cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
-
Contact Email
-
Phone
-
Journal Mail Official
-
Editorial Address
-
Location
Kota semarang,
Jawa tengah
INDONESIA
Diponegoro Journal of Management
Published by Universitas Diponegoro
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Media publikasi karya ilmiah lulusan S1 Prodi Manajemen Fakultas Ekonomika dan Bisnis Universitas Diponegoro yang memuat berbagai hasil penelitian maupun kajian mengenai manajemen keuangan, manajemen sumber daya manusia, manajemen pemasaran, manajemen strategik dan manajemen operasional.
Arjuna Subject : -
Articles 1,401 Documents
 2   3   4   5   6 
Analisis Pengaruh Kualitas Produk, Kualitas Layanan, dan Citra Merek terhadap Loyalitas Pelanggan melalui Kepuasan Pelanggan sebagai Variabel Intervening (Studi pada Klinik Kecantikan Cosmedic Semarang) Dennisa, Eugenia Andrea; Santoso, Suryono Budi
Diponegoro Journal of Management Volume 5, Nomor 3, Tahun 2016
Publisher : Faculty of Economics and Business Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (128.769 KB)

Abstract

This research was conducted with the background on the phenomenon of the amount number of complaints. Increased number of complaints will lead to dissatisfied customer and will affect to customer loyalty.            The purpose of this research is to determine the influence of product quality, service quality, and brand image in influencing customer satisfaction, in order to increase customer loyalty of Klinik Kecantikan Cosmedic’s Semarang customers.            The research was conducted by taking samples using non probability sampling technique, which has ever visited and brought product/taking treatment in Klinik Kecantikan Cosmedic Semarang. The collection of data obtained from 150 customers of Klinik Kecanikan Cosmedic Semarang by filling questionnaire. Test method is a Maximum Likelihood analysis with Amos program version 21.0.            The analysis showed that quality product, service quality, and brand image are giving positive and significant influence on customer satisfaction.As well as the quality product, service quality, and brand image are giving positive and significant influence on customer loyalty.And customer satisfaction is also giving positive and significant influence to customer loyalty.
ANALISIS PENGARUH KUALITAS PRODUK, KESESUAIAN HARGA DAN INTENSITAS PROMOSI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA MEREK ROKOK DJARUM SUPER (Studi kasus pada konsumen rokok Djarum Super di kota Semarang) Maftuh Baedowi ZA, Mohammad; Lataruva, Eisha
Diponegoro Journal of Management Volume 1, Nomor 4, Tahun 2012
Publisher : Faculty of Economics and Business Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (283.006 KB)

Abstract

The study analyze factor affecting consumers decision making purchasing. Independent variables are product quality (X1), price suitability (X2), and promotion intensity (X3). Dependent variable is purchase decision making in Djarum Super cigarette consumers in the city of Semarang (Y). Samples were 100 respondents takes by accidental sampling technique.The analytical using SPSS 13.0 the study condicted, reliability test, validity test, classic at asumption test. The results are :Y = 0,294 X1 + 0,360 X2 + 0,190X3. The determination coefficient (adjusted R2) is 0,473 or 47,3 percen this mean the model developed was good. Price suitability shows the biggest regression coefficient in the model. This implies price suitability is the most important factor affecting consumers purchase decision. The second important factor is product quality and then promotion intensity as the third factor affecting purchase decision.
ANALISIS PENGARUH PROMOSI, EMOSI POSITIF DAN STORE ENVIRONMENT TERHADAP PERILAKU IMPULSE BUYING (Studi Kasus Pada Pelanggan Swalayan Tong Hien di Kota Semarang) Putra, Brian Permana; Mudiantono, Mudiantono
Diponegoro Journal of Management Volume 3, Nomor 4, Tahun 2014
Publisher : Faculty of Economics and Business Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (264.373 KB)

