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Departemen Administrasi Bisnis, Fakultas Ilmu Sosial & Ilmu Politik, Universitas Diponegoro, Jl. Prof. H. Soedarto, S.H. Tembalang, Semarang, Jawa Tengah, Indonesia
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Jurnal Ilmu Administrasi Bisnis
Published by Universitas Diponegoro
ISSN : -     EISSN : 27461297     DOI : 10.14710/jiab
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ilmu Administrasi Bisnis diterbitkan oleh Jurusan Ilmu Administrasi Bisnis Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Diponegoro.
Arjuna Subject : -
Articles 16 Documents
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Search results for , issue "Volume 5, Nomor 1, Tahun 2016" : 16 Documents clear
Pengembangan Usaha UKMBandeng Duri Lunak di Kelurahan Krobokan Kota Semarang Arliawan, Surya; Suryoko, Sri
Jurnal Ilmu Administrasi Bisnis Volume 5, Nomor 1, Tahun 2016
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

Small Business Enterprise’s has grown to be an important element in the development of various countries in the world because it absorbs the largest labor and as a contribution to the gross great domestic income. Krobokan is one village in the district of west side of Semarang. It is one of the industrial centers mainly milkfish soft spines. Fish isconsiderable potentialindustrial materialsconsidering that Indonesiaisa maritime country, mostly in the form ofoceanterritory. Based on thefactsaboutthe potential offish commodities, most residents ofthe Village Krobokan pursue small milk fish industry. The purpose of this study is to analyze how the development of SME’s milkfish soft spins in running the business seen from the capital, human resources, technology, and marketing use. This study uses a qualitative, descriptive. The research located in the Village of Krobokan Semarang who have eight (8) SME’s Milkfish Softspins by interview, observation, and the collection of related documents. The data were analyzed qualitatively by using the step data reduction, data presentation, and conclusion.The results showed that the milkfish soft spines bussines in Kerobokan have occupied at least 10 years and some even more than 20 years. Of the business more than 10 years; from the aspect of capital increased 5 – 10 times significantly. Business assets to increase both quality and quantity. From the aspect of human resources in general there is no increase in the manpower; but the skills of how to increase the quality of processing. From the technological aspects of the majority (62.5%) experienced an increase in both the quality and quantity of tools and packaging aspects. From the aspect of marketing in general there is an increase in sales volume; but only a small proportion (37.5%) who had more than one market services.
PENGARUH KUALITAS PELAYANAN, KUALITAS PRODUK, DAN WORD OF MOUTH COMMUNICATION TERHADAP KEPUTUSAN PEMBELIAN PADA RM GARANG ASEM SARI RASA (Studi pada Konsumen RM Garang Putri, Citra Aprilliani; Waluyo, Handoyo Djoko; Listyorini, Sari
Jurnal Ilmu Administrasi Bisnis Volume 5, Nomor 1, Tahun 2016
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

RM Garang Asem Sari Rasa is a traditional restaurant. However, the advantages offered by this restaurant is considered suboptimal. Many of the complaints submitted by cosumers to the company, among others regarding who are less tham satisfactory, and etc. So that these things will obviously influence purchase decisions. The purpose of this study was to determine the effect of service quality, product quality, and word of mouth communication to purchase decision in RM Garang Asem Sari Rasa consumer RM Garang Asem Sari Rasa, Kudus. This type of research is explanatory research. The population in this research that consumers RM Garang Asem Sari Rasa  and the number of samples taken was 100 respondents. The sampling technique in this study using a non-probability sampling with purposive sampling technique. The analytical method used is cross tabulation, correlation, determination, simple linear regression, multiple, t test and F test with SPSS version 16.Based on the survey results revealed that the quality service, product quality, and word of mouth communication provides a positive and significant influence on purchase decision, either partially or simultaneously. Independent variables that have the most influence on purchase decision is variable word of mouth communication. The advice that can be given is to give training to employees, improving hygiene in the dining area, increasing the neatness on every employee using a uniform, always keeping and improving the selection of raw materials to keep it fresh, adjust the portion of food that is always the same, improve service so that consumers feel deserve to recommend to the people around him.
ANALISIS PROGRAM DESTINATION BRANDING PROVINSI NUSA TENGGARA BARAT (Studi Deskriptif kualitatif Terhadap Rinjani Traccking Manajement Board pada Taman Nasional Gunung Rinjani) Lalu Agceiza Rahardipha; Wahyu Hidayat; Widiartanto Widiartanto
Jurnal Ilmu Administrasi Bisnis Volume 5, Nomor 1, Tahun 2016
Publisher : Universitas Diponegoro

