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Diponegoro Journal of Management
Published by Universitas Diponegoro
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Media publikasi karya ilmiah lulusan S1 Prodi Manajemen Fakultas Ekonomika dan Bisnis Universitas Diponegoro yang memuat berbagai hasil penelitian maupun kajian mengenai manajemen keuangan, manajemen sumber daya manusia, manajemen pemasaran, manajemen strategik dan manajemen operasional.
Arjuna Subject : -
Articles 1,401 Documents
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ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI YIELD OBLIGASI KORPORASI (STUDI KASUS PADA SELURUH PERUSAHAAN PENERBIT OBLIGASI YANG TERDAFTAR DI BEI PERIODE 2010-2012) Aisah, Siti Hatanty; Haryanto, Mulyo
Diponegoro Journal of Management Volume 3, Nomor 4, Tahun 2014
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This research aims to analyze the effect of interest rates, inflation rates, bond ratings, debt to equity ratio (DER), firm size and maturity on corporate bond yields. The returns will be accepted from profit of bonds are always moves fluctuated. Therefore, needs deeply observation to see how big the influences of variables are used.The population used in this research is all issuer bond companies were listed in BEI for year 2010-2012. The sample in this research is 37 bonds from 18 companies. Research method used is multiple linear regression models.The results showed those interest rates, bond rating, firm size and maturity have a significant effect on corporate bond yield. However debt to equity ratio (DER) has no significant effect on corporate bond yield. This research can be used as a reference for investors to predict the expected bond yields in the future and can be decision of investors to invest.
Analisis Pengaruh Citra Merek dan Kualitas Layanan Terhadap Kepercayaan Pelanggan dan Implikasinya Terhadap Keputusan Pembelian Produk Pada Optik Gajahmada Semarang Ulya, Nadia Nailil; Tri Astuti, Sri Rahayu
Diponegoro Journal of Management Volume 5, Nomor 3, Tahun 2016
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The purpose of this research is to know how the influence of the brand image and quality of service towards customer trust and its implication to purchasing decisions product in Gajahmada Optical Semarang.Competition  in the Optical world becomes more intense, each Optical required to have a competitive advantage to win the competition and survive in the market. This study aims to investigate the influence of brand image and quality of service for customer trust and its implications for purchasing decisions product in Gajahmada Optical Semarang.The sample in this research wereglasses users in Semarang who already buy a product at Gajahmada Optical Semarang. The samples were 100 people selected using purposive sampling through an offline and online questionnaire. Analysis of the data used in this research are validity and reliability, the classic assumption test, multiple regression analysis, goodness of fit test. The results of the multiple linear regression analysis is, Y1= 0,279 X1 +0,633 X2 and Y2 = 0,726 Y1. The most influential independent variable towards the dependent variable is customer trust (0,726), followed by quality of service (0,633), and the last one is brand image (0,279). T test results showed that the brand image,quality of service,customer trust  have a positive and significant influence towards purchasing decision. The coefficient of determination obtained from the independent variable in this research is 52,2%, while the remaining 47,8% is influenced by other variables outside the model of this research.
ANALISIS PENGARUH KUALITAS PELAYANAN, PERSEPSI HARGA DAN KEPERCAYAAN TERHADAP MINAT BELI ULANG (Studi Pada Pengguna XL Semarang) Primandesera, Andika; Sukresna, I Made
Diponegoro Journal of Management Volume 7, Nomor 2, Tahun 2018
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Technology has been growing fast over the years, especially on communication, such as mobile phone. The number of mobile phone users in Indonesia increased more than the number of its population. This indicates, people are using more than one mobile phone. However, XL as one of the oldest phone services operator has a decreased on their users based on their annual report. Also, there are some complaints from their users. Therefore, XL needs to increase repurchase intention of their users. This study aims to analyze repurchase intention level of XL through service quality, perceived price and trust with perceived value as an intervening variable.Population of this study is all of XL’s users at Semarang. The sample used for this research must be at least 17 years of age. This study conducted on 140 respondents by using non-probability purposive sampling technique.  This study conducted 5 variables, 16 indicators and 4 hypotheses.The analysis technique used for this research are factor analysis with SPSS and structural equation models with AMOS program. The results of this study show that service quality has positive and significant correlation on perceived value. Perceived price has positive and significant correlation on perceived value. Trust has positive influence and significant correlation on perceived value and perceived value has positive and significant correlation on purchase intention. Also, this study shows that service quality is the most influential variable on repurchase intention through perceived value.
