cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Tri Lestari
Contact Email
cakrawartiempatproksi@gmail.com
Phone
+6281286506268
Journal Mail Official
cakrawartiempatproksi@gmail.com
Editorial Address
Jl. Puri Beta Raya Utara Blok C1 No. 59. Larangan, Tangerang
Location
Kota tangerang,
Banten
INDONESIA
JURNAL MANAJEMEN DAN AKUNTANSI CAKRAWARTI
Published by PT Cakrawarti Empat Proksi
ISSN : -     EISSN : 31248977     DOI : https://doi.org/10.67183/jmac
Core Subject :
Jurnal Manajemen dan Akuntansi Cakrawarti (JMAC) is a peer-reviewed academic journal dedicated to providing a platform for researchers, academics, practitioners, and policymakers to disseminate original research, theoretical insights, and critical perspectives that contribute to the advancement of knowledge and professional practice in the fields of management and accounting. The journal covers a wide range of topics within management and accounting disciplines, including: Human Resource Management, Financial Management, and Marketing Management. Strategic Management, Operations Management, Entrepreneurship, and Management Information Systems. Financial Accounting, Management Accounting, Auditing, and Taxation. Accounting Information Systems, Corporate Governance, and Sustainability Reporting. Islamic Management and Islamic Accounting. JMAC particularly encourages studies related to corporate governance, sustainability reporting, responsible business practices, and organizational accountability from both conventional and Islamic perspectives.
Arjuna Subject : -
Articles 130 Documents
 3   4   5   6   7 
Pengaruh Brand Awareness dan Electronic Word of Mouth (e-WOM) terhadap Keputusan Pembelian Konsumen Produk Fore Coffee Di Bekasi: The Influence of Brand Awareness and Electronic Word of Mouth (e-WOM) on Consumer Purchase Decisions of Fore Coffee Products in Bekasi Nurul Fajriningtias; Desy Suryani; Martinus Wahyu Purnomo
Jurnal Manajemen dan Akuntansi Cakrawarti Vol. 1 No. 2 (2026): Juli 2026 - September 2026
Publisher : PT Cakrawarti Empat Proksi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.67183/jmac.v1i2.91

Abstract

The increasingly competitive coffee shop industry in Bekasi has encouraged businesses to implement effective marketing strategies to influence consumers' purchase decisions. This study aims to analyze the effect of brand awareness and electronic word of mouth (e-WOM) on the purchase decisions of product Fore consumers in Bekasi, both partially and simultaneously. This study employed a quantitative approach using primary data collected through questionnaires distributed to 96 Fore Coffee consumers in Bekasi, with the sample size determined using the Lemeshow formula. The data were analyzed using multiple linear regression, partial tests (t-test), simultaneous tests (F-test), and the coefficient of determination. The results indicate that brand awareness and electronic word of mouth (e-WOM) have a positive and significant effect on purchase decisions, both partially and simultaneously. Simultaneously, both variables explain 66.3% of the variance in purchase decisions, while the remaining 33.7% is influenced by other factors outside the scope of this study. These findings suggest that strengthening brand awareness and effectively managing electronic word of mouth (e-WOM) can serve as effective marketing strategies to enhance consumers' purchase decisions at Fore Coffee in Bekasi.
Pengaruh Promosi dan Kualitas Produk terhadap Keputusan Pembelian Produk Yosan pada Konsumen PT Mustika Manis Utama : The Influence of Promotion and Product Quality on Yosan Product Purchase Decisions on Consumers PT Mustika Manis Utama Ika Fibriyanti; Heri Kuswara
Jurnal Manajemen dan Akuntansi Cakrawarti Vol. 1 No. 2 (2026): Juli 2026 - September 2026
Publisher : PT Cakrawarti Empat Proksi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.67183/jmac.v1i2.51

Abstract

This study aims to examine the effect of promotion and product quality on the purchase decision of Yosan products among consumers of PT Mustika Manis Utama. This research employed a quantitative method with a sample of 68 respondents selected using purposive sampling. The data were analyzed using IBM SPSS Statistics version 29. The results indicate that promotion and product quality have a positive and significant effect on purchase decisions, both partially and simultaneously. This is evidenced by the promotion t-value of 3.796, the product quality t-value of 4.760, and the F-value of 162.002, with a significance level of 0.000 < 0.05. The R Square value of 0.833 indicates that promotion and product quality explain 83.3% of the variation in purchase decisions, while the remaining 16.7% is influenced by other variables not examined in this study.
Pengaruh Disiplin Kerja dan Motivasi Kerja terhadap Produktivitas Kerja Karyawan pada PT Vidira Eshan Abadi: The Effect of Work Discipline and Work Motivation on Employee Work Productivity at PT Vidira Eshan Abadi Nazwa Pramesti Sutopo; Desy Suryani; Martinus Pramesti Wahyu Purnomo
Jurnal Manajemen dan Akuntansi Cakrawarti Vol. 1 No. 2 (2026): Juli 2026 - September 2026
Publisher : PT Cakrawarti Empat Proksi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.67183/jmac.v1i2.96

