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Diponegoro Journal of Management
Published by Universitas Diponegoro
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Media publikasi karya ilmiah lulusan S1 Prodi Manajemen Fakultas Ekonomika dan Bisnis Universitas Diponegoro yang memuat berbagai hasil penelitian maupun kajian mengenai manajemen keuangan, manajemen sumber daya manusia, manajemen pemasaran, manajemen strategik dan manajemen operasional.
Arjuna Subject : -
Articles 1,453 Documents
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Pemanfaatan Dukungan Pengembangan Bisnis Universitas: Faktor Psikologis yang Mendorong Niat Kewirausahaan Mahasiswa: Studi Kasus pada Mahasiswa R Yovie Ardianto; Aulia Vidya Almadana
Diponegoro Journal of Management Volume 14, Nomor 4, Tahun 2025
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The development of entrepreneurship among Generation Z (Gen-Z) students, especially those in higher education, has significantly increased. However, psychological pressure, economic uncertainty, and the challenge of balancing work-life integration often hinder entrepreneurial interest. Universities play a pivotal role in supporting business development for students, but prior studies indicate that institutional support does not always directly enhance entrepreneurial intention. This study aims to examine the effect of university support on Gen-Z students’ entrepreneurial intentions, considering the mediating roles of psychological factors—subjective norms and perceived behavioral control—within the Theory of Planned Behavior (TPB) framework. A quantitative approach using a survey method was employed, with data collected from 422 students at two universities in Semarang, Indonesia. Structural Equation Modeling (SEM) with AMOS was used for analysis. The results indicate that while university support does not have a direct impact on entrepreneurial intention, it significantly influences both subjective norms and perceived behavioral control, which in turn positively affect entrepreneurial intentions. Psychological factors fully mediate the relationship between university support and entrepreneurial intention, emphasizing the importance of incorporating psychological readiness into university entrepreneurship programs.
Pengaruh Corporate Governance dan ESG terhadap Nilai Perusahaan Manufaktur di Indonesia Farish Rahmawan; Irene Rini Demi Pangestuti
Diponegoro Journal of Management Volume 15, Nomor 1, Tahun 2026
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh corporate governance dan Environmental, Social, and Governance (ESG) terhadap nilai perusahaan manufaktur di Indonesia. Variabel independen dalam penelitian ini mencakup ukuran dewan, kepemilikan institusional, kepemilikan manajerial, dan ESG, sedangkan nilai perusahaan menggunakan ukuran Tobin’s Q. Sampel terdiri dari 29 perusahaan manufaktur yang terdaftar di BEI pada periode 2018–2023 dengan total 118 observasi. Analisis menggunakan regresi linier berganda. Hasil penelitian menunjukkan bahwa kepemilikan institusional dan ESG berpengaruh positif dan signifikan terhadap nilai perusahaan. Sebaliknya, ukuran dewan dan kepemilikan manajerial tidak berpengaruh signifikan. Hal ini
Pengaruh Customer Experience sebagai Variabel Mediasi antara Brand Trust dan Brand Engagement terhadap Purchase Intention di Sektor Industri FMCG: Studi pada Konsumen Unilever Gen Z Abdullah Asy-Syakur Azka; Amie Kusumawardhani
Diponegoro Journal of Management Volume 15, Nomor 3, Tahun 2026
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The fast-moving consumer goods (FMCG) industry is one of the sectors with significant growth, particularly in the beauty and personal care category. However, despite the growth of the industry, PT Unilever has experienced a decline in sales and market share in the domestic market. This condition creates a paradox, as brand trust and brand engagement toward several Unilever brands remain relatively high but have not been effectively converted into purchase intention. Therefore, by using customer experience as mediating variable, this study aim to examine how brand trust and brand engagement affect purchase intention. This research on Gen Z at Semarang City use Quantitative approach and survey as data collection methods. Purposive sampling technique was used in the process of determining and taking samples with the number of respondents involved being 214 people. Data were collected through an online questionnaire and analyzed using Structural Equation Modelling (SEM) with the assistance of SPSS and AMOS. This study`s findings indicate that purchase intention is positively and significantly affected by brand trust and brand engagement. Furthermore, this study also demonstrated that the relationship between brand trust and brand engagement on purchase intention is able to get mediated by customer experience.
