cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Sari Listyorini
Contact Email
sariadbis96@gmail.com
Phone
+6283848898843
Journal Mail Official
jiabundip@gmail.com
Editorial Address
Departemen Administrasi Bisnis, Fakultas Ilmu Sosial & Ilmu Politik, Universitas Diponegoro, Jl. Prof. H. Soedarto, S.H. Tembalang, Semarang, Jawa Tengah, Indonesia
Location
Kota semarang,
Jawa tengah
INDONESIA
Jurnal Ilmu Administrasi Bisnis
Published by Universitas Diponegoro
ISSN : -     EISSN : 27461297     DOI : 10.14710/jiab
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ilmu Administrasi Bisnis diterbitkan oleh Jurusan Ilmu Administrasi Bisnis Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Diponegoro.
Arjuna Subject : -
Articles 1,510 Documents
 140   141   142   143   144 
PENGARUH KEMUDAHAN PENGUNAAN, KEPERCAYAAN CUSTOMER, DAN MANFAAT TERHADAP KEPUTUSAN PENGGUNAAN E-WALLET (Studi pada Pengguna DANA di Kota Semarang) Shafina Putri Hapsari; Widayanto Widayanto; Bulan Prabawani
Jurnal Ilmu Administrasi Bisnis Vol 14, No 1 (2025)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2025.45200

Abstract

Abstract : DANA is a digital wallet which has 135 million users and the most frequently downloaded e-wallet application on AppStore. High usage decisions can be influenced by the level of ease of use, trust built, and the usefulness by an ewallet which can make it easier for users to fulfill daily financial transactions without any obstacles. However, the level of decision to use the DANA has decreased. Therefore, this research aims to determine the influence of ease of use, customer trust, and usefulness on e-wallet usage decision. This research uses a quantitative approach with explanatory research type. Meanwhile, the respondents in this study were DANA e-wallet users in Semarang City with a sample size of 97 respondents who were calculated using the formula according to Rao Purba using nonprobability sampling techniques with purposive and accidental sampling methods. Data analysis was carried out using Smart PLS 3.0 software. The conclusion of this research show that ease of use, customer trust, and usefulness have a positive influence on usage decisions, meaning that strengthening ease of use, customer trust, and usefulness can increase the usage decisions of DANA users in Semarang City. This research suggests DANA to improving the ui/ux design, the security system, and the customer service. Keywords: ease of use; customer trust; usefulness; and usage decisions Abstrak : E-wallet DANA merupakan dompet digital yang telah memiliki 135 juta pengguna dan merupakan aplikasi e-wallet nomor satu yang paling sering diunduh di AppStore. Keputusan penggunaan yang tinggi dapat dipengaruhi oleh tingkat kemudahan penggunaan, kepercayaan yang dibangun, dan manfaat yang ditawarkan oleh sebuah e-wallet yang memudahkan peggunanya dalam melakukan transaksi. Akan tetapi, tingkat keputusan untuk menggunakan e-wallet DANA mengalami penurunan. Penelitian ini bertujuan untuk mengetahui pengaruh kemudahan penggunaan, kepercayaan customer, dan manfaat terhadap keputusan penggunaan e-wallet DANA. Penelitian ini menggunakan pendekatan kuantitatif dengan tipe explanatory research. Adapun, responden pada penelitian ini adalah pengguna e-wallet DANA di Kota Semarang dengan ukuran sampel sebanyak 97 responden yang dihitung menggunakan rumus menurut Rao Purba dengan menggunakan teknik nonprobability sampling dengan metode purposive dan accidental sampling. Analisis data menggunakan perangkat lunak Smart PLS 3.0. Hasil penelitian bahwa kemudahan penggunaan, kepercayaan customer, dan manfaat berpengaruh positif terhadap keputusan penggunaan, artinya dengan memperkuat kemudahan penggunaan, kepercayaan customer, dan manfaat akan meningkatkan keputusan penggunaan pengguna e-wallet DANA di Kota Semarang. Penelitian ini menyarankan agar e-wallet DANA meningkatkan rancangan tampilan antarmuka yang jelas dan muda dipahami, meningkatkan sistem keamanan, dan meningkatkan sistem pelayanan pelanggan. Kata kunci: kemudahan penggunaan; kepercayaan customer; manfaat; dan keputusan penggunaan
PENGARUH PRODUCT ATTRIBUTES DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN SUNSCREEN EMINA COSMETICS (STUDI PADA KONSUMEN SUNSCREEN EMINA COSMETICS DI WATSONS DP MALL SEMARANG) Putriana Aksa; Agung Budiatmo; Widayanto Widayanto
Jurnal Ilmu Administrasi Bisnis Vol 14, No 1 (2025)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2025.44914

