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Apsari Wahyu K
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Jl. Barito 1 No.2, Area Sawah/Kebun, Kedungsari, Kec. Magelang Utara, Kota Magelang, Jawa Tengah 59155
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Jurnal Komunikasi dan Kajian Media
Published by Universitas Tidar
ISSN : 25977490     EISSN : 25982869     DOI : https://doi.org/10.31002/jkkm.
Core Subject :
Komunikasi dan Kajian Media is a journal dedicated to publishing research dan conceptual articles in areas of communication and media studies. Papers published by the journal aim to represent important advances of significance to specialists within each field. Jurnal Komunikasi dan Kajian Media seeks to share knowledge between those who study communication and those who practice it by publishing theoretical and empirical research. This journal is a valuable source of knowledge for the following people: academics, communication practitioners, students, government, and private companies. Jurnal Komunikasi dan Kajian Media focuses on writings that contains research and contemporary thinking in the field of Communication Studies in various angles/perspectives. include: 1. Strategic Communication : Public Relations, Marketing Communication, Advertising 2. Media Studies : Mass Communication, Journalism, Cultural Studies, Media and Gender, Political Economy of the Media
Arjuna Subject : -
Articles 24 Documents
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RETORIKA STORYTELLER KOMUNITAS WALKING TOUR “MLAKU MAGELANG” DALAM MENGENALKAN TEMPAT BERSEJARAH DI KOTA MAGELANG Ibda Fikrina Abda; Eny Ratnasari
Jurnal Komunikasi dan Kajian Media Vol. 9 No. 1 (2025): JURNAL KOMUNIKASI DAN KAJIAN MEDIA
Publisher : Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/jkkm.v9i1.2783

Abstract

This study aims to examine the rhetoric of the storyteller “Mlaku Magelang” storyteller in introducing historical places in Magelang. Using a qualitative approach, this research explores how storytellers use Aristotle’s rhetorical principles, namely Invention, Arrangement, Style, Delivery, and Memory, to convey interesting and educational historical narratives to tourists. Through observations and interviews with founders and tourists, it was found that the use of casual language, different costumes according to the route, and interactions involving humor contribute to an immersive tourist experience. The results indicate that storytellers who fulfill the aspect of Aristotle’s rhetoric in conveying narratives not only enrich historical understanding, but also build emotional connection between tourists and the places visited. This study is expected to contribute to the development of communication strategies in tourism, particularly in the context of walking tours.
CULTURE SHOCK: PENGELOLAAN KECEMASAN DAN KETIDAKPASTIAN DIRI PADA MAHASISWA PERANTAU DI YOGYAKARTA Seiren Ikhtiara
Jurnal Komunikasi dan Kajian Media Vol. 9 No. 1 (2025): JURNAL KOMUNIKASI DAN KAJIAN MEDIA
Publisher : Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/jkkm.v9i1.2803

Abstract

Students who migrate from outside Java Island to Yogyakarta often face cultural adaptation challenges that trigger anxiety and self-uncertainty. Differences in values, norms, and communication styles lead to their perception as "strangers" within campus social interactions. This study aims to analyze the personal strategies employed by migrant students at UIN Sunan Kalijaga in managing anxiety and self-uncertainty resulting from culture shock. The research is grounded in the Anxiety/Uncertainty Management (AUM) Theory, which emphasizes the importance of managing anxiety and uncertainty in intercultural communication. This study adopts a qualitative approach with a case study method, involving ten informants from the Islamic Communication and Broadcasting program selected through purposive sampling. Data were collected through semi-structured interviews, observation, and documentation. The findings reveal that students employ five main strategies to cope with culture shock: conducting self-assessment during interactions, enhancing self-confidence, building interpersonal relationships, understanding the local culture, and managing others’ perceptions positively. These results highlight that successful adaptation is not solely influenced by external conditions but is largely determined by the individual's internal awareness and coping strategies. The study contributes theoretically to the field of intercultural communication and offers practical implications for higher education institutions to support students from diverse cultural backgrounds.
PENGARUH KREDIBILITAS PRATAMA ARHAN DALAM IKLAN YOUTUBE KAHF TERHADAP KEPUTUSAN PEMBELIAN PRODUK Dhimas Risang Sri Arya Naratama; Dian Purworini
Jurnal Komunikasi dan Kajian Media Vol. 9 No. 2 (2025): JURNAL KOMUNIKASI DAN KAJIAN MEDIA
Publisher : Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/jkkm.v9i2.2882

