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Jurnal Ilmu Administrasi Bisnis
Published by Universitas Diponegoro
ISSN : -     EISSN : 27461297     DOI : 10.14710/jiab
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ilmu Administrasi Bisnis diterbitkan oleh Jurusan Ilmu Administrasi Bisnis Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Diponegoro.
Arjuna Subject : -
Articles 1,510 Documents
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PENGARUH PAYLATER PAYMENT METHOD DAN SALES PROMOTION TERHADAP IMPULSE BUYING PADA PENGGUNA BLIBLI SEGMEN FASHION DI KOTA SEMARANG Regina Natya Laksita; Andi Wijayanto; Widayanto Widayanto
Jurnal Ilmu Administrasi Bisnis Vol 14, No 1 (2025)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2025.45326

Abstract

Technological developments have a major impact on the business world, namely increasing market competition among e-commerce companies. Blibli as one of the major E-Commerce in Indonesia experienced a decrease in revenue from the previous year based on Blibli's Annual Report 2023. In addition, the amount of Total Processing Value (TPV) is also still far behind compared to other E-Commerce. This study aims to determine the effect of paylater payment method and sales promotion on impulse buying. This type of research is explanatory research, with non-probability sampling techniques and purposive sampling methods. The sample in this study used the lemeshow formula with a total of 97 respondents, consumers of Blibli fashion segment who have used paylater and Blibli promotions in Semarang City. The analysis technique in this study uses validity test, reliability test, correlation coefficient test, determination coefficient test, simple linear regression test, multiple linear test, and classical assumption test with the help of SPSS version 27 software. This study produces findings that show that the paylater payment method and sales promotion partially and simultaneously have a positive and significant effect on impulse buying in Blibli users. This study suggests increasing customer service responsiveness, simplifying procedures in the payment process, diversifying promos, and providing additional incentives such as free gifts for purchases within a certain period of time.Keywords: Paylater Payment Method; Sales Promotion; Impulse BuyingPerkembangan teknologi berdampak besar pada dunia bisnis, yaitu meningkatkan persaingan pasar di antara perusahaan e-commerce. Blibli sebagai salah satu E-Commerce besar di Indonesia mengalami penurunan pendapatan dari tahun sebelumnya berdasarkan Annual Report Blibli 2023. Selain itu, jumlah Total Processing Value (TPV) nya juga masih tertinggal jauh dibandingkan E-Commerce lainnya. Penelitian ini bertujuan untuk mengetahui pengaruh paylater payment method dan sales promotion terhadap impulse buying. Tipe penelitian ini adalah explanatory research, dengan teknik pengambilan sampel non-probability sampling dan metode purposive sampling. Sampel dalam penelitian ini menggunakan rumus lemeshow dengan jumlah 97 responden, konsumen Blibli segmen fashion yang pernah menggunakan paylater dan promosi Blibli di Kota Semarang. Teknik analisis dalam penelitian ini menggunakan uji validitas, uji reliabilitas, uji koefisien korelasi, uji koefisien determinasi, uji regresi linear sederhana, uji linear berganda, dan uji asumsi klasik dengan bantuan software SPSS versi 27. Penelitian ini menghasilkan temuan yang menunjukkan bahwa paylater payment method dan sales promotion secara parsial dan simultan berpengaruh secara positif dan signifikan terhadap impulse buying pada pengguna Blibli. Penelitian ini menyarankan untuk meningkatkan responsivitas customer service, menyederhanakan prosedur dalam proses pembayaran, melakukan diversifikasi promo, dan pemberian insentif tambahan seperti hadiah gratis untuk pembelian dalam jangka waktu tertentu.Kata kunci: Paylater Payment Method; Sales Promotion; Impulse Buying
PENGARUH VISUAL MERCHANDISING DAN STORE ATMOSPHERE TERHADAP IMPULSIVE BUYING KONSUMEN KKV DP MALL SEMARANG Aninda Cahya Fatihah; Bulan Prabawani; Apriatni E Prihatini
Jurnal Ilmu Administrasi Bisnis Vol 14, No 4 (2025)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2025.47413