Abstract

Abstract: Rapid growth is being experienced by the cosmetics industry in Indonesia due to higher public demand for beauty products. This results in the cosmetics industry being required to move faster in terms of meeting the needs and desires of consumers by providing product attributes and a better brand image. This study aims to determine the effect of product attributes and brand image on purchasing decisions Emina cosmetics sunscreen products at Watsons DP Mall Semarang. Explanatory research is this type of research. Non-probability, such as purposive sampling and accidental sampling are used in the sampling process. With the help of the SPSS 26.0 system, the analytical techniques used are validity and reliability tests, correlation coefficient, coefficient of determination, simple linear regression analysis, multiple linear regression analysis, t and F test on 97 respondents. The result of the study reveals that product attributes and brand image has a significant effect on purchasing decisions. Companies need to review their product attributes, present slogans that are easily recognized by consumers, and must continue to innovate by creating similar products that can provide solutions to the shortcomings of their current products. Keywords: product attributes; brand image; purchasing decision Abstraksi: Pertumbuhan pesat sedang dialami oleh industri kosmetik di Indonesia karena permintaan masyarakat yang lebih tinggi untuk produk kecantikan. Hal ini mengakibatkan industri kosmetik dituntut untuk bergerak lebih cepat dalam hal memenuhi kebutuhan dan keinginan konsumen dengan memberikan product attributes dan citra merek yang lebih baik. Penelitian ini bertujuan untuk mengetahui pengaruh product attributes dan brand image terhadap keputusan pembelian produk sunscreen Emina cosmetics di Watsons DP Mall Semarang. Penelitian explanatory adalah jenis penelitian ini. Non-probabilitas, seperti purposive sampling dan accidental sampling digunakan dalam proses pengambilan sampel. Dengan bantuan sistem SPSS 26.0, teknik analisis yang digunakan adalah uji validitas dan reliabilitas, koefisien korelasi, koefisien determinasi, analisis regresi linier sederhana, analisis regresi linier berganda, uji t dan F pada 97 responden. Hasil penelitian menunjukkan bahwa product attributes dan citra merek berpengaruh signifikan terhadap keputusan pembelian. Perusahaan perlu meninjau kembali product attributes-nya, menghadirkan slogan-slogan yang mudah dikenali oleh konsumen, dan harus terus berinovasi dengan menciptakan produk serupa yang dapat memberikan solusi atas kekurangan produknya saat ini Kata Kunci: product attributes; citra merek; keputusan pembelian
PENGARUH DAYA TARIK IKLAN DAN KREDIBILITAS CELEBRITY ENDORSER TERHADAP MINAT BELI SMARTPHONE MEREK VIVO PADA MAHASISWA UNIVERSITAS DIPONEGORO Annisa Tri Oktaviani Raharjo; Saryadi Saryadi; Widayanto Widayanto
Jurnal Ilmu Administrasi Bisnis Vol 14, No 3 (2025)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2025.46521

