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Khairul Syafuddin
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Journal of Communication, Sustainability, and Empowerment
Published by Nusantara Society Lab
ISSN : -     EISSN : 31106765     DOI : https://doi.org/10.66679/cse.v1i1.1
Core Subject :
Aim Journal of Communication, Sustainability, and Empowerment is a peer-reviewed, international journal dedicated to advancing scholarly inquiry at the intersection of communication, sustainable development, and community empowerment. The journal provides a critical platform for academics, researchers, practitioners, and policymakers to explore the complex ways in which communication strategies can foster sustainable practices and empower communities. We aim to publish high-quality, interdisciplinary research that contributes to theoretical understanding and offers practical solutions for creating a more equitable, sustainable, and just global society. Scope: The journal welcomes original research articles, comprehensive review articles, and insightful case studies on a wide range of topics. The scope of the journal includes, but is not limited to, the following interconnected areas. 1. Communication for Social Change and Development Development Communication. 2. Sustainability and Development Studies Sustainable Development Goals (SDGs). 3. Community Empowerment and Social Action Participatory Communication and Action Research.
Arjuna Subject : -
Articles 20 Documents
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Service Marketing Communication Training for Motorcycle Repair Shops in the Second Period of 2025 Veny Ari Sejati
Journal of Communication, Sustainability, and Empowerment Vol. 1 No. 2 (2025): CSE Journal
Publisher : Nusantara Society Lab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66679/cse.v1i2.15

Abstract

Today's youth are expected to be more productive in order to have a decent life and create job opportunities for others, so that society's prosperity increases. One way is to start a motorcycle repair shop for interested teenagers or those who already have motorcycle engine mechanical skills. Startup entrepreneurs need to have service service marketing communication knowledge so that their repair shops will grow and develop into medium to large-scale repair shops. Therefore, a service marketing communication training program for motorcycle repair shops will be held in November 2024 at the Suzuki Motor repair shop in Magetan city, branch of PT. ISG Surabaya, with participants being mechanics and apprentices. This research uses a descriptive qualitative technique, and data collection is done using the participant observation technique where the author is directly involved in the daily implementation of the training. Additionally, interviews are conducted when needed.  The purpose of this research is to explain how service marketing communication training is conducted for motorcycle repair shops. The training material covers service marketing communication, how to manage a repair shop, and is expected to create job opportunities in their respective areas. Participants practiced creating marketing plans, determining costs, creating repair shop promotions, and determining place and physical evidence. The reseacher hopes this article will be beneficial to other repair shop entrepreneurs by expanding their knowledge and providing ideas for developing their repair shops.
Crisis Communication Strategies of East Java Regional Police Public Relations in Building a Positive Image Through TikTok Andi Afdu Burhanuddin
Journal of Communication, Sustainability, and Empowerment Vol. 1 No. 2 (2025): CSE Journal
Publisher : Nusantara Society Lab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66679/cse.v1i2.16

Abstract

The Indonesian National Police often face crises of public trust and negative public image, which are caused by the spread of negative issues on social media. In this scientific article, the researcher analyze the crisis communication strategies implemented by the Public Relations Division of the East Java Regional Police (Humas Polda Jatim) in response to the growing negative issues about the police circulating among the public. This research aims to understand how Humas Polda Jatim applies crisis communication strategies on the TikTok social media platform to address negative issues regarding the police and build a positive image, as well as how these strategies are used to create two-way communication between the police and the public through content posted on the official TikTok account of Humas Polda Jatim. Therefore, the researcher employs a qualitative approach to compile data obtained from interviews with relevant informants in order to provide clear explanations and insights. The research presented in this scientific article is expected to serve as a reference for relevant articles that may be developed in the future.
Digital Word of Mouth Communication Strategies in Building Customer Loyalty to the @jelione Brand Jessycha Lionita Lubis
Journal of Communication, Sustainability, and Empowerment Vol. 2 No. 1 (2026): CSE Journal
Publisher : Nusantara Society Lab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66679/cse.v2i1.19

Abstract

Local perfume brand @jelione utilizes Word of Mouth (WOM) communication strategies to build customer loyalty. Online perfume purchases offer limited sensory experiences, making conversations via Instagram and WhatsApp an important aspect in shaping consumer perceptions and trust before making a purchase. This study uses a descriptive qualitative approach with a focus on analyzing consumer experiences that are not only related to user experiences with physical products, but also Communication Experiences formed through digital interactions. The results show that @jelione's WOM strategy is oriented towards creating positive and authentic communication experiences, including through active responses to comments and Direct Messages (DM) by utilizing usergenerated content. This two-way communication has been proven to increase brand credibility and customer emotional attachment. This study contributes to strengthening interactive marketing communication research through the application of a symmetrical two-way communication model, emphasizing that trust, interaction quality, and communication satisfaction are key factors in shaping customer loyalty to products that cannot be directly tested by the senses.
The Effect of the First Issue of Oplosan on the Kompas.com Online News Portal on the Level of Trust of Tiktok Followers @kompascom towards Pertamina Deni Budiarto; Edy Sudaryanto; Hajidah Fildzahun Nadhilah Kusnadi
Journal of Communication, Sustainability, and Empowerment Vol. 2 No. 1 (2026): CSE Journal
Publisher : Nusantara Society Lab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66679/cse.v2i1.22

