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Diponegoro Journal of Management
Published by Universitas Diponegoro
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Media publikasi karya ilmiah lulusan S1 Prodi Manajemen Fakultas Ekonomika dan Bisnis Universitas Diponegoro yang memuat berbagai hasil penelitian maupun kajian mengenai manajemen keuangan, manajemen sumber daya manusia, manajemen pemasaran, manajemen strategik dan manajemen operasional.
Arjuna Subject : -
Articles 1,401 Documents
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ANALISIS PENGARUH NILAI PELANGGAN DAN LOKASI TERHADAP MINAT TERUS SEBAGAI PELANGGAN DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING PADA KOST SEKITAR TEMBALANG DALAM EMPAT WILAYAH Fauzan, Fajar; Mudiantono, Mudiantono
Diponegoro Journal of Management Volume 4, Nomor 1, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This research was motivated by the phenomenon of the emergence of consumer dissatisfaction shown by customer can’t settled in the long time in kostan around Tembalang on four regions. this research is directed to analyze on how to customer value, place and customer satisfaction can be affect interest continue as customer in kostan around Tembalang on four regions.This research was conducted in kostan around Tembalang in four regions, the object of study is consumers in kostan around tembalang on four regions. This study aims to detemine the effect  Consumer value, Plac on interest continue as Customer with customer satisfaction as variable intervening in kostan around Tembalang on four regions. I In this study data were collected with a questionnaire to 100 respondents (occupants) and the techniques used are non-probability sampling technique with Accidental Sampling approach which aims to determine the responses to each variable n this research The data that meet the test validity, test reliability and test classic assumptions that form a regression equation and Sobel test.Based on t test, most influential first customer satisfaction to results obtained in the form of the coefficient values of 3.414 and a significance of 0.001 can therefore be said that the customers satisfaction and a significant positive effect on interest continue as customer. The second effect is the customer value with the results obtained in the form of the coefficient values of 3,056 and 0.003 for significance can therefore be said that the customer value has a positive effect on interset continue effect and significance. The third effect is obtained with the place  resulted in a coefficient of 2.867 and 0.005 for significance can therefore be said that the positive place and the significance interest continue as customer. From the analysis using the regression can be seen that the variables costumers value, place, and customer satisfaction are all positive and significant effect on interest continue as customer in kostan around Tembalang on four regions.
ANALISIS TENTANG EMPLOYEE ENGAGEMENT PADA PERUSAHAAN JASA (STUDI PADA KARYAWAN PATRA JASA CONVENTION HOTEL SEMARANG) Puspadewi, Ulfa Isnani; Suharnomo, Suharnomo
Diponegoro Journal of Management Volume 5, Nomor 3, Tahun 2016
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aimed to identify the antecedents and consequences of employee engagement. Employee engagement has a strong effect on the organizational performance. Good level of employee performance and the low level of absenteeism which indicates that there is a good level of employee engagement at Patra Jasa Convention Hotel Semarang. This study held in the employees of Patra Jasa Convention Hotel Semarang. Data collected through distribution of questionnaires to 107 permanent employees with census method. The techniques of data testing in this research includes validity test by factor analysis, reliability test, the classical assumption test, multiple linear regression, path analysis, and the Sobel test to examine the mediation effect with SPSS 16.0. The results of this study indicates that job characteristics, procedural justice, and rewards and recognition have positive and significant effect to employee engagement. While, distributive justice has a positive but not significant effect to employee engagement. Employee engagement  has positive and significant effect to employee performance, job satisfaction, and organizational commitment. Employee engagement is partially connects antecedents with consequences.
ANALISIS PENGARUH PERIKLANAN DAN PROMOSI PENJUALAN TERHADAP KEPUTUSAN PEMBELIAN MELALUI EKUITAS MEREK SEBAGAI VARIABEL INTERVENING PADA PRODUK NESCAFE DI KOTA SEMARANG Primatika, Roza Azizah; Tri Astuti, Sri Rahayu
Diponegoro Journal of Management Volume 7, Nomor 2, Tahun 2018
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The purpose of this study to analyze Advertising and Sales Promotion on Brand Equity  and  the  impact  on  Purchase  Decision.  The  population  of  the  study  was  all consumers  who  had  ever  done  purchase  transaction  on  Nescafe  product,  where respondents are Semarang people. The samples in this study were 120 respondents. The method of collecting data through questionnaires. This study uses analytical techniques of Structural Equation Modeling (SEM) with AMOS 22.0 as the analysis instrument.The result show that the Advertising has a positive and significant effect on Brand Equity, Sales Promotion has a positive and significant effect on Brand Equity, Advertising has a positive and significant effect on Purchase Decision, Sales Promotion has a negative impact on Purchase Decision, and Brand Equity has a positive and significant effect on Purchase Decision.