Abstract

Research drop was triggered by buying kind of unplanned 2006-2011 always year increased every year.The planned purchase always is decreasing every year.Indonesian consumers buy more interested in the kind of unplanned than planned, by purchase so marketers need appropriate strategy to consumers are interested in purchasing kind of unplanned.The purpose of this research is to find out the influence of a promotion positive emotion and store environment against impulse buying on supermarkets tong hien.Population in this research is a self-service tong hien costumer. Respondents engaged in this study about 100 samples.Linear regression analysis used is doubleThe result of multiple regression analysis already done obtained the result that is, y = 0,490 (x1) + 0,239 (x2) + 0,207 (x3).Independent variable most influential against the dependent variable is variable promotion ( 0,490 ) followed by variable positive emotion ( 0,239 ) and last is variable store environment ( 0,207 ).Results test t prove that all variables indenpenden ( promotion, positive emotion, and store environment ) has a positive influence against the dependent variable namely impulse buying.And coefficients of determination ( adjusted r² ) is result of 0,730.It means that 73 % decision purchase affected by variable promotion positive emotion, and store environment.And the rest is 27 % affected by another variable.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI CAPITAL BUFFER (Studi Kasus pada Bank Umum Konvensional yang Terdaftar di BEI Tahun 2011-2014) Fauzia, Nanda Arum; Idris, Idris
Diponegoro Journal of Management Volume 5, Nomor 2, Tahun 2016
Publisher : Faculty of Economics and Business Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (156.958 KB)

Abstract

Capital buffer is difference between ratio of the bank’s capital to the minimum capital adequacy ratio that appropriate with central bank’s regulation. Capital buffer can be used by banks as buffer in adverse economic shocks. This study aims to examine the influence of  Return on Equity (ROE), Non Performing Loan (NPL), Loans over Total Asset (LOTA), GDP Growth (GDPG), and lag of capital buffer (BUFFt-1) to capital buffer level of Conventional Banks were listed on Bursa Efek Indonesia.In this study the population is 41 commercial banks were listed on Bursa Efek Indonesia. The selection of the sample is by using purposive sampling method with some specific criteria and sample that used are 30 conventional commercial banks were listed on Bursa Efek Indonesia period 2011-2014. The analysis method is by using multiple linear regression analysis.The result show that Return on Equity (ROE) has positive correlation and insignificant with capital buffer. Non Performing Loan (NPL) and GDP growth (GDPG) has negative correlation with capital buffer and insignificant. Loans over Total asset (LOTA) has negative and significant correlation with capital buffer and lag of capital buffer (BUFFt-1) has positive and significant correlation with capital buffer. The result of regression estimation show whole variable have ability of model prediction is 51,7%, while remaining is 48,3%  influenced by other faktors outside the model.
ANALISIS PENGARUH KEGUNAAN YANG DIRASAKAN, KEMUDAHAN PENGGUNAAN DAN KEPERCAYAAN KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN DENGAN MINAT BELI SEBAGAI VARIABEL INTERVENING (Studi pada situs jual beli online Zalora.co.id) Noviatun, Rosep Tika; Khasanah, Imroatul
Diponegoro Journal of Management Volume 6, Nomor 4, Tahun 2017
Publisher : Faculty of Economics and Business Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (261.412 KB)

Abstract

High growth of technology and consumer’s shifting behavior who want an easy transaction, faster, and efficient cause online business growth that called e-commerce. This causes competition of e-commerce in high temper. Company needs to make their consumers being loyal to their product so they can survive. Between the atmosphere of the competitiveness nowadays, Zalora is one of the most popular e-commerce company in Indonesia that not coupled with the reputation and page viewers to transact in this site. This study was to examine the effect od variabel perceived usefulness, easy of use, and consumer trust on purchase decision of Zalora in Semarang through consumer intention as an intervening variabel.The total sample in this study is 100 respondents taken by purposive sampling technique that comsumers in Semarang and also conduct transaction at least 1 times in Zalora. Data analysis method used are in which the analysis : validity, reliability, classic assumption test, multiple linear regeression, t0test, F-test, determination test and Sobel test.This result of multiple regression analysis showed that all independent variabels are perceived usefulness (0,252). Ease of use (0,625), and customer’s trust (0,165) has a positive and significant relationship to variabel purchase intention. Intervening variabel such as purchase intention (0,625) and independent variabel such as costomer’s trust (0,165) has a positive relationship and parallel to the dependant variabel is purchase intention.
EVALUASI RETURN DAN RISK ADJUSTED PERFORMANCE PORTOFOLIO VALUE VERSUS GLAMOUR PADA PASAR MODAL INDONESIA Reza Pahlevi, Novan; Arfianto, Erman Denny
Diponegoro Journal of Management Volume 4, Nomor 2, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (94.126 KB)

