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Mochamad Nashrullah
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Journal of Artificial Intelligence and Digital Economy
Published by PT. Antis International Publisher
ISSN : -     EISSN : 30321077     DOI : https://doi.org/10.61796/jaide
Core Subject :
Journal of Artificial Intelligence and Digital Economy is part of the Discover journal series committed to providing a streamlined submission process, rapid review and publication, and a high level of author service at every stage. It is an open-access, community-focused journal publishing research covering all aspects of artificial intelligence in theory and application.
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Articles 200 Documents
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SUSTAINABLE MARKETING STRATEGY BASED ON GREEN ECONOMY AND ENVIRONMENTALLY FRIENDLY PRODUCTS ITS IMPACT ON BUSINESS SUSTAINABILITY IN FAST-MOVING MUSLIM CONSUMER GOODS (FMMCG) SECTOR Titis Purwaningrum; La Ode Sugianto; Wijianto
Journal of Artificial Intelligence and Digital Economy Vol. 2 No. 10 (2025): Journal of Artificial Intelligence and Digital Economy
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/jaide.v2i10.1504

Abstract

Objective: This study aims to analyze the impact of sustainable marketing strategy on business sustainability in the Fast-Moving Muslim Consumer Goods (FMCG) sector. Method: Using the resource-based view (RBV) and triple bottom line (TBL) approaches, this study explores how companies can leverage internal resources and integrate sustainability principles to create sustainable competitive advantage. Path analysis is used to test the influence of Environmental Green Product, Green Economy, and Sustainability Marketing Strategy variables on Business Sustainability. Result: The results show that Environmental Green Product and Green Economy have a positive and significant influence on business sustainability, with Green Economy having a stronger influence. In contrast, Sustainability Marketing Strategy does not have a significant direct influence on business sustainability, but plays an important role in supporting the development of environmentally friendly products and the green economy. Novelty: These findings emphasize the importance of efficient and innovative resource management in supporting environmental sustainability, as well as the need for effective marketing strategies to increase consumer awareness of the importance of environmentally friendly products. This study provides insights for FMMCG companies in implementing sustainable practices to improve long-term competitiveness and sustainability.
THE IMPACT OF CELEBRITY ENDORSEMENT, ONLINE CUSTOMER REVIEWS, AND PURCHASE DECISIONS ON CONSUMER SATISFACTION IN GREATER SURABAYA’S BEAUTY INDUSTRY Oksi Wijaya Kusuma Efendi; Rita Ambarwati Sukmono; Mas Oetarjo
Journal of Artificial Intelligence and Digital Economy Vol. 2 No. 11 (2025): Journal of Artificial Intelligence and Digital Economy
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/jaide.v2i11.1505

Abstract

Objective: This study aims to analyze the influence of Celebrity Endorsement (CE), Online Customer Review (OCR), and Purchase Decision (KP) on Consumer Satisfaction (KK) in the beauty industry across the Greater Surabaya area. Method: A quantitative survey approach was employed by distributing online questionnaires to 100 respondents who are users of Scarlett Whitening products. Data were analyzed using SmartPLS 4.1, including validity, reliability, and structural model testing. Result: The results reveal that OCR and KP have a positive and significant effect on consumer satisfaction, while CE shows no significant impact. The model achieved an R² value of 0.818, indicating substantial predictive ability. Novelty: These findings suggest that online customer reviews and purchase decisions play a more crucial role in enhancing consumer satisfaction compared to celebrity endorsements. Practically, the study highlights the importance of managing online reviews and optimizing consumer experience to strengthen brand loyalty in the beauty industry.
ANALYSIS OF THE INFLUENCE OF BRAND AWARENESS, FEATURES AND CONTENT CREATORS IN THE EFOOTBALL GAME ON PLAYERS' DECISIONS TO TOP UP Wahyu Karobby; Mochamad Rizal Yulianto; Istian Kriya Almanfaluti; Bayu Hari Prasojo
Journal of Artificial Intelligence and Digital Economy Vol. 2 No. 3 (2025): Journal of Artificial Intelligence and Digital Economy
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/jaide.v2i3.1510

Abstract

Objective: This study aims to examine the effect of brand awareness, game features, and content creators on players’ top-up decisions in the eFootball game. Method: A quantitative research approach was employed, utilizing questionnaires distributed to 96 Generation Z respondents. The collected data were analyzed using multiple linear regression with SPSS software to determine the influence of each variable on players’ purchasing decisions. Results: The analysis revealed that brand awareness and content creators have a significant positive effect on players’ top-up decisions, while game features do not show a significant influence. These results suggest that social and psychological factors related to brand perception and influencer engagement play a stronger role in shaping players’ spending behavior than in-game functionality. Novelty: This study contributes to the growing literature on digital consumer behavior by highlighting the pivotal role of content creators and brand identity in influencing virtual purchasing decisions among Generation Z gamers in the context of eFootball.
THE INFLUENCE OF PRICE PERCEPTION, BRAND AWARENESS AND QUALITY PERCEPTION ON BUYING INTEREST IN CHAMP NUGGETS IN EAST JAVA WITH BRAND IMAGE AS AN INTERVENING VARIABLE Hamzah Lutfi; Rita Ambarwati Sukmono
Journal of Artificial Intelligence and Digital Economy Vol. 2 No. 3 (2025): Journal of Artificial Intelligence and Digital Economy
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/jaide.v2i3.1511

