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All Journal Jurnal Bina Praja Jurnal Abdimas Serawai THE COMMERCIUM Proceedings of Jogjakarta Communication Conference (JCC) ICPE
Dwi Prasetyo
Universitas Negeri Surabaya
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Nursing Public Health Social Sciences

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Koordinasi SPPG Sekolah dalam Program Makan Siang Bergizi Gratis (MBG) di Indonesia: Studi Kasus di Bojonegoro, Jawa Timur Dwi Prasetyo; Oni Dwi Arianto; Ade Firmannandya; Teguh Dwi Putranto
Jurnal Bina Praja Vol 18 No 1 (2026): [Sedang Berjalan]
Publisher : Research and Development Agency Ministry of Home Affairs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21787/jbp.18.2026.2955

Abstract

This study examines coordination between schools and the Nutrition Food Production Center (SPPG) in implementing Indonesia’s Free Nutritious Meal Program (MBG) in Bojonegoro Regency, East Java, across schools with diverse operational capacities. This study uses integrated qualitative methods by highlighting governance processes—role allocation, communication flows, decision-making, and reporting—rather than impact indicators. Data were generated through purposive focus group discussions with school principals, teacher MBG coordinators, SPPG managers and operational staff, and school committee representatives or parents, and triangulated with relevant program documents. Transcripts were analyzed thematically using iterative coding. Findings show coordination is mainly operational and weakly institutionalized: schools act as passive recipients, while SPPG controls menu selection, production, and logistics, yielding asymmetric, largely one way information exchange. Communication and problem reporting rely on informal messaging and brief delivery-time interactions, with limited documentation, unclear pathways, and inconsistent feedback. These governance gaps contribute to recurring delivery delays, unannounced menu changes, inadequate accommodation for dietary restrictions, and increased administrative workload for schools. They also intensify parental concerns regarding food quality and safety and influence student acceptance, thereby undermining program legitimacy. The study concludes that implementation quality depends on strengthening local coordination capacity through regular coordination forums, standardized reporting and feedback protocols, clearer role and accountability structures, and ongoing technical support aligning centralized standards with context-sensitive adaptation. Institutionalizing coordination would enable the school SPPG network to transition from reactive delivery to continuous improvement, supporting transparent learning, effective risk management, and sustained community buy-in over time.
WhatsApp, Gender, and Human Capital: Digital Communication as an Arena of Empowerment in Indonesian Families Dwi Prasetyo; Teguh Dwi Putranto; Tia Saraswati
Proceedings of The International Conference on Psychology and Education Vol. 4 No. 1 (2025): Proceeding of The International Conference on Psychology and Education (ICPE)
Publisher : Department of Psychology, Faculty of Education, Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/icpe.v4i1.5810

Abstract

This research investigates how digital communication within Indonesian families particularly through WhatsApp group chats shapes and reflects gender dynamics while contributing to the development of human capital. Using an interpretative qualitative approach, the research engaged 15 participants, including fathers, mothers, sons, and daughters aged 15 to 30, from various household structures. The findings reveal that symbolic male dominance, such as by fathers or brothers, persists in digital spaces. Meanwhile, female voices, especially those of daughters, are often muted or confined to domestic-related topics. Through the lens of Muted Group Theory and Standpoint Theory, the analysis shows that patriarchal norms are reproduced in digital interactions, yet these interactions also offer opportunities for transformation. In families practicing inclusive communication patterns, young women exhibit increased self-confidence, agency, and participation in decision-making. Family WhatsApp groups function not only as logistical tools but also as symbolic arenas where power is negotiated and emotional labor is performed. This research argues that gender-sensitive digital communication can serve as a grassroots empowerment strategy, strengthening social resilience and contributing to the development of adaptive and participatory human capital within the Indonesian cultural context.
Training for Reducing Academic Procrastination among University Students in Indonesia: A Literature Review Teguh Dwi Putranto; Dwi Prasetyo
Proceedings of The International Conference on Psychology and Education Vol. 4 No. 1 (2025): Proceeding of The International Conference on Psychology and Education (ICPE)
Publisher : Department of Psychology, Faculty of Education, Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/icpe.v4i1.6130