Abstract

Seluruh merek ternama dunia bersaing merebut pasar smartphone yang besar di Indonesia yang menyebabkan persaingan yang sangat ketat dalam industri smartphone. Vivo sebagai salah satu vendor smartphone yang cukup terkenal di Indonesia. CEO Vivo Indonesia memiliki target untuk tiga tahun kedepan mampu memuncaki pasar smartphone indonesia. Namun, berdasarkan data International Data Corporation Indonesia, market share Vivo dalam kurun waktu lima tahun mengalami pertumbuhan yang fluktuatif dan belum mampu mencapai targetnya. Daya tarik iklan dan kredibilitas celebrity endorser diduga sebagai faktor yang mempengaruhi minat beli konsumen. Penelitian ini bertujuan untuk mengetahui pengaruh daya tarik iklan dan kredibilitas selebriti endorser terhadap minat beli smartphone Vivo pada mahasiswa Universitas Diponegoro. Tipe penelitian yang digunakan yaitu explanatory research dengan jumlah responden sebanyak 97 orang. Pengolahan data dalam penelitian ini menggunakan alat bantu SPSS Statistics Ver 24. Hasil penelitian ini menunjukan bahwa daya tarik iklan dan kredibilitas selebriti endorser berpengaruh positif dan signifikan terhadap minat beli produk smartphone Vivo pada mahasiswa Universitas Diponegoro. Saran dalam penelitian ini adalah agar Vivo dapat melakukan perbaikan serta peningkatan pada kreativitas dan gagasan ide yang fresh. Selain itu diharapkan Vivo mampu lebih selektif dalam memilih selebriti endorser yang sesuai dengan citra merek dan nilai-nilai merek. Kata Kunci: Minat Beli; Daya Tarik Iklan; Kredibilitas Celebrity Endorser
Analisis Pengaruh Online Customer Review Dan Online Customer Rating Terhadap Purchase Decision (Studi Pada Konsumen Emina) Nurul Fathihah Damarani; Widayanto Widayanto; Apriatni E Prihatini
Jurnal Ilmu Administrasi Bisnis Vol 14, No 1 (2025)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2025.45632

Abstract

Emina products are one of the cosmetic products that have experienced declining sales over the past five years, which are thought to be caused by online customer reviews and online customer ratings. This study aims to determine the effect of online customer reviews and online customer ratings on purchase decisions for Emina products. This type of research is an explanatory type of research, and the sample is taken using nonprobability sampling techniques and a purposive sampling approach with accidental sampling. Data collection was carried out by distributing questionnaires to 97 respondents. The results showed that there is a positive and significant influence between online customer reviews and purchase decisions, a positive and significant influence between online customer ratings and purchase decisions, and a significant influence between online customer reviews and online customer ratings simultaneously on purchase decisions. Based on these results, companies are advised to create a special platform containing reviews and ratings of products so as to facilitate the search for information about products and increase consumer purchasing decisions.Keywords: Online Customer Review; Online Customer Rating; Purchase DecisionProduk Emina adalah salah satu produk kosmetik yang mengalami penjualan yang penurunan penjualan selama lima tahun terakhir yang diduga diakibatkan oleh online customer review dan online customer rating.Penelitian ini bertujuan untuk mengetahui pengaruh online customer review dan online customer rating terhadap purchase decision produk Emina. Tipe penelitian ini adalah tipe penelitian eksplanatif dan sampel diambil menggunakan teknik nonprobablity sampling dan menggunakan pendekatan purposive sampling dengan accidental sampling. Pengumpulan data dilakukan dengan penyebaran kuesioner kepada 97 responden. Hasil penelitian menunjukkan bahwa terdapat pengaruh yang positif dan signifikan antara online customer review terhadap purchase decision, pengaruh positif dan signifikan antara online customer rating terhadap purchase decision, serta pengaruh yang signifikan antara online customer review dan online customer rating secara simultan terhadap purchase decision. Berdasarkan hasil tersebut, perusahaan disarankan untuk membuat platform khusus berisi review dan rating terhadap produk sehingga mempermudah pencarian informasi mengenai produk dan meningkatkan keputusan pembelian konsumen.Kata Kunci: Online Customer Review; Online Customer Rating; Purchase Decision
PENGARUH E-SERVICE QUALITY DAN E-SECURITY TERHADAP E-LOYALTY MELALUI E-SATISFACTION (STUDI PADA MAHASISWA PERGURUAN TINGGI DI KOTA SEMARANG PENGUNA APLIKASI DANA) Shafa Nur Fauziyah; Dinalestari Purbawati; Naili Farida
Jurnal Ilmu Administrasi Bisnis Vol 14, No 3 (2025)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2025.47193

