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Diponegoro Journal of Management
Published by Universitas Diponegoro
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Media publikasi karya ilmiah lulusan S1 Prodi Manajemen Fakultas Ekonomika dan Bisnis Universitas Diponegoro yang memuat berbagai hasil penelitian maupun kajian mengenai manajemen keuangan, manajemen sumber daya manusia, manajemen pemasaran, manajemen strategik dan manajemen operasional.
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Articles 1,401 Documents
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FAKTOR-FAKTOR YANG MEMPENGARUHI KEUNGGULAN BERSAING DALAM UPAYA MENINGKATKAN KEPUTUSAN PEMBELIAN Lenggogeni, Laylani; Ferdinand, Augusty Tae
Diponegoro Journal of Management Volume 5, Nomor 3, Tahun 2016
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Intense business competition has made decreasing costumer of PT. Sinar Mas at Tugu Ibu Hospital, West Java for the past 3years. for the past 3 years, PT. Sinar Mas has the costumer decreasing at Tugu Ibu Hospital due to intense business competition in indonesia assurance company. PT. Sinar Mas is one of leading assurance company in indonesia with good reputation. The purpose of this research is determine the influence of variable competitive price, service quality, and personal selling to increasing the purchase decision of PT. Sinar Mas. competitive price, service quality, and personal selling as independent variables; competitive advantage as variable intervening; and purchase decision as dependent variable. Population used for this reseacrh are patient and employee who interested or having an experience using health assurance at rs tugib. This research method using a non-probability sampling technique by purposive sampling method. Used as a sample 100 respondents. Data obtained from the questionnaire which is then processed and analyzed using SPSS. The results showed that all three of independently variable has a positive influence on competitive advantage; and competitive advantage have a positive influence on the buying decision. Of the three independent variables influence the service quality has the greatest impact on brand image, and the smallest is the Competitive Price.
ANALISIS FAKTOR-FAKTOR MOTIVASI YANG MEMPENGARUHI MINAT BERWIRAUSAHA Dion Mahesa, Aditya; Rahardja, Edy
Diponegoro Journal of Management Volume 1, Nomor 4, Tahun 2012
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The study was conducted to determine the student’s motivation and the motivation factors to influence on interest in entrepreneurship. According to the vision and mission of the Faculty of Economics and Business UNDIP, to shape the culture of entrepreneurship we needs to know the motivations of students to further accelerate the establishment of entrepreneurial culture. The target population of this study were students of the Faculty of Economics and Business UNDIP who have taken entrepreneurship courses. The number of samples used was 142 students. This study using a multiple linear regression analysis, where the analysis tool is used to understand the extent of the influence of  risk tolerance, self-efficacy in entrepreneurship, and freedom in the work to student’s interest in entrepreneurship. In addition, this study also used ANOVA as the other analysis tools, ANOVA serves as a different test of variance. This study will analyze the differences between student interest in entrepreneurship with a background of parents who worked as an entrepreneur and non-entrepreneurs. The results obtained indicate that all independent variables has a positive and significant effect on the student’s interest to become an entrepreneur, self efficacy was the strongest variable affecting the interest in entrepreneurship. ANOVA test results for different test of variance showed that there was differences students interest in entrepreneurship among parents who work as entrepreneurs and non-entrepreneurs.
PENGARUH NILAI BUDAYA NASIONAL INDONESIA TERHADAP PREFERENSI GAYA MANAJEMEN KONFLIK (Studi Pada Karyawan Tendik FISIP Undip) Ayu Puspitasari, Dyah; Mas’ud, Fuad
Diponegoro Journal of Management Volume 7, Nomor 4, Tahun 2018
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

There are several studies on conflict management styles applied to countries in Western and non-Western cultures, for example Turkey, India and China. Although many studies have examined conflict management style preferences in several countries in Asia, there have been no studies examining the influence of Indonesian national culture on conflict management style preferences. Thus the conflict management style is not yet known what is the preference of the Indonesian people. The research conducted by Ma (2010) states that Turks who apply collectivism value choose a style of collaboration and competition to overcome conflict. Whereas conflict management style which is the preference of Chinese society is a style of compromise, while the style of competition conflict management becomes a conflict management style that is avoided Kirkbride, Sara, and Westwood (1986). The purpose of this research is to know the influence of Indonesian national cultural values on conflict management style preferences.This research was conducted at the Faculty of Social and Political Sciences Diponegoro University of Semarang. The number of samples used were 65 respondents by census method. Data analysis method used in this research is simple regression analysis and multiple regression using SPSS.The results of this study indicate that the style of conflict management are more likely to use are compromising style and collaborating style, while the style of competing is a style of conflict management is rarely applied. In addition, the values of collectivism have different effects on the management style of employee FISIP Undip, such as the value of cooperation and acceptance the role in the group leads to the style of collaborating style preferences, and the value of cooperation and acceptance the role in the group leads to the style of compromising style preferences.