Abstract

Further studies have consistently found problems with efficient market hypothesis by Fama. Underpriced stocks based on some form(s) of fundamental analysis can produce abnormal return in the major capital market in the world. This phenomenon called market anomalies. This research aim to determine whether value portfolio outperform glamour portfolio and to evaluate risk-adjusted performance between value and glamour stocks. Sample of this study used companies listed on LQ 45 during 2009-2013 periode. The portofolio formation based on consistent earner strategy (Elze, 2010) which is combination between PER & ROE and DY & ROE. After portfolio formation on 0MO, 3M0, 6MO, and 12MO, ANOVA test will be performed to determine the difference in returns and risk-adjusted performance for each portfolio formation. The results on this study found that there is no difference return and risk-adjusted performance between value and glamour portofolio during 2009-2013 at Indonesia Stocks Exchange.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUASAN PELANGGAN PADA LBB ANTOLOGI SEMARANG Zaka, Amar Rizki; Sutopo, Sutopo
Diponegoro Journal of Management Volume 6, Nomor 3, Tahun 2017
Publisher : Faculty of Economics and Business Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (160.481 KB)

Abstract

The purpose of this research are to know the factors that influence on LBB ANTOLOGI’s customer’s  satisfaction and analyze the most dominant factor that influence on LBB ANTOLOGI’s customers’ satisfaction. Samples that used in this research are 100 amount of respondent and taken using purposive sampling approach which means taking sampling based on certain targets, criteria that used is parents who enroll their children for taking courses, at least one semester, in LBB ANTOLOGI Semarang.  Based on the research result, can be summarized as followed :Independent variable that mostly affect the dependent variable is promotion variable (0,456), followed by  price perception variable (0,359), and quality service variable (0,168). T test that used to examine the hypothesis shows that three used variables positively and significantly affect the dependent variables of customers’ satisfaction. The number that obtained from adjusted R square is 0,847, shows that 84,7% purchase decision are explained through price perception variable, service quality and promotion, while another 15,3% is affected by others variables that are not examined in this research.
STUDI TENTANG BRAND LOYALTY KENDARAAN NIAGA DI SEMARANG Sutanza, Bangkit; Widiyanto, Ibnu
Diponegoro Journal of Management Volume 2, Nomor 2, Tahun 2013
Publisher : Faculty of Economics and Business Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (296.548 KB)

Abstract

Brand loyalty is one of the important components in the automotive industries. Optimal management of brand loyalty that needs to be done, because brand loyalty of brand loyalty can be influencing sales and determine profitability in the future. The purpose of this study was to investigate the influence brand reputation, brand predictability, brand competences and brand liking to brand loyalty. After doing a literature review and hypothesis formulation, data is obtained by spreading questionnaires to 100 owner and user of Mitsubishi commercial vehicles in Semarang. Using purposive sampling, and then data is analyzed quantitatively and qualitatively. Quantitative analysis covers some matters; they are validity and reliability test, classic assumption text, analysis multiple regression, and hypothesis test. The hypothesis test is done through t and F test, and coefficient of determination (R2). The result of this study shows that coefficient of determination in Adjusted R Square is 0.899, which means that 89,9% brand loyalty effect can be explained by four independent variables in this study that are brand reputation, brand predictability, brand competence and brand liking, and the rest 10,1% can be explained by other variables outside the model of this study.
TAHAPAN PENYESUAIAN LINTAS BUDAYA PADA EKSPATRIAT DI KOTA SEMARANG Siregar, Reiner Abeltua; Perdhana, Mirwan Surya
Diponegoro Journal of Management Volume 7, Nomor 4, Tahun 2018
Publisher : Faculty of Economics and Business Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (471.338 KB)

