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PIMS: Paser Institute Journal of Management and Business
Published by Sekolah Tinggi Ilmu Ekonomi Widya Praja Tanah Grogot
ISSN : -     EISSN : 30257530     DOI : -
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PIMS : Paser Institute Jornal Of Management and Business (PIMS) merupakan jurnal online yang terbit dua kali dalam setahun. Ini menerbitkan makalah penelitian yang memberikan wawasan teoretis dan praktis bisnis dan manajemen yang ketat. Journal : Paser Institute Management and Busines (PIMS) bertujuan untuk menyediakan forum untuk penyebaran aplikasi teori dan penelitian di semua bidang bisnis dan manajemen, termasuk tetapi tidak terbatas pada pemasaran, strategi bisnis, ilmu keputusan dan pengambilan keputusan, negosiasi strategis, keuangan, risiko bisnis, manajemen pengetahuan , manajemen sumber daya manusia, manajemen teknologi, kewirausahaan, dan mata pelajaran lain yang relevan. Ini ditujukan bagi para peneliti, mahasiswa, praktisi bisnis, dan pengusaha untuk mempublikasikan ide dan pengalaman mereka, dan berbagi pengetahuan mereka tentang masalah bisnis dan manajemen.
Arjuna Subject : -
Articles 45 Documents
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MARKETING STRATEGY FOR THE HOUSEHOLD CASSAVA CHIPS INDUSTRY IN KALOSI VILLAGE, ALLA DISTRICT, ENREKANG DISTRICT Darmiati Dahar; Muh. Jabal Nur
Paser Institute Management and Busines Vol 2 No 2 (2024): Desember
Publisher : PIRSAP (Paser Institute for Scientific Research and Publications)

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Abstract

The development of regional superior-based agro-industrial areas is regional development that creates a healthy climate, adds value to raw materials and creates employment opportunities. Agroindustry development will spur economic growth. The agro-industrial commodity is cassava. Cassava is not durable and has a low price, if managed well it can provide high added value. Cassava (Manihot esculenta) is an important source of carbohydrates. The food industry meets food needs and generates foreign exchange for the country. "AZA" cassava chips is a household scale agro-industry that processes cassava as cassava chips. The household business "AZA" was founded in 2017 and is located in Kalosi Village, Alla District, Enrekang Regency, South Sulawesi Province. This research was carried out deliberately using a purposive sampling method. Qualitative methods were used to find, describe and explain marketing strategies. The research data analysis method used in this research is research using descriptive analysis and SWOT analysis. Internal factors influence the formation of strengths and weaknesses (S and W), such as: decision making which has an impact on marketing, finance, operations, human resources, research and development, management information systems and corporate culture. Processing of “AZA” Cassava Chips in profitable situations. This indicates that the industry is strong and has the opportunity to be used. Recommendations and strategies used are progressive.
PERAN ASISTEN STORE MANAGER DALAM PENERAPAN MANAJEMEN OPERASIONAL DI GERAI CHATIME JABABEKA CIKARANG Zulkifli Zulkifli; Fakhruddin Kurnia M
Paser Institute Management and Busines Vol 3 No 1 (2025): Hal
Publisher : PIRSAP (Paser Institute for Scientific Research and Publications)

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Abstract

This study investigates the role of the Assistant Store Manager in implementing operational management at the Chatime Jababeka Cikarang outlet. The background of this research is based on the fact that middle level leadership is very important to ensure that daily operations in ready-to-drink beverage retail run well and smoothly. Assistant Store Manager (ASM) is a strategic role that manages operational implementation in the field with central management policies. To explain the function of ASM in managing resources, monitoring employee performance, implementing standard operating procedures, and handling customers, this research uses qualitative methodology, as well as field observations. Research shows that ASM improves team efficiency, maintains operational stability, and helps achieve store sales targets. Additionally, good communication, management skills, and use of technology are critical to success in the role. So, ASM is very important for operational technical matters and forming work culture and maintaining competitive outlets in the midst of increasingly fierce industrial competition.
PENGALAMAN KARYAWAN GENERASI Z DALAM MENGIMPLEMENTASIKAN KEBIJKAN KERJA FLEKSIBEL: STUDI FENOMENOLOGI DI INDUSTRI KREATIF Hesti Fauzianti; Fakhruddin Kurnia M
Paser Institute Management and Busines Vol 3 No 1 (2025): Hal
Publisher : PIRSAP (Paser Institute for Scientific Research and Publications)