Abstract

Objective: This study aims to analyze the influence of price perception, brand awareness, and quality perception on consumer purchasing interest in Nugget Champ in East Java, with brand image serving as an intervening variable. Method: A quantitative research design was applied using questionnaires distributed to 100 respondents aged 18–55 years in East Java. The sampling technique used was probability sampling with a simple random sampling approach, and data analysis was conducted using the PLS-SEM method through SmartPLS 3.0. Results: The findings indicate that price perception, brand awareness, and quality perception each have a positive and significant effect on brand image, which in turn strengthens consumer purchasing interest. Brand image acts as a key mediating factor linking consumers’ cognitive evaluations to behavioral intentions. Novelty: This study contributes to marketing and consumer behavior literature by empirically validating the mediating role of brand image in the frozen food industry, offering practical insights for maintaining competitive advantage and consumer loyalty in an evolving lifestyle-driven market.
THE INFLUENCE OF BRAND LOYALTY, PERCEIVED QUALITY AND BRAND TRUST ON REPEAT PURCHASE OF UNILEVER PRODUCTS Audi Prima Ramadhani; Rizky Eka Febriansah; Mochamad Rizal Yulianto
Journal of Artificial Intelligence and Digital Economy Vol. 2 No. 3 (2025): Journal of Artificial Intelligence and Digital Economy
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/jaide.v2i3.1513

Abstract

Objective: This study aims to examine the influence of brand loyalty, perceived quality, and brand trust on consumers repurchase decisions for Unilever products amid intensified competition and boycott issues in Indonesia. Method: A quantitative research approach was employed with data collected from 96 respondents through questionnaires, supported by secondary data from journals, books, and official websites. Data were analyzed using SPSS software, employing multiple linear regression along with validity, reliability, normality, multicollinearity, heteroscedasticity, t-tests, F-tests, and coefficient of determination (R²) analyses. Results: The findings reveal that brand loyalty, perceived quality, and brand trust each have a significant positive effect on repurchase behavior, indicating that consumers’ confidence and attachment to the brand remain key determinants of repeat purchases even during brand-related crises. Novelty: This study contributes to consumer behavior research by highlighting how trust and loyalty sustain repurchase intentions under boycott conditions, providing practical insights for brand resilience strategies in the Indonesian manufacturing industry.
THE INFLUENCE OF CONVENIENCE, TRUST, AND SECURITY ON PAYLATER USAGE (A CASE STUDY ON GEN Z IN SIDOARJO) Gracilla Aisya Adi Utomo; Sriyono Sriyono
Journal of Artificial Intelligence and Digital Economy Vol. 2 No. 3 (2025): Journal of Artificial Intelligence and Digital Economy
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/jaide.v2i3.1514

Abstract

Objective: This study aims to analyze the influence of convenience, trust, and security on Generation Z’s decisions to use Paylater services in Sidoarjo. Method: A quantitative research design was employed using a survey method distributed to Generation Z respondents to assess factors influencing their adoption of Paylater services. Results: The findings show that convenience, trust, and security each have a positive and significant effect on users’ decisions to use Paylater. This suggests that ease of access, confidence in the service provider, and perceptions of transaction safety play essential roles in shaping adoption behavior. The results also reinforce previous research highlighting that favorable perceptions of convenience, trust, and security are key determinants in the acceptance of financial technology. Novelty: This study contributes to the growing body of literature on digital financial behavior by providing empirical evidence on Generation Z’s Paylater usage patterns in Indonesia, emphasizing the importance of user trust and perceived security in sustaining fintech adoption.
IMPLEMENTATION OF THE AGILE METHODOLOGY IN A DIET AND BULKING MOBILE APPLICATION USING THE FLUTTER FRAMEWORK Rahmat Syahrur Ramadhan; Nuril Lutvi Azizah; Ika Ratna Indra Astutik; Sumarno Sumarno
Journal of Artificial Intelligence and Digital Economy Vol. 2 No. 4 (2025): Journal of Artificial Intelligence and Digital Economy
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/jaide.v2i4.1516

