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Diponegoro Journal of Management
Published by Universitas Diponegoro
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Media publikasi karya ilmiah lulusan S1 Prodi Manajemen Fakultas Ekonomika dan Bisnis Universitas Diponegoro yang memuat berbagai hasil penelitian maupun kajian mengenai manajemen keuangan, manajemen sumber daya manusia, manajemen pemasaran, manajemen strategik dan manajemen operasional.
Arjuna Subject : -
Articles 1,453 Documents
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Pengaruh Efektivitas Pelatihan terhadap Kinerja Pegawai dengan Kompetensi Soft Skill sebagai Variabel Mediasi: Studi pada Peserta Pelatihan Di PPSDM Kemendikdasmen Cahayani Islamiati Putri; Eisha Lataruva
Diponegoro Journal of Management Volume 15, Nomor 3, Tahun 2026
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aims to examine the effect of training effectiveness on employee performance with soft skill competency as a mediating variable. The study was conducted at PPSDM of the Ministry of Primary and Secondary Education involving 150 employees who had participated in training programs. Data were collected using questionnaires and analyzed using Structural Equation Modeling (SEM) based on Partial Least Squares (PLS). The results indicate that training effectiveness has a positive and significant effect on soft skill competency. Furthermore, soft skill competency significantly improves employee performance. However, the direct effect of training effectiveness on employee performance tends to be weaker compared to the indirect effect. The mediation test confirms that soft skill competency significantly mediates the relationship between training effectiveness and employee performance. These findings emphasize that improving employee performance in public sector organizations can be achieved more effectively through strengthening soft skill competency as an internal mechanism in transferring training outcomes into workplace practices.
Pengaruh Real Time Personalization dan AI Driven Recommendation System terhadap Purhase Decision pada Platform E-Commerce dengan Social Media Influence sebagai Variabel Mediasi: Studi pada Pengguna Shopee di Kota Semarang Aulia Khalistasani Astungkara Gusrin; Rizal Hari Magnadi
Diponegoro Journal of Management Volume 15, Nomor 3, Tahun 2026
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aims to analyse the effect of real-time personalisation and AI-driven recommendation systems on purchase decisions among Shopee users in Semarang City, with social media influence as a mediation variable in the context of AI-based e-commerce. A quantitative approach was used to collect primary data through a Google Forms-based questionnaire from 96 respondents in Semarang City. Data analysis was performed using SmartPLS software using the SEM-PLS method. The findings indicate that AI-driven recommendation systems have a positive and significant effect on purchase decisions, whereas real-time personalisation does not. Furthermore, social media influence has not been shown to mediate the relationship between the independent variables and purchase decisions. This study offers novelty by integrating AI-based technological stimulus variables and social factors into a single research model and by examining the mediating role of social media influence in a local e-commerce context, specifically among Shopee users in Semarang City. E-commerce managers need to prioritise optimising AI recommendation algorithms to improve purchasing decisions, while using social media as a supporting factor.
Analisis Pengaruh Firm Size, Sales Growth, Cash Conversion Cycle, Managerial Ownership, Institutional Ownership terhadap Return On Assets pada Perusahaan Sektor Manufaktur yang Terdaftar di Bursa Efek Indonesia Periode 2019-2024 Sena Arief Widagda; Foza Hadyu Hasanatina
Diponegoro Journal of Management Volume 15, Nomor 3, Tahun 2026
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aims to analyze the effects of firm size, cash conversion cycle, sales growth, managerial ownership, and institutional ownerhsip on corporate financial performance as measured by return on assets (ROA). The research is conducted on manufacturing sector companies listed on the Indonesia Stock Exchange (IDX) during the period 2019–2024. The selected period reflects the dynamics of corporate performance before, during, and after the COVID-19 pandemic, which significantly affected operational activities and corporate profitability. This study employs an explanatory research method with a quantitative approach. The research sample consists of 345 manufacturing companies listed on the Indonesia Stock Exchange during the 2019–2024 period, selected using purposive sampling based on predetermined criteria. The data used are secondary data obtained from companies’ annual financial reports. Data analysis is conducted using panel data regression with the assistance of Stata software. The results indicate that firm size and sales growth have a positive effect on ROA, suggesting that companies with larger asset scales and higher sales growth are more capable of utilizing internal resources efficiently to enhance profitability. The cash conversion cycle has a negative effect on ROA, indicating that efficient working capital management plays an important role in improving corporate financial performance. Meanwhile, managerial ownership and institutional ownerhsip show inconsistent effects on ROA, implying that ownership structure does not always directly contribute to increased corporate profitability. This study is expected to contribute theoretically to the development of financial management literature by strengthening the application of the Resource-Based View in explaining the role of internal firm factors on financial performance. Practically, the findings may serve as a consideration for management, investors, and regulators in formulating strategic policies related to operational efficiency, corporate growth, and ownership structure in manufacturing companies in Indonesia.