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Abstract

The purpose of this study is to analyze the employment practices of Generation Z in Indonesia’s creative industry. This phenomenon is particularly prominent in the context of significant post-pandemic transformation and the dominance of Generation Z in this sector. This study uses a phenomenological qualitative approach, conducting in-depth interviews and observations of six Generation Z employees working at a creative company in a metropolitan environment. The findings reveal that flexible work schedules are viewed positively as they support healthy work-life balance, enhance productivity, and strengthen employee trust and loyalty. However, significant challenges were also identified, including difficulties in managing work and personal life, unclear professional boundaries, limited face-to-face interaction, and adaptation to digital technology and virtual collaboration. This study highlights the importance of integrating psychological and social dimensions to develop adaptive, sustainable, and relevant career paths for Generation Z. The aim is to enhance well-being and productivity in the rapidly evolving creative industry.
STRATEGI KOMUNIKASI DINAS KB UNTUK PERUBAHAN PERILAKU IBU HAMIL DALAM PERCEPATAN PENURUNAN STUNTING DI KELURAHAN PENAJAM KABUPATEN PENAJAM PASER UTARA Linda Sari; Nur Alim Djalil; Andi Nur Insan
Paser Institute Management and Busines Vol 3 No 1 (2025): Hal
Publisher : PIRSAP (Paser Institute for Scientific Research and Publications)

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Abstract

This study aims to analyze the communication strategy of Dinas KB in changing the behavior of pregnant women to accelerate stunting reduction in Penajam Village, Penajam Paser Utara Regency. In addition, this study also analyzes the implementation of the communication strategy applied, including the supporting and inhibiting factors that affect the effectiveness of the program. This research was conducted in Penajam Village, Penajam Paser Utara Regency, using qualitative methods and a phenomenological approach. This approach is used to deeply understand individual experiences related to the communication strategies applied. Data were collected through in-depth interviews, participatory observation, documentation, and triangulation to obtain accurate and comprehensive information. The results showed that Dinas KB's communication strategy has been implemented through counseling at Posyandu, home visits by family planning cadres and the Family Support Team (TPK), and the utilization of social and print media. The main obstacles in implementing this strategy are low public awareness, the circulation of nutrition-related myths, and economic limitations that affect access to nutritious food. Supporting factors for the success of the program include cross-sectoral cooperation, the use of social media, as well as family support and government assistance. To improve the effectiveness of this communication strategy, it is necessary to intensify education, optimize the use of digital media, and increase coordination between related agencies to support the acceleration of stunting reduction more optimally.
PENGARUH MARKETING MIX PADA MINAT BELI GENERASI Z ATAS PRODUK MALANG STRUDEL Irma Yunita; Fakhruddin Kurnia M
Paser Institute Management and Busines Vol 3 No 1 (2025): Hal
Publisher : PIRSAP (Paser Institute for Scientific Research and Publications)

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Abstract

Indonesian culinary industry is getting more competitive with the emergence of innovative local culinary products in each region. One of the brands trying to adapt their marketing strategy to their target markets is Malang Strudel. This study aims to analyze the effect of the 4P (Product, Price, Place, and Promotion) marketing Mix on Generation Z's (Gen Z) purchase intention of Malang Strudel products. With Gen Z being known for their interest in digital and innovative marketing strategy, this research examines how far the 4P influences their purchase intention using a quantitative approach by spreading a questionnaire to 84 respondents living in Malang, Indonesia. The data was analyzed using SPSS to test the correlation between each variable. The results prove that the 4P marketing mix significantly influenced Gen Z’s purchase intention. The findings provide practical implications for business owners to plan effective marketing strategies for the Gen Z segment.
GAYA HIDUP MODERN DALAM MENINGKATKAN KEPUTUSAN PEMBELIAN KONSUMEN KAIZEN HARITAGE COFFEE SHOP DI BEKASI Nanda Sephia Delia; Fakhruddin Kurnia M
Paser Institute Management and Busines Vol 3 No 1 (2025): Hal
Publisher : PIRSAP (Paser Institute for Scientific Research and Publications)

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Abstract

This study aims to measure the influence of modern lifestyle on purchasing decisions of consumers at Kaizen Heritage Coffee Shop in Bekasi. Businesses can also monitor social media trends and use them to their advantage in attracting customer attention and influencing purchasing decisions. This is a qualitative research study. The results of this study indicate that the variable of modern lifestyle has a positive influence on purchasing decisions at the coffee shop. This study recommends that Kaizen Heritage Coffee Shop in Bekasi should wisely enhance the influence of modern lifestyle. The limitation of this research lies in the research object, which was only conducted at Kaizen Heritage Coffee Shop in Bekasi. This can be a suggestion for future researchers. This study integrates the variables of modern lifestyle and purchasing decisions into a single research model conducted at Kaizen Heritage Coffee Shop in Bekasi. The objective of this research is to analyze the influence of modern lifestyle on consumer purchasing decisions at Kaizen Heritage Coffee Shop in Bekasi. By understanding the relationship between these two variables, this study is expected to provide strategic input for business owners in designing marketing approaches that align with the characteristics and preferences of today's consumers.
Kepuasan Kerja dan Komitmen Organisasi pada Satuan Polisi Pamong Praja (Satpol PP) Kabupaten Jayawijaya: Bukti Empiris dan Arah Kebijakan Sumber Daya Manusia Soltan Takdir; Sarni Brabar; Hasriani Muslim
Paser Institute Management and Busines Vol 3 No 2 (2025): Hal
Publisher : PIRSAP (Paser Institute for Scientific Research and Publications)