Abstract

Work productivity is a key indicator of organizational success, influenced by work discipline and work motivation. This study aims to analyze the effect of work discipline and work motivation on employee productivity at PT Vidira Eshan Abadi. The research method used a quantitative approach with primary data obtained through questionnaires distributed to 50 respondents. The analysis was conducted using partial tests (t-test), simultaneous tests (F-test), coefficient of determination (R²), and regression coefficients with the assistance of SPSS version 27. The results show that work discipline has a significant effect on productivity, with a t-count value of 2.670 > t-table 2.011 and a significance value of 0.010 < 0.05. Work motivation also has a significant effect, with a t-count value of 4.369 > t-table 2.011 and a significance value of 0.000 < 0.05. Simultaneously, work discipline and work motivation have a significant effect on productivity, as indicated by an F-count value of 23.311 > F-table 3.20 with a significance value of 0.000 < 0.05. The coefficient of determination (R²) value is 49.8%, while the remaining 50.2% is influenced by other factors outside this study. The regression equation obtained is Y = 7.015 + 0.251X1 + 0.416X2 + e. The interpretation of this equation indicates that an increase in work discipline and work motivation will drive an increase in work productivity.
Pengaruh Promosi Media Sosial, Kualitas Produk Dan Brand Awareness Terhadap Keputusan Pembelian Poroduk Kosmetik Wardah Di Jakarta Selatan: The Influence of Social Media Promotion, Product Quality, and Brand Awareness on Wardah Cosmetic Product Purchase Decisions In the city of South Jakarta. Nadiya Nurfazah Fadilah; Tri Lestari; Dian Berliansyah Putra
Jurnal Manajemen dan Akuntansi Cakrawarti Vol. 1 No. 2 (2026): Juli 2026 - September 2026
Publisher : PT Cakrawarti Empat Proksi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.67183/jmac.v1i2.98

Abstract

The rapid growth of Indonesia's cosmetic industry, along with the increasing use of social media, has intensified competition among cosmetic brands. This condition encourages companies to strengthen their social media promotion, product quality, and Brand Awareness strategies to influence consumers' purchasing decisions. This study aims to analyze the influence of social media promotion, product quality, and Brand Awareness on the purchasing decisions of Wardah cosmetic products in South Jakarta. This research employed a quantitative approach using a purposive sampling technique. The sample consisted of 100 respondents who were Wardah consumers in South Jakarta and had purchased Wardah products within the last six months. Data were collected through questionnaires distributed via Google Forms. Data analysis was conducted using SPSS version 26, including validity testing, reliability testing, classical assumption tests, multiple linear regression analysis, t-test, F-test, and coefficient of determination analysis. The results indicate that social media promotion has a positive and significant effect on purchasing decisions, with a significance value of 0.013. Product quality also has a positive and significant effect on purchasing decisions, with a significance value of 0.017. Brand Awareness is the most dominant variable influencing purchasing decisions. Simultaneously, social media promotion, product quality, and Brand Awareness have a positive and significant effect on purchasing decisions, with a significance value of 0.000. The Adjusted R Square value of 0.937 indicates that these three independent variables explain 93.7% of the variation in purchasing decisions, while the remaining 6.3% is influenced by other factors outside the scope of this study.
Pengaruh Talent Management dan Work-Life Balance Terhadap Kinerja Karyawan pada Perumda Air Minum Tirta Bahari Kota Tegal: The Influence of Talent Management and Work-Life Balance on Employee Performance at Perumda Drinking Water Tirta Bahari Tegal City Ade Dita Ananda Khaerotunnisa; Desy Suryani; Martinus Wahyu Purnomo
Jurnal Manajemen dan Akuntansi Cakrawarti Vol. 1 No. 2 (2026): Juli 2026 - September 2026
Publisher : PT Cakrawarti Empat Proksi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.67183/jmac.v1i2.101

