooredoo Hutchison. Penelitian ini menggunakan pendekatan kuantitatif dengan jenis penelitian asosiatif, serta metode survei melalui penyebaran kuesioner berskala Likert kepada 100 responden yang ditentukan menggunakan rumus Lemeshow. Analisis data dilakukan melalui uji validitas dan reliabilitas, kemudian dilanjutkan dengan uji asumsi klasik dan analisis regresi linear berganda. Pengujian hipotesis dilakukan secara parsial menggunakan uji t dan secara simultan melalui uji F. Hasil penelitian ini menunjukkan bahwa kualitas produk dan harga secara parsial berpengaruh signifikan terhadap keputusan pembelian konsumen kartu Indosat Ooredoo di Kecamatan Samarinda Ulu. Sementara itu, variabel promosi tidak memberikan pengaruh yang signifikan terhadap keputusan pembelian. Namun, secara simultan, kualitas produk, harga, dan promosi terbukti berpengaruh signifikan terhadap keputusan pembelian konsumen kartu Indosat Ooredoo di Kecamatan Samarinda Ulu. Temuan ini diharapkan dapat memberikan implikasi praktis bagi perusahaan dalam merumuskan strategi pemasaran yang lebih efektif, sehingga mampu meningkatkan kepuasan serta mendorong keputusan pembelian pelanggan.

Page 5 of 5 | Total Record : 45

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