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SERVITIUM RESEARCH: Community Service Journal
Published by Dinasti Publisher
ISSN : 31097820     EISSN : 31092470     DOI : https://doi.org/10.38035/servitium
Core Subject :
SERVITIUM RESEARCH: Community Service Journal is a scientific journal dedicated to the publication of community service activities based on research and empowerment. This journal is published by Dinasti Publisher, under the auspices of Yayasan Dharma Indonesia Tercinta (DINASTI), and is published twice a year. SERVITIUM RESEARCH aims to be an academic forum that showcases the real contributions of academics and practitioners in building society through innovative, solution-oriented, and sustainable community service programs. The scope of this journal covers various community service themes, including but not limited to education and training, economic empowerment, appropriate technology, public health, the environment, and participatory-based social development. By prioritizing a scientific and collaborative approach, SERVITIUM RESEARCH encourages the dissemination of community service results that are not only theoretically impactful, but also applicable to the wider community, especially in responding to local and national development challenges.
Arjuna Subject : -
Articles 8 Documents
 1 
Marketing Strategy Analysis to Increase Sales Volume at PT. XYZ Using the SWOT Analysis Method Varel Tesalonika Lorencia Agata; Hapzi Ali
SERVITIUM RESEARCH: Community Service Journal Vol. 1 No. 1 (2025): Community Service Journal (July - December 2025)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/servitium.v1i1.7

Abstract

This study was conducted at PT. XYZ, an automotive company currently facing heightened market competition. The primary objective of this research is to develop an effective marketing strategy aimed at increasing sales by analyzing both the internal and external conditions of the company. A quantitative descriptive approach was employed, incorporating SWOT analysis alongside the construction of IFAS (Internal Factor Analysis Summary), EFAS (External Factor Analysis Summary), and SPACE (Strategic Position and Action Evaluation) matrices. The SWOT analysis serves to identify strategic elements from both internal and external environments, while the IFAS and EFAS matrices quantitatively assess these factors. The SPACE matrix is utilized to determine the company’s strategic positioning and to formulate the most appropriate strategic direction—whether aggressive, defensive, conservative, or competitive. The findings suggest that the company must leverage its internal strengths and seize external opportunities in order to enhance competitiveness and achieve sustainable sales growth.
SWOT Analysis on New Product Development of PT. XYZ to Enter the International Market Reva Zahra Aulia
SERVITIUM RESEARCH: Community Service Journal Vol. 1 No. 1 (2025): Community Service Journal (July - December 2025)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/servitium.v1i1.10

Abstract

PT XYZ is a fashion company founded in 2022 in South Tangerang, focusing on the production of streetwear, bags, and Muslim clothing. This study aims to develop a new product expansion strategy to the international market through SWOT analysis. Quantitative descriptive methods are used with data collection through literature studies, management interviews, and company document analysis. The analysis was carried out using the IFAS, EFAS, and SPACE matrices. The results show that PT XYZ has the main strengths of unique traditional-modern designs, premium product quality, and strong domestic brand awareness. The main weaknesses include limited production capacity and an immature international distribution system. The biggest opportunities come from global ethnic fashion trends and the growth of international e-commerce, while the main threat is fierce competition from international fashion brands. The IFAS analysis produces a score of 2.86 indicating a fairly strong internal position, EFAS with a score of 3.01 indicating a favorable external environment. The SPACE matrix shows a strategyc position at coordinates (+0.4, +0.6) placing the company in the aggressive quadrant. Strategy recommendations include developing global ethnic collections, expanding international e-commerce, investing in production capacity, and building a global distribution system.
Competitive Strategy of PT. XYZ Through SWOT Analysis in the Digital Era Ulyah Agistia Putri; Hapzi Ali
SERVITIUM RESEARCH: Community Service Journal Vol. 1 No. 1 (2025): Community Service Journal (July - December 2025)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/servitium.v1i1.11