Abstract

Abstraksi: Perkembangan teknologi sangatlah pesat, salah satunya pada bidang bisnis yang ditandai dengam pembayaran menggunakan dompet digital. Dompet digital DANA merupakan salah satu merek dompet digital yang banyak digunakan, namun berdasarkan jumlah penggunaan dari tahun 2019- 2023 terjadi fluktuasi. Penelitian ini betujuan untuk dapat mengetahui pengaruh antara variabel e-service quality dan e-security terhadap e-loyalty melalui e-satisfaction. Tipe penelitian ini yaitu explanatory research, dengan teknik pengambilan sampel non probability sampling kepada 100 orang sampel yang merupakan mahasiswa Perguruan Tinggi di Kota Semarang pengguna aplikasi DANA. Dalam penelitian ini, teknik analisis data kuantitatif diolah dengan analisis SEM-PLS dengan software SmartPLS 4.0. Hasil menunjukkan bahwa seluruh hipotesis diterima. E-service quality dan e-security berpengaruh positif dan signfikan terhadap e-satisfaction; e-satisfaction berpengaruh positif dan signfikan terhadap e-loyalty, e-service quality dan e-security berpengaruh positif dan signfikan terhadap e-loyalty; e-service quality dan e-security berpengaruh positif dan signfikan terhadap e-loyalty melalui e-satisfaction secara parsial.  
PENGARUH PERCEIVED USEFULNESS DAN PERCEIVED EASE OF USE TERHADAP CONTINUANCE INTENTION PENGGUNAAN E-WALLET LINKAJA PADA GENERASI Z DI KOTA SEMARANG Irkhas Ndaru Pamungkas; Apriatni Endang Prihatini; Widayanto Widayanto
Jurnal Ilmu Administrasi Bisnis Vol 14, No 1 (2025)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2025.45324

Abstract

The rapid development of the internet contributed to the emergence of e-wallets. E-wallet always presents useful and easy-to-use services not only to creating it on purpose, but also to keep consumers using the services. However, LinkAja, according to Insight Asia's 2023 survey, experienced a decline in user interest. This study aims to determine the effect of perceived usefulness and perceived ease of use on continuance intention by using a quantitative approach. This research was part of an explanatory research project that combined a purposive sample strategy with non-probability sampling approaches. This research sampled 97 Gen-Z users of LinkAja in Semarang. The analysis SPSS version 27 software. Partially and simultaneously, the perceived usefulness and perceived ease of use had a positive and significant affect on LinkAja continuance intention. This study suggests that LinkAja e-wallet can implement loyalty programs by giving points for user transactions. E-wallet LinkAja can also provide more diverse promotions to make it easier for users to save transactions.Keywords: Perceived Usefulness; Perceived Ease Of Use; Continuance Intention.Perkembangan internet yang begitu pesat turut mendorong munculnya e-wallet. E-wallet senantiasa menghadirkan layanan yang berguna dan mudah digunakan tidak hanya untuk menciptakan niat penggunaan, tetapi juga penggunaan berlanjut. Akan tetapi, LinkAja menurut survei Insight Asia 2023 mengalami penurunan minat penggunaan berlanjut oleh para penggunanya. Penelitian ini bertujuan untuk mengetahui pengaruh perceived usefulness dan perceived ease of use terhadap continuance intention dengan menggunakan pendekatan kuantitatif. Penelitian ini termasuk ke dalam explanatory research menggunakan teknik pengambilan sampel non probability sampling dengan metode purposive sampling. Sampel dalam penelitian ini menggunakan rumus lemeshow dengan jumlah 97 responden  yang merupakan pengguna e-wallet LinkAja pada Generasi Z di Kota Semarang. Analisis data memanfaatkan  software SPSS versi 27. Perceived usefulness dan perceived ease of use secara parsial dan simultan berpengaruh secara positif dan signifikan terhadap continuance intention e-wallet LinkAja. Penelitian ini menyarankan agar e-wallet LinkAja dapat menerapkan program loyalty dengan memberikan poin atas transaksi pengguna. E-wallet LinkAja juga dapat memberikan promo yang lebih beragam untuk mempermudah pengguna dalam menghemat transaksi.Kata Kunci: Perceived Usefulness; Perceived Ease Of Use; Continuance Intention.
PENGARUH COUNTRY OF ORIGIN DAN ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PRODUK SERUM SOMETHINC PADA MAHASISWA UNIVERSITAS DIPONEGORO Apriatni Endang Prihatini; Sudharto Prawata Hadi; Yesserine Girlen Dashinta
Jurnal Ilmu Administrasi Bisnis Vol 14, No 4 (2025)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2025.47494

