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Jurnal Ilmu Administrasi Bisnis

jiab
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Published by Universitas Diponegoro

ISSN : - EISSN : 27461297 DOI : 10.14710/jiab

Core Subject : Economy,

Economics, Econometrics & Finance

Jurnal Ilmu Administrasi Bisnis diterbitkan oleh Jurusan Ilmu Administrasi Bisnis Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Diponegoro.

Arjuna Subject : -

Articles 19 Documents

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Search results for , issue "Vol 2, No 2 (2013)" : 19 Documents clear

PENGARUH KERAGAMAN MENU, KUALITAS PRODUK, CITRA MEREK, DAN IKLAN TERHADAP KEPUTUSAN PEMEBELIAN Muhammad Wahyu Ali; Handoyo Djoko Waluyo; Sari Listyorini
Jurnal Ilmu Administrasi Bisnis Vol 2, No 2 (2013)
Publisher : Universitas Diponegoro

In the restaurant business, which is the key to success is the diversity of menu and the quality of products offered. Consumers will compare the suitability of the sacrifices made by the quality of products and the diversity of the menu offered by the restaurant, other attributes inherent in a product such as brand image and advertising needs to be developed to influence customer purchase. This study aims to determine effect of the diversity of menu, product quality, brand image, and advertising on consumer purchasing decisions McDonald's Java Mall Semarang. Variable diversity of menu influence the purchase decision of 48.6 percent. Variables quality of the product influence purchase decisions at 54.2 percent. Variables of brand image influence purchase decisions for 47.3 percent. Variable advertising influence purchase decisions of 37.2 percent. Variable menu variety, product quality, brand image, and advertising on purchase decisions for 66.4 percent. This means that the increasing diversity of the menu, product quality, brand image, and advertising is expected to increase consumer purchasing decisions.Based on this research, the McDonald’s Java Mall innovation cause diversity menu, improving the ability of officers in the service, consistency in the application of Quality, Service, Cleanliness, and Value and create the image of a good, proper advertising as well as unique and interesting will positively impact to consumer purchasing decisions

PENGARUH KUALITAS PRODUK, PROMOSI, FAKTOR SOSIAL DAN FAKTOR PSIKOLOGI TERHADAP KEPUTUSAN PEMBELIAN SEPEDA MOTOR MATIC YAMAHA MIO (STUDI PADA YAMAHA AGUNG MOTOR SEMARANG) Yunita Sawitri; Wahyu Hidayat; Sendhang Nurseto
Jurnal Ilmu Administrasi Bisnis Vol 2, No 2 (2013)
Publisher : Universitas Diponegoro

This research aimed to find out how much influence of Behaviour consumer towards Buying decision of Yamaha Mio in Yamaha Agung Motor Semarang. Research type which used in this eksplanatory research. Sampling techniques using purposive sampling, by distributing questionaries to 94 respondents. Data analysis using quantitative analysis, validity control, reliability, data normality, muliticollinearity, heteroskedasticity, simple linear regression, double linear regression, coefficient determiasi, t test and f test with SPSS program. The result of statistical analysis know simple linear regretion equation between Product Quality and Buying Decision was Y = -0,286 + 0,340 X1. For Promotion (x2) with Buying Decision the equality was Y = -0,206 + 0,434 X2. For Social Factor (x3) with Buying Decision , the equality was 2,979 + 1,117 X3. For Psychological Factor (X4) with Buying Decision , the equality was Y = 1,645 + 0,858. Simultaneously influence of Product Quality, Promotion, Social Factor, and Psychological Factor towards Buying Decision be see using double liniar analysis the result was Y = -1,026 + 0,115 X1 + 0,139 X2 + 0,336X3 + 0,190X4. The can see from the value of the coeficient of determiation as 0,851 shows that variables have positive influece. That means the iflueces of Product Quality variable, Promotion variable, Social Factor variable, and Psychological Factor variable towards Buying Decision of 85,1 percent, while the rest 14,9 percent influeced by others variable. Suggestion that can be delivered to Yamaha Agung Motor is to provide a more satisfactory service workshop for customers and giving quality spare part of yamaha matic mio from yamaha factories to show up their quality products. Hopefully Yamaha Agung Motor customers can get alot of information about Yamaha Mio Matic motorcycle and they want to have it as well as the promotion. It’s better if Yamaha Agung Motor could give their customer information on television comercial, because most of our people spent their time by watching television.