Abstract

The issue of adulterated Pertamax fuel arose at the end of February 2025 due to allegations of corruption and fuel adulteration by PT Pertamina Patra Niaga, which caused material and non-material losses and led to a crisis of public confidence in Pertamina. This issue spread widely through various media outlets, including Kompas.com and the TikTok account @kompascom, which has more than 6 million followers. The purpose of this study was to determine the effect of exposure to the Pertamax adulteration issue on the Kompas.com online news portal on the level of trust of followers of the @kompascom TikTok account in Pertamina. This study used an explanatory quantitative research method with behaviorism and stimulus-response (S-R) theory. Sampling was conducted using purposive sampling and the sample was determined using the Slovin formula. The research population consisted of followers of the TikTok account @kompascom who use Pertamax and have accessed news related to this issue. The results of the study show that exposure to the issue of Pertamax adulteration (X) has a significant negative effect of 0.823 on the level of trust (Y), which means that the higher the exposure to the issue, the lower the level of trust. The exposure to the issue, the lower the level of trust.
Pawon Cerita: Designing a Special Event for a Traditional Culinary Photo Exhibition as a Medium of Cultural Communication at Pasar Papringan Grace Agatha
Journal of Communication, Sustainability, and Empowerment Vol. 2 No. 1 (2026): CSE Journal
Publisher : Nusantara Society Lab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66679/cse.v2i1.23

Abstract

This practice-based research examines "Pawon Cerita: Saka Dapur, Tumukul Rasa," a visual communication project designed to reframe culinary offerings at Pasar Papringan as cultural narratives rather than mere tourism commodities. The study addresses the strategic challenge of connecting visitors with local kitchen traditions and the core values of "3L" Local (Lokal), Delicious (Lezat), and Sustainable (Lestari) within a community-based tourism context. Theoretically, the project integrates the MOVE framework, the Open-System Model of Event Management, and visual semiotics. Methodologically, it employs a descriptive qualitative approach supported by descriptive quantitative data, utilizing participant observation, documentation, and in-depth interviews with three purposive informant clusters: internal organizers, vendors, and visitors. The project was operationalized through a multi-layered special event consisting of a photography exhibition, walking narrative installations, interactive mirrors, a message corner, and interactive talk shows. Findings reveal that the exhibition reached approximately 4,211 visitors, successfully serving as a "narrative gateway" that guided public interpretation of local food as an expression of village identity and soil-to-table processes. Evaluation data indicated a high level of visitor comprehension regarding 3L values, while qualitative feedback highlighted increased vendor pride and economic benefits. Despite technical constraints in sound systems and digital evaluation reach, the research concludes that Pawon Cerita effectively functions as a medium for cultural communication and identity reinforcement. These results offer strategic insights for enhancing community engagement and narrative design in rural revitalization initiatives.
Audience Reception of Benjamin Master Adhisurya's Self-Image on the TikTok Account @iben_ma Erlangga Dharma Satria; Vania Utamie Subiakto
Journal of Communication, Sustainability, and Empowerment Vol. 2 No. 2 (2026): CSE Journal
Publisher : Nusantara Society Lab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66679/cse.v2i2.26

Abstract

TikTok social media is one of the social media that can be used to build selfimage. Building a self-image is related to the content on TikTok because someone will exist to create creativity and new things that are different from others. Self-image is a person's image of oneself or a person's thoughts about how others view him or her. The purpose of this study is to determine the reception of Benjamin Master Adhisurya's self-image on the TikTok account @iben_ma. This research uses audience reception theory by referring to Theory 7 of self-image formation to determine the position of the audience in interpreting the content of messages in the media. There are three categories to determine the position of the audience, namely dominant, negotiated, and oppositional. This research uses a qualitative approach using the reception analysis method and uses the constructivism paradigm. The research data collection techniques include primary data with in-depth interviews and secondary data in the form of documentation and literature review. The audience's interpretation of the self-image of TikTok account owner @iben_ma is in a dominant position. The results of this study indicate that most informants accept the meaning of the self-image of @iben_ma in TikTok from various aspects of self-image formation, namely physical condition, name, clothing, social development, family, abilities and knowledge, attitudes and actions. There are four informants who are in a negotiation position accepting the meaning that these factors support @iben_ma's self-image, as well as those who reject the meaning and give meaning based on their views and beliefs, and four informants who are in an oppositional position in the aspects of social development, clothing, attitudes and actions.
The Impact of Technical Competency Standards for Policy Analysts on the Quality of Public Policy Formulation in Indonesia Risman Setiawan
Journal of Communication, Sustainability, and Empowerment Vol. 2 No. 2 (2026): CSE Journal
Publisher : Nusantara Society Lab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66679/cse.v2i2.27