Abstract

This study is motivated by the phenomenon of high workload and employee complaints regarding Work-Life Balance at Perumda Air Minum Tirta Bahari Tegal City, which is suspected to affect employee performance. The research problems are whether Talent Management and Work-Life Balance affect employee performance, both partially and simultaneously. The objective of this study is to determine the effect of Talent Management and Work-Life Balance on employee performance. This study uses a quantitative survey approach with 100 employees as respondents. Data analysis techniques include validity test, reliability test, classical assumption test, multiple linear regression analysis, t-test, F-test, and coefficient of determination R² using SPSS version 25. The results show that Talent Management has no significant effect on employee performance with a significance value of 0.520 > 0.05. Work-Life Balance has a positive and significant effect on employee performance with a significance value of 0.001 < 0.05. Simultaneously, Talent Management and Work-Life Balance have a significant effect on employee performance with F-count 43.585 > F-table 3.09 and significance 0.001 < 0.05. The Adjusted R Square value of 0.462 indicates that both variables can explain 46.2% of the variation in employee performance, while 53.8% is influenced by other factors outside this study. It is concluded that Work-Life Balance is an important factor in improving employee performance, while Talent Management has not shown a significant effect. The company is advised to maintain and improve policies that support employee Work-Life Balance to optimize performance.
Pengaruh Kualitas Pelayanan dan Harga terhadap Kepuasan Jamaah pada Penyelenggara Perjalanan Ibadah Umrah (PPIU) di Jakarta Timur: The Effect of Service Quality and Price on Pilgrim Satisfaction at Umrah Travel Organizers (PPIU) in East Jakarta Della Amalia Prasetiyo; Ade Sri Mulyani
Jurnal Manajemen dan Akuntansi Cakrawarti Vol. 1 No. 2 (2026): Juli 2026 - September 2026
Publisher : PT Cakrawarti Empat Proksi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.67183/jmac.v1i2.102

Abstract

Increasing competition among Umrah Pilgrimage Tour Operators (PPIUs) in East Jakarta following the pandemic is still accompanied by complaints regarding service quality and price. This study aims to analyze the partial and simultaneous effects of service quality and price on pilgrim satisfaction. Using a quantitative approach, primary data were collected from 100 respondents via Likert-scale questionnaires between May and June 2026 using a purposive sampling technique based on the Lemeshow formula. Data were processed using SPSS 27 through validity, reliability, classical assumption, multiple linear regression, t-test, f-test, and coefficient of determination tests. The results show that service quality and price have a positive and significant effect on pilgrim satisfaction, both partially and simultaneously, with the price variable as the most dominant factor. Together, both variables contribute 90.2% to pilgrim satisfaction. This study concludes that transparent pricing and maintaining consistent service quality are key strategies for maintaining pilgrim satisfaction at PPIUs.
Pengaruh Konflik Peran dan Beban Kerja Berlebih (Workload) terhadap Karyawan pada PT Vins Teknik Internusa Kota Bekasi: The Effect of Role Conflict and Workload on Employees at PT Vins Teknik Internusa Bekasi City Anik Pratami Agustin; Dessy Suryani; Martinus Wahyu Purnomo
Jurnal Manajemen dan Akuntansi Cakrawarti Vol. 1 No. 2 (2026): Juli 2026 - September 2026
Publisher : PT Cakrawarti Empat Proksi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.67183/jmac.v1i2.25

Abstract

Burnout is one of the issues that can reduce employee performance. Role conflict arising from conflicting job demands and excessive workload exceeding work capacity are suspected factors influencing employee burnout at PT Vins Teknik Internusa, Bekasi City. This study aims to analyze the influence of role conflict and excessive workload on burnout, both partially and simultaneously. This study used quantitative statistical methods with a saturated sampling technique involving 53 employees as respondents. The results showed that role conflict had a significant effect on burnout with a significance value of 0.032 < 0.05. Excessive workload also had a significant effect on burnout with a significance value of 0.005 < 0.05. Simultaneously, role conflict and excessive workload had a significant effect on burnout with a significance value of 0.001 < 0.05. The Adjusted R Square value of 0.209 indicates that the two variables can explain 20.9% of burnout. This research provides practical implications for companies in managing role conflict and employee workload more effectively. Good management is expected to reduce employee burnout levels, thereby supporting optimal performance and helping companies achieve organizational goals more effectively and sustainably.
Analisis Strategis Produktivitas Kerja Pegawai Pada Dinas Perhubungan Kota Bekasi: Pendekatan Importance Performance Analysis (IPA): Strategic Analysis of Employee Work Productivity at the Bekasi City Transportation Office: Importance Performance Analysis (IPA) Approach Cristian Cornelius Pardede; Imelda Sari
Jurnal Manajemen dan Akuntansi Cakrawarti Vol. 1 No. 2 (2026): Juli 2026 - September 2026
Publisher : PT Cakrawarti Empat Proksi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.67183/jmac.v1i2.94

