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Diponegoro Journal of Management
Published by Universitas Diponegoro
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Media publikasi karya ilmiah lulusan S1 Prodi Manajemen Fakultas Ekonomika dan Bisnis Universitas Diponegoro yang memuat berbagai hasil penelitian maupun kajian mengenai manajemen keuangan, manajemen sumber daya manusia, manajemen pemasaran, manajemen strategik dan manajemen operasional.
Arjuna Subject : -
Articles 1,401 Documents
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ANALISIS PENGARUH PERSEPSI HARGA, KUALITAS PELAYANAN, PROMOSI, DAN LOKASI TERHADAP KEPUTUSAN PEMBELIAN (Studi pada Floo Cafe Ungaran) Saputro, Arianto; Khasanah, Imroatul
Diponegoro Journal of Management Volume 5, Nomor 4, Tahun 2016
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This research was done because of a decline in sales on the Floo Cafe for several months in a row, so keep in mind the factors that influence the purchase decision. This study aims to determine the effect of the perception of price, quality of service, promotion, and location of the purchase decisions on the Floo Cafe and which ones have the most influence on purchasing decisions on the Floo Cafe.The research data was collected from 100 consumers Floo Cafe. Pengambilan sample in this study using a non-probability sampling techniques. The analysis used in this research is multiple regression analysis. Previous test the validity and reliablitas and classical assumption. After multiple regression analysis to test the hypothesis and the coefficient of determination. The results of a study reported the following regression equation: Y = 0,190 + 0,587 + 0,273 + 0,166.Regression analysis showed perception variables of price, quality of service, promotion and location has a positive influence on purchase decisions. The variable that has the most impact is the quality of service, followed by promotions and price perception, while having little effect most is the location. The results of the analysis using t test showed that the quality of service, price perception prmosi and individually have a significant influence on purchasing decisions. This equation models have a value of 72.610 with a significance level of 0.000. The results of the analysis by using the coefficient of determination indicated that about 74.3% of the purchase decision can be explained by the perception of price, quality of service, promotion, and location while 25.7% is explained by other variables that are not described in this study.
ANALISIS PENGARUH IKLAN DAN CELEBRITY ENDORSER TERHADAP CITRA MEREK DALAM MENINGKATKAN MINAT BELI PADA PRODUK SEPATU OLAH RAGA ADIDAS (Studi pada Warga Kelurahan Banyumanik,Kecamatan Banyumanik) Murti, Baskoro Ndaru; Sugiarto Ph, Yohanes
Diponegoro Journal of Management Volume 3, Nomor 3, Tahun 2014
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Modern marketing is no longer making a profit achievement of the primary objectives to be achieved , but also how the company is able to instill a strong buying interest to prospective customers . Several attempts to create consumer buying interest is by using advertising as the ingredients and also using celebrity endorser to attract more attention of potential consumers in order to attract consumers and improve the quality of advertising . This study investigated the influence of advertising and celebrity endorser of the brand image increase interest in buying Adidas sneakers at Banyumanik Village , Semarang. The number of respondents consisted of 98 people . The data were analyzed using multiple linear regression analysis , Sobel test , test validity and reliability , the classical assumption ,hypothesis testing and analysis of determination 𝑅2  . In this study, using primary and secondarydata . Independent variable is advertising and celebrity endorser , intervening variable is thebrand image and the dependent variable is buying interest. The results showed that the presence of a positive and significant effect of the variable advertising and celebrity endorser of the brand image and purchase interest and also brand image variables against buying interest . Varabel highest affect buying interest with the results of the regression coefficient value of 0.313 is advertising .
