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Journal of Artificial Intelligence and Digital Economy
Published by PT. Antis International Publisher
ISSN : -     EISSN : 30321077     DOI : https://doi.org/10.61796/jaide
Core Subject :
Journal of Artificial Intelligence and Digital Economy is part of the Discover journal series committed to providing a streamlined submission process, rapid review and publication, and a high level of author service at every stage. It is an open-access, community-focused journal publishing research covering all aspects of artificial intelligence in theory and application.
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Articles 200 Documents
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SUSTAINABLE MARKETING STRATEGY THROUGH SOCIAL MEDIA AS A SUPPORTING FORCE FOR FOOD SECURITY IN CHILI AND TOMATO SEED PRODUCTS Sefi Lefberti Arisanto; Hadiah Fitriyah
Journal of Artificial Intelligence and Digital Economy Vol. 2 No. 1 (2025): Journal of Artificial Intelligence and Digital Economy
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/jaide.v2i1.1484

Abstract

Objective: This study investigates the marketing strategies of chili and tomato seedlings through social media and analyzes the role of delivery services in enhancing marketing success and contributing to local food security. Method: A descriptive qualitative approach was applied, utilizing in-depth interviews, observations, and documentation with seedling farmers in Bojonegoro Regency. Results: The research reveals that Facebook and WhatsApp are the most effective platforms for promoting seedlings due to their accessibility and strong community engagement. Marketing strategies such as visual content sharing, customer testimonials, and educational posts were found to significantly increase consumer trust and market reach. The study also emphasizes that efficient, secure, and affordable delivery services are crucial for maintaining the quality and viability of horticultural seedlings during distribution. Novelty: This research underscores the synergistic relationship between digital marketing and logistics as a sustainable model for strengthening farmers’ economic resilience and ensuring the availability of high-quality seedlings, thereby reinforcing regional food security.
SOCIAL MEDIA MARKETING ANALYSIS OF COMMNIGHTRUN EVENT Muhammad Dhavin Ardiansyah; Nur Maghfirah Aesthetika
Journal of Artificial Intelligence and Digital Economy Vol. 2 No. 2 (2025): Journal of Artificial Intelligence and Digital Economy
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/jaide.v2i2.1486

Abstract

Objective: This study aims to analyze the implementation of social media marketing strategies in enhancing visibility and audience participation for CommNightRun, the first night run event organized by Communication Science students at Universitas Muhammadiyah Sidoarjo. Method: Employing a qualitative approach with a case study design, data were obtained through in-depth interviews with event organizers, observations of official social media accounts (Instagram, TikTok, and the event website), and documentation of promotional materials. Results: The findings reveal that the social media marketing strategy was systematically structured based on Singh’s five dimensions of social media marketing: online community, interaction, content sharing, accessibility, and credibility. The use of interactive content, strategic scheduling, and visually engaging, emotionally resonant messages effectively increased audience engagement and participation. Novelty: This study contributes to the understanding of how student-led events can leverage social media marketing to build visibility and audience loyalty, offering a practical framework for future campus-based digital marketing initiatives.
MARKET & INCOME SHIFTS IMPACT OF 2D-DIGITAL ILLUSTRATORS IN THE GENERATIVE AI ERA IN SOCIAL MEDIA PEERS Iqbal Oktavialdi; Mochamad Rizal Yulianto; Istian Kriya Almanfaluti; Bayu Hari Prasojo
Journal of Artificial Intelligence and Digital Economy Vol. 2 No. 2 (2025): Journal of Artificial Intelligence and Digital Economy
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/jaide.v2i2.1487

Abstract

Objective: This study aims to examine the impact of generative artificial intelligence (AI) on the income sustainability of digital illustrators, focusing on the challenges, adaptations, and market shifts within the digital art ecosystem. Method: A qualitative descriptive approach was employed, utilizing data triangulation through interviews with digital illustrators and their clients to capture both producer and consumer perspectives. Results: The findings indicate that generative AI has reshaped the digital illustration market by influencing demand patterns, client preferences, and competition. Illustrators face declining commissions and changing community dynamics but adopt adaptive strategies such as diversifying platforms, enhancing portfolios, and maintaining online visibility to sustain income. Meanwhile, clients balance efficiency and cost against the perceived authenticity of human-made art. Novelty: This research provides an integrated understanding of the dual perspectives of illustrators and clients, offering empirical evidence of how human creativity, authenticity, and relational trust continue to serve as key differentiators in the era of AI-driven creative production.
THE INFLUENCE OF FINANCIAL ATTITUDE, PERSONALITY, FINANCIAL TECHNOLOGY, AND LEVEL OF FINANCIAL KNOWLEDGE ON FINANCIAL MANAGEMENT OF MSMES IN SIDOARJO (STUDY ON CREATIVE CRAFT AND SERVICE MSMES) Akhmad Zainur Roziqin Al Barizi; Sriyono Sriyono
Journal of Artificial Intelligence and Digital Economy Vol. 2 No. 2 (2025): Journal of Artificial Intelligence and Digital Economy
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/jaide.v2i2.1488