PENGARUH MOTIVASI DAN KEDISIPLINAN TERHADAP PRODUKTIVITAS KERJA KARYAWAN BAGIAN PRODUKSI PT.FUMIRA SEMARANG Sony Adi Pamungkas; Rhodiyah Rhodiyah; Reni Shinta Dewi
Jurnal Ilmu Administrasi Bisnis Vol 2, No 2 (2013)
Publisher : Universitas Diponegoro

This study aimed to identify the influence of motivation and discipline on employee productivity of production department PT.FUMIRA Semarang. This study used an explanatory research approach to the 83 respondents to the census approach. The data were analyzed qualitatively and quantitatively using test validity, reliability testing, cross-table analysis, the correlation coefficient, simple linear regression, multiple linear regression, the coefficient of determination, t test and F test with tools SPSS 18 for windows. The results obtained are the motivation and discipline, positive impact on employee productivity, and discipline variables are variables that affect the greatest impact on employee productivity.

PENGARUH MOTIVASI DAN LINGKUNGAN KERJA TERHADAP PRODUKTIVITAS KARYAWAN MELALUI KEPUASAN KERJA KARYAWAN PRODUKSI BAGIAN JAMU TRADISIONAL UNIT KALIGAWE PT. NJONJA MENEER SEMARANG Bayu Fadillah; Handoyo Djoko Widodo; Agung Budiatmo
Jurnal Ilmu Administrasi Bisnis Vol 2, No 2 (2013)
Publisher : Universitas Diponegoro

Human resources is one factor that plays an important role in the effort to realize the goal of a company. Meanwhile, to achieve its goal, the company is highly dependent on the productivity of its employees. Seeing the importance of the role of human resources in realizing the objectives of the company, it would require a serious effort in the management of human resources in a company is to increase the productivity of human resources. One way to increase motivation by trying to satisfy all the needs of employees and create conditions conducive working environment, so that it can support the employee to be able to work well. In addition, job satisfaction also needs to be created in order to keep a good employee productivity. This study aimed to determine the effect of variable positive motivation, work environment and job satisfaction on employee productivity PT. Njonja Meneer. The population of this study are employees of the production unit Kaligawe Traditional Herbal PT. Njonja Meneer which amounts to 311 employees with Slovin formula samples used was 76 people by spreading using nonprobability sampling method (Systematic Random Sampling). Measurement scale using Likert scale. In the analysis of the data using simple linear regression, multiple regression and path analysis with SPSS 16.0. Based on these analysis of the data it is known Motivational variables affect Job Satisfaction of 42.5 percent. Work Environment Variables affect Job Satisfaction by 58.7 percent. Motivational variables affect employee productivity by 60.3 percent. Work Environment Variables affect employee productivity by 59.1 percent. Job Satisfaction variables affect employee productivity by 51.4 percent. Taken together Motivation and Work Environment on Job Satisfaction by 59.4 percent. Taken together Motivation, Work Environment and Job Satisfaction on Employee Productivity by 69.9 percent. This means better Motivation, Work Environment, Job Satisfaction and Employee Productivity is expected that the better. These results the management of PT. Njonja Meneer need to provide clear guidance related to the understanding of the task to be given to the employee in detail so that employees can get the job done properly. Besides, it is necessary to consider the condition of the work environment that provided the company with a way to optimize the function of the air vents for air circulation smoothly and provide adequate lighting as needed in each work unit. Companies also need to increase job satisfaction given to employees. This business can be done by providing the opportunity for promotions for employees who have good productivity and improve surveillance systems to better prioritize social approach.

FAKTOR-FAKTOR YANG MEMPENGARUHI KEPATUHAN WAJIB PAJAK TERHADAP PENERIMAAN PAJAK PENGHASILAN PADA KANTOR PELAYANAN PAJAK PRATAMA SEMARANG TENGAH SATU Intan Yuningtyas Anggraeni; Naili Farida; Saryadi Saryadi
Jurnal Ilmu Administrasi Bisnis Vol 2, No 2 (2013)
Publisher : Universitas Diponegoro

There are four factors on tax compliance, namely: awareness of the taxpayer, the taxpayer opinion about the severity of the burden of income tax, the taxpayer perceptions of the implementation of the income tax penalties, taxpayers and tax evasion inherent in individual taxpayer. The data were obtained through questionnaires with 100 people sample taxpayers tax office in Semarang Tengah Satu. The research method used is a simple regression and multiple regression. The results of this study indicate that there is a positive and significant the adjusted R square value or the coefficient of determination of taxpayer an influence for 56.5% of the income tax revenues. While the remaining 43.5% is the influence of other variables that are not observed. The conclusions of this study based on table F, note that Ho is rejected and Ha accepted, which means that there is a positive and significant. Advice can be given to taxpayers in order to understand and comply with tax taxation laws such as penalties for taxpayers who violate the rules of taxation and tax payers.