Abstract

Massifnya penggunaan youtube di Indonesia mencapai 50% dari total penduduk mendorong kahf melakukan iklan youtube. Iklan kahf menggaet banyak aktris nasional termasuk pratama arhan. Kredibilitas aktis sebagai komunikator dalam promosi produk merupakan hal krusial karena sebagai bahan pertimbangan konsumen sebelum memutuskan membeli atau tidak produk tersebut. Penelitian ini menggunakan teori kredibilitas sumber dengan menggunakan pendekatan kuantitatif eksplanatif. Penelitian ini bertujuan untuk mengetahui apakah terdapat pengaruh kredibilitas Pratama Arhan dalam iklan youtube kahf terhadap keputusan pembelian produk, dengan objek penelitian adalah kredibilitas pratama arhan dan subjek penelitian adalah 100 orang responden mahasiswa Universitas Muhammadiyah Surakarta. Analisis regresi linear sederhana digunakan pada penelitian ini dengan hasil penelitian yang menunjukkan bahwa kredibilitas pratama arhan terbukti membawa pengaruh positif dan cukup berarti sebesar 38,7% terhadap keputusan pembelian produk kahf.
PEMANFAATAN KONTEN INSTAGRAM DALAM KAMPANYE POLITIK: ANALISIS KONTEN VISUAL @yashinta.istimewa Dian Eka Permanasari
Jurnal Komunikasi dan Kajian Media Vol. 9 No. 2 (2025): JURNAL KOMUNIKASI DAN KAJIAN MEDIA
Publisher : Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/jkkm.v9i2.2987

Abstract

This study examines the strategic use of Instagram as a visual communication tool in a political campaign context. The campaign analyzed focuses on building a candidate's image through three main content formats: images, videos, and mixed media (a combination of images and videos). The objective is to assess how these content formats and visual elements, such as color, typography, layout, and logo consistency, impact audience perception and engagement. Using a descriptive qualitative method, data is derived from detailed content analysis of campaign posts on Instagram. Findings reveal that images dominate the campaign's content due to their high visual impact and immediate recognition, while videos serve as complementary content to enhance emotional engagement. Key themes such as female empowerment, local culture, and sustainable transport innovations resonate well with the audience, strengthening the candidate’s image as a responsive and relatable figure. The study concludes that a combination of visually consistent elements and socially relevant themes in social media can effectively build a political candidate’s brand, fostering closer connections with the electorate. This approach offers insights into effective digital campaign strategies for future political communication.
Integrasi Netiquette dan Resiliensi Digital sebagai Strategi Preventif Cyberbullying pada Remaja Awal di Era Disrupsi Teknologi Noor Afy Shovmayanti; Ardiansyah Ardiansyah
Jurnal Komunikasi dan Kajian Media Vol. 9 No. 1 (2025): JURNAL KOMUNIKASI DAN KAJIAN MEDIA
Publisher : Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/jkkm.v9i1.2996

Abstract

This study aims to analyze the integration of internet etiquette and digital resilience as a preventive strategy against cyberbullying among adolescents in the era of technological disruption. A qualitative descriptive-exploratory approach was employed, involving 56 elementary school students, teachers, and parents through questionnaires, semi-structured interviews, and thematic analysis. The findings reveal that students’ understanding of digital ethics is relatively high, with 92.8% reporting consistent application of ethical online behavior. However, digital resilience remains limited, as 69% of students feel lonely without social media and 57% are easily influenced by negative comments. Cyberbullying experiences were reported by 30.8% of respondents, with most adopting passive responses. These results highlight the urgency of digital literacy programs that emphasize not only courtesy and privacy but also emotional management, healthy communication, and coping skills in digital interactions. Integrating internet etiquette and digital resilience can foster an ethical, safe, and resilient digital ecosystem for adolescents.
STRATEGI KOMUNIKASI BISNIS DALAM ARUS KOREAN WAVE: STUDI KASUS CHINGU CAFÉ BANDUNG Meyla Tazqiya Rakhma; Vellyana Paraswati
Jurnal Komunikasi dan Kajian Media Vol. 9 No. 2 (2025): JURNAL KOMUNIKASI DAN KAJIAN MEDIA
Publisher : Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/jkkm.v9i2.3005