Abstract

This study aims to formulate an effective competitive strategy for PT. XYZ in facing industry challenges in the digital era. The object of the research is PT. XYZ, a furniture company that manufactures sofas and mattresses for the domestic and export markets, is currently facing competitive pressure from the growing number of competitors and the shift in consumer preferences to digital platforms. The method used in this study is qualitative descriptive with a case study approach, through data collection from literature studies and observation of the company's digital business activities. The analysis is carried out using SWOT tools to identify internal factors in the form of strengths and weaknesses, as well as external factors in the form of opportunities and threats that affect the company's competitiveness. The results  of the study show that PT. XYZ has strength in product quality and production capacity, but is still weak in terms of digitalization and online marketing. Opportunities arise from the development of e-commerce and the increasing demand for quality household products, while threats come from more agile digital competitors and rapid changes in consumer trends. The proposed strategies include increasing the digitization of business processes, strengthening brand identity through digital media, and developing innovative products based on digital market trends. This strategy is expected to be able to strengthen the competitive position of PT. XYZ in both national and global markets.
Efektivitas Program Partisipatif dalam Meningkatkan Kesadaran dan Perilaku Kesehatan Lingkungan: Tinjauan Literatur Khairul Amri; Fitri Adifa
SERVITIUM RESEARCH: Community Service Journal Vol. 1 No. 1 (2025): Community Service Journal (July - December 2025)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/servitium.v1i1.14

Abstract

Artikel ini mengkaji efektivitas program kesehatan lingkungan berbasis partisipasi terhadap peningkatan kesadaran masyarakat mengenai kesehatan lingkungan. Meskipun telah banyak program yang dijalankan, keterbatasan partisipasi dan keberlanjutan program menjadi hambatan utama. Tujuan dari studi ini adalah untuk meninjau sejauh mana pendekatan partisipatif dalam program kesehatan lingkungan berdampak terhadap perubahan perilaku masyarakat dan faktor-faktor yang memengaruhinya. Artikel ini ditulis menggunakan metode studi literatur terhadap jurnal nasional yang relevan. Hasil kajian menunjukkan bahwa pendekatan partisipatif yang melibatkan masyarakat sejak tahap awal program memberikan dampak signifikan dalam membentuk kesadaran dan praktik lingkungan sehat, terutama bila program disertai pelatihan berkelanjutan dan didukung struktur kelembagaan lokal. Namun, tantangan seperti lemahnya kelembagaan, ketimpangan distribusi pelatihan, dan kurangnya adaptasi budaya masih menghambat efektivitas. Studi ini menyimpulkan bahwa partisipasi masyarakat yang utuh dan pendekatan kontekstual menjadi kunci utama dalam keberhasilan program kesehatan lingkungan berbasis partisipasi.
Building Resilient MSMEs through Accounting Digitalization and Financial Competency Enhancement to Support the People's Economy Salsabila Dwi Fitri
SERVITIUM RESEARCH: Community Service Journal Vol. 1 No. 1 (2025): Community Service Journal (July - December 2025)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/servitium.v1i1.15

Abstract

The development of digital technology has brought significant changes in accounting practices, especially for Micro, Small, and Medium Enterprises (MSMEs) in Indonesia. On the other hand, human resource (HR) competence is an important factor in utilizing this technology to improve the quality of financial reports. This article aims to examine the role of accounting digitalization and HR competence on the quality of MSME financial reports in Indonesia through a systematic literature review approach. The method used is a literature review with a Systematic Literature Review (SLR) approach, which examines various relevant previous studies. The results of the study indicate that the effective implementation of accounting digitalization, if supported by competent HR, contributes greatly to increasing the transparency, accuracy, and reliability of MSME financial reports. This study is expected to be the basis for forming hypotheses in further empirical research and provide policy recommendations that encourage strengthening the digital capacity and HR of MSMEs in Indonesia.
Pengaruh Profitabilitas dan Solvabilitas terhadap Nilai Perusahaan dan Harga Saham Kalina Putri Nauli
SERVITIUM RESEARCH: Community Service Journal Vol. 1 No. 2 (2026): Community Service Journal (January - June 2026)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/servitium.v1i2.45