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Abstract

The government launched the destination branding West Nusa Tenggara The first is "VISIT Lombok Sumbawa in 2012" in 2009, which was inaugurated by the President of the Republic of Indonesia Susilo Bambang Yudhoyono. At the time, "VISIT Lombok Sumbawa in 2012" managed to bring in tourists profound, even to achieve an increase of one million tourists in 2012 with the average - average increase of 45% from 2009. The focus in this thesis is a policy - a policy issued by the government and park authority Nansional Mount Rinjani in developing tourism in the region Mount Rinjani National Park with a destination based on the complexity of the appeal, one of the community-based tourism development. Rinjani Treckking Management Board (RTMB) is an institution established by the government, which then cooperates with the National Park of Mount Rinjani in the development of local community-based tourism. In case of problems caused imlementasinya regulations made by the central government, among others, government regulation number 36 of 2010, PERMENHUT No. 4 in 2012, and the PP number 12 of 2014, which affects the clotting RTMB. These problems, berdamak to the development of tourism businesses in the region, because of business competition climate in the area of Mount Rinjani National Park unhealthy, caused is no more supervision by RTMB. Besides Mount Rinjani National Park is famous for the cultural wealth of the communities in the surrounding area. From a variety of cultural attractions owned, among others, menyembe culture, a culture that is unique in mengembala cow, foster a culture of the mountain, all the exploited people, be a tourist attraction to attract tourists. The conclusion of the program destination branding West Nusa Tenggara on Mount Rinjani National Park, namely, the role of RTMB in developing tourism in the National Park of Mount Rinjani is very important, because to make Rinjani as an icon atapun landmark tourism West Nusa Tenggara RTMB approach using 4 complexity Destination Branding that Natural Condition, Politics, Economics, and Society.
PENGARUH SHOPPING LIFETYLE, FASHION INVOLVEMENT, DAN HEDONIC SHOPPING MOTIVATION TERHADAP IMPULSE BUYING Suhartini, Yuniar Indah; Rodhiyah, Rodhiyah; Listyorini, Sari
Jurnal Ilmu Administrasi Bisnis Volume 5, Nomor 1, Tahun 2016
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

The development of retail and caused consomer behavior changes in the spending. Consumers now it is not just go shopping due to shooping needed it but due to emotional feelings. This research specifically discusses consumers on Matahari Departement store in Semarang City. This report aims to review the influence of shooping lifestyle, fashion involvement and hedonic shopping motivation towards impulse buying of the consumer of Matahari Departement Store in Semarang City. Type eksplanatory research. Data collection techniques using purposive sampling with a sample of 100 consumers. Quantitative data were analyzed using SPSS version 17. Data were analyzed through the validity, reliability, crosstab, product moment correlation, coefficient of determination, simple linear regression, multiple linear regression, t test and F test. The results show that impulse buying is high. Then shopping lifestyle is quite high, shopping lifestyle has a moderate influence on the impulse buying (19.6 percent) as well as the significant and positive impact on impulse buying (0.358). Fashion involvement is high, fashion involvement has a high influence on the impulse buying (37.6 percent) as well as the significant and positive impact on impulse buying (0.543). Hedonic shopping motivation is quite high, hedonic shopping motivation has a moderate effect (30.4 percent) as well as the significant and positive impact on impulse buying (0,702). Shopping lifestyle, fashion involvement and hedonic shopping motivation to have a strong influence on impulse buying (48.5 percent). In conclusion shopping lifestyle, fashion involvement and hedonic shopping motivation higher so impulse buying higher. Suggested Matahari Department Store improve their services, comfort, products diversity, product quality and products provided should continue to follow the trend of fashion. In addition Matahari Departement Store in its business of doing business must be accordance with ethics of business. The consumers must be more careful and wise in the conducting any activity shopping so they do not feel remorse after shopping.
Analisis Strategi Bauran Pemasaran Agenpos (Studi Pada Agenpos Kota Semarang) Anshari, Dimas Irfan; Pradhanawati, Ari; Widayanto, Widayanto
Jurnal Ilmu Administrasi Bisnis Volume 5, Nomor 1, Tahun 2016
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