ANALISIS PENGARUH KUALITAS PRODUK, ASOSIASI MERK, DAN KELOMPOK REFERENSI TERHADAP KEPUTUSAN PEMBELIAN (Study kasus pada Konsumen Sepeda Motor Scoopy di Semarang) Dewi, Ayu Novita; Khasanah, Imroatul
Diponegoro Journal of Management Volume 4, Nomor 3, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

In the span of a few months Honda Scoopy is still unable to compete with other matic product and lead to a decrease in sales. This study aimed to analyze the effect of product quality, brand associations and groups of reference on purchasing decisions Honda Scoopy motorcycle in Semarang.         The research sample of 100 people were taken from the population through non-probability sampling method with accidental sampling technique. The primary data research instrument was a questionnaire, which is then analyzed quantitatively.         Results of multiple linear regression analysis showed that the variable product quality, brand associations, and the reference group has a positive influence on purchase decisions. The variables that have the greatest influence is the quality of the product followed by the reference group and that has the least influence is the association of the brand. T test results showed that each independent variable has a significant influence on purchasing decisions. This equation model has a F value of 68.548 with a significance level of 0.000. Results of the analysis showed 67.2% coefficient of determination indicates that the variable product quality, brand associations, and the reference group only explain the influence on purchasing decisions, the rest is explained by other variables that are not described in this study.
PENGARUH PENERAPAN TOTAL QUALITY MANAGEMENT (TQM) UNTUK MENGURANGI PENGEMBALIAN PEKERJAAN (JOB RETURN) SEBAGAI USAHA DALAM MEMENUHI KEPUASAN PELANGGAN (Studi pada Pelanggan CV. AHASS Sahabat Sejati Motor di Kota Semarang) Islami, Kharisma; Sudaryanto, Budi
Diponegoro Journal of Management Volume 6, Nomor 2, Tahun 2017
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study motivated the incosistency of previous study on total quality management on customer satisfaction which is characterized by reduction of job return that where there are research gaps. This study aims to examine the total quality management which include focus on the customer, obsession of quality, team work, engangement and empowerment on customer satisfaction.The population in this study are all customer in CV. AHASS Sahabat Sejati Motor in Semarang. Data collection method used is the method of sampling the sample amount to 110 respondents. The analytical method used is multiple regression.Based on statistical data analysis, the indicators in this study are valid and reliable. The greatest variable is the variable of focus on the customer was 0,852, whereas the smallest variable is the variable of team work was 0,001. The result of the study found that all of the independent variables and a significant positive effect on the dependent variable.
ANALISIS PENGARUH STRES KERJA DAN GAYA KEPEMIMPINAN TERHADAP KINERJA PEGAWAI PERUSAHAAN DAERAH BANK PERKREDITAN RAKYAT BKK KABUPATEN DEMAK Rochmanasari, Dina; Mudiantono, Mudiantono
Diponegoro Journal of Management Volume 2, Nomor 2, Tahun 2013
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

An established company in general has several purposes, such as to obtain the maximum profit in which the banking company can be seen from the side of the rentability. To achieve this requires some resources, particularly human resources. They are the ones who will market the products of the company to achieve the ultimate goal. A number of people organized in one organization or company to achieve certain objectives requires a systematic and structured order set out in the form  of  organizational  structure.  This  is  meant  to  guarantee  a  positive  interaction  with  one another. In addition the work can run in accordance with their job description and not to mention the hierarchy is known who leads and who is led. It is therefore expected that all obstacles in the company like stress of work can be overcome and the leadership functions are able to run, so that the performance of employees will go on well.The purpose of this study is to find out the effect of work stress and leadership style on the employee’s performance of PD. BPR BKK Demak regency. The number of population in the study is as many as 102 people and the number of samples is as many as 78 people. While the analysis tool used is multiple regression.After the data are collected, the process of scoring, validity, reliability test, assumptions test, and then the final stage is the multiple regression test. From the results of hypothesis testing can beconcluded that the work stress variables (X1) has positive effect and it is significant on theemployee’s performance (Y). Similarly to the leadership style variable (X2) has a positive and significant impact on the employee’s performance (Y)
PENGARUH AKSES KEUANGAN TERHADAP PERTUMBUHAN UMKM DENGAN MODERASI LITERASI KEUANGAN DI KOTA SEMARANG Aqida, Merdika Setya; Fitria, Shoimatul
Diponegoro Journal of Management Volume 8, Nomor 2, Tahun 2019
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Study about SME’s Growth in Semarang had general purpose to analyze moderating effect of Financial Literacy through the relationship between Financial Access to Finance to SME’s Growth. Financial Literacy to Access to Finance. Others also assesed Financial Literacy and Access to Finance to SME’s Performance in Semarang.This study adopted quantitative research design and used SEM (Structural Equation Model) analysis method by SmartPLS 3.0 to run the data. Population in this research was all UMKM actor in Semarang that put 100 sampel contributing in this research by purposive sampling technique.The finding of the research found Financial Literacy and Access to Finance affect performance, Financial Literacy affects Access to Finance and financial Literacy cannot be mediator for the relationship between Access to Finance to SME’s performance.