Abstract

Background: Academic procrastination experienced by university students not only hinders their plans to work immediately after graduation. If not handled immediately, academic procrastination can trigger serious problems, such as mental health problems in university students. This condition is certainly an obstacle that needs to be resolved so that it does not become a problem in the academic realm. Objective: To find out training to reduce academic procrastination among university students in Indonesia. Methods: This study uses a qualitative approach with the Literature Review method. The unit of analysis in this study is journal articles collected through a search process on "Garuda (http://garuda.kemdikbud.go.id/)" by entering the keyword "Student academic procrastination training." The articles used were those published in 2010 - 2025. Results: Researchers have obtained 8 articles from search results with the keywords "Student academic procrastination training". All eight articles were used in this research. Several forms of interventions have been used in previous studies to reduce academic procrastination. These interventions include self-management training, achievement motivation training, prayer training, self-regulation training, and problem-focused coping training. Conclusion: It was found that academic procrastination can be reduced through structured interventions such as 1) Achievement motivation training, 2) Self-regulated learning, and 3) Self-management. Self-management training is recommended towards the end of the semester (generally during the tenth to fourteenth week). This training is appropriate for students who are facing a major assignment such as a final report, thesis, or exam.
Strategi Pengelolaan Konten Media Sosial @musea.surabaya dalam Membangun Brand Awareness Dini Amalia Putri; Widia Aulia Naylawati; Nathania Abigael Kurniadi; Nibras Safi Sabrina; Nailah Ayudia Faizzah; Dwi Prasetyo
The Commercium Vol 10 No 3 (2026): The Commercium - Juli 2026
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v10i3.79068

Abstract

  Media sosial menjadi salah satu sarana komunikasi digital yang efektif dalam membangun brand awareness. Musea Surabaya memanfaatkan Instagram dan TikTok untuk memperkenalkan museum-museum yang dikelola kepada masyarakat. Penelitian ini bertujuan untuk mengetahui strategi pengelolaan konten media sosial @musea.surabaya dalam membangun brand awareness. Penelitian menggunakan metode kualitatif dengan pendekatan deskriptif. Data diperoleh melalui observasi partisipatif, wawancara dengan pengelola media sosial, dan studi dokumentasi. Data kemudian dianalisis melalui tahapan reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa strategi pengelolaan konten media sosial Musea Surabaya dilakukan melalui empat tahapan utama, yaitu brainstorming, perencanaan konten, produksi konten, dan evaluasi. Strategi tersebut menghasilkan konten informatif dan interaktif yang disesuaikan dengan karakteristik audiens serta tren media sosial. Pemanfaatan Instagram dan TikTok secara konsisten mampu memperluas jangkauan informasi dan meningkatkan keterlibatan audiens sehingga mendukung upaya membangun brand awareness museum-museum yang dikelola oleh Musea Surabaya.
Pemberdayaan Desa Tambakcemandi Menuju Desa Tangguh Bencana melalui Literasi Digital Pesisir Muhammad Hilmy Aziz; Dwi Prasetyo
JURNAL ABDIMAS SERAWAI Vol. 6 No. 1 (2026): Jurnal Abdimas Serawai (JAMS)
Publisher : Program Studi Administrasi Fakultas Ilmu Sosial dan Ilmu Politik Universitas Muhammadiyah Bengkulu 

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/jams.v6i1.9244

Abstract

Coastal villages are highly vulnerable to hydrometeorological and geological disasters, including tidal flooding and tsunamis. This study aims to analyze the role of strengthening digital literacy in establishing Tambak Cemandi Village as a disaster-resilient village. Participatory Action Research (PAR) and qualitative case study approaches were used to actively engage the community, particularly fishermen, in every stage of the activity. Data collection techniques included Focus Group Discussions (FGDs), participant observation, and digital content analysis. The results indicate that digital literacy can increase the speed and accuracy of disaster information dissemination, optimize community-based early warning systems, and build community adaptive capacity. The synergy between local knowledge, information technology, and cross-sector collaboration has proven to be an effective strategy in creating a disaster-resilient coastal village. These findings recommend the development of a sustainable digital literacy program as an integral part of disaster mitigation strategies in coastal areas.
A Optimizing the Role of Content Creators in Building Public Engagement for the Ramadan Campaign LAZISMU East Java Nabila Nur Aini Nabila; Hannan Az-zahra Hanna; Muhammad Rizky Wisnuwardhana; Salsabila Husna Dewanda; Ahmad Satrio Jati; Dwi Prasetyo
The Commercium Vol 10 No 3 (2026): The Commercium - Juli 2026
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v10i3.77357