Abstract

Impulsive buying is spontaneous purchasing activities consumers, which are influenced by several factors, including visual merchandising and store atmosphere. These two strategies provide stimuli for consumers, thereby increasing impulsive buying. The objective of this study is to analyze the impact of visual merchandising and store atmosphere on impulsive buying. This research is an explanatory study, using non-probability sampling techniques, resulting in 97 samples from consumers KKV DP Mall Semarang. Data was collected through a questionnaire using Likert scale, Microsoft Excel and SmartPLS 4 software were employed for data analysis. The results indicate that all items in the questionnaire are valid and reliable. It was found that visual merchandising has positive and significant effect on impulsive buying, with a categorization of 60%, indicating high level of attractiveness. The store atmosphere variable has positive and significant effect on impulsive buying, with a categorization of 57%, indicating high level of comfort. Both visual merchandising and store atmosphere together have positive and significant effect on impulsive buying, with a categorization of 74%, indicating very high level. This study suggests that companies should improve product signage and promotions to make more visible to consumers and provide more lighting in areas that consumers have complained about
PENGARUH LINGKUNGAN KERJA DAN KOMPENSASI TERHADAP KINERJA KARYAWAN PADA KARYAWAN PABRIK PT. DAVY PRIMATEHNIK POWDER COATING Mufidah Nursyifa
Jurnal Ilmu Administrasi Bisnis Vol 14, No 1 (2025)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2025.45002

Abstract

Abstract: A decline in employee performance will trigger many factors that will influence the achievement of company goals. Factory employee achievement data shows that targets were not achieved and a high level of error were made. This research aims to determine the influence of work environment and compensation on employee performance at factory employees of PT. Davy Primatechnik. The sample uses non-probability sampling with a cencus method. Data was collected by distributing questionnaires to 41 respondents. This research results found that Work Environment and Compensation had a positive and significant effect on Employee Performance at Factory Employees of PT. Davy Primatechnik Powder Coating in Cileungsi Area, Bogor Regency. Keywords: Work Environment; Compensation; Employee Performance Abstraksi: Penurunan kinerja karyawan memicu banyak faktor didalamnya yang akan mempengaruhi tercapai tujuan perusahaan. Data pencapaian karyawan pabrik menunjukkan terdapat tidak tercapainya target serta tingginya tingkat kesalahan yang dilakukan. Penelitian ini bertujuan untuk mengetahui pengaruh Lingkungan kerja dan Kompensasi terhadap Kinerja Karyawan pada Karyawan Pabrik PT. Davy Primatehnik. Sampel menggunakan non-probability sampling dengan metode sampling jenuh (sensus). Data dikumpulkan dengan membagikan kuesioner ke 41 responden. Hasil penelitian menemukan hasil bahwa Lingkungan Kerja dan Kompensasi berpengaruh positif dan signifikan terhadap Kinerja Karyawan pada Karyawan Pabrik PT. Davy Primatehnik Powder Coating di Daerah Cileungsi, Kabupaten Bogor. Kata Kunci: Lingkungan Kerja; Kompensasi; Kinerja Karyawan
THE INFLUENCE OF STRAY KIDS AS BRAND AMBASSADOR AND BRAND IMAGE ON INTENTION TO BUY ULTRA MILK Siti Nurin Muniro; Lu'lu Ul Maknunah
Jurnal Ilmu Administrasi Bisnis Vol 14, No 3 (2025)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2025.47098

Abstract

The aim of this research is to determine the influence of brand ambassador and brand image variables on the purchase intention of Ultra Milk. The method of this research is a quantitative approach with associative research. The population used is followers of Ultra Milk’s instagram account. The respondents used were 400 respondents obtained from non-probability sampling technique with purposive sampling. Multiple linear analysis was used to analyze the data in this study. The brand ambassador and brand image variables have a significance value of 0.000 < 0.05 so they partially influence intention to buy Ultra Milk. Brand ambassador and brand image also simultaneously influence the intention to buy Ultra Milk with a significance value of 0.000 < 0.05.
PENGARUH GREEN MARKETING DAN CUSTOMER PERCEIVED VALUE TERHADAP REPURCHASE INTENTION MELALUI BRAND PREFERENCE (STUDI PADA KONSUMEN THE BODY SHOP DI KOTA SEMARANG) Gita Cahya Achwaty; Naili Farida; Sari Listyorini
Jurnal Ilmu Administrasi Bisnis Vol 14, No 1 (2025)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2025.45497