PENGARUH PERLUASAN MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN SAMPO DOVE DI SEMARANG Ambarani Enka Putri; Apriatni Endang Prihartini; Andi Wijayanto
Jurnal Ilmu Administrasi Bisnis Vol 2, No 2 (2013)
Publisher : Universitas Diponegoro

This study aimed to determine the effect of brand extension and product quality on purchase decisions of Dove shampoo in Semarang. Type of research used in this research is explanatory research with 100 respondents taken using accidental sampling techniques. The techinique of analysis used in this study was linear regression with SPSS for windows. The results showed that the brand extension have a significant effect (partial) on purchase decisions of Dove shampoo in Semarang of 17,5%. The variable quality of product also has a significant influence (partial) on purchase decisions Dove shampoo in Semarang of 31.3%. Variables brand extension and product quality simultaneously have significant influence to the purchase decision of 33.0%.

Pengaruh Harga, Citra Merek, Positioning Dan Diferensiasi Produk Terhadap Keputusan Pembelian Konsumen Pada Produk Jamu PT. Njonja Meneer Idham Kurnia Simamora; Handoyo Djoko Waluyo; Widayanto Widayanto
Jurnal Ilmu Administrasi Bisnis Vol 2, No 2 (2013)
Publisher : Universitas Diponegoro

PT. Njonja Meneer is one of the companies engaged in the herbal industry in Indonesia. Today competition in the herbal industry is highly competitive. Therefore, PT. Njonja Meneer must continue to improve its marketing strategy to the level of consumer purchasing decisions continues to increase. The strategies include the following with concern to product pricing strategies, creating a good brand image, positioning the right, and the diversity of the company's product differentiation. If four things are going well then the automatic level purchasing decisions of consumers will increase. This research aimed to determine the effect of price, brand image, positioning and product differentiation on consumer purchasing decisions on medicinal products PT. Njonja Meneer. The population is not limited to any consumer product that is herbal PT. Njonja Meneer ever made a purchase at Pondok Jamu Njonja Meneer Depok-Semarang, arguing Fraenkel set Wallen sample of 100 people by spreading using the Nonprobability Sampling (Accidental Sampling). Collecting data using interviews with the help of questionnaires that have been through the instrument validity and reliability. Data were analyzed with qualitative and quantitative analysis using the coefficient of determination test, simple and multiple linear regression, cross tables and tests of significance with SPSS 18.0. The results show that variable rates affect consumer purchasing decisions of 36 percent. Variables affect the brand image on purchase decisions of consumers by 23,2 percent. Variable positioning influence consumer purchasing decisions at 38,2 percent. Variable product differentiation affects consumer purchasing decisions at 38,5 percent. Taken together price, brand image, positioning, and product differentiation affect consumer purchasing decisions by 21 percent. The conclusion is the price, brand image, positioning, and product differentiation have a positive and significant impact on consumer purchasing decisions on medicinal products PT. Njonja Meneer as evidenced from the results of the test f count (6.331)> f table (2.309). Bottom line if four factors are balanced the synergism of herbal products Njonja Meneer will get high levels of consumer purchases that will be a positive influence on survival.

PENGARUH HARGA,KUALITAS PRODUK DAN KUALITAS PELAYANAN TERHADAP KEPUASAN PELANGGAN RESTORAN O-MAMAMIA STEAK AND ICE CREAM CABANG JATI SEMARANG Nadia Rizqiyatul Faizah; Sri Suryoko; Saryadi Saryadi
Jurnal Ilmu Administrasi Bisnis Vol 2, No 2 (2013)
Publisher : Universitas Diponegoro