Abstract

In the midst of an overwhelming digital surge, the success of philanthropic campaigns heavily relies on how messages are crafted to resonate with both the emotions and logic of the audience. This research aims to analyze the optimal role of content creators in strengthening public engagement during the Ramadan campaign spearheaded by LAZISMU East Java. The primary focus of this study is to delve into how content creators execute their strategic tasks, ranging from ideation to content distribution, utilizing the AIDCA model (Attention, Interest, Desire, Conviction, and Action). A qualitative descriptive method with a case study approach was employed. Data collection was conducted through observations of digital activities, documentation of campaign content, and a reflective analysis of the team's creative workflow. The findings indicate that content creators at LAZISMU East Java function not merely as visual technicians, but as communication intermediaries bridging humanitarian values (muzakki) with the needs of beneficiaries (mustahik). The optimization of this role is evident in their ability to transform monotonous zakat narratives into innovative content that aligns with social media trends, effectively boosting public interaction and direct donations throughout the month of Ramadan.
Strategi Manajemen Produksi Konten Digital di Bagian Humas Kementerian Agama Kota Surabaya: Studi Kasus Pembuatan Desain dan Reels Instagram Rifqi Rokhman; Albi Hamdani; Fahmi Arifuddin Naufal Haq; Siti Imroatus Sa'adah; Muhammad Lanang Kunto Abimanyu; Dwi Prasetyo
The Commercium Vol 10 No 3 (2026): The Commercium - Juli 2026
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v10i3.77609

Abstract

Seiring perkembangan media digital, mendorong instansi pemerintah untuk mengoptimalkan strategi komunikasi publik melalui media sosial. Dalam proses produksinya, keberhasilan penyampaian informasi tidak hanya ditentukan oleh aspek visual, tetapi juga oleh strategi manajemen produksi konten digital yang terstruktur. Humas Kementerian Agama Kota Surabaya memiliki peran penting dalam mengelola produksi konten digital seperti desain grafis dan video reels sebagai media penyampaian informasi kepada masyarakat. Tujuan penelitian ini adalah untuk menganalisis strategi manajemen produksi konten digital melalui studi kasus pada proses pembuatan desain dan reels. Dengan menggunakan metode penelitian deskriptif kualitatif yang menggunakan teknik pengumpulan data diperoleh melalui observasi secara langsung, dokumentasi produksi, dan refleksi proses kerja selama proyek tersebut berlangsung. Hasil penelitian menunjukkan bahwa strategi manajemen produksi konten digital dilakukan melalui tiga tahapan utama, yaitu pra-produksi, produksi, dan pasca-produksi. Tahap pra-produksi meliputi perencanaan konsep konten, penentuan tema, serta penyusunan naskah dan caption. Tahap produksi mencakup pembuatan desain visual, pengambilan dan editing video reels. Tahap pasca-produksi dilakukan melalui evaluasi performa konten berdasarkan respons audiens dan tingkat engagement media sosial. Penelitian ini menyimpulkan bahwa strategi manajemen produksi konten digital yang efektif mampu meningkatkan kualitas komunikasi publik serta memperkuat citra institusi di era digital.
AKUN INSTAGRAM @IAMMERATUS SEBAGAI MEDIA EMPLOYER BRANDING MERATUS GROUP DALAM PERSPEKTIF KOMUNIKASI ORGANISASI Surendra Prayoga; Dwi Prasetyo
The Commercium Vol 10 No 3 (2026): The Commercium - Juli 2026
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v10i3.81314

Abstract

Penelitian ini bertujuan untuk menganalisis akun Instagram @iammeratus sebagai media employer branding Meratus Group dalam perspektif komunikasi. Penelitian menggunakan pendekatan kualitatif dengan metode analisis isi terhadap unggahan akun Instagram @iammeratus selama periode penelitian. Data dianalisis berdasarkan dimensi Employer Attractiveness yang dikemukakan oleh Ambler dan Barrow yang kemudian diinterpretasikan menggunakan Media Richness Theory dan Dual Capacity Model dari Katherine Miller. Hasil penelitian menunjukkan bahwa akun Instagram @iammeratus dimanfaatkan sebagai media employer branding dengan menampilkan budaya organisasi, aktivitas perusahaan, pengembangan karyawan, dan lingkungan kerja Meratus Group. Seluruh dimensi Employer Attractiveness ditemukan dalam konten yang dianalisis, dengan Social Value sebagai dimensi yang paling dominan. Selain itu, Instagram memiliki kemampuan menyampaikan informasi secara efektif melalui berbagai format konten sekaligus membangun hubungan dengan audiens melalui penyajian interaksi dan keterlibatan karyawan. Dengan demikian, akun Instagram @iammeratus berperan sebagai media komunikasi organisasi yang efektif dalam membangun employer branding Meratus Group.
ANALISIS PERSEPSI GEN Z TERHADAP TAGLINE NEVER JUST ONE THING DALAM KAMPANYE COLORBOX DI INSTAGRAM Anindya Riandhita; Dwi Prasetyo
The Commercium Vol 10 No 3 (2026): The Commercium - Juli 2026
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v10i3.81323