ANALISIS PENGARUH VOLATILITAS HARGA, LIKUIDITAS SAHAM, EPS, SIZE FIRM, MOMENTUM OVERNIGHT TERHADAP RETURN SAHAM (Studi kasus perusahaan yang terdaftar dalam Indeks LQ45 Periode 2009-2013) Situmeang, Santa; Muharam, Harjum
Diponegoro Journal of Management Volume 4, Nomor 3, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aims to examine the influence of price volatility, earning per share, stock liquidity, firm size, and momentum overnight on  stock return. Independent variable used in this study were price volatility,earning per share, stock liquidity, firm size, and momentum overnight, while dependent variable was stock return.Research sample in this study were the company on Indeks LQ 45 and listed on the Indonesia Stock Exchange. Time range used in this research  from  2009 until 2013. Sample were taken by purposive sampling method so that obtained 105 samples. Pooled data analysis with random effect model used as analysis method in this research.Pooled data regression analysis results showed that price volatility, earning per share, and momentum overnight had a positive significant effect on stock return. Whereas stock liquidity and size had insignificant effect on stock return. In this research, variance of stock return had been a explained by variance of independen variables as big as 27% and 73% explained by the other variables outside this research.
ANALISIS PENGARUH COUNTRY OF ORIGIN DAN EVENT SPONSORSHIP PEMILIHAN PUTERI INDONESIA TERHADAP BRAND AWARENESS DAMPAKNYA PADA KEPUTUSAN PEMBELIAN (Studi Pada Keputusan Pembelian Kosmetik Mustika Ratu di Kota Semarang) Nusantari, Maulidya Permata; Idris, Idris
Diponegoro Journal of Management Volume 6, Nomor 3, Tahun 2017
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Nowdays, make up is not only use for someone who attending a formal event or a party. A change of desire become a necessity is an opportunity for manufacturers of cosmetic industry to develop its business.  The  purpose  of  this research  is  to  know  the  impact  of  country  of  origin  , event sponsorship,  and  brand  awareness  toward  consumer purchase  decision  on  buying  cosmetic products.  The sample used for this research is consumen who site in Semarang that had minimum one-time purchase Mustika Ratu’s products and watch Ajang Pemilihan Puteri Indonesia. The analysis technique used for this research is structural equation models with 22,0 AMOS program. The result of this research indicate that country of origin (0,297) and event sponsorship (0,642) have a positive and significant impact toward brand awareness. Country of origin (0,159), event sponsorship (0,347) and brand awareness (0,323) have positive and significant impact toward purchase decision.
EXTREME TRADING VOLUME AND EXPECTED RETURN (Study to Companies Listed in Indonesia Stock Exchange 2008-2012 Period) Indah Nugraheni, Novita; Prasetiono, Prasetiono
Diponegoro Journal of Management Volume 2, Nomor 3, Tahun 2013
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Trading volume has been known as a reliable measurement for stock liquidity. Nevertheless, there are different opinions regarding trading volume and expected return in stocks investment. Wang and Cheng (2004) found that there are differences in expected return between stocks which experience extreme trading volume in where extreme high volume stocks associated with lower expected return than extreme low volume stocks. In contrary, Gervais et. al (2001) found that extreme high volume stocks associated with higher expected return than extreme low volume stocks. This research aims to determine the difference in expected returns between various portfolios sorted based on extreme trading volume. This research conducted on 80 stocks listed in Indonesia Stock Exchange 2008 to 2012 period. This research is conducted following previous researches such as Amihud and Mendelson (1986), Brennan et. al. (1998), Datar et. al. (1998), Gervais et. al. (2001), Wang and Cheng (2004), and Baker and Stein (2004). This research also interacted the extreme trading volume with security characteristics such as past performance, firm size, and Book-to-Market or BM value. The portfolio formation method in this research is referring to return portfolio approach by Gervais et. al. (2001). Using this method, portfolios formed and determined its average expected returns. After that T-test will be performed to determine the difference in expected returns between each contradicting portfolios like extreme high and extreme low volume, extreme high-winner stocks and extreme low-loser stocks, extreme high-large stocks and extreme low-small stocks, and extreme high-glamour stocks and extreme low-value stocks.The results shows that even though the results of all hypotheses testing mathematically support the hypotheses, but the statistically, as calculated by T-Test, there’s no notable different impact of extreme trading volume and security characteristics in Indonesia Stock Exchange. It means that this portfolio strategy does not have significant effect in Indonesia Stock Exchange. This research also found a unique phenomenon in extreme trading volume and expected return study in Indonesia Stock Exchange. Despite the sorting methods, all portfolios showed the same behavior; the average returns chart showed appreciation during 0 week to 1 week of evaluation period but dropped later over the period of 3 weeks before reversal occurred. The phenomena indicated that the market players realized that there are speculations in trading activity which affect the trading volume.