PENGARUH CAR, NPL, LDR, GROWTH DEPOSIT DAN BANK OWNERSHIP TERHADAP NIM DENGAN BANK SIZE SEBAGAI VARIABEL KONTROL (Studi Empiris pada Bank Konvensional yang Terdaftar Pada Bursa Efek Indonesia Periode 2010-2014) Fathinna, Sarah Dewi; Demi Pangestuti, Irene Rini
Diponegoro Journal of Management Volume 5, Nomor 3, Tahun 2016
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This research aims to test the influence of Capital Adequacy Ratio, Non Performing Loan, Loan to Deposit Ratio, Growth Deposit, and Bank Ownership to Net Interest Margin, with using Bank Size as control variable to compare the difference between using Bank Size as control variable and not using Bank Size as control variable.Research population in this paper is Banking listed in IDX 2010-2014 period and the amount of the banks is 30 not-liquidated banks by IDX and Bloomberg. Analysis technique used by this research is Pooled Panel OLS (Ordinary Least Square) with F-statistic test, t-statistic test, classic assumption test such as Normality test, Autocorrelation test, Heteroscedasticity test, and Multicolinearity test. Results show that CAR  and LDR have positive and significant to NIM, NPL and Growth Deposit have negative and significant to NIM, Bank Ownership has positive and not significant to NIM.
PENGARUH BUDAYA INOVATIF DAN GAYA KEPEMIMPINAN SUPORTIF TERHADAP KOMITMEN ORGANISASI (Studi Pada Karyawan PT. BPR Guna Daya Boyolali) Pratama, Candra Agil; Rahardjo, Mudji
Diponegoro Journal of Management Volume 7, Nomor 2, Tahun 2018
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

PT. BPR Guna Daya Boyolali is one of the best Rural Banks in Boyolali. The results of this research interview by the chief of staff human resourch management, obtained data related to growth and reduction of the number of employees who resign, will affect the organization commitment of employee organization in PT. BPR Guna Daya Boyolali.This research aims to analyze the influence of innovative culture and supportive style of leadership  towards  organizational  commitment. Study  on  employees at  PT.  BPR  Guna  Daya Boyolali.The number of sample used in this research were 55 respondents. Sample were chosen using probability sampling technique with simple random sampling method. The analytical method used in this research is Multiple Linear Regression Analysis where previouslytested the validity and reliability, then performed classical assumption that includes Normality Test, Multicollinearity Test, and Heteroskedastisitas Test.The result of this research found that innovative culture has a positive and significant impact on organizational commitment. Supportive leadership styles have a positive and significant impact on organizational commitment.
UPAYA MENINGKATKAN KINERJA PEMASARAN MELALUI ORIENTASI PASAR DAN ORIENTASI KEWIRAUSAHAAN DENGAN INOVASI SEBAGAI VARIABEL INTERVENING (Studi Empiris pada Usaha Mikro Kecil dan Menengah Kota Semarang) Mulyaniida, Ida Tri; Mudiantono, Mudiantono
Diponegoro Journal of Management Volume 4, Nomor 3, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Micro, Small and Medium Enterprises (MSMEs) have an important role for the growth of the national economy. In the first quarter of 2014, the number of MSMEs in Central Java increased, reaching 53.951 business units. However, in line with the increasing number of MSMEs and increasing turnover generated by SMEs in Central Java until 2013, when analyzed the average turnover per MSMEs by dividing turnover per year divided by the number of SMEs, it is known that the average turnover per MSMEs in Central Java in 2013 actually decreased, which decreased by 0.0102 billion from the year 2012. The purpose of this research was to determine the factors that can improve the marketing performance of MSMEs. Empirical studies conducted in this research is on Micro, Small and Medium Enterprises (MSMEs) of Semarang City. The reason is because Semarang is Capital City of Central Java and MSMEs of Semarang contribute most to the GDP of Central Java province.      This study uses four variables: Market Orientation, Entrepreneurship Orientation, Innovation and Marketing Performance. Research hypothesis testing using the data of 120 respondents MSMEs in Semarang City. The analysis technique used in this research is Structural Equation Model (SEM) of 21.0 AMOS program.            The research proves that in order to improve marketing performance on MSMEs can be via 4 process. However, the most influential on the increase marketing performance in MSMEs is to innovate on products that are supported by market-oriented.
