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Greenation Management and Business Review (GMBR)
Published by Greenation Publisher
ISSN : -     EISSN : 30891116     DOI : https://doi.org/10.38035/gmbr.v2i2
Core Subject :
Greenation Management and Business Review (GMBR) is a scholarly journal that provides a platform for in-depth research and analysis in the field of management and business. The journal is committed to publishing high-quality articles that examine the latest theories, practices, and developments in management and the business world. With a broad scope, the journal focuses on various aspects that affect decision-making, strategy, and performance in organizations and global markets. Scope and Focus: The journal covers a wide range of topics in management and business, including but not limited to: Management Strategy: Research on the development and implementation of business strategy, competitive analysis, and strategic innovation in an organizational context. Human Resource Management: Studies on HR management practices, employee development, leadership, and team dynamics. Finance and Accounting: Analysis of financial policies, budget planning and control, and accounting and financial reporting practices. Marketing and Consumer Behavior: The study of marketing strategy, consumer behavior analysis, and brand development and promotional campaigns. Entrepreneurship and Innovation: Research on entrepreneurial processes, product innovation, and new business models that drive company growth and sustainability. Operations and Supply Chain Management: The study of operations management, process improvement, and supply chain efficiency in various industries. Risk Management and Sustainability: Analysis of risk management strategies, corporate social responsibility, and sustainable business practices. Technology and Digital Transformation: Research on the impact of new technologies, digitalization, and automation in business management and operations.
Arjuna