Abstract

The Bekasi City Transportation Agency serves as a vital regional element in transport governance, traffic flow efficiency, and fulfillment of public safety standards. Based on government performance accountability reports, macroscopic indicators such as the Public Satisfaction Index remain favorable, yet the ASN Professionalism Index has fallen short of its designated 2025 target of 86.5, stalling at 84.56. This empirical study comprehensively evaluates the underlying public servant productivity phenomenon utilizing the strategic framework of Importance-Performance Analysis (IPA). Primary data was compiled through structured questionnaires leveraging Likert-scaling distributed to a total sample of 46 administrative and operational personnel within the General and Personnel Sub-division (Umpeg). Quantitative computations reveal diverse conformity indices among productivity dimensions, wherein clear job descriptions and explicit work instructions occupied the highest level of expectation urgency (mean importance score of 4.43), whereas individual initiative and operational adaptability emerged as contemporary organizational strengths (mean performance score of 4.24). Conversely, administrative time efficiency and punctual completion of back-office operations represented critical systemic vulnerabilities (performance score of 3.98). The overall aggregate importance calculated at 4.04 paired with an aggregate performance of 4.14 yielded a combined Conformity Rate (TKi) of 102.48%. This finding clarifies that while quality orientation remains adequate, institutional time-management interventions are highly requisite to bridge temporal competence gaps and bolster the long-term professional indexes of the public service agency.
Pengaruh Harga Dan Citra Merek Terhadap Keputusan Pembelian Pada Produk Kosmetik OMG Platform Shopee: The Influence of Price and Brand Image on Purchase Decisions on OMG Cosmetic Products on the Shopee Platform Nisa Alfiyah; Lela Elvira; Maria Revita
Jurnal Manajemen dan Akuntansi Cakrawarti Vol. 1 No. 2 (2026): Juli 2026 - September 2026
Publisher : PT Cakrawarti Empat Proksi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.67183/jmac.v1i2.95

Abstract

The rapid growth of e-commerce has changed consumer shopping behavior, including the purchase of cosmetic products through online platforms. Price and brand image are important factors influencing purchasing decisions. This study aims to analyze the effect of price and brand image on purchasing decisions for OMG cosmetic products on the Shopee platform. This research employed a quantitative method with an associative approach. Data were collected through questionnaires distributed to 100 respondents who actively use Shopee and had purchased OMG cosmetic products. The sampling technique used was purposive sampling, while data analysis included validity testing, reliability testing, classical assumption testing, t-test, F-test, coefficient of determination, and regression coefficient analysis. The results indicate that price has a positive and significant effect on purchasing decisions (t = 2.647 > 1.660). Brand image also has a positive and significant effect on purchasing decisions (t = 7.118 > 1.660). Simultaneously, price and brand image have a positive and significant effect on purchasing decisions (F = 152.340 > 3.09). These findings imply that the company should maintain competitive pricing and strengthen its brand image through product quality improvement and effective digital marketing strategies to encourage consumers' purchasing decisions.
Pengaruh Digital Advertising Dan Experiential Marketing Terhadap Revisit Intention Pelanggan Taman Hiburan Dunia Fantasi Di Jakarta Utara: The Influence of Digital Advertising and Experiential Marketing on the Revisit Intention of Dunia Fantasi Amusement Park Customers in North Jakarta Najwa Lestari; Desy Suryani; Martinus Wahyu Purnonomo
Jurnal Manajemen dan Akuntansi Cakrawarti Vol. 1 No. 3 (2026): Oktober 2026 - Desember 2026
Publisher : PT Cakrawarti Empat Proksi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.67183/jmac.v1i3.99

Abstract

The decline in visitor numbers due to intense competition in the tourism industry requires destination managers to continuously innovate in maintaining Revisit Intention. This study aims to examine and analyze the influence of Digital Advertising and Experiential Marketing on the Revisit Intention of Dunia Fantasi (Dufan) amusement park customers in North Jakarta. This research employs a quantitative method with a survey approach. The research sample consists of 100 respondents selected using a purposive sampling technique, focusing on customers who have visited Dufan within the last three years and have been exposed to its digital promotions. Data was collected through Likert-scale questionnaires, and multiple linear regression was used for data analysis. The findings indicate that both Digital Advertising and Experiential Marketing partially have a positive and significant effect on Revisit Intention. Furthermore, these two variables simultaneously possess a significant influence on Revisit Intention with a contribution of 50%, while the remaining is influenced by other unexamined factors. These findings provide managerial implications for Dufan's management to optimize informative Digital Advertising campaigns and continuously innovate immersive recreational attractions to create memorable tourist experiences, thereby increasing customers' intention to return.

Page 5 of 13 | Total Record : 130

 3   4   5   6   7 

Filter by Year

2026 2026


Reset
Filter By Issues
All Issue Vol. 1 No. 3 (2026): Oktober 2026 - Desember 2026 Vol. 1 No. 2 (2026): Juli 2026 - September 2026 Vol. 1 No. 1 (2026): April 2026 - Juni 2026 Vol. 1 No. 4