Agenpos as businesses need a strategy to support the sustainability of its business, including strategy Marketing Mix Service. In passage of time, effort there Agenpos that can get big turnover, there also has not been able to get it. The aim of this study is to knowing alternative strategies in developing Agenpos by using analysis of Marketing Mix Service. This research is a descriptive study with qualitative data support. Data collection techniques obtained through in-depth interviews, observation of the author as well as real data infield. Based Marketing Mix Agenpos big turnover obtained results (1) Locations is very strategic. (2) Rates obey PT. Pos Indonesia (3) The product is almost the same as Kantorpos (4) Promotion needs to improve (5) Employees maximum 2 people (6) The process was based on procedures (7) Physical Features Agenpos Sattar is good but needs to be improved. Based Marketing Mix Agenpos small turnover obtained results (1) the location is quite strategic. (2) Rates obey PT. Pos Indonesia. (3) The product is almost the same as the post office (4) Promotion needs to be improved (5) Employees maximum 3 people. (6) The process was based on procedures (7) physical appearance needs to be improved. Stimulus of Agenpos large turnover are (1) very strategic location (2) Cooperate with online shops. Obstacles are (1) a small room. (2) physical appearance needs to be improved. Stimulus of Agenpos small turnover are (1) Agenpos BKM Krida Asih Mukti cooperate with the locals. (2) Agenpos Kurniawan have social media accounts. Obstacles are (1) Limited location. (2) Physical appearance less. (3) Lacking of promotions. Conclusion that Agenpos strongly influenced by the location, cooperation with onlineshop, promotion to the community as well as their social media accounts. It is suggested to improve the physical appearance of the outside in, intensify promotion, formed a partnership with an online shop or surrounding communities
ANALISIS PENGARUH BUDAYA ORGANISASI DAN ETIKA KERJA TERHADAP KINERJA KARYAWAN PERUSAHAAN PADA PT SAI INDONESIA CABANG SEMARANG Dewi, Shara Kaprisa; Rodhiyah, Rodhiyah; Nugraha, Hari Susanta
Jurnal Ilmu Administrasi Bisnis Volume 5, Nomor 1, Tahun 2016
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

Employee performance becomes a benchmark for the company's success in running the entire business activities. Performance was the result of the work of one's role in a particular task. Good employee performance can be seen from the achievement of the work in quality and quantity of employees. Appropriate organizational culture and a good work ethic will help in improving employee performance becomes better. This study aims to determine the influence of organizational culture and work ethic on the performance of the company's employees at PT SAI Indonesia Semarang branch. Explanatory research techniques, used census techniques (saturated sample) to 53 employees. The data obtained were analyzed qualitatively and quantitatively by means of testing the validity and reliability test. While data analysis is done using simple linear regression analysis, multiple linear regression, t-test and F test using SPSS. The results showed that organizational culture is at the very good category amounted to 67.9% and 32.1% good. The work ethic is at the very good category 54.7% but there is still 1.9% that is the category of no good. and the performance of employees is in the category of 60.3% excellent, 40% good and 5.7% is good enough. Besides, the organization's culture and work ethic significant influence on employee performance. Organizational culture has a weak influence on employee performance (9.7%) as well as the significant and positive impact on the performance of employees amounted to (0.023). The work ethic has a quite strong influence on the performance of employees (33.8%) as well as the significant and positive impact on the performance of employees (0,000). Organizational culture and work ethics have a strong influence on the performance of employees (34.4%). Conclusion: the overall culture of the organization and the work ethic and performance of employees in the company is at very good category but there are indicators that is still below the average value. Organizational culture and work ethic and positive significant influence on employee performance. It is recommended that the leader can provide guidance and coaching for employees as well as provide motivation and appreciate their work. Approaching to employees to play an active role in maintaining office equipment and providing training so that employees are more skilled and initiative work.
Pengaruh Lingkungan Kerja dan Kompensasi Terhadap Kinerja Karyawan Bagian Produksi Pada CV. Cynthia Box Kudus Utami, Dewi Putri; Rodhiyah, Rodhiyah; Nurseto, Sendhang
Jurnal Ilmu Administrasi Bisnis Volume 5, Nomor 1, Tahun 2016
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