Abstract

Objective: This study aims to analyze the influence of financial attitude, personality, financial technology, and financial knowledge level on financial management among Micro, Small, and Medium Enterprises (MSMEs) in the creative craft and service sectors in Sidoarjo, Indonesia. Method: A quantitative research design was applied using a survey method, with questionnaires distributed to 146 registered and government-supported MSMEs under the supervision of the Sidoarjo Department of Cooperatives and MSMEs. Data analysis was conducted using SmartPLS 3.0 to test the relationships among variables. Results: The study is expected to reveal that positive financial attitudes, favorable personality traits, higher levels of financial knowledge, and active use of financial technology significantly enhance the financial management capabilities of MSME actors. These factors collectively strengthen financial decision-making and operational sustainability. Novelty: This research contributes by integrating psychological, technological, and knowledge-based perspectives in explaining MSME financial behavior, offering empirical evidence that supports policy development aimed at improving financial literacy and promoting the adoption of financial technology to enhance MSME resilience and growth.
THE INFLUENCE OF MARKETING MIX STRATEGY AND SERVICE QUALITY ON CUSTOMER DECISIONS IN THE ELECTRICITY POWER UPGRADE PROGRAM WITH CUSTOMER SATISFACTION AS AN INTERVENING VARIABLE AT PLN UP3 SOFIFI Didit Sujatmoko; Hadiah Fitriyah
Journal of Artificial Intelligence and Digital Economy Vol. 2 No. 2 (2025): Journal of Artificial Intelligence and Digital Economy
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/jaide.v2i2.1489

Abstract

Objective: This study investigates the influence of marketing mix strategy and service quality on customer decisions to participate in the electricity capacity upgrade program at PLN UP3 Sofifi, with customer satisfaction serving as a mediating variable. Method: A quantitative research design was employed using a survey of 100 PLN customers. Data were analyzed through Structural Equation Modeling–Partial Least Squares (SEM-PLS) to assess both direct and indirect relationships among variables. Results: Findings indicate that marketing mix strategy and service quality significantly and positively affect customer decisions, both directly and indirectly through customer satisfaction. Effective marketing strategies—comprising appropriate product offerings, competitive pricing, engaging promotions, and accessible service locations—enhance satisfaction and decision-making. Similarly, service quality dimensions such as reliability, responsiveness, assurance, empathy, and tangibility contribute positively to these outcomes. Novelty: This study provides empirical evidence on how customer satisfaction mediates the relationship between marketing strategy and service quality in the context of public utility services, offering practical insights for PLN in optimizing marketing efforts and service delivery to increase customer participation in capacity upgrade programs.
THE INFLUENCE OF E-COMMERCE, ACCOUNTING INFORMATION SYSTEMS, AND CAPITAL AVAILABILITY ON ENTREPRENEURIAL DECISION MAKING WITH SELF EFFICACY AS A MODERATING VARIABLE Khoirunisa Hardhianti; Hadiah Fitriyah
Journal of Artificial Intelligence and Digital Economy Vol. 2 No. 2 (2025): Journal of Artificial Intelligence and Digital Economy
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/jaide.v2i2.1490

Abstract

Objective: This study aims to analyze the influence of e-commerce, accounting information systems, and business capital on entrepreneurial interest, focusing on how these factors contribute to decision-making and business development. Method: A quantitative approach is applied to examine the relationships among variables influencing entrepreneurial intentions, emphasizing the role of technology, information systems, and financial resources in fostering entrepreneurship. Results: The findings indicate that e-commerce significantly enhances entrepreneurial interest by simplifying business transactions and expanding market access. Accounting information systems provide relevant, reliable, and easily understood financial information that supports strategic decision-making, while sufficient business capital strengthens entrepreneurs’ ability to initiate and sustain ventures. Limited access to capital, however, remains a key barrier that often discourages potential entrepreneurs from pursuing business opportunities. Novelty: This study integrates technological, informational, and financial perspectives to explain entrepreneurial interest, offering new insights into how digital commerce and accounting systems jointly stimulate entrepreneurship in the modern economic landscape.
THE IMPACT OF TECHNOLOGY ON COPYRIGHT: COPYRIGHT DETERMINATION MECHANISM FOR SOUNDS PRODUCED BY ARTIFICIAL INTELLIGENCE Fitri Wulandari; Lidya Shery Muis
Journal of Artificial Intelligence and Digital Economy Vol. 2 No. 3 (2025): Journal of Artificial Intelligence and Digital Economy
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/jaide.v2i3.1491