Abstract

The Body Shop has been named a pioneer in implementing the green marketing concept in the beauty industry. The proliferation of skincare brands is a challenge for The Body Shop to maintain consumer loyalty. Even though The Body Shop holds the top position as a vegan cosmetics brand in Indonesia, this does not guarantee that The Body Shop will always have good company performance. The aim of this research is to identify the influence of green marketing variables, customer perceived value, brand preference, and repurchase intention on consumers of The Body Shop in Semarang City. The sample in this study consisted of 100 respondents from The Body Shop consumers in Semarang City with certain criteria. This study uses a quantitative approach. Data collection was carried out by distributing questionnaires which were then processed using SPSS Version 25. This research used validity tests, reliability tests, normality tests, correlation coefficients, coefficients of determination, t tests, F tests, and path analysis. The results of this research show that there is a positive and significant influence of each variable, namely green marketing and customer perceived value on repurchase intention through brand preference, both directly and indirectly.The body Shop dinobatkan sebagai pioneer yang menerapkan konsep green marketing dalam industri kecantikan. Menjamurnya merek skincare menjadi tantangan bagi The Body Shop untuk menjaga kesetiaan konsumennya. Walaupun The Body Shop memimpin posisi teratas sebagai merek kosmetik vegan di Indonesia, namun hal tersebut tidak menjamin The Body Shop memiliki kinerja perusahaan yang selalu baik. Tujuan dari penelitian ini adalah untuk mengidentifikasi pengaruh antara variabel green marketing, customer perceived value, brand preference, dan repurchase intention pada konsumen The Body Shop di Kota Semarang. Sampel pada penelitian ini berjumlah 100 responden konsumen The Body Shop di Kota Semarang dengan kriteria tertentu. Penelitian ini menggunakan pendekatan kuantitatif. Pengumpulan data dilakukan dengan penyebaran kuesioner yang kemudian diolah dengan menggunakan SPSS Versi 25. Penelitian ini menggunakan uji validitas, uji reliabilitas, koefisien korelasi, koefisien determinasi, uji t, uji F, dan path analysis. Hasil penelitian ini menunjukkan adanya pengaruh positif dan signifikan dari masing-masing variabel yaitu green marketing dan customer perceived value terhadap repurchase intention melalui brand preference baik secara langsung maupun tidak langsung.
THE INFLUENCE OF QUALITY PRODUCT AND PRICE ON PURCHASE DECISION ON LINGKAR COFFEE Farah Amalia; Bulan Prabawani; Dinalestari Purbawati
Jurnal Ilmu Administrasi Bisnis Vol 14, No 4 (2025)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2025.47392

Abstract

    Abstract: This research aims to analyze the influence of product quality and price on consumer purchasing decisions for Kopi Lingkar products in Semarang City. Product quality and price are two factors that are often the main considerations for consumers when making a purchase. This research uses a quantitative method by distributing questionnaires to 100 respondents who have purchased Kopi Lingkar products. The data obtained was analyzed using PLS with two testing stages, namely Outer Model and Inner Model. The research type is explanatory research, nonprobability sampling type. The research results show that product quality has a positive and significant effect on purchasing decisions. price has a positive and significant effect on purchasing decisions, and product quality and price stimulantly have a positive and significant effect on purchasing decisions. Therefore, manufacturers are advised to continue to improve product quality and set competitive prices in order to attract consumer interest and increase sales. Keywords: Product Quality, Price, Purchase DecisionsTop of FormAbstraksi: Penelitian ini bertujuan untuk menganalisis pengaruh kualitas produk dan harga terhadap keputusan pembelian konsumen pada produk Kopi Lingkar di Kota Semarang. Kualitas produk dan harga merupakan dua faktor yang sering menjadi pertimbangan utama konsumen dalam melakukan pembelian. Penelitian ini menggunakan metode kuantitatif dengan menyebarkan kuesioner kepada 100 responden yang pernah membeli produk Kopi Lingkar. Data yang diperoleh dianalisis menggunakan PLS dengan dua tahap pengujian yaitu Outer Model dan Inner Model. Tipe penelitian adalah explanatory research tipe nonprobability sampling. Hasil penelitian menunjukkan bahwa kualitas produk berpengaruh positif dan signifikan terhadap keputusan pembelian. harga berpengaruh positif dan signifikan terhadap keputusan pembelian,dan kualitas produk dan harga secara stimulant berpengaruh positif dan signifikan terhadap keputusan pembelian,. Oleh karena itu, produsen disarankan untuk terus meningkatkan kualitas produk dan menetapkan harga yang kompetitif agar menarik minat konsumen dan meningkatkan penjualan.Kata Kunci: Kualitas Produk, Harga, Keputusan Pembelian  
THE EFFECT OF WEBSITE QUALITY, E-TRUST, AND E-SERVICE QUALITY TO REPURCHASE INTENTION ON TRAVELOKA.COM USERS IN INDONESIA Sakha Andhika; Naili Farida; Apriatni E Prihatini
Jurnal Ilmu Administrasi Bisnis Vol 14, No 1 (2025)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2025.45140