Abstract

This study is motivated by the phenomenon of low-quality public policies in Indonesia, characterized by a high rate of regulatory overlap and policy annulments by the Constitutional Court due to weaknesses in the formulation stage. The objective of this study is to conduct an in-depth analysis of the influence of technical competency standards for policy analysts on the quality of public policy formulation in Indonesia. The research method employed is a normative legal approach using both a statutory approach and a conceptual approach. The research results indicate that standardizing technical competencies based on Evidence-Informed Policymaking and mastery of big data literacy significantly enhances individual analytical capacity to produce accurate, evidence-based policy recommendations. These findings reveal a gap between current regulatory standards and the demands of complex analytical practices in the field, where strengthening technical competencies has proven to be a determining factor in reducing formulation errors. In conclusion, strengthening technical competency standards is a crucial pillar for the success of bureaucratic reform. The implications of these findings recommend the need for a reorientation of the training curriculum for policy analyst positions by the National Administrative Agency to be more adaptive to digital transformation, thereby ensuring higher-quality, accountable, and far-reaching public policy practices in Indonesia.
Local Wisdom and Political Communication in Indonesia: A Systematic Literature Review on Cultural Transformation in the 2024 Electoral Campaigns Abdul Rahman HI
Journal of Communication, Sustainability, and Empowerment Vol. 2 No. 2 (2026): CSE Journal
Publisher : Nusantara Society Lab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66679/cse.v2i2.28

Abstract

This study examines the use of local wisdom in Indonesian political communication as a form of cultural transformation in the 2024 electoral campaigns. The study aims to analyze the integration of local values into contemporary political communication strategies and the factors contributing to their effectiveness. This research employs a systematic literature review (SLR) method by analyzing various studies related to political communication, local culture, and digital campaigns in Indonesia. The findings indicate that the use of local cultural symbols such as wayang performances, traditional clothing, cultural rituals, and religious leadership strengthens campaign resonance, builds emotional connections with communities, and enhances candidates’ political legitimacy. The effectiveness of these strategies is further amplified through the integration of digital media, particularly in engaging young voters. The study also reveals that cultural relevance, the social legitimacy of local leaders, institutional support, and the digital adaptation of cultural symbols are key factors in the success of local wisdom-based political communication. This study concludes that the integration of local traditions and digital media can strengthen inclusive democratic practices while preserving Indonesian cultural identity within contemporary political communication.
Non-Verbal Marketing Communication Training for Teenagers of Dharma Wanita Kebonsari Special School Zulin Nurchayati; Veny Ari Sejati; Hindun Nurhidayati
Journal of Communication, Sustainability, and Empowerment Vol. 2 No. 2 (2026): CSE Journal
Publisher : Nusantara Society Lab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66679/cse.v2i2.30

Abstract

Teenagers with disabilities are required to be more productive in order to have a decent life and can create employment opportunities for others so that the community's life becomes more prosperous. One way is by entrepreneurship. Entrepreneurs must have marketing communication skills so that businesses can grow and develop. Therefore, marketing communication training was held for productive-age teenagers at the Dharma Wanita Special Needs School in April 2026 at the Dharma Wanita Special Needs School Kebonsari Madiun with participants who were productive-age teenagers. The results of this training were written using qualitative descriptive techniques, and data collection used interviews and participant observation where the author was directly involved daily in the implementation of the training. The purpose of writing this article explains how marketing communication training for SLB teenagers is verbally and nonverbally. Meanwhile, the purpose of holding the training is to equip productive-age SLB teenagers with marketing communication skills, how to manage a business and hopefully be able to create employment opportunities. Participants practiced making marketing plans, determining costs, creating promotions, determining places and physical evidence. It is hoped that this article will be useful for other entrepreneurs with special needs, namely increasing insight and ideas in developing their businesses.
Pancasila as a Normative Framework for Social Justice-based Natural Resource Management in Indonesia Rochmad Abu Bakar; Vernando; Ayuni Asita Hadiyati
Journal of Communication, Sustainability, and Empowerment Vol. 2 No. 2 (2026): CSE Journal
Publisher : Nusantara Society Lab

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.66679/cse.v2i2.31

Abstract

This study examines Pancasila as a normative framework for socially just natural resource governance in Indonesia. Although natural resources are constitutionally intended to be controlled by the state and utilised for the greatest prosperity of the people, the practice of natural resource governance still reveals various problems, including resource conflicts, unequal control, weak benefit distribution, limited community participation, and ecological degradation. This study employed a qualitative method based on a systematic literature review by identifying, classifying, and analysing relevant literature, legal norms, and academic studies. The findings show that Pancasila, particularly the principle of social justice, can be operationalised as an evaluative and prescriptive parameter in natural resource governance. This parameter includes five main dimensions: state control, resource utilisation, benefit distribution, community participation, and environmental sustainability. The study concludes that socially just natural resource governance must not be oriented merely toward economic growth, investment, and state revenue, but also toward equitable welfare, protection of affected communities, meaningful participation, and ecological sustainability

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