Abstract

Objective: This study aims to develop and evaluate the FitLaksana mobile application as a digital solution for improving dietary management and physical activity to address rising health issues such as obesity and metabolic disorders. Method: The application was developed using the Flutter framework and Firebase database, following the Agile methodology through stages of system analysis, user interface design, feature implementation, and Black Box testing. User evaluations were conducted using a Likert scale to assess satisfaction levels regarding functionality, usability, and reliability. Results: All features of the FitLaksana application operated effectively, with users reporting high satisfaction levels—50% rated the app “Agree” (score 4) and 65.38% rated “Strongly Agree” (score 5). The application was praised for its user-friendly interface, stability, and usefulness in supporting healthy lifestyle management. Novelty: This study introduces a comprehensive, user-centered mobile health application that integrates nutritional guidance and exercise planning, demonstrating the effective application of Agile-based development in creating practical digital health tools for self-managed wellness.
THE INFLUENCE OF LIVE STREAMING, PRICE PERCEPTION, AND CUSTOMER REVIEW ON PURCHASING DECISIONS FOR SKINTIFIC PRODUCTS AT THE TIKTOK SHOP Indri Kurniasari; Muhammad Yani
Journal of Artificial Intelligence and Digital Economy Vol. 2 No. 4 (2025): Journal of Artificial Intelligence and Digital Economy
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/jaide.v2i4.1517

Abstract

Objective: This study aims to analyze the influence of live streaming, price perception, and customer reviews on consumer purchasing decisions for Skintific products on TikTok Shop. Method: A quantitative research design was implemented, using purposive sampling to target users who had purchased Skintific products through TikTok Shop. Data were collected from 96 respondents, determined using the Rao Purba formula, through questionnaires employing a Likert scale for measurement. The collected data were analyzed using SmartPLS software to evaluate the relationships among the studied variables. Results: The findings demonstrate that live streaming features, consumer price perceptions, and customer reviews each have a significant and positive impact on purchasing decisions. These factors enhance consumer engagement, trust, and confidence in online buying behavior. Novelty: This research contributes to the growing body of e-commerce literature by providing empirical evidence of how TikTok’s interactive features and user-generated content drive consumer purchasing behavior, offering strategic insights for digital marketers in the social commerce environment.
THE ROLE OF BRAND IMAGE, CELEBRITY ENDORSER, PRODUCT QUALITY IN PURCHASING DECISIONS FOR MS GLOW SKIN CARE PRODUCTS IN SIDOARJO Khoirun Nisa Ashada; Dewi Komala Sari
Journal of Artificial Intelligence and Digital Economy Vol. 2 No. 4 (2025): Journal of Artificial Intelligence and Digital Economy
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/jaide.v2i4.1518

Abstract

Objective: This study aims to analyze the influence of brand image, celebrity endorsers, and product quality on purchasing decisions for MS Glow skincare products in Sidoarjo City. Method: A quantitative research approach was applied using purposive sampling, with a total of 97 respondents who are consumers of MS Glow products. Data were collected through questionnaires and analyzed using multiple linear regression and hypothesis testing. The independent variables include brand image, celebrity endorser, and product quality, while the dependent variable is purchasing decision. Results: The findings indicate that brand image, celebrity endorser, and product quality each have a positive and significant effect on purchasing decisions for MS Glow skincare products in Sidoarjo. These results suggest that consumer perceptions of brand reputation, influencer credibility, and product performance play a key role in shaping purchasing behavior. Novelty: This study contributes to marketing literature by providing empirical evidence on how brand communication and perceived product quality jointly influence consumer decision-making in the competitive skincare industry.
WATER TEMPERATURE, HUMIDITY AND PH MEASURING DEVICE TO MAINTAIN PLANT GROWTH USING FUZZY LOGIC METHOD Nelly Rachmawati; Jamaaluddin Jamaaluddin
Journal of Artificial Intelligence and Digital Economy Vol. 2 No. 4 (2025): Journal of Artificial Intelligence and Digital Economy
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/jaide.v2i4.1519

Abstract

Objective: This study aims to develop an automatic plant watering system using fuzzy logic to maintain optimal plant growth conditions based on environmental factors. Method: The system was designed using an Arduino Uno microcontroller integrated with a DHT22 temperature sensor, soil moisture sensor, and water pH sensor to monitor environmental parameters. Fuzzy logic was applied to process temperature, soil moisture, and pH data to determine appropriate watering patterns automatically. The research involved two design stages: hardware design, including block diagrams and circuit layouts, and software design, represented through flowcharts explaining the system’s operational logic. Results: The developed prototype successfully demonstrated automatic control of plant watering, responding effectively to environmental changes and maintaining soil and water conditions suitable for plant growth. Novelty: This study introduces an intelligent, low-cost, and efficient irrigation system utilizing fuzzy logic, contributing to the advancement of smart agriculture by optimizing water usage and supporting sustainable plant care practices.

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