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Apsari Wahyu K
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Jurnal Komunikasi dan Kajian Media
Published by Universitas Tidar
ISSN : 25977490     EISSN : 25982869     DOI : https://doi.org/10.31002/jkkm.
Core Subject :
Komunikasi dan Kajian Media is a journal dedicated to publishing research dan conceptual articles in areas of communication and media studies. Papers published by the journal aim to represent important advances of significance to specialists within each field. Jurnal Komunikasi dan Kajian Media seeks to share knowledge between those who study communication and those who practice it by publishing theoretical and empirical research. This journal is a valuable source of knowledge for the following people: academics, communication practitioners, students, government, and private companies. Jurnal Komunikasi dan Kajian Media focuses on writings that contains research and contemporary thinking in the field of Communication Studies in various angles/perspectives. include: 1. Strategic Communication : Public Relations, Marketing Communication, Advertising 2. Media Studies : Mass Communication, Journalism, Cultural Studies, Media and Gender, Political Economy of the Media
Arjuna Subject : -
Articles 24 Documents
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POSISI MEDIA ARUS UTAMA DALAM TIGA KALI PEMILIHAN PRESIDEN DI INDONESIA Buyung Pambudi; Constância Sofia Barros
Jurnal Komunikasi dan Kajian Media Vol. 10 No. 1 (2026): JURNAL KOMUNIKASI DAN KAJIAN MEDIA
Publisher : Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/jkkm.v10i1.3610

Abstract

Penelitian ini ditujukan untuk menggali posisi media arus utama selama tiga pemilu, yaitu pemilihan presiden 2014, 2019 dan 2024. Media arus utama sebagai pilar keempat dalam negara demokrasi memiliki beberapa fungsi salah satunya sebagai saluran komunikasi politik. Metode kualitatif dalam bentuk observasi daring, penelusuran dokumen daring, dan pengumpulan data perbincangan daring menggunakan NodeXL. Hasil penelitian menunjukkan bahwa media arus utama menjadi saluran utama dalam pemilihan presiden tahun 2014 dan 2019. Kemudian, posisi media arus utama pada pemilihan presiden tahun 2024 tergeser oleh keberadaan media sosial untuk menyampaikan pesan-pesan politik yang dikirimkan oleh aktor politik. Di tengah penggunaan luas media sosial sebagai saluran untuk menyebarkan pesan-pesan politik selama pemilihan presiden 2024, media arus utama tetap menjadi referensi utama untuk memperoleh informasi yang kredibel. Oleh karena itu, media massa terlibat dalam diskusi di media sosial ketika ada berita yang dianggap menguntungkan atau merugikan citra calon presiden.
BEYOND SELLING: HUMAN MARKETING AS EMPATHETIC COMMUNICATION IN CONTEMPORARY BRAND STRATEGY Alan Munandar; Syaiful Amin
Jurnal Komunikasi dan Kajian Media Vol. 10 No. 1 (2026): JURNAL KOMUNIKASI DAN KAJIAN MEDIA
Publisher : Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/jkkm.v10i1.3620

Abstract

Despite extraordinary access to consumer data and marketing tools, companies often fail to establish meaningful emotional connections with their consumers. The study explores the impact of human marketing on true brand-consumer interactions, emphasizing the need of two-way involvement via sympathetic communication. This systematic literature review suggests that transactional marketing prioritizes short-term trades over long-term relationships, contributing to the divide. The synthesis is structured around three themes: (1) neurobiological roots of empathy and emotion, (2) contrasts between transactional and relational perspectives, and (3) customer experience design as a practical representation of empathy across touchpoints. Research indicates that human marketing focuses on perspective-taking, brand vulnerability, and continuous encounters to provide value beyond sales. Emotional connection influences the relationship between empathy and loyalty, while pleasure promotes bonding. Good strategy demands changing from sales emphasis to persistent relationship value generation.
KOMODIFIKASI MEMORI DAN DIGITAL MOURNING DALAM REKONSTRUKSI KONTEN AI MEMORIAL SERVICE @selamanya_ai DI TIKTOK Viersa Rosyada; Reni Shinta Dewi
Jurnal Komunikasi dan Kajian Media Vol. 10 No. 1 (2026): JURNAL KOMUNIKASI DAN KAJIAN MEDIA
Publisher : Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/jkkm.v10i1.3758

Abstract

The phenomenon of artificial intelligence (AI)-based memory reconstruction marks a change in mourning practices in the digital communication space. This study aims to analyze how the reality of grief and the presence of deceased individuals are constructed through AI Memorial Service content produced by the business entity @selamanya_ai. The research data includes the main video, captions, and audience interactions in the comments section. This study uses John Fiske's semiotic analysis to identify codes of reality, representation, and ideology in visual and narrative content, which are then interpreted using Social Construction Theory and Computer-Mediated Communication (CMC). The results show that AI reconstruction utilizes gestures, facial expressions, voices, and visual framing to create an illusion of presence and emotional closeness, thereby representing memory and grief as a continuous symbolic experience. The findings also indicate a process of commodification of memory, in which the experience of grief is produced as digital content that can be consumed by the public. This study concludes that AI technology plays an active role in shaping a new social reality related to memory, death, and emotional relationships on social media
BOBOT, BIBIT, BEBET: ANALISIS STRATEGI PEMENANGAN PRABOWO-GIBRAN PADA PILPRES 2024 MELALUI POLITIK KETOKOHAN Erwin Kartinawati; Andrik Purwasito; Betty Gama
Jurnal Komunikasi dan Kajian Media Vol. 10 No. 1 (2026): JURNAL KOMUNIKASI DAN KAJIAN MEDIA
Publisher : Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/jkkm.v10i1.3831

Abstract

Long before the 2024 presidential election campaign period was set, billboards with pictures of Prabowo-Jokowi had embellished several cities and regions in Indonesia. That was interesting because in his fifth candidacy for president of the Republic of Indonesia, Prabowo did not take Jokowi but Jokowi's son, Gibran Rakabuming Raka. Why did the billboards as a medium for political outreach not directly display the picture of Prabowo-Gibran, but instead Prabowo-Jokowi? Through a semiotic analysis of the Charles Sanders Pierce model which connects three elements between sign, object and interpretant, it was concluded that this was part of an effort to win a candidate partner using a political figure srategy. Jokowi is the political branding for Gibran. Branding is needed to increase electability through popularity. Jokowi's figure on the billboards was a political strategy through a primarily Javanese cultural approach that could not ignore the issues of Bibit, Bobot, and Bebet. All three were forms of political negotiation by demonstrating the power possessed to gain a bargaining position against opponents and the public, through cultural awareness.

Page 3 of 3 | Total Record : 24

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