ANALISIS PENGARUH PROMOSI DAN PERSEPSI KEAMANAN TERHADAP KEPERCAYAAN SERTA IMPLIKASINYA TERHADAP MINAT BELI DI E-COMMERCE (Studi pada Pengguna blibli.com) Pratama, Rendy Budi; Magnadi, Rizal Hari
Diponegoro Journal of Management Volume 6, Nomor 3, Tahun 2017
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The growing number of internet users who always increase from year to year cause the emergence of various types of e-commerce. With the emergence of e-commerce is causing a change in lifestyle of people who are beginning to move from market place to market space. Increasingly e-commerce makes the more intense competition that happens in e-commerce business. Blibli.com site is a subsidiary company of PT.Djarum engaged in digital namely PT.Global Digital Niaga. However, the popularity of the site Blibli.com is still less popular with other sites such as Elevenia and Lazada.co.id, in addition to the total number of visitors also experienced a decline that occurred from the year 2016-2017. In addition to the decrease in the number of visitors Blibli.com also often get complaints or negative comments. This study was conducted to examine the effect of promotional variables and security variables on buying interest in e-commerce blibli.com through trust as intervening variable. This research uses quantitative data analysis method with Structural Equation Method (SEM) analysis tool. The number of respondents in this study was 197 respondents. The result of analysis shows that one independent variable that is promotion (0,369) has positive and significant correlation to intervening variable that is trust while independent variable of perception security (0,138) have positive relation but not significant. There is one independent variable having positive and insignificant relation to dependent variable that is perception security (0,071). There are two variables that have a positive and significant relationship to the dependent variable (buying interest) that is promotion and trust. While perception security has a positive and insignificant relationship to buying interest as a dependent variable.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUASAN KONSUMEN TERHADAP PENGGUNA JASA TRANSPORTASI (studi kasus pada pengguna bus Trans Jogja di Kota Yogyakarta) Ibnu Zakaria, Shandy; Tri Astuti, Sri Rahayu
Diponegoro Journal of Management Volume 2, Nomor 3, Tahun 2013
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This research was based on the level of consumer satisfaction, with the absence of similar competitors why the level of consumer satisfaction can’t reach the standardized level. This phenomenom is based on the variables quality of service, price perception, and brand image. The purpose on this study was to analyze the influence of quality service, price perception and brand image on consumer satisfaction of Trans Jogja Bus in Yogyakarta city. And this study also aims to analyze the most dominant factors influence on consumer satisfaction of TransJogja Bus in Yogyakarta city.The sample in this study is 100 respondents of user Trans Jogja bus. Questionnaire instrument is used as data collectors, and the techniques used are non-probability sampling techniques with the approach of accidental sampling (sampling based on chance). Validity and reliability testing that qualify as instrument. Multiple linear regression analysis is used to determine the effect of variable quality service, price perception and brand image on the consumer satisfaction.            The quality of service variable has the most impact on consumer satisfaction, followed by price perception variable. While the brand image variable has lowest influence compared to other variables. Hypotesis testing using t-test showed that the three independent variables studied have influence on the consumer satisfaction. Then through the F test can be seen that these three variables simultaneously influencing consumer satisfaction.
Analisis Pengaruh ERP Dan Orientasi Pasar Terhadap Kinerja Pemasaran Melalui Keunggulan Bersaing Serta Pegaruh Lingkungan Industri Dan Orientasi Pasar Terhadap Kinerja Pemasaran Melalui Strategi Pemasaran (Studi Pada UMKM Di Kota Semarang) Kurniawan, Erick Bagas; Mudiantono, Mudiantono
Diponegoro Journal of Management Volume 8, Nomor 2, Tahun 2019
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This research was conducted to examine how much influence Enterprise ResourcePlanning (ERP), Market Orientation, Industry Environment, Competitive Advantage,Marketing Strategy to Marketing Performance. This study uses three independentvariables and also three dependent variable that consist of two variables have a role asintervening variableThe sample used in this study amounted to 207 MSMEs in Semarang City in 2019.Samples were taken using the Random Sampling method. The analysis used in this study isdata normality test, confirmatory test and hypothesis testing using the Structural EquationModeling (SEM) model.The results of this study indicate that ERP has a positive effect on competitiveadvantage significantly, market orientation has a positive effect on competitive advantage,market orientation has a positive effect on marketing strategies, industrial environment hasa positive effect on marketing strategies, competitive advantage has a positive effect onmarketing performance and influential marketing strategies positive for marketingperformance.