Abstract

The Korean Wave in Indonesia has transcended its role as an entertainment trend and evolved into a lifestyle phenomenon that significantly influences consumer behavior, particularly in the culinary sector. This study aims to analyze cross-cultural communication strategies employed by Chingu Café, a Korean-themed restaurant in Bandung, in shaping consumer perception and loyalty. A descriptive qualitative method was applied, utilizing observation, literature review, and content analysis of social media as primary data sources. The findings reveal that Chingu Café successfully integrates both verbal and non-verbal communication in building a consistent brand identity. The use of the Korean term “Chingu” as the brand name, menu items presented with original Korean terminology, interior design featuring Hangul and K-pop elements, as well as greetings in Korean by staff, all serve as cultural cues reinforcing the authenticity of the brand. Moreover, cultural adaptation through halal certification and affordable pricing plays a crucial role in establishing consumer trust and accessibility. The study concludes that the success of thematic culinary businesses relies not only on product quality but also on effective and contextual cross-cultural communication. Future research should further explore the role of digital media in strengthening cultural perceptions and conduct comparative studies with other country-themed restaurants to gain a broader understanding of cultural acculturation dynamics in Indonesia’s culinary industry .
STRATEGI KOMUNIKASI PEMASARAN OASEA LABORATORIES: PENDEKATAN GREEN MARKETING OASEA LABORATORIES DI INSTAGRAM Luky Fitriani; Audrey Samantha; Keysa Neva Nabiha
Jurnal Komunikasi dan Kajian Media Vol. 9 No. 1 (2025): JURNAL KOMUNIKASI DAN KAJIAN MEDIA
Publisher : Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/jkkm.v9i1.3024

Abstract

Kesadaran terhadap isu lingkungan saat ini mempengaruhi tujuan pemasaran sebuah produk, termasuk sektor kecantikan. Oasea Laboratories merupakan salah satu jenama perawatan kulit yang mengusung konsep keberlanjutan melalui pesan kampanye yang menitikberatkan pada transparansi bahan baku, kemasan yang ramah lingkungan, praktek produksi yang bertanggung jawab hingga pada pelaksanaan strategi pemasaran yang ramah lingkungan. Penelitian ini ditujukan untuk mencermati bagaimana strategi pemasaran komunikasi yang dilakukan Oasea Laboratories sepanjang 2024. Metode penelitian yang digunakan adalah kualitatif deskriptif dengan pengumpulan data berupa observasi, wawancara, dan dokumentasi. Hasil penelitian memperlihatkan bahwa Oasea Laboratories telah menggunakan pendekatan strategi komunikasi pemasaran green marketing dengan 8P berupa green product, green price, place, green promotion, providing information, process, policies, dan people. Selain itu Oasea Laboratories juga memberikan bukti nyata (physical evidence) atas kontribusinya sebagai produk yang mendukung konsumsi berkelanjutan dan melibatkan brand ambassador yang peduli lingkungan pada aspek people. Kata kunci: green marketing, strategi komunikasi pemasaran, Oasea Laboratories
SURVEILLANCE, DIGITAL VIGILANTISM, DAN PERUBAHAN SOSIAL: ANALISIS NARATIF DOKUMENTER CYBER HELL Khoirul Hudah; Syaiful Maulana; Noor Afy Shovmayanti
Jurnal Komunikasi dan Kajian Media Vol. 9 No. 2 (2025): JURNAL KOMUNIKASI DAN KAJIAN MEDIA
Publisher : Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/jkkm.v9i2.3154