: Every organization which is serving the public importanceof State-owned or private organization, want to get maximum achievement related to the employee’s performance, improvement result and attain the goal of the organization. From the performance’s appraisal there is still unfulfilled working standard and the lack of the provision of the facilities provided by the company The aim of the study is determine the effect of working environment toward employee’s performance at CV. Cynthia Box Kudus.The tipe of the study is explanatory,which is the technique of collecting data through questionnaires, with 45 samples of employees from the production division and the research took all of them, or simple called as saturated sample. Methode of analysis used in this study is Quantitative Data Analysis. This research uses some data analytical methods, such as validity test, reliability test, correlation test, coefficient of determination test, simple linear regression, multiple linear regression, t-test, and F-test, which are supported by SPSS 15.00. The results and discussion of this study found that categorization of the good working environment and the mean variabel score is 3,50. However, in the assessment of the work environment there is still not well under the average of which is about a smooth communication and levels of air temperature in the workplace. T-test value is 3,780 > t-table 2,0167. The corellation between working environment and employee’s performance is intermediate. The regression coefficient of working environment is 0,109 and its coefficient of determination is 24,9%. The categorization of compensation is good enough and the mean variabel score is 3,69. However, in the assessment of compensation there is still not well under the average of which is about the suitability of the amount of overtime pay. T-test value is 1,758 < t-table 2,0167. The corellation between compensation and employee’s performance still need some improvement. The regression coefficient of compensation is 0,302 and its coefficient of determination is 6,5%. The categorization of employee’s performance is good enough and the mean variabel score is 3,66. F-test value is 7,071 < F-table 3,22. The Conclusions and suggestions work environment partially influence on employee performance, whereas partial compensation does not influence the employee’s performance.However, the working environment and compensation are tested simultaneously and there is an influence on employee’s performance. Suggestion for the company, they should keep the company facilities and improve the work environment and still maintain consistency in giving welfare for the employees in order to improve employees performance.
PENGARUH BRAND IMAGE DAN PERCEIVED QUALITY TERHADAP LOYALITAS PELANGGAN MELALUI KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING (Studi Kasus pada Maskapai Penerbangan Garuda Indonesia) Rahmatina, Missfala; Saryadi, Saryadi; Listyorini, Sari
Jurnal Ilmu Administrasi Bisnis Volume 5, Nomor 1, Tahun 2016
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

The high mobility of people to move in a short time has brought a shift in the use of air transport services continues to increase passenger numbers from year to year. Garuda Indonesia is one of the service providers state-owned airline which also increased the number of passengers even if put up fares are relatively higher than other airlines. Business development in the field of rapid airline could not be separated from the ability of the airline Garuda Indonesia create a brand image, establish perceived quality, and achieve customer satisfaction, so as to create customer loyalty. In this research used purposive sampling techniques on 100 respondents passenger airline Garuda Indonesia. Data collection techniques and research instruments using a questionnaire. The data obtained were analyzed quantitatively using SPSS, through validity and reliability test. While data analysis is done through a simple linear regression analysis, multiple linear regression, t-test, F test and path analysis. Based on the analysis it is known that the influence of the variable path brand image and perceived quality variable to variable, namely customer loyalty, brand image variables have a direct impact at 0,113, and the perceived quality variables have a direct impact at 0.170. Consumer satisfaction as an intervening variable has an effect of 0.378 to variable customer loyalty. Then, if the brand image through customer satisfaction to influence customer loyalty, known to influence by 0.542. Meanwhile, if the perceived quality through customer satisfaction to influence customer loyalty, known to influence by 1.039. Based on this it can be seen that, the influence of brand image and perceived quality on customer loyalty will be greater if through customer satisfaction. Based on the test results of the variable F brand image, perceived quality and customer satisfaction to customer loyalty together look that F count> F table (18.916> 3.9391), and the results show that the brand image, perceived quality and customer satisfaction has a positive influence on customer loyalty. The conclusion from this study is the higher brand image, perceived quality and consumer satisfaction of Garuda Indonesia, the higher the customer loyalty. The advice given is so much improved quality of service provided by the service better and more diverse facilities.
PENGARUH PROMOSI, HARGA DAN KUALITAS TERHADAP KEPUTUSAN PEMBELIAN ANDROID SAMSUNG DI KOTA SEMARANG Ghoini, Sofi Nurul; Rodhiyah, Rodhiyah; Ngatno, Ngatno
Jurnal Ilmu Administrasi Bisnis Volume 5, Nomor 1, Tahun 2016
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