PENGARUH ATRIBUT PRODUK ROTIBOY TERHADAP KEPUASAN KONSUMEN DI MALL CIPUTRA SEMARANG Rosalia, Shelli; Rahardjo, Susilo Toto
Diponegoro Journal of Management Volume 5, Nomor 1, Tahun 2016
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

One of the dominant factors for providing customer service is the satisfaction of consumers. Efforts must be made to satisfy customer needs profitably (win-win), the state in which both sides feel to win and no one harmed. Preservation of customer satisfaction with the company's sales volume is expected to be maintained, and even increased. Allegedly the factors that influence consumer satisfaction in this study, among others; affordability, product quality, product design and product reliability.The theory is used to generalize is as stated by Dutka (2010) which says that the product attributes of customer satisfaction are universally include 1) the value price relatons, 2) product quality, 3) product benefits, 4) product features, 5) product Deign, 6) product reliability and consistency, and 7) range of product or service. Dutka signal taken from the 4 factors of product attributes that are considered influential on consumer satisfaction Rotiboy, for reasons related data avaibilitas and visibility of the object, namely; affordability, product quality, product design and product reliability. Thus, the hypothesis is "a positive influence variables affordability, product quality, product design and reliability of the product simultaneously on consumer satisfaction Rotiboy".The research sample of 100 respondents drawn from consumers who shop at Rotiboy Mal Ciputra Semarang, who previously made provision sample size calculation formula Slovin. Sampling using accidental sampling technique. With the tempo of deployment questionnaire that takes about 20 days, then the 100th questionnaire further processed and analyzed.Based on statistical calculations with SPSS, then the inference is variable affordability, product quality, product design and reliability of products collectively or partially, affects customer satisfaction (Y). Thus H1 through H5 is received at the level of 95 percent. Referring to the research results of the four independent variables the study, the four independent variables of research, namely affordability, product quality, product design and reliability of products contributing to customer satisfaction is still possible to be improved, in which the variable quality of products has the most dominant influence on consumer satisfaction.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI LEVERAGE DENGAN DPR SEBAGAI MEDIATOR PENGARUH INSIDER OWNERSHIP DAN SALES GROWTH TERHADAP LEVERAGE Sudarmanto, Anggito P.; Demi Pengestuti, Irene Rini
Diponegoro Journal of Management Volume 6, Nomor 4, Tahun 2017
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This research aims to analyze the factors that affects leverage which is indicated by total debt to total asset ratio. The object of this research refers to manufacturing companies that are listed on the Indonesia Stock Exchange (IDX) during the period 2011-2015.The population of this study are 142 manufacturing companies that are listed on the Indonesia Stock Exchange (IDX) during 2011-2015. The data are collected from the Bloomberg terminal and with purposive sampling and some criteria, 79 companies are sampled for the object of this study. The data are analyzed by the multiple regression and Sobel test to identify the mediation of the mediator variable.This research founds that size and tangibility positively and significantly affects the company leverage. Profitability, liquidity and dividend policy is negatively and significantly associated with leverage while insider ownership and sales growth insignificantly affects leverage. Insider ownership and sales growth are proven to be significantly negative affecting the dividend policy. Dividend policy are able to mediate sales growth effect on leverage, while unable to mediate the insider ownership effect on leverage.

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