Abstract

Objective: This study aims to analyze the legal mechanisms governing copyright ownership of songs produced by artificial intelligence (AI) applications such as Suno, Soundful, and AIVA within the Indonesian legal framework. Method: Employing a normative juridical approach, the research examines relevant legal provisions under Law Number 28 of 2014 concerning Copyright, supported by doctrinal interpretation and analysis of technological developments in creative production. Results: The findings indicate that AI cannot be recognized as a legal subject or copyright holder under current Indonesian law. Copyright and economic rights are granted exclusively to humans who contribute significant creative input. Furthermore, if AI-generated voices imitate the vocals of deceased singers, permission from rights holders or heirs is required, and the use remains subject to royalty regulations. Novelty: This study provides a timely legal perspective on the intersection of AI and intellectual property rights, emphasizing the urgency for adaptive reforms in Indonesian copyright law to address emerging challenges in AI-generated creative works.
THE INFLUENCE OF DIGITAL MARKETING, GAMIFICATION, AND BRAND IMAGE ON GEN-Z CONSUMER LOYALITY ON SHOPEE E-COMMERCE PLATFORMS Adhelia Cahya Puspita; Rita Ambarwati Sukmono; Mochamad Rizal Yulianto
Journal of Artificial Intelligence and Digital Economy Vol. 2 No. 10 (2025): Journal of Artificial Intelligence and Digital Economy
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/jaide.v2i10.1501

Abstract

Objective: This study examines the influence of digital marketing, gamification, and brand image on Generation Z consumer loyalty in the Shopee e-commerce platform in Indonesia. As digital natives, Gen-Z consumers prefer interactive, creative, and technology-driven shopping experiences. Method: Using a descriptive quantitative approach, data were collected through an online Likert-scale questionnaire from 100–150 respondents selected via simple random sampling. The Slovin formula was applied to determine sample size. Data analysis employed Structural Equation Modeling-Partial Least Square (SEM-PLS), including tests of validity, reliability, R², f², and bootstrapping.  Results:  Results show that digital marketing, gamification, and brand image together explain 84.6% of the variance in Gen-Z loyalty. Gamification and brand image significantly affect loyalty, with gamification being the most dominant factor. In contrast, digital marketing has a positive but insignificant effect, indicating that Gen-Z is more selective toward repetitive or impersonal promotional content.  Novelty: These findings highlight the importance of interactive features and strong brand image in building sustainable consumer loyalty.
THE EFFECT OF GREEN ORGANIZATIONAL CLIMATE AND GREEN MOTIVATION ON EMPLOYEE GREEN BEHAVIOUR OF COMPANY THROUGH PERCEIVED ORGANIZATIONAL SUPPORT AS AN INTERVENING VARIABLE Adelia Avita Aprilina; Dewi Andriani; Rifdah Abadiyah
Journal of Artificial Intelligence and Digital Economy Vol. 2 No. 10 (2025): Journal of Artificial Intelligence and Digital Economy
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/jaide.v2i10.1502

Abstract

Objective: This study investigates the direct and indirect effects of Green Organizational Climate (GOC) and Green Motivation (GM) on Employee Green Behaviour (EGB), with Perceived Organizational Support (POS) as a mediator. Method: Using SEM with SmartPLS, findings show that GOC significantly increases POS but does not directly affect EGB; instead, its effect occurs through POS. Results: GM significantly influences EGB directly but not via POS. POS itself strongly predicts EGB, explaining 39.8% of its variance. Novelty: The study highlights POS as a central determinant of EGB, underscoring that green climates must be accompanied by tangible organizational support to foster sustainable employee behaviour.
ANALYSIS OF THE POTENTIAL USE OF ARTIFICIAL INTELLIGENCE, DIVISION OF JOB DESKS AND TEAM COMMUNICATION ON EMPLOYEE PERFORMANCE AT PT. MINA BERKAH SELALU Mochammad Azharuddin Haidi; Kumara Adji; Sumartik; Khoong Tai Wai
Journal of Artificial Intelligence and Digital Economy Vol. 2 No. 10 (2025): Journal of Artificial Intelligence and Digital Economy
Publisher : PT ANTIS INTERNATIONAL PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61796/jaide.v2i10.1503

Abstract

Objective: This study aims to find out and measure how much influence the potential use of Artificial Intelligence, job desk division and team communication on employee performance at PT. Mina Berkah Selalu. Method: This research includes quantitative research using an explanatory research approach. The population in this study is taken from the number of all employees at PT. Mina Berkah Selalu. The sample obtained amounted to 50 respondents with a total sampling data collection technique. Data collection in this study was by observation and distribution of questionnaires measured using the Likert scale. This study uses the Structural Equation Modeling (SEM) analysis method. The data analysis technique used in this study uses PLS (Partial Least Square) version 4.0. Results: The results of this study show that the use of Artificial Intelligence and the division of jobdesks have a positive and significant influence on employee performance. However, team communication has no effect and is not significant to employee performance. Novelty: This study provides empirical evidence on how the integration of Artificial Intelligence and organizational structure (job desk division) can enhance employee performance in a corporate environment, while also identifying that team communication may not always directly impact performance outcomes.

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