ANALISIS PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN MELALUI KEPERCAYAAN PELANGGAN SEBAGAI INTERVENING (Studi Pada Mahasiswa Undip Pengguna Smartphone Sony) Al Ijie, Angga Luthfy; Santosa, Suryono Budi
Diponegoro Journal of Management Volume 4, Nomor 4, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Competition in an increasingly competitive smartphone industry resulted in a decrease in market share occurred at Sony smartphones in the period 2013-2014. This study aims to investigate the influence of brand image and product quality on purchasing decisions by customers trust Sony smartphone.The total sample of 100 respondents Sony smartphone users on student Undip. Data obtained from questions by using a questionnaire consisting of closed and open questions. Answer of respondents were analyzed with two-stage regression analysis tools SPSS (Statistical Package for Social Science).Based on the analysis conducted that the brand image and product quality positive effect on customer trust with a regression coefficient Y1= 0,343 X1+ 0,429 X2. While customer trust positive effect on purchasing decisions with a regression coefficient Y2 = 0,559 Y1.
ANALISIS VALUE STOCK DAN GROWTH STOCK DI BURSA EFEK INDONESIA SETELAH KRISIS GLOBAL 2008 Studi Kasus pada Perusahaan di Bursa Efek Indonesia periode 2002-2015 Rabbani, Muhammad Fadhil; Muharam, Harjum
Diponegoro Journal of Management Volume 6, Nomor 1, Tahun 2017
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study was conducted to determine whether there are differences between the stock return of value stocks and growth stock in Indonesia before and after the world financial crisis that occurred in 2008. To investigate the difference, the stocks formed into a portfolio that is based on the 2002 calculated in 2002 and 2009 when the world financial crisis has ended.            The formation of the portfolio based on stocks that have gone public before 2000 and have the complete data during the study period. For the determination of the categories of stocks used Price-to-Earnings ratio, price-to-book ratio and price-to-cash flow ratio. Shares of stock that has a very high ratio will be eliminate to avoid bias that may occur if the stocks are still included. Similarly, the stocks of which are negative because they do not meet the criteria as a value stock. Then ANOVA test conducted to determine differences in returns and Sharpe ratio on the portfolio which was formed in 2002 and in 2009.            Results from this studies are not found differences in returns and Sharpe ratio on both the portfolio. This indicates that the formation of the portfolio by value stocks and growth stock can not be used as a guide to get a high return.
ANALISIS PENGARUH KUALITAS PELAYANAN, PROMOSI DAN LOKASI TERHADAP KEPUASAN KONSUMEN (Studi Kasus Pada PT. Maharani Tri Utama Mandiri Cabang Semarang) Nurhanifah, Anik; Sutopo, Sutopo
Diponegoro Journal of Management Volume 3, Nomor 4, Tahun 2014
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The  aim  of  this  study  was  to  know  wether  the    sevice  quality,  location,  andpromotion  to  customers  satisfaction  of  PT.  Maharani  Tri  Utama  Mandiri  Semarang Branch. And analizing the predominant factor in influencing the customers satisfaction at PT. Maharani Tri Utama Mandiri Semarang Branch. This search sample amount of 75 respondents using as the sample by Purposive Sampling technique, ( is sampling based on a specific target , while the criteria that will be used is prospective migrants who are in the Training Center ( BLK ) PT . Maharani Tri Utama Mandiri Semarang branch independently at least one month .Based on the result of the study, it was found the regression equation as follows: Y = 0,414X1 + 0,159 X2 + 0,340X3The most powerful dependent variable was the   quality service (0,414) and were followed  by  location         (0,340),  and  the  last  variable  promotion  that  (0,159).  The hypothesis testing using t-test showed thatthere is one variable tgat is not significant is the variable promotion and two variable (quality service and location) have the positive and statistically significant impact to the dependent variable customer satisfaction. Figures adjusted R square of 0,647 indicates that 64,7 percent of the customer satisfaction could be explained by quality  service, promotion and location variables, meanwhile 35,3  percent of the rest were the impact of the other variable which not examined in this study.
Analisis Pengaruh Pemilihan Media, Intensitas Penayangan Media, Daya Tarik Pesan Pada Media Terhadap Brand Awareness Dengan Kualitas Komunikasi Pemasaran Sebagai Variabel Intervening (Studi pada Pikatan Waterpark Temanggung) Hani, Fieha Alfi; Magnadi, Rizal Hari
Diponegoro Journal of Management Volume 5, Nomor 3, Tahun 2016
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aimed to analyze the influence of marketing communication quality to brand awareness with media choosing, intensity of telecast media, and message appeal in media as independent variable. Pikatan Waterpark as the best tourism object in Temanggung need to improve their marketing communication to build brand awareness to introduce Pikatan Waterpark in Central Java. Population used in this study with criteria known Pikatan Waterpark and take sample non-probability purposive sampling around 100 respondent. Respondents fill in the questionnaires and processed with multiple regression analysis using SPSS software. The result are media choosing, intensity of telecast media, and message appeal in media have positive effect on marketing communication quality. And marketing communication quality have positive effect to brand awareness. From three independent, message appeal in media have biggest effect to marketing communication quality.