Abstract

Penelitian ini bertujuan menganalisis pengaruh profitabilitas dan solvabilitas terhadap nilai perusahaan dan harga saham pada perusahaan sektor properti dan real estate yang terdaftar di Bursa Efek Indonesia (BEI) periode 2019–2023. Nilai perusahaan mencerminkan persepsi investor terhadap prospek dan kinerja manajemen, sedangkan harga saham menunjukkan tingkat kepercayaan pasar. Penelitian menggunakan pendekatan kuantitatif dengan model mediasi, di mana nilai perusahaan (PBV) berperan sebagai variabel intervening antara profitabilitas (ROA) dan solvabilitas (DER) terhadap harga saham. Data diperoleh dari laporan keuangan BEI dan dianalisis menggunakan metode Partial Least Squares–Structural Equation Modeling (PLS-SEM). Hasil penelitian diharapkan memberi kontribusi empiris terhadap pengembangan kajian manajemen keuangan, khususnya pada sektor properti dan real estate di Indonesia.
Pemberdayaan Kelompok Sadar Wisata sebagai Katalis Pengembangan Desa Wisata Berkelanjutan Hamdan Hamdan; M. Rizky Mahaputra; M. Ridho Mahaputra
SERVITIUM RESEARCH: Community Service Journal Vol. 1 No. 2 (2026): Community Service Journal (January - June 2026)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/servitium.v1i2.68

Abstract

Penelitian ini bertujuan menganalisis pengaruh pemberdayaan Pokdarwis terhadap pengembangan desa wisata berkelanjutan di Kabupaten Lebak. Penelitian menggunakan pendekatan kuantitatif dengan desain kausal, sedangkan analisis data dilakukan menggunakan PLS. Pemberdayaan Pokdarwis diukur melalui aspek pelatihan, kesadaran, keterampilan, aksesibilitas, dan asosiasi, sedangkan pengembangan desa wisata berkelanjutan diukur melalui partisipasi masyarakat, penerapan standar lingkungan, pertukaran budaya, inisiatif pengembangan destinasi, dan pelestarian lingkungan. Hasil penelitian menunjukkan bahwa pemberdayaan Pokdarwis berpengaruh positif dan signifikan terhadap pengembangan desa wisata berkelanjutan. Hasil ini menegaskan bahwa penguatan kapasitas kelembagaan masyarakat mampu meningkatkan partisipasi, kolaborasi, dan tata kelola destinasi yang berorientasi pada keberlanjutan. Penelitian ini memberikan implikasi bahwa pemberdayaan Pokdarwis merupakan strategi penting dalam memperkuat daya saing dan keberlanjutan desa wisata berbasis masyarakat.
Peran Literasi Digital dalam Memperkuat Pemberdayaan Pokdarwis terhadap Pengembangan Desa Wisata Berkelanjutan Hamdan Hamdan; M. Rizky Mahaputra; M. Ridho Mahaputra
SERVITIUM RESEARCH: Community Service Journal Vol. 1 No. 2 (2026): Community Service Journal (January - June 2026)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/servitium.v1i2.69

Abstract

Penelitian ini bertujuan menganalisis pengaruh pemberdayaan Pokdarwis terhadap pengembangan desa wisata berkelanjutan dengan literasi digital sebagai variabel mediasi. Penelitian menggunakan pendekatan kuantitatif dengan desain kausal pada 66 pengurus Pokdarwis di 18 desa wisata Kabupaten Lebak. Analisis data dilakukan menggunakan PLS. Hasil penelitian menunjukkan bahwa pemberdayaan Pokdarwis meningkatkan literasi digital dan pengembangan desa wisata berkelanjutan. Literasi digital juga berpengaruh positif terhadap pengembangan desa wisata berkelanjutan serta memediasi hubungan antara pemberdayaan Pokdarwis dan pengembangan desa wisata berkelanjutan. Temuan ini menunjukkan bahwa penguatan kapasitas kelembagaan yang diintegrasikan dengan peningkatan literasi digital mampu mendorong partisipasi masyarakat, memperkuat tata kelola destinasi, serta mendukung keberlanjutan ekonomi, sosial, budaya, dan lingkungan. Penelitian ini menegaskan pentingnya literasi digital sebagai mekanisme strategis dalam meningkatkan efektivitas program pemberdayaan Pokdarwis.

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