The increasing of technology development to be more sophisticated and also the rising of market competitions to be fierce make Samsung Corporation should be more content in showing its benefit products, especially for Android, in order to grab consumers concern. The problem is the content product of Samsung Android become more competitive.This study aims to test the effects of promotion, price, and quality to Samsung Android purchasing decision partially and simultaneously. It is an explanatory research with 100 respondents around Semarang city as its samples by using purposive sampling method (based on certain conditions) and also using questionnaires as research instrument and doing some interviews as data collecting method. This research uses some data analytical methods, such as validity test, reliability test, correlation test, coefficient of determination test, simple linear regression, multiple linear regression, t-test, and F-test, which are supported by SPSS 15.00.The categorization of promotion is good and the mean variabel score is 3,51. T-test value is 4,489 > t-table 1,9845. The corellation between promotion and purchasing decision is intermediate. The regression coefficient of promotion is 0,316 and its coefficient of determination is 17,1%. The categorization of price is good enough and the mean variabel score is 3,41. T-test value is 5,081 > t-table 1,9845. The corellation between price and purchasing decision is intermediate. The regression coefficient of price is 0,442 and its coefficient of determination is 20,9%. The categorization of quality is good and the mean variabel score is 3,72. T-test value is 5,410 > t-table 1,9845. The corellation between quality and purchasing decision is intermediate. The regression coefficient of quality is 0,524 and its coefficient of determination is 23%. The categorization of purchasing decision is good enough and the mean variabel score is 3,34.The results conclude that promotion, price, and quality have influences to Samsung Android purchasing decision in partial and simultant. The recommendations for the company are like Samsung Corporation should defend the promotion to be more interesting and increase the quantity of advertisement and publicity, make the prices competitive based on quality, increase the product quality. For the consumers, they should choose Android product based on their needs, not only for their want. Select the product corectly based on quality in order that it can’t be broken easily.
PENGARUH HARGA, PROMOSI DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN (Studi Pada Pelanggan Freshasan Cabang Banjarsari Selatan Semarang) Pratiwi, Oktaria Diyah; Hidayat, Wahyu; Prabawani, Bulan
Jurnal Ilmu Administrasi Bisnis Volume 5, Nomor 1, Tahun 2016
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

AbstractAlong with the development and progress of time resulted in increasingly tight competition among companies, so one way to enhanced the competitiveness of a company is to delivered products that have high quality and able to meet consumer desired, affordable price and attractive promotions. The purpose of this study was to determined the effect of pricing, promotion, and quality of service on purchasing decision on Freshasan fruit soup branch Banjarsari Selatan Semarang.The population in this study are all consumer who ever bought a Freshasan’s fruit soup branch Banjarsari Selatan Semarang, with a sample size of 100 respondents with a sampling technique “purposive random sampling”. The type of data used are primary data by using the method of data collection through questionnaires. An analysis tool used is linear regression analysis.The result of the study are : Price having influence on purchasing decision by 52,4%. Promotion having influence on purchasing decision by 42,9%. Quality of service having influence on purchasing decision by 53,4%. Together price, promotion, and service quality having influence on purchasing decision by 94,7%.Based on these result, it is suggested Freshasan need to keep the price to match with the quality of their products. Freshasan also have to increase the intensity of promotion, the quality of service needs to be maintained so that consumers satisfied and make repeat purchases.

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