ANALISIS PENGARUH GAYA KEPEMIMPINAN TRANSFORMASIONAL DAN BUDAYA ORGANISASI TERHADAP KEPUASAN KERJA KARYAWAN (Studi pada PT. Poliplas Indah Sejahtera) Nariswari, Linggar; Rahardjo, Mudji
Diponegoro Journal of Management Volume 5, Nomor 1, Tahun 2016
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This research is motivated by the research gap and phenomena that exist in PT. Poliplas Indah Sejahtera. This study aims to analyze the effect of transformational leadership style and organizational culture on employee job satisfaction.This study uses a transformational leadership style and organizational culture as an independent variable, and employee job satisfaction as the dependent variable. Based on the formula Slovin, respondents drawn in this study were as many as 80 employees. Processing data using multiple linear regression.            Based on the results of instrument test, the indicators used in this study proved to be valid and reliable. Based on the classic assumption test, there is no symptoms of multicollinearity, heteroscedasticity does not happen, and the data can be distributed normally. Based on the multiple linear regression test, transformational leadership style and organizational culture has a positive and significant impact on employee job satisfaction at PT. Poliplas Indah Sejahtera, either partially or simultaneously. Linear regression equation of the relationship between the variables in this study are: Y = 0,436X1 + 0,196X2.
ANALISIS PENGARUH KUALITAS PELAYANAN, KUALITAS WEBSITE TERHADAP KEPUASAN, KEPERCAYAAN, DAN NIAT PEMBELIAN KEMBALI (Studi pada toko online Blibli.com) Novinoa, Galuh; Sutopo, Sutopo
Diponegoro Journal of Management Volume 6, Nomor 4, Tahun 2017
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aimed to analyze the effects that arise from the service quality and website quality on customer satisfaction, and trust, its influence on repurchase intention from Blibli.com. Variables used in this study is service quality and website quality  as an independent variable, and customer satisfaction and trust as an intervening variable lastly, the repurchase intention as the dependent variable. The sample in this study were 171 respondents from the consumer of Blibli.com.The method used is non- probability purposive sampling by distributing e-questionnaires to the respondents (customer). In this study developed a theoretical model to propose six hypotheses to be tested using analysis tools Structural Equation Modeling (SEM) which is operated through a program AMOS 24.0. Based on the research of data processing SEM for full model has met the criteria of goodness of fit as follows, the value of chi-square = 134,089; probability = 0,076; RMSEA = 0,034; CMIN/DF = 1,197; GFI = 0,915; TLI = 0,983; CFI = 0,986; and a marginal criteria which is AGFI = 0,883. With the result, it can be said that this model is feasible to be used. The results showed that the repurchasse intention can be improved by increasing website quality that affect the trust  as a determinant of success to increase repurchase intention.
ANALISIS PENGARUH KUALITAS PRODUK DAN KUALITAS LAYANAN TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN PELANGGAN SEBAGAI INTERVENING (Studi Kasus pada Lunpia Mbak Lien Semarang) Pradhana, Adhika; Sugiarto, Johanes
Diponegoro Journal of Management Volume 4, Nomor 2, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Many businesses today's culinary cause business competition is getting tougher. Therefore, each company is required to be able to make the right business strategy in order not to lose competitiveness, so that customers remain satisfied and can improve the customer loyalty.This study aims to describe the influence of product quality and service quality in influencing customer satisfaction, in order to increase customer loyalty in Lunpia Mbak Lien Semarang.The study was conducted by taking samples using purposive sampling technique, which has ever visited and bought lunpia in Lunpia Mbak Lien Semarang. The collection of data obtained from 150 customers Lunpia Mbak Lien Semarang by questionnaire consisting of open and closed questions.Respondents' answers to open-ended questions were analyzed qualitatively, and answers to the closed questions were analyzed with methods (Structural Equation Modeling) SEM using AMOS program assistance 22 for Windows.The analysis showed that the quality of the product has a positive and significant impact on customer satisfaction with the regression value of 0.30, and the quality of the product has a positive and significant effect on customer loyalty with regression value of 0.24.Quality of service has a positive and significant impact on customer satisfaction with the regression value of 0.58, and the quality of service has a positive and significant effect on customer loyalty with regression value of 0.30.And customer satisfaction has a positive and significant impact on customer loyalty with regression value of 0.32 at Lunpia Mbak Lien Semarang.

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