ANALISIS PENGARUH KETIDAKPUASAN KONSUMEN, IKLAN PESAING DAN PERILAKU MENCARI VARIASI TERHADAP PERILAKU PERPINDAHAN MEREK PADA KONSUMEN SHAMPO SUNSILK Ishadi, Ishadi; Djastuti, Indi
Diponegoro Journal of Management Volume 1, Nomor 4, Tahun 2012
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study is grounded by the decreasing of Sunsilk’s market share in 3 (three) years a row which indicates the occurrence phenomenon of consumer switching from Sunsilk to other shampoo. This phenomenon is usually called brand switching. Therefore, the problem in this study is “what are the factors that influence consumers switching from shampoo to another shampoo brand”. This study examined three independent variables; there are consumer dissatisfaction, competitor’s advertising and variety seeking behavior toward brand switching behavior. The purpose of this study is to find the influence of the independent variables toward brand switching behavior. This study uses a questionnaire method with purposive sampling technique to 100 people who had used Sunsilk before and have switched to another shampoo brand. Then, the writer uses the qualitative and quantitative analysis to analyze the data. The quantitative analysis includes the test of validity, reliability, classic assumption, double regression analysis, test hypotheses and test the feasibility of the model through ANOVAs test and value of adjusted R square. The results of this study indicate that the independent variables used in this study, that consumer dissatisfaction, competitor’s advertising and variety-seeking behavior is feasible to test the dependent variable through the ANOVAs test. The t test results showed that all independent variables are tested has a positive and significant effect on the brand switching behavior. The Adjusted R Square is 0,267 which indicates that 26,7% variation of brand switching behavior can be explained by the two independent variables and the remaining 73,3% is explained by other factors beyond this study.
PENGARUH ELECTRONIC WORD OF MOUTH, DUKUNGAN SELEBRITAS, DAN PEMASARAN MEDIA SOSIAL TERHADAP MINAT BELI DENGAN BRAND IMAGE SEBAGAI VARIABEL INTERVENING (Studi Pada Produk Fashion Levi’s di Kota Semarang) Rafif Hidayatullah, Muhammad; Dirgantara, I Made Bayu
Diponegoro Journal of Management Volume 7, Nomor 4, Tahun 2018
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Today, many companies use social media as a way to marketing their products. Levi's is one of company that utilizes social media in marketing its products. One of the social media used by Levi's in marketing its products through social media is instagram. This research aims to examine the effect of variable’s electronic word of mouth, celebrity endorsement, and social media marketing on purchase intention with brand image as the intervening variable.This research employs a purposive sampling technique on 120 respondents. The study is conducted on consumers who know the Levi's brand, have an instagram account and know or follow account @levis_indonesia in Semarang city The method used is Structural Equation Model with AMOS 24.0 Software. The results of this research show that electronic word of mouth, celebrity endorsement, and social media marketing have a positive effect on the variables of brand image intervening and intervening variables have a positive and significant influence on purchase intention
MOTIVASI KERJA ISLAM GURU TIDAK TETAP SEBAGAI PAHLAWAN TANPA TANDA JASA (Fenomenologi pada SMP Swasta Islam di Kota Semarang) Anisa, Nadia Nuur; Djastuti, Indi
Diponegoro Journal of Management Volume 4, Nomor 4, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

One of the factors that supporting the educational success is teachers. Besides of they have a very important role, teachers also having role as an agents of change. Not only giving universal values for us, teachers also giving moral and religious knowledge. As an important part of the educational process, all of teachers should have standard management and regulations. However, in actual practice of the education system in Indonesia, there are some terms of temporary teachers, who don’t received clarity welfare and employment status yet.Temporary teachers have very minimum welfare and can not be comparared with their heavy duties. This indicates that temporary teachers have job motivation to do that. Islam has the rules of whole human life aspects. One of the rule is learning the job motivation’s regularity. Islam also pays a great attention to the teachers.This research aims to analyze the intrinsic factors which influence job motivation of temporary teachers in Islamic perspective. This research used qualitative methods in which data collection are done with the structured interview. Sample of this research are temporary teachers who have tenure more than three years in Private Islamic Junior High School at Semarang city.The results of this research is job motivation of temporary teachers are influenced by internal motivation factors which attached in them. The factors are consists of value or believe, perception, purpose, expectations, attitude, and ability, that shown in their behavior.

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