Abstract

Somethinc is one of Indonesian’s serum brand. There has been a decline in the ranking of the Top 10 Best-Selling Serum Brands in terms of sales volume. Sales volume percentage of Somethinc’s serum has increase but its ranking dropped to second place. This study aims to determine the influence of Country of origin and Electronic word of mouth on the purchasing decision of Somethinc serum products used explanatory research with a quantitative approach.. The sampling technique used is non-probability sampling. The number of respondents obtained was 100 students from Diponegoro University who use Somethinc serum products and have seen reviews of Somethinc serum on social media, which were then analyzed using SPSS 22.0. The results of the analysis indicate that there is an influence of Country of origin on Purchasing Decision. Electronic word of mouth also has an influence on the Purchasing Decision and Country of origin and Eletronic Word of Mouth have an influence on the Purchasing Decision of Somethinc serum products.  
THE EFFECT OF FINANCIAL LITERACY AND FAMILY ENVIRONMENT ON STUDENT’S INVESTMENT PREFERENCE (Study on Diponegoro University Undergraduate Students) Amalia Oktarisa; Dinalestari Purbawati; Andi Wijayanto
Jurnal Ilmu Administrasi Bisnis Vol 14, No 3 (2025)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2025.46486

Abstract

Investment in student's environment is now an activity for students to start planning their finances for the future. However, in choosing a suitable investment instrument for students, students need to find which instruments are suitable according to their needs and risk profile. This study aims to analyze the effect of financial literacy and family environment on student’s investment preference in undergraduate students of Diponegoro University. This type of research is quantitative. The population of this study were undergraduate students of the Diponegoro University with the sample criteria of undergraduate students of Diponegoro University who have been investing in any investment instruments. Data collection in this study using the questionnaire method. Instrument testing was analyzed using validity test and reliability test. Data analysis techniques used in this study is linear regression analysis. The results showed that financial literacy and family environment each partially has a significant effect on student’s investment preference, financial literacy and family environment simultaneously had a significant effect on student’s investment preference and financial literacy influences student’s investment preference with family environment as moderating variable.
Pengaruh Store Environment Terhadap Keputusan Pembelian Pada Atake Coffee Di Kota Sangatta Nabila Andari Dinia; Hari Susanta Nugraha
Jurnal Ilmu Administrasi Bisnis Vol 14, No 1 (2025)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2025.44998