Pengaruh Person-Job Fit dan Person-Organization Fit terhadap Perilaku Kerja Inovatif dengan Organizational Citizenship Behavior sebagai Variabel Mediasi: Studi pada Karyawan PT Bukit Makmur Mandiri Utama (BUMA) Jobsite Alya Azahra; Suharnomo Suharnomo
Diponegoro Journal of Management Volume 14, Nomor 4, Tahun 2025
Publisher : Faculty of Economics and Business Diponegoro University

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This study aims to analyse the influence of person-job fit and person-organisation fit on innovative work behaviour in the workplace, with organisational citizenship behaviour (OCB) as a mediating variable. Person-job fit and person-organisation fit are used as independent variables, innovative work behaviour as the dependent variable, and organisational citizenship behaviour as the mediating variable. The population in this study comprises all permanent employees at PT Bukit Makmur Mandiri Utama (BUMA), Jobsite GEO-AJE, totalling 1,852 individuals as of November 2024. The sample size was determined using a 5% margin of error, resulting in the selection of 330 respondents through proportionate stratified random sampling. Data were collected via a questionnaire and analysed using Structural Equation Modelling (SEM) with SmartPLS 4.0. The results indicate that both person-job fit and person-organisation fit have a positive and significant effect on innovative work behaviour only when mediated by employees' organisational citizenship behaviour (OCB).
Peran Dispositional Mindfulness Dalam Mengontrol Impulsive Buying Behavior Di Era Digital Pada Generasi Z Di Kota Surabaya Galih Danang Permadi; Kardison Lumban Batu
Diponegoro Journal of Management Volume 15, Nomor 1, Tahun 2026
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study analyzes the influence of mindfulness, self-esteem, emotional attachment, and excitement on impulsive buying attention and its implications for impulsive buying behavior among Generation Z in Surabaya, while also testing the mediating role of impulsive buying attention. Using a quantitative causal research approach, data were collected from 133 respondents through purposive sampling, and analyzed using Structural Equation Modeling (SEM) with AMOS. The results show that emotional attachment has a positive and significant effect on impulsive buying attention, whereas self-esteem and mindfulness do not. Excitement demonstrates a negative and significant influence on impulsive buying attention. Additionally, impulsive buying attention does not significantly affect impulsive buying behavior, and none of the independent variables—emotional attachment, excitement, self- esteem, or mindfulness—exert significant direct effects on impulsive buying behavior. Consequently, no indirect (mediated) effects were observed through impulsive buying attention. These results suggest that psychological and emotional factors may shape consumers’ impulsive buying attention but are not strong enough to drive actual impulsive buying behavior. Overall, the findings contribute theoretically to the understanding of psychological influences on impulsive purchasing and offer practical implications for businesses in designing effective and relevant marketing strategies for Generation Z in the digital era.
Pengembangan Usaha Bisnis Kuliner Luwiih Cafe Iffah Fitria Nursolichah; Idris Idris
Diponegoro Journal of Management Volume 14, Nomor 4, Tahun 2025
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

One of the strategic sectors that plays an important role in supporting Indonesia's economic growth is the food and beverage industry. Population growth is one of the factors contributing to the increase in coffee consumption in Indonesia. In terms of population growth, Cirebon Regency has promising prospects for the future, one of which is as a consumer of coffee. The challenges faced by companies today include insufficient implementation of promotional and marketing strategies, resulting in the Luwiih Cafe brand remaining relatively unknown to the public as a place for socializing and working from coffee across all age segments. This study aims to understand the direction and objectives of Luwiih Cafe, assess the market potential of Luwiih Cafe in Cirebon Regency, and create a business map for Luwiih Cafe in Cirebon Regency. This study employs a qualitative method with a descriptive approach. Data collection was conducted through observation to obtain primary data. Documentation methods were used to obtain secondary data. Luwiih Cafe has significant potential to expand its consumer base Based on market analysis. The implementation of a facility availability approach with a personalized touch has been developed as a marketing strategy by Luwiih Cafe. Product quality presents a unique challenge for Luwiih Cafe's operations. Therefore, Luwiih Cafe consistently strives to enhance quality control in its production processes. The implementation of recruitment and selection is a crucial step for the sustainability of Luwiih Cafe. By placing individuals according to their expertise, potential issues can be minimized. Daily coordination meetings with employees are conducted via a WhatsApp Group, and monthly meetings are held in person. Business legality, in the form of a Business Identification Number (NIB), is required to protect business activities. In terms of economics, Luwiih Cafe employs workers from Cirebon Regency. Luwiih Cafe can expand its market reach, strengthen its brand image, and enhance customer satisfaction by collaborating with micro-influencers and food bloggers to conduct reviews and endorsements, thereby increasing Luwiih Cafe's visibility on social media and optimizing the use of digital platforms.