Abstract

Penelitian ini bertujuan untuk menganalisis resepsi Generasi Z terhadap pesan Never Just One Thing dalam kampanye Colorbox di Instagram menggunakan teori encoding-decoding Stuart Hall. Penelitian menggunakan pendekatan kualitatif dengan metode analisis resepsi dalam paradigma konstruktivisme. Data diperoleh melalui wawancara mendalam terhadap delapan informan Generasi Z perempuan berusia 19–27 tahun yang aktif menggunakan Instagram dan mengetahui kampanye Never Just One Thing. Hasil penelitian menunjukkan bahwa seluruh informan memaknai pesan Never Just One Thing sebagai representasi keberagaman identitas, yaitu bahwa seseorang tidak dapat dibatasi hanya oleh satu peran, karakter, maupun gaya. Pesan tersebut dinilai relevan dengan karakter Generasi Z yang cenderung mengeksplorasi berbagai identitas dan mengekspresikan diri melalui media sosial. Analisis resepsi menunjukkan bahwa informan menempati posisi resepsi yang beragam, dengan mayoritas berada pada posisi negosiasi, sementara sebagian lainnya berada pada posisi dominan dan oposisi. Perbedaan pemaknaan dipengaruhi oleh pengalaman pribadi, realitas sosial, persepsi terhadap autentisitas dan inklusivitas brand, serta kesadaran terhadap dimensi komersial kampanye. Temuan ini menunjukkan bahwa Generasi Z merupakan audiens aktif yang secara kritis mengonstruksi makna pesan sesuai dengan pengalaman dan konteks sosial yang dimilikinya.
Adaptasi Media Musik Homeless Surabaya terhadap Perubahan Pola Konsumsi Media melalui Instagram Reels sebagai Kanal Distribusi Informasi Musik Brahmantyo Rayhan Kasih; Dwi Prasetyo
The Commercium Vol 10 No 3 (2026): The Commercium - Juli 2026
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/tc.v10i3.81352

Abstract

Fenomena platformization dan dinamika attention economy telah mengubah lanskap industri media, melahirkan model homeless media yang beroperasi sepenuhnya menumpang pada ekosistem media sosial global. Penelitian ini bertujuan untuk menganalisis strategi adaptasi dan eksistensi homeless media musik independen di Kota Surabaya di tengah dominasi logika media sosial. Surabaya dipilih sebagai lokus penelitian karena merepresentasikan karakteristik secondary city dengan dinamika subkultur musik yang dinamis namun memiliki keterbatasan infrastruktur konglomerasi media nasional. Menggunakan Teori Niche Media dari John Dimmick, penelitian ini membedah pemanfaatan sumber daya media berdasarkan tiga dimensi relung: niche breadth (keluasan relung), niche overlap (tumpang tindih relung), dan competitive superiority (keunggulan kompetitif). Pendekatan kualitatif deskriptif digunakan dengan metode analisis komparatif lintas kasus pada enam homeless media musik di Surabaya, yaitu Arbiter, Asoy Media, Dilarang Duduk, Folkslokal, Note For Note, dan Rockin Verse. Data dikumpulkan melalui wawancara mendalam dengan para pengelola media serta observasi konten digital. Hasil penelitian diharapkan dapat merumuskan sebuah tipologi model adaptasi homeless media dalam memenangkan persaingan memperebutkan atensi audiens, sekaligus memberikan kontribusi teoretis pada kajian ekonomi politik media digital di wilayah secondary cities.
Co-Authors Ade Firmannandya Ahmad Satrio Jati Albi Hamdani Alifia Priyayitha Hapsari Anindya Riandhita Brahmantyo Rayhan Kasih Dini Amalia Putri Ester Anggia Hutabarat Fahmi Arifuddin Naufal Haq Galuh Dinda Natasya Hannan Az-zahra Hanna Helina Zulmi Hisyam Abdurrohman Miftahul Firmansyah Muhammad Hilmy Aziz Muhammad Khilmy Nafis Muhammad Lanang Kunto Abimanyu Muhammad Rizky Wisnuwardhana Nabila Nur Aini Nabila Nafila Zahrotul Afifah Nailah Ayudia Faizzah Nathania Abigael Kurniadi Nibras Safi Sabrina Noora Marchelyta Oni Dwi Arianto Rifqi Rokhman Sabrina Pinkky Utari Salsabila Husna Dewanda Salsabilla Farabiyah Siti Imroatus Sa'adah Surendra Prayoga Teguh Dwi Putranto Tia Saraswati Tsaltsa Reza Khalili Widia Aulia Naylawati