Abstract

The past decades of international business research has seen an extraordinary evolution in awareness and understanding of cross-cultural management. In Indonesia, the growth of manpower from various countries, improving environmental performance. Not all expatriates stationed in a new country succeed in their international assignments. This research will analyze which elements can contribute to expatriate cross-cultural adjustment..The purpose of this conceptual research is to present the current literature review related to cross-cultural management. Expatriates adaptation is inevitable in every organization wherever expat is located outside their own country. All adaptation processes are influenced by an internal factor and external factors. Various literature related to this topic is discussed in this study, along with the upcoming research agenda related to cross-cultural management. This research uses meta-analysis method by using U-curve hypothesis. Research to represent current literature review related to expatriate cross-cultural adjustment. Various kinds of literature related to the each stages of cross-cultural adaptation according to U-curve are discussed in this study, along with the upcoming research agenda related to change management.
FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN PEMBELIAN PADA KAFE FIVE POINTS SEMARANG Akbar, Masfufah Hanik; Ferdinand, Augusty Tae
Diponegoro Journal of Management Volume 4, Nomor 4, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (134.741 KB)

Abstract

This study aims to explain the influence of product quality and service quality in influencing customer value, in order to influence purchasing decision which customer value is used as an intervening variable between product quality and service quality to purchasing decision in Five Points Cafe at Semarang.            This research was conducted by taking samples using purposive sampling technique, those are consumers who have visited and bought Five Points product. The collection of data obtained from 100 customers Five Points by giving questionnaires which consist of open and closed questions. Respondents' answers to open-ended questions were analyzed qualitatively, and answers to the closed questions were analyzed by Multiple Linear Regression using SPSS program.             The result show that product quality and service quality has positive and significant impact on customer value with the regression value of 0.582 and 0.282, and the customer value has a positive and significant effect to purchasing decision with regression value of 0.391. Brand image has a positive impact not significant to Purchasing decision with the regression value of 0.150. First structure shown that 58.7% customer value variable can be explained by product quality and service quality variable. While the second structure shown that 24.1% purchasing decision can be explained by customer value and brand image. And for the rest can be explained by other variables that beyond research.

Page 4 of 141 | Total Record : 1401

 2   3   4   5   6 

Filter by Year

2012 2024


Reset
Filter By Issues
All Issue Volume 13, Nomor 2, Tahun 2024 Volume 13, Nomor 1, Tahun 2024 Volume 12, Nomor 6, Tahun 2023 Volume 12, Nomor 5, Tahun 2023 Volume 12, Nomor 4, Tahun 2023 Volume 12, Nomor 3, Tahun 2023 Volume 12, Nomor 2, Tahun 2023 Volume 12, Nomor 1, Tahun 2023 Volume 11, Nomor 6, Tahun 2022 Volume 11, Nomor 5, Tahun 2022 Volume 11, Nomor 4, Tahun 2022 Volume 11, Nomor 3, Tahun 2022 Volume 10, Nomor 3, Tahun 2021 Volume 10, Nomor 2, Tahun 2021 Volume 10, Nomor 1, Tahun 2021 Volume 9, Nomor 4, Tahun 2020 Volume 9, Nomor 3, Tahun 2020 Volume 9, Nomor 2, Tahun 2020 Volume 9, Nomer 1, Tahun 2020 Volume 9, Nomor 1, Tahun 2020 Volume 8, Nomor 4, Tahun 2019 Volume 8, Nomor 3, Tahun 2019 Volume 8, Nomor 2, Tahun 2019 Volume 8, Nomor 1, Tahun 2019 Volume 7, Nomor 4, Tahun 2018 Volume 7, Nomor 3, Tahun 2018 Volume 7, Nomor 2, Tahun 2018 Volume 7, Nomor 1, Tahun 2018 Volume 6, Nomor 4, Tahun 2017 Volume 6, Nomor 3, Tahun 2017 Volume 6, Nomor 2, Tahun 2017 Volume 6, Nomor 1, Tahun 2017 Volume 5, Nomor 4, Tahun 2016 Volume 5, Nomor 3, Tahun 2016 Volume 5, Nomor 2, Tahun 2016 Volume 5, Nomor 1, Tahun 2016 Volume 4, Nomor 4, Tahun 2015 Volume 4, Nomor 3, Tahun 2015 Volume 4, Nomor 2, Tahun 2015 Volume 4, Nomor 1, Tahun 2015 Volume 3, Nomor 4, Tahun 2014 Volume 3, Nomor 3, Tahun 2014 Volume 2, Nomor 3, Tahun 2013 Volume 2, Nomor 2, Tahun 2013 Volume 2, Nomor 1, Tahun 2013 Volume 1, Nomor 4, Tahun 2012 More Issue