O-Mamamia restaurant Steak n Ice Cream Semarang is a steak restaurant providing ice cream at the same time, which has ten branches one branch is O-Mamamia Restaurant Steak n Ice Cream Jati Semarang. In an effort to maintain relationships with customers, service quality is the key to retaining customers and providing high value through customer value. Customers will compare the quality of services provided at a price that is charged for the steak provided. Currently there is a restaurant that provides a lot of steak menu, causing intense competition. Intense competition will directly affect the number of customers coming as it did on the O-Mamamia Restaurant Steak n Ice Cream Jati Semarang which decreased the number of customers each year. This study aimed to determine the effect of pricing, product quality and service quality on customer satisfaction O-Mamamia Steak n Ice Cream Teak Semarang. The population in this study is the customer O-Mamamia Restaurant Steak n Ice Cream Teak Semarang. The research sample of 100 respondents was taken and the sampling technique used is purposive sampling. Measurement scales using Likert scale. In the analysis of the data using simple linear regression and multiple regression test with the help of the program SPSS 18.00. Based on the survey results revealed the price variable has an influence on the customer satisfaction variables, where the t value (3.456)> t table (1.29025). That is, for a positive and significant impact on customer satisfaction. Value of the coefficient of determination of 0.109 or 10.9%. This means that 10.9% customer satisfaction variables can be explained by the variable price. Variable product quality has an influence on the customer satisfaction variables, where the t value (4.905)> t table (1.29025). That is, the product quality has positive and significant impact on customer satisfaction. Value of the coefficient of determination of 0.197 or 19.7%. Variable Quality of Service has a variable effect on customer satisfaction, which amounted to 8.451 t count> t table of 1.29025 means that service quality has positive and significant impact on customer satisfaction. Value of the coefficient of determination of 0.422 or 42.2% Suggestions put forward for O-Mamamia Restaurant Steak n Ice Cream Teak Semarang is need for adjustment between the tariff charged to consumers with the quality of services provided, maintaining the delicious taste, customer service should be further enhanced.

PENGARUH LINGKUNGAN DAN PELATIHAN TERHADAP PRESTASI KERJA KARYAWAN PADA PT. NYONYA MENEER SEMARANG Asri Puspasari; Handoyo Djoko Waluyo; Agung Budiatmo
Jurnal Ilmu Administrasi Bisnis Vol 2, No 2 (2013)
Publisher : Universitas Diponegoro

The purpose of this study was to determine the effect of training and working environment of the employees' performance of PT. Nyonya Meneer Semarang. Type of research is explanatory research with sample size about 85 employees at the staff. The data were analyzed quantitatively by Simple Linear Regression, Multiple Linear Regression, Z test and F test were performed with SPSS version 11.0, and also performed a qualitative analysis. Training which include: communication training, customer service training, salesmanship training, training in the discussion of consumer protection laws and training on the implementation of policy. Results and discussion of the studies suggest that there is a significant relationship between training and job performance that is equal to 37.4%, which means the training factor determining employee performance by 37.4%. Z test of significance test is known that the value of z 4.715 count is greater than z table is 1.96, which means there is a positive effect between training and job performance, which means any improvements to the training will affect job performance in the same direction. While the work environment include: air temperature, noise, cleanliness, scientific equipment, lighting horizontal and vertical relationships between superiors and subordinates, aspires freedom and responsibility appropriate authority. From the results and discussion stated that there is a significant relationship between work environment with job performance that is equal to 45.3%, which means the work environment factors determining employee performance by 45.3%. While the z test of significance test is known that the value of z 4.064 count is greater than z table is 1.96, which means there is a positive influence between work environment and job performance, which means that changes in working towards environmental improvements that will positively affect work performance in the same direction. training variables and the work environment positive effect on employees 'performance by 53.5%, which means that 53.5% of employees' performance is determined by training and work environment factors.

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Contact Name
Sari Listyorini

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sariadbis96@gmail.com

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+6283848898843

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jiabundip@gmail.com

Editorial Address
Departemen Administrasi Bisnis, Fakultas Ilmu Sosial & Ilmu Politik, Universitas Diponegoro, Jl. Prof. H. Soedarto, S.H. Tembalang, Semarang, Jawa Tengah, Indonesia

Location
Kota semarang,

Jawa tengah

INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Sari Listyorini

Contact Email sariadbis96@gmail.com

Phone +6283848898843

Journal Mail Official jiabundip@gmail.com

Editorial Address Departemen Administrasi Bisnis, Fakultas Ilmu Sosial & Ilmu Politik, Universitas Diponegoro, Jl. Prof. H. Soedarto, S.H. Tembalang, Semarang, Jawa Tengah, Indonesia

Location Kota semarang, Jawa tengah INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Sari Listyorini

Contact Email
sariadbis96@gmail.com

Phone
+6283848898843

Journal Mail Official
jiabundip@gmail.com

Editorial Address
Departemen Administrasi Bisnis, Fakultas Ilmu Sosial & Ilmu Politik, Universitas Diponegoro, Jl. Prof. H. Soedarto, S.H. Tembalang, Semarang, Jawa Tengah, Indonesia

Location
Kota semarang,

Jawa tengah

INDONESIA