Abstract

Abstract: The culinary industry is one of the industries experiencing growth in Indonesia. The Store Environment created by the company is one of the factors in encouraging purchasing decisions. This research was conducted because visitors to Atake Coffee experienced fluctuations from 2018-2022. This study aims to determine Store Image, Store Atmosphere and Store Theatrics on purchasing decisions at Atake Coffee Sangatta. This type of research is explanatory research with a sample size of 100 people who are visitors to Atake Coffee Sangatta who have made purchases within a period of 3 months. The sampling technique used was nonprobability sampling with a purposive sampling approach. Research data analysis uses validity tests, reliability tests, correlation coefficients, simple and multiple linear regression analysis, coefficient of determination, as well as significant tests t and F with SPSS for Windows 25. The research results show that Store Image, Store Atmosphere and Store Theatrics influence purchasing decisions partially or simultaneously. Based on these results, Atake Coffee suggested that Atake Coffee management needs to improve the interior of the cafe, improve the quality of live music, and improve the layout of chairs and tables in the cafe. Keywords: store environment, store image, store atmosphere, store theatrics, purchasing decisions Abstraksi: Industri kuliner menjadi salah satu industri yang mengalami pertumbuhan di Indonesia. Store Environment yang diciptakan oleh perusahaan menjadi salah satu faktor dalam mendorong terjadinya keputusan pembelian. Penelitian ini dilakukan karena pengunjung Atake Coffee mengalami fluktuasi dari tahun 2018-2022. Penelitian ini bertujuan untuk mengetahui Store Image,Store Atmosphere dan Store Theatrics terhadap keputusan pembelian pada Atake Coffee Sangatta. Jenis penelitian ini adalah explanatory research dengan jumlah sampel 100 orang yang merupakan pengunjung Atake Coffee Sangatta yang telah melakukan pembelian dalam kurun waktu 3 bulan. Teknik pengambilan sampel yang digunakan adalah nonprobability sampling dengan pendekatan purposive sampling. Analisis data penelitian menggunakan Uji validitas,Uji reliabilitas, koefisien korelasi, analisis regresi linear sederhana dan berganda, koefisien determinasi, serta uji signifikan uji t dan F dengan SPSS for Windows 25. Hasil penelitian menunjukkan bahwa Store Image, Store Atmosphere dan Store Theatrics berpengaruh terhadap keputusan pembelian secara parsial maupun simultan. Berdasarkan hasil tersebut, Atake Coffee disarankan agar manajemen Atake Coffee perlu membenahi interior pada cafe, memperbaiki kualitas live musik, dan memperbaiki tata letak kursi dan meja dalam cafe. Kata Kunci: store environment, store image, store atmosphere, store theatrics, keputusan pembelian
THE INFLUENCE OF STRAY KIDS AS BRAND AMBASSADOR AND KOREAN WAVE THROUGH BRAND IMAGE AS MEDIATING VARIABLE ON CONSUMERS’ PURCHASE DECISION OF ‘NACIFIC’ FRESH HERB SERUM IN JAKARTA Aprilliani Desylvia Rahma Puteri; Ngatno Ngatno; Sudharto P Hadi
Jurnal Ilmu Administrasi Bisnis Vol 14, No 3 (2025)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/jiab.2025.47106

Abstract

NACIFIC is a cosmetic brand from South Korea known for its high-quality skincare products with one of its flagship products, namely Fresh Herb Serum. Along with the growing interest in Korean beauty products, NACIFIC has gained popularity in the international market, including in Indonesia. However, from 2019 to 2023 NACIFIC’s sales of Fresh Herb Serum in Jakarta has been fluctuated. If the Company does not make innovations to increase sales, then the Company will suffer losses and threaten its existence. This study aims to find out the influence of Stray Kids as a Brand Ambassador and Korean Wave on Purchase Decision through Brand Image as a Mediation Variable. The type of research used is explanatory research using data collection techniques in the form of questionnaires. The sample used in this study was 100 people with the technique of non-probability sampling of purposive sampling type. The sample criteria in this study were respondents who were domiciled in Jakarta City, had bought NACIFIC fresh herb serum product at least 1 time, and were aged over 17 years old. Data processing is carried out with SPSS for Windows version 25.0. The research results show that Brand Ambassador and Korean Wave have a positive and significant influence on Purchase Decision, both directly and indirectly through Brand Image. The relationship of Brand Image as a mediating variable is a partial mediation for both independent variables. Suggestions that can be given to NACIFIC, include to create interesting content on social media platforms, as well as collaborating with popular celebrities as brand ambassadors which can help increase the visibility of brand image.