Abstract

Abstract: Online Travel Agent (OTA) is present as an embodiment of the development of information and communication technology. Traveloka.com as one of the OTA companies in Indonesia has been around since 2012 and has become the number one service company compared to other OTAs. This research was conducted to determine the influence of website quality, e-trust, and e-service quality on repurchase intention among Traveloka.com users in Indonesia. This research uses explanatory research type with a sample size of 150 respondents. Sampling used a non-probability sampling technique, namely purposive sampling. This research uses a quantitative approach using the SPSS for Windows version 25.0 application for data processing. The results of the research show that the variables Website Quality (X1), E-Trust (X2), and E-Service Quality (X3) have a positive and significant effect on the variable Repurchase Intention (Y) partially, as well as the variables Website Quality (X1), E-Trust (X2), and E-Service Quality (X3) simultaneously have a positive and significant effect on the Repurchase Intention (Y) variable. The variable with the largest contribution is Website Quality (X1) with a contribution percentage of 27.3%. Keywords: Website Quality; E-Trust; E-Service Quality; Repurchase Intention Abstraksi: Online Travel Agent (OTA) hadir sebagai perwujudan dari perkembangan teknologi informasi dan komunikasi. Traveloka.com sebagai salah satu perusahaan OTA di Indonesia telah hadir sejak tahun 2012 telah menjadi perusahaan jasa layanan nomor satu dibandingkan dengan OTA lainnya. Penelitian ini dilakukan untuk mengetahui pengaruh website quality, e-trust, dan e-service quality terhadap repurchase intention pada pengguna Traveloka.com di Indonesia. Penelitian ini menggunakan tipe explanatory research dengan jumlah sampel sebanyak 150 responden. Pengambilan sampel menggunakan teknik non-probability sampling, yaitu purposive sampling. Penelitian ini menggunakan pendekatan kuantitatif dengan menggunakan bantuan aplikasi SPSS for windows versi 25.0 untuk pengolahan data. Hasil penelitian menunjukkan variabel Website Quality (X1), E-Trust (X2), dan E-Service Quality (X3) berpengaruh positif dan signifikan terhadap variabel Repurchase Intention (Y) secara parsial, serta variabel Website Quality (X1), E-Trust (X2), dan E-Service Quality (X3) secara simultan berpengaruh positif dan signifikan terhadap variabel Repurchase Intention (Y). Variabel dengan kontribusi paling besar adalah Website Quality (X1) dengan persentase kontribusi sebesar 27,3%. Kata Kunci: Website Quality; E-Trust; E-Service Quality; Repurchase Intention
PENGARUH KEPERCAYAAN DAN KOMITMEN TERHADAP LOYALITAS NASABAH BANK BRI UNIT BARAKA Sandra Sandra, Jayadi, Paramudia
Jurnal Ilmu Administrasi Bisnis Vol 14, No 3 (2025)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2025.46918

Abstract

The problem studied in this research is the service applied to the company, such as the length of service that customers often complain about. Therefore, this research aims: (1) To determine customer trust in Bank BRI Baraka Unit; (2) To determine customer commitment to Bank BRI Baraka Unit; (3) To determine the loyalty of Bank BRI Baraka Unit customers; (4) To determine the effect of customer trust on customer loyalty at BRI Bank Baraka Unit; (5) To determine the effect of customer commitment on customer loyalty at Bank BRI Baraka Unit; and (6) To determine the influence of customer trust and customer commitment on customer loyalty at Bank BRI Baraka Unit. This research was conducted at Bank BRI Baraka Unit. The type of research used in this research is descriptive and associative research. The sampling technique used purposive sampling technique with a total of 100 respondents. The data analysis used is instrument validity and reliability testing, descriptive data analysis, classical assumption testing, inferential statistical analysis and hypothesis testing. The data processing tool uses IBM SPSS version 25. The results of the research showed that the trust of Bank BRI Baraka Unit customers is in the high category, the commitment of Bank BRI Baraka Unit customers is in the high category, the loyalty of Bank BRI Baraka Unit customers is in the consistent category, customer trust has a significant effect on customer loyalty at Bank BRI Unit Baraka, customer commitment has a significant effect on customer loyalty at Bank BRI Unit Baraka, and customer trust and customer commitment have a significant effect on customer loyalty at Bank BRI Unit Baraka.Keywords: Trust; Commitment; Loyalty.
Pengaruh Celebrity Endorser, Brand Image, Dan Kualitas Produk Terhadap Keputusan Pembelian Marina Hand and Body Lotion Mahasiswa Program Sarjana Universitas Diponegoro Putri Estiningrum; Saryadi Saryadi; Agung Budiatmo
Jurnal Ilmu Administrasi Bisnis Vol 14, No 1 (2025)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2025.45588