Abstract

Abstrak: Penelitian ini menganalisis representasi praktik surveillance, digital vigilantism, dan agensi korban dalam dokumenter Cyber Hell: Exposing an Internet Horror. Berangkat dari meningkatnya kejahatan digital, penelitian ini bertujuan menelusuri bagaimana dokumenter tersebut membangun narasi investigatif dan menampilkan peran korban, aparat, jurnalis, serta publik dalam mengungkap kejahatan. Metode yang digunakan adalah studi kasus kualitatif dengan analisis naratif, menggunakan kerangka teori surveillance, digital vigilantism, dan feminisme kritis. Hasil penelitian menunjukkan adanya narasi antagonistik antara pelaku dan aktor institusional, dengan korban digambarkan tidak hanya sebagai pihak yang menderita, tetapi juga sebagai agen resistensi dan perubahan. Surveillance dan digital vigilantism direpresentasikan sebagai mekanisme ganda baik sebagai instrumen kontrol maupun sarana pembongkaran kebenaran dan pendorong transformasi sosial. Dari perspektif feminisme kritis, film ini menantang ketidakadilan patriarkal dan menonjolkan agensi perempuan dalam memperjuangkan keadilan. Dengan demikian, Cyber Hell berfungsi sebagai media advokasi, literasi digital, dan kritik sosial, serta memberikan kontribusi terhadap kajian komunikasi mengenai pengawasan digital, kesetaraan gender, dan perlindungan korban. Kata kunci: komunikasi, digital vigilantism, perubahan sosial, surveillance.
AKSI PROTES MASYARAKAT PATI MENURUNKAN BUPATI DALAM BINGKAI PEMBERITAAN KOMPAS.COM Irdan Hildansyah; Rusdan Kamil
Jurnal Komunikasi dan Kajian Media Vol. 10 No. 1 (2026): JURNAL KOMUNIKASI DAN KAJIAN MEDIA
Publisher : Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/jkkm.v10i1.3549

Abstract

This study employs a qualitative approach using the framing analysis model developed by Zhongdang Pan and Gerald M. Kosicki. The model consists of four framing devices: syntactic, script, thematic, and rhetorical structures, which are used to examine how media construct reality through news organization, sentence structure, language use, and lexical choices. The object of this research is news coverage published by Kompas.com regarding public protests in Pati demanding the removal of the Regent. The findings reveal that law enforcement officials were the most dominant sources, appearing in 15 articles or 54% of the total news analyzed. Government sources were cited in 7 articles (25%), while protesters’ voices appeared in only 4 articles (14%). Civilian victims were the least represented, appearing in just 2 articles (7%). This imbalance indicates that the news narratives were primarily constructed from the perspective of official authorities rather than from protesters or affected citizens. Based on these findings, the study concludes that Kompas.com predominantly framed the Pati protests through a security and state stability perspective. Keywords: Framing analysis, Pati Regency, Regent, Kompas.com.
KONSTRUKSI WACANA MENTAL ILLNESS PEREMPUAN PADA KONTEN QUOTES DI MEDIA TIKTOK Muhammad Al Bushairi; Fatma Dian Pratiwi; Tika Puspita Sari; Khairol Febri Antiko
Jurnal Komunikasi dan Kajian Media Vol. 10 No. 1 (2026): JURNAL KOMUNIKASI DAN KAJIAN MEDIA
Publisher : Universitas Tidar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31002/jkkm.v10i1.3576

Abstract

Maraknya konten quotes emosional di TikTok menunjukkan kecenderungan normalisasi penderitaan perempuan sebagai bagian dari identitas digital. Bahasa reflektif, religius, dan afektif dalam konten tersebut tidak hanya berfungsi sebagai hiburan atau motivasi, tetapi juga membentuk cara pandang audiens terhadap kesehatan mental dan ketangguhan perempuan. Penelitian ini bertujuan menganalisis bagaimana wacana mental illness perempuan dikonstruksi dalam konten quotes TikTok serta bagaimana posisi kreator dan audiens dibentuk melalui bahasa. Penelitian menggunakan pendekatan kualitatif dengan Analisis Wacana Kritis model Sara Mills terhadap konten quotes dari akun TikTok @kmlsca yang dipilih secara purposive. Hasil penelitian menunjukkan bahwa perempuan cenderung diposisikan sebagai subjek yang mengalami penderitaan namun dinormalisasi sebagai bentuk kekuatan, sementara audiens diarahkan untuk memvalidasi dan mereproduksi wacana tersebut. Temuan ini mengungkap adanya romantisasi kesedihan dan komodifikasi emosi dalam budaya digital TikTok.

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