Page 142 of 151 | Total Record : 1510

 140   141   142   143   144 

Filter by Year

2012 2025


Reset
Filter By Issues
All Issue Vol 14, No 4 (2025) Vol 14, No 3 (2025) Vol 14, No 1 (2025) Vol 13, No 4 (2024) Vol 13, No 3 (2024) Vol 13, No 2 (2024) Vol 13, No 1 (2024) Vol 12, No 4 (2023) Vol 12, No 3 (2023) Vol 12, No 2 (2023) Vol 12, No 1 (2023) Vol 11, No 4 (2022) Vol 11, No 3 (2022) Vol 11, No 2 (2022) Vol 11, No 1 (2022) Vol 10, No 4 (2021) Vol 10, No 3 (2021) Vol 10, No 1 (2021) Vol 9, No 4 (2020) Vol 9, No 3 (2020) Vol 9, No 2 (2020) Vol 9, No 1 (2020) Vol 9, No 1 (2020): Jurnal Ilmu Administrasi Bisnis Vol 8, No 4 (2019) Vol 8, No 4 (2019): Jurnal Ilmu Administrasi Bisnis Vol 8, No 3 (2019) Vol 8, No 3 (2019): Jurnal Ilmu Administrasi Bisnis Vol 8, No 2 (2019) Vol 8, No 2 (2019): Jurnal Ilmu Administrasi Bisnis Vol 8, No 1 (2019) Vol 8, No 1 (2019): Jurnal Ilmu Administrasi Bisnis Vol 7, No 4 (2018): Jurnal Ilmu Administrasi Bisnis Vol 7, No 4 (2018) Vol 7, No 3 (2018): Jurnal Ilmu Administrasi Bisnis Vol 7, No 3 (2018) Vol 7, No 2 (2018) Vol 7, No 2 (2018): Jurnal Ilmu Administrasi Bisnis Vol 7, No 1 (2018): Jurnal Ilmu Administrasi Bisnis Vol 7, No 1 (2018) Volume 6, Nomor 4, Tahun 2017 Vol 6, No 4 (2017) Vol 6, No 3 (2017) Volume 6, Nomor 3, Tahun 2017 Vol 6, No 2 (2017) Volume 6, Nomor 2, Tahun 2017 Vol 6, No 1 (2017) Volume 6, Nomor 1, Tahun 2017 Volume 5, Nomor 4, Tahun 2016 Vol 5, No 4 (2016) Vol 5, No 3 (2016) Volume 5, Nomor 3, Tahun 2016 Vol 5, No 2 (2016) Volume 5, Nomor 2, Tahun 2016 Volume 5, Nomor 1, Tahun 2016 Vol 5, No 1 (2016) Volume 4, Nomor 4, Tahun 2015 Vol 4, No 4 (2015) Vol 4, No 3 (2015) Volume 4, Nomor 3, Tahun 2015 Volume 4, Nomor 2, Tahun 2015 Vol 4, No 2 (2015) Vol 4, No 1 (2015) Volume 4, Nomor 1, Tahun 2015 Vol 3, No 4 (2014) Volume 3, Nomor 4, Tahun 2014 Volume 3, Nomor 3, Tahun 2014 Vol 3, No 3 (2014) Vol 3, No 2 (2014) Volume 3, Nomor 2, Tahun 2014 Volume 3, Nomor 1, Tahun 2014 Vol 3, No 1 (2014) Volume 2, Nomor 4, Tahun 2013 Vol 2, No 4 (2013) Volume 2, Nomor 3, Tahun 2013 Vol 2, No 3 (2013) Volume 2, Nomor 2, Tahun 2013 Vol 2, No 2 (2013) Volume 2, Nomor 1, Tahun 2013 Vol 1, No 1 (2013) Vol 1, No 2 (2012) Volume 1, Nomor 1, Tahun 2012 More Issue