Abstract

The cosmetics and beauty industry is currently experiencing rapid growth so the level of competition is very high, one of which is the marina brand. Based on marina top brand index data for 2020-2023, it is fluctuating and sales data for 2019 - 2023 is fluctuating and the target achievement is not met. This research aims to test the influence of the independent variables celebrity endorser, brand image, and product quality on the dependent variable purchasing decisions. The type of research is explanatory research using non-probability sampling techniques with a purposive sampling method of 96 respondents from Diponegoro University Undergraduate Program students who use and make purchasing decisions about Marina hand and body lotion. The data was processed using IBM SPPS Sattistic version 23. The research results showed that celebrity endorsers had a positive and significant influence on purchasing decisions, brand image had a positive and significant influence on purchasing decisions, product quality had a positive and significant influence on purchasing decisions. Simultaneously celebrity endorser, brand image, and product quality have a positive and significant effect on purchasing decisions. Advice that can be given to companies is that they must choose the right celebrity endorser to promote their products, strengthen their branding to create a good brand image in the minds of consumers, and consider the formulation of the ingredients used in the product so that its quality is maintained.Keywords: Celebrity endorser; brand image; product quality; purchase decisionIndustri kosmetik dan kecantikan saat ini mengalami pertumbuhan yang pesat sehingga tingkat persaingannya sangat tinggi, salah satunya adalah brand marina. Berdasarkan data top brand index marina tahun 2020-2023 fluktuatif dan data penjualan selama tahun 2019 - 2023 fluktuatif serta capaian targetnya tidak memenuhi. Penelitian ini bertujuan untuk menguji pengaruh variabel independent celebrity endorser, brand image, dan kualitas produk terhadap variabel dependen keputusan pembelian. Tipe penelitian adalah explanatory research dengan menggunakan teknik non probability sampling dengan metode purposive sampling sebanyak 96 responden Mahasiswa Program Sarjana Universitas Diponegoro yang menggunakan dan melakukan keputusan pembelian Marina hand and body lotion. Data diolah menggunakan SPPS versi 23. Hasil penelitian menunjukan celebrity endorser berpengaruh positif dan signifikan terhadap keputusan pembelian, brand image berpengaruh positif dan signifikan terhadap keputusan pembelian, kualitas produk berpengaruh positif dan signifikan terhadap keputusan pembelian. Secara simultan celebrity endorser, brand image, dan kualitas, produk berpengaruh positif dan signifikan terhadap keputusan pembelian. Saran yang dapat diberikan kepada perusahaan adalah harus memilih celebrity endorser yang tepat untuk memperomosikan produknya, memperkuat brandingnya akan brand image yang tercipta baik dibenak konsumen, dan mempertimbangkan formulasi bahan yang digunakan pada produk agar kualitasnya tetap terjaga. Kata Kunci: Celebrity Endorser; Brand Image; Kualitas Produk; Keputusan Pembelian
PENGARUH KUALITAS LAYANAN TERHADAP E-LOYALTY PENGGUNA LAYANAN APLIKASI FINTECH MELALUI KEPUASAN PENGGUNA SEBAGAI VARIABEL INTERVENING (STUDI PADA GENERASI Z PENGGUNA APLIKASI FINTECH FLIP DI JAKARTA). Najla Indira Hajida; Bulan Prabawani
Jurnal Ilmu Administrasi Bisnis Vol 14, No 3 (2025)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2025.47239

Abstract

Flip application is a digital financial service in Indonesia which is a pioneer provider of free interbank transfer services and has more than 13 million users. Consumer loyalty usually arises marked by the satisfaction of users with existing services. That means, if the user is satisfied with the services and services provided, it will provide additional value to the service provider.  However, the Flip app cannot maintain loyalty. This is indicated by the decline in quality and customer satisfaction which causes loyalty to decline. This research type is explanatory research. Meanwhile, the respondents in this study were 97 respondents with nonprobability sampling technique purposive sampling method. The data that has been collected is then processed using data analysis techniques including validity test, reliability test, fit model, r-squared, f-squared, path coefficient, and VAF mediation test. The conclusion of this study shows that service quality has a positive and significant effect on e-loyalty through user satisfaction as an intervening variable. This study suggests that the Flip application make improvements to service performance performance, be responsive in responding to user complaints, evaluate service performance and quality of applications, supervise services, and evaluate the performance of the customer service team.

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