ANALISIS PENGARUH SIKAP PADA PERLUASAN MEREK TERHADAP MINAT BELI PRODUK SIKAT GIGI PEPSODENT DI KOTA SEMARANG Utami, Fitria Ridho; Sukresna, I Made
Diponegoro Journal of Management Volume 8, Nomor 1, Tahun 2019
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The competition in dental and oral care products industry is increasing over time.Therefore, companies must have new strategies in marketing their products, for exampleby brand extension. The purpose of this study is to determine the effect of attitudes towardsbrand extension towards buying interest in Pepsodent toothbrush products in Semarang.The population in this study are Pepsodent consumers in Semarang who usetoothbrush products and other products from Pepsodent. The number of samples used was209 people who were selected using purposive sampling through a questionnaire. The dataobtained is then analyzed using the AMOS program.The results of the study showed that familiarity and perceived fit variables had apositive effect on attitudes toward brand extension. While the perception of quality andinnovativeness variables have no effect on the attitude towards brand extension variable.And the dependent variable, attitude towards brand extension has an effect on purchaseintention. The most influential process for increasing consumers purchase intention inPepsodent toothbrush products is by increasing perceived fit that affect attitudes towardbrand extension which will increase purchase intention.
ANALISIS PENGARUH PERSON-ORGANIZATION FIT TERHADAP KINERJA KARYAWAN: KOMITMEN ORGANISASIONAL DAN ORGANIZATIONAL CITIZENSHIP BEHAVIOUR SEBAGAI VARIABEL INTERVENING (STUDI PADA KARYAWAN PT TELKOM WITEL PEKALONGAN) Maria, Helena Stefani; Yuniawan, Ahyar
Diponegoro Journal of Management Volume 5, Nomor 1, Tahun 2016
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study  is motivated  by the  performance level of  employees at  PT Telkom Witel Pekalongan which has not optimal. Based on reseacrh gaps indicated  issues raised by person-organization fit, organizational commitment, and organizational citizenship behaviour to support the process of employee performance. This study aimed to analyze the influence of person-organization fit on organizational commitment, the influence of person-organization fit on organizational citizenship behavior, the influence of person-organization fit on employee performance, the influence of organizational commitment on employee performance, and the influence of organizational citizenship behavior on employee performance. This study uses path analysis model with two intervening variables:  organizational commitment and organizational citizenship behavior. The sample which is used in this study were 92 employees. The questionnaires were distributed by simple random sampling method and data were analyzed by using linear regression method.The results showed that the influence of person-organization fit on employee performance with organizational commitment and organizational citizenship behavior as the intervening variables amounted to 92.57% while 7.43% is explained by other factors beyond the variables used in this study. The regression results indicate that the person-organization fit influence positively and significantly on organizational commitment, organizational citizenship behavior and employee performance, and then organizational commitment and organizational citizenship behavior is also influence  positively and significantly on employee performance.
ANALISIS PENGARUH BOOK TO MARKET EQUITY, FIRM SIZE, MARKET VALUE ADDED (MVA), MOMENTUM, DAN TRADING VOLUME TERHADAP RETURN SAHAM (Studi Kasus Perusahaan Yang Terdaftar Dalam Indeks LQ-45 Periode 2012 s/d 2016) Kosasi, Aldi; Prasetiono, Prasetiono
Diponegoro Journal of Management Volume 6, Nomor 4, Tahun 2017
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The purpose of stock investing is to seek profit in the future. This research was conducted in order to examine the influence of book to market equity, firm size, market value added (MVA), momentum, and trading volume on stok return.  Sample of this study used companies that registered on Indonesia Stock Exchange during 2012-2016.This research was made because there are differences in results between studies with each other. The sampling technique used in this research is purposive sampling method covering 24 companies as samples. The analysis used multiple regression, which is preceeded by a test consisting of the classical assumption test for normality, multicollinearity test, heteroscedasticity test and autocorrelation test. Hypothesis testing is using F test and t test. The result of this research show that book to market equity had significant negative effect on stock return as well as trading volume variable had significant positive effect on stock return. In addition, the results did not support that firm size, market value added (MVA) and momentum significant effect on stock return. Moreover it found that the value of the adjusted R square is 19,1%. This means that 80,9% is explained by other variables outside the model
PENGARUH KEUNGGULAN BERSAING MELALUI KINERJA BISNIS (Studi Kasus Warung Makan Di Wilayah Tlogosari Semarang) Prasidya Jati, Gilang Prasidya Jati; Sugiarto, Sugiarto
Diponegoro Journal of Management Volume 4, Nomor 1, Tahun 2015
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This research was conducted at the Public Eating In Semarang Tlogosari Regional Culinary Center . Data revenue at a food stall in 2013-2014 showed that the decrease in total revenues despite consumer food stalls Tlogosari Region increase every year . This study aimed to analyze whether there is connection between the diversity of products , quality products with business performance at a food stall in the area Tlogosari Semarang , and whether business performance diner Tlogosari Semarang can affect the competitive advantage of the food stalls in the area Tlogosari itself .               The research sample 70 , the types and sources of data from the owner of the diner , method of data collection questionnaire distributed to respondents , as well as the methods of analysis used in this study multiple linear regression method .            The results of this study , the effect of product diversity and quality of the products on competitive advantage that impact on business performance in the diner at the Culinary Center in Region Tlogosari . And advice in this research is variable product quality and product diversity is a good variable to increase competitive advantage .

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