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Abstract

This study examines whether job satisfaction predicts increased organizational commitment among civil servants in a regional regulation enforcement agency, the Jayawijaya Regency Public Order Agency (Satpol PP). The research method used was an associative quantitative approach. The population of the study was 86. Purposive sampling was used to obtain a sample size of 47 individuals. The analysis methods used were descriptive analysis, simple linear regression, t-test, and coefficient of determination. The results showed that job satisfaction positively and significantly influenced organizational commitment among Satpol PP Jayawijaya Regency employees
STRATEGI PEMASARAN DALAM MENINGKATKAN DAYA SAING USAHA GROSIR BERAS TOKO BERAS HIDAYAT Tia Nanda Sari; Jumriah Basri
Paser Institute Management and Busines Vol 3 No 2 (2025): Hal
Publisher : PIRSAP (Paser Institute for Scientific Research and Publications)

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Abstract

This study aims to determine the marketing strategies implemented by Toko Beras Hidayat in enhancing the competitiveness of its rice wholesale business. The research also seeks to analyze the influence of marketing strategies on competitiveness, identify the constraining factors encountered, and examine the efforts and solutions undertaken to overcome these challenges.The research method used is descriptive qualitative, with data collected through observation, interviews, and documentation. The data obtained were analyzed qualitatively to describe the actual conditions in the field.The results of the study indicate that Toko Beras Hidayat applies a marketing strategy based on the marketing mix, which includes product, price, place, and promotion. This strategy has proven effective in enhancing business competitiveness through increased sales, customer loyalty, and a positive business image. However, several challenges remain in its implementation, such as rice price fluctuations, limited capital, intense competition among wholesalers, and insufficient digital promotion.To address these challenges, Toko Beras Hidayat has undertaken various efforts, including establishing direct cooperation with rice mills, expanding promotions through social media, maintaining product quality, and diversifying its business. With adaptive and innovative strategies, Toko Beras Hidayat has been able to maintain its existence and enhance its competitiveness in the rice wholesale market.
Strategi Branding Berbasis Inovasi dan Kewirausahaan Sosial Untuk Penguatan Daya Saing dan Citra Produk Madu Kelulut I Putu Gede Didik Widiarta; I Kadek Sudiarsana; Riki Andika; Faisal Azmi
Paser Institute Management and Busines Vol 3 No 2 (2025): Hal
Publisher : PIRSAP (Paser Institute for Scientific Research and Publications)

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Abstract

Stingless bee honey (kelulut honey) industry in Indonesia holds substantial economic and ecological potential but continues to face challenges in branding and market competitiveness. This study aims to formulate a branding strategy based on innovation and social entrepreneurship to strengthen the competitiveness and image of stingless bee honey products in Samarinda, East Kalimantan. A descriptive–qualitative approach was employed, integrating Internal Factor Evaluation (IFE), External Factor Evaluation (EFE), Internal–External (IE), and SWOT analyses to assess internal capacities and external dynamics. The findings reveal that the primary strengths of kelulut honey enterprises lie in eco-friendly innovation, sustainable packaging, and community-based cooperative systems that enhance economic solidarity among beekeepers. The total IFE score of 3.12 and EFE score of 2.88 position the industry in the Growth and Build Strategy quadrant, indicating a favorable context for proactive development through innovation and strategic collaboration. Priority strategies include eco-branding initiatives, halal and organic certification, cooperative-based digital marketing training, and cross-sector partnerships involving government, academia, and tourism sectors. The study concludes that the integration of innovation, social entrepreneurship, and digital transformation forms a critical foundation for sustainable branding and the advancement of kelulut honey as a leading regional product in the context of green economy development.
FAKTOR-FAKTOR KUALITAS PRODUK TERHADAP KEPUASAN PELANGGAN RESTORAN YEOJAFOOD DI KARANGANYAR Novi Anarima Wahyuning Hapsari; Jumriah Basri
Paser Institute Management and Busines Vol 3 No 2 (2025): Hal
Publisher : PIRSAP (Paser Institute for Scientific Research and Publications)

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Abstract

Basically, in the culinary industry, food products are a key factor that plays a major role in the success of a business. Therefore, every restaurant needs to prioritize the quality of its products so that consumers feel satisfied and the business can excel in the midst of market competition. The purpose of this study is to identify the factors of food product quality at Yeojafood Restaurant and their impact on customer satisfaction. The method used in this research is a case study with a qualitative approach. Data collection in the study was counducted through direct observation of actual conditions, as well as in-depth interviews with the owner and customers of Yeojafood Restaurant. The result showed that product quality plays a significant role maximizing customer satisfaction. Factors such as taste, number of servings, presentation appearance, and menu diversity also contribute significantly to increasing customer satisfaction. Form this study, it can be concluded that customer satisfaction is formed when perceptions of these product quality factor exceed their expectations. Optimal product quality not only creates momentary satisfaction but also encourages loyalty from customers.

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