Analisis Pengaruh Brand Awareness, Perceived Quality, dan Customer Experience terhadap Repurchase Intention dengan Brand Equity sebagai Variabel Mediasi: Studi pada Merek Miniso di Kota Semarang Muhammad Fauzi; Imroatul Khasanah
Diponegoro Journal of Management Volume 15, Nomor 2, Tahun 2026
Publisher : Faculty of Economics and Business Diponegoro University

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This study aims to analyse the effect of perceived quality, brand awareness, and customer experience on repurchase intention, with brand equity and customer satisfaction as mediating variables. The research was conducted on Miniso consumers in Semarang using a quantitative approach. Data were collected from 160 respondents through a structured questionnaire and analysed using Structural Equation Modelling-Partial Least Squares (SEM-PLS). The results show that perceived quality, brand awareness, and customer experience have a positive and significant effect on brand equity. Furthermore, brand equity significantly affects customer satisfaction and repurchase intention, while customer satisfaction also has a significant effect on repurchase intention. In addition, brand equity and customer satisfaction have been shown to mediate the relationship between the independent variables and repurchase intention. The model explains 54.5% of the variance in repurchase intention. These findings highlight the importance of strengthening brand equity and enhancing customer satisfaction to improve consumer repurchase intention in the lifestyle retail industry.
Work-Family Conflict: Studi Fenomenologi Pada Pegawai Perempuan Sebagai Minoritas Gender Di Lingkungan Kerja Maskulin: Studi Pada Pegawai Perempuan Di Kantor Regional PT Perkebunan Nusantara I Regional Sarasifa Mashia Hermawanputri; Aulia Vidya Alamadana
Diponegoro Journal of Management Volume 15, Nomor 3, Tahun 2026
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study is grounded in the increasing participation of women in the formal workforce, which is not accompanied by a proportional redistribution of domestic responsibilities, thereby intensifying Work-Family Conflict (WFC). The complexity of this phenomenon is further heightened in maledominated organizational contexts that are embedded with patriarchal norms and values. This study aims to explore the lived experiences of female employees and the meanings they construct regarding WFC within such environments.This research employs a qualitative approach using Heideggerian hermeneutic phenomenology to capture participants’ subjective experiences. Data were collected through in-depth interviews with married female employees at the Regional Office of PT Perkebunan Nusantara I Regional 3 and analyzed interpretatively using NVivo 12. The findings demonstrate that WFC is not merely shaped by time-, strain-, and behavior-based dimensions, but is also deeply influenced by structural gender dominance embedded in organizational practices. Three major themes emerged: (1) the constructed meaning of WFC, (2) the lived reality of a masculine workplace, and (3) self-adjustment as a strategic response to sustain both work and family roles.
Analysis of The Influence of Influencer Marketing, Brand Image, Customer Review, and Price Discount on E-Commerce Shopee Purchase Decision Devna Ramadhani; Mirwan Surya Perdhana
Diponegoro Journal of Management Volume 14, Nomor 4, Tahun 2025
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study examines the impact of influencer marketing, brand image, customer reviews, and price discounts on skincare purchasing decisions on Shopee Indonesia. It uses a case study approach, focusing on Skintific (an international brand) and Wardah (a local brand), to analyse consumer purchase intentions and the influence of independent variables on the dependent variable. A mixed-method explanatory sequential design was used, combining quantitative data from 220 Shopee users and qualitative data from in-depth interviews with selected consumers of both brands. Data analysis was conducted in SPSS, using validity and reliability tests, multiple regression, t-tests, and F-tests. Results indicate that Indonesian consumers generally prefer international skincare brands. Qualitative data gathered from four informants through online interviews were analysed using comparative methods and triangulation to support the quantitative findings. The study confirms that all four factors significantly influence purchasing decisions, with customer reviews being the most impactful. These findings provide valuable guidance for skincare brands in shaping effective digital marketing strategies on e-commerce platforms and contribute to research on online consumer behaviour in the beauty industry.
The Influence of Religiosity on Boycott Participation and Its Influence on Brand Attitude with Brand Loyalty as the Moderating Variable: A Study of Starbucks Consumer in Semarang Bimo Athala Atsal; Ardiaz Ajie Aryandika
Diponegoro Journal of Management Volume 15, Nomor 2, Tahun 2026
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Boycott participation represents a form of ethical consumption as an effort by one or more groups to achieve specific objectives by not buying certain products in the marketplace. This study aims to describe and analyze the influence of religiosity on boycott participation and its impact on brand attitude, with brand loyalty examined as a moderating variable. The population in this study consists of Starbucks consumers in Semarang who have previously purchased Starbucks products and are aware of the boycott issue that impact Starbucks. The sample size used in this study is 100 respondents, obtained using non probability sampling with Lemeshow sampling formula for unknown population. The analytical tool used is SPSS to test simple linear regression and moderated regression analysis (MRA), preceded by validity, reliability, and classical assumption tests. The results show that religiosity has a positive and significant effect on boycott participation and boycott participation has a negative and significant effect on brand attitude. Furthermore, brand loyalty is also found to significantly weaken the relationship between religiosity and boycott participation.

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