Analisis Pengaruh Digital Finance terhadap Environmental, Social, dan Governance (ESG) dengan Green Innovation dan Environmental Information Disclosure sebagai Variabel Intervening: Studi pada Perusahaan Perbankan yang Terdaftar di BEI Periode 2020-2024 Nabila Khairunisa; Wisnu Mawardi
Diponegoro Journal of Management Volume 15, Nomor 3, Tahun 2026
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aims to analyse the effect of Digital Finance Innovation (DFI) on Environmental, Social, and Governance (ESG) performance, with Green Innovation (GI) and Environmental Information Disclosure (EID) as mediating variables, among banking companies listed on the Indonesia Stock Exchange during 2020–2024. The research used a quantitative approach with panel data regression analysis. The sample consisted of 21 banking companies selected through purposive sampling, yielding 105 observations. Data analysis was conducted using Stata 17 with a fixed-effects model (FEM), a Random-Effects Model (REM), and the Sobel Test. The results indicate that DFI has no significant effect on ESG, GI, or EID. Meanwhile, GI and EID have a positive and significant effect on ESG performance. The mediation test shows that GI does not mediate the relationship between DFI and ESG, whereas EID significantly mediates this relationship. These findings indicate that the implementation of digital finance in the Indonesian banking sector remains more oriented toward operational efficiency and administrative transparency than toward substantive sustainability transformation. This study contributes to the development of stakeholder legitimacy and digital transformation theories in explaining ESG practices within the banking industry.
Pengaruh Stres Kerja Dan Transformasi Digital Terhadap Kinerja Karyawan Dengan Work Engagement Sebagai Variabel Intervening: Studi Pada Karyawan Toko Buku Gramedia Di Kota Semarang Cinta Dina Puan Maharani
Diponegoro Journal of Management Volume 15, Nomor 3, Tahun 2026
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aims to analyze the effect of job stress and digital transformation on employee performance at Gramedia Bookstore in Semarang City and to examine the role of work engagement as an intervening variable in this relationship. The study seeks to provide a comprehensive understanding of how job stress influences employee performance, both directly and indirectly through employees’ level of work engagement. This study uses a quantitative method using the Partial Least Squares–Structural Equation Modeling (PLS-SEM) approach, with data analysis conducted using SmartPLS 4.0. Data were collected through non-probability sampling using a total sampling technique by directly distributing questionnaires to employees of Gramedia Bookstore in Semarang City. A total of 50 respondents who met the research criteria were included in the study. The results of the study indicate that job stress has a negative and significant effect on employee performance, while digital transformation has a positive and significant effect on employee performance. In addition, job stress has a positive but insignificant effect on work engagement, whereas digital transformation has a positive and significant effect on work engagement. Work engagement also has a positive but insignificant effect on employee performance. Furthermore, work engagement is unable to mediate the effect of job stress on employee performance as well as the effect of digital transformation on employee performance. Therefore, it can be concluded that the influence of job stress and digital transformation on employee performance is more dominant through direct effects rather than through work engagement as a mediating variable.
Analisis Pengaruh Konten Promosi Media Sosial Instagram terhadap Persepsi Brand dan Niat Beli Konsumen: Studi Kasus Usaha Hijab Faril Farah Ilaina; Shoimatul Fitria
Diponegoro Journal of Management Volume 14, Nomor 4, Tahun 2025
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The rapid development of social media has transformed how businesses interact with consumers, particularly in promotional activities. This study aims to analyse the influence of promotional content on Instagram on brand perception and purchase intention among consumers of Faril, a hijab business. A quantitative descriptive approach was used, with a survey method and questionnaires distributed to 100 respondents who follow and engage with Faril's Instagram account. The data were analysed using simple linear regression. The results indicate that Instagram promotional content has a positive and significant effect on both brand perception and purchase intention. The coefficient of determination (R²) shows that promotional content explains 61.1% of the variance in brand perception and 59.2% of the variance in purchase intention. These findings suggest that well-crafted Instagram content plays a crucial role in shaping consumers’ views and encouraging buying behaviour. The study highlights the importance of visual and engaging promotional strategies to strengthen brand image and drive consumer decisions in the hijab fashion industry. For small fashion businesses, Instagram is not just a communication platform but also a strategic tool for building trust, providing value, and connecting emotionally with the target audience. The research contributes to the growing body of knowledge on the effectiveness of social media marketing and offers practical insights for entrepreneurs and digital marketers seeking to optimise their online promotional efforts.
Pengaruh Investor Sentiment, Relative Strength Index, Analyst Recommendation, dan Net Foreign Flow terhadap Return Saham: Studi Pada Perusahaan Yang Masuk Dalam Indeks LQ45 Periode 2020-2024 Haliza Yolanda Yustanti; Erman Denny Arfinto
Diponegoro Journal of Management Volume 15, Nomor 2, Tahun 2026
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The Indonesian capital market is increasingly characterized by the dominance of retail investors and the growing influence of investor behavior in stock price formation. However, prior studies have largely emphasized fundamental factors, while behavioral and market-dynamic factors remain less comprehensively examined. This study analyzes stock return formation of companies included in the Indeks LQ45 during 2020–2024 from a behavioral finance perspective.This study employs a quantitative approach using secondary panel data of companies listed in the LQ45 Index with quarterly observations from 2020 to 2024. The research sample consists of 37 companies that meet the data completeness criteria. Panel data regression with a fixed effect model is applied as the main analytical method using STATA software to obtain statistically consistent and robust estimation results.The results indicate that investor sentiment, the Relative Strength Index, and analyst recommendations have a positive and significant effect on stock returns. In contrast, Net Foreign Flow does not have a significant effect on stock returns, suggesting that foreign investor capital flows tend to be passive and do not play a major role in driving stock price movements. Overall, the findings confirm that stock return formation in the Indonesian capital market is more strongly influenced by internal market factors and investor behavior than by foreign capital flows.
Dinamika Konflik Kerja dalam Usaha Mikro: Studi Kasus pada Toko Daging Kuniku Meat di Semarang Dimaciela Vistanada Sekarlangit; Andriyani Andriyani
Diponegoro Journal of Management Volume 14, Nomor 4, Tahun 2025
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Micro, Small, and Medium Enterprises (MSMEs) serve as the backbone of Indonesia’s economy, contributing significantly to the national Gross Domestic Product (GDP) and employment. MSMEs in Indonesia have demonstrated remarkable adaptability during times of crisis, playing a crucial role in economic recovery. This study aims to examine the dynamics of workplace conflict at Kuniku Meat Butcher Shop in Semarang. This research adopts a qualitative approach using a case study method. The subjects were selected through purposive sampling, specifically targeting the owner and employees of Kuniku Meat. Data were gathered through three main techniques: in-depth interviews, direct observation, and document analysis. The data were then analyzed using thematic analysis—a method for identifying, categorizing, and interpreting key themes within qualitative data. The findings indicate that workplace conflict at Kuniku Meat reflects the typical dynamics of micro-enterprises with informal organizational structures. The conflicts identified include interpersonal, structural, and emotional aspects. Work relationships based on familial ties and the absence of formal systems have led to unclear roles, mutual blame, and emotional tensions between the owner and the employees.
Pengaruh Rekomendasi Content Creator Terhadap Keputusan Pembelian Melalui Interaksi Parasosial Dan Kepercayaan Kreator Muhammad Satrya Daffa Abhinaya; Farida Indriani
Diponegoro Journal of Management Volume 15, Nomor 2, Tahun 2026
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aims to examine the effect of content creator recommendations on purchase decisions by considering the mediating roles of parasocial interaction and creator trust. The results indicate that content creator recommendations have a significant positive effect on parasocial interaction, which in turn significantly influences creator trust, and ultimately affects purchase decisions. However, both content creator recommendations and parasocial interaction do not have a direct significant effect on purchase decisions. These findings suggest that the influence of recommendations on purchase decisions occurs indirectly through mediation mechanisms, both partially through parasocial interaction and sequentially through parasocial interaction and creator trust. Therefore, creator trust emerges as a key determinant in driving consumer purchase decisions in the context of social media-based digital marketing.
Pengaruh Green Packaging terhadap Keputusan Pembelian Melalui Persepsi Harga dan Kualitas Produk: Studi pada Konsumen Produk Mcdonald’ S di Kota Semarang Nicholas Stevan Djajakusumah; Mahfudz Mahfudz
Diponegoro Journal of Management Volume 15, Nomor 3, Tahun 2026
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aims to analyze the effect of green packaging on price perception, product quality, and purchasing decisions of McDonald’s products in Semarang City. In addition, this study also examines the mediating role of price perception and product quality in the relationship between green packaging and purchasing decisions. The research method used is a quantitative approach with Structural Equation Modeling (SEM) analysis using AMOS software. The sample consists of 138 respondents who are McDonald’s consumers in Semarang City, selected using purposive sampling technique. The results show that green packaging has a positive and significant effect on price perception, product quality, and purchasing decisions. Price perception and product quality are also proven to have a positive and significant effect on purchasing decisions, where product quality has the most dominant influence. Furthermore, the mediation test results indicate that price perception and product quality are able to mediate the effect of green packaging on purchasing decisions. This indicates that the implementation of environmentally friendly packaging not only enhances product image but also influences consumers’ perceptions of price and quality, thereby encouraging purchasing decisions. This study implies that companies need to improve the implementation of green packaging consistently and communicatively in order to enhance consumer perceptions more effectively. In addition, companies should maintain product quality and ensure that pricing is aligned with the perceived benefits received by consumers. Future research is recommended to include additional variables such as brand image or customer satisfaction and to expand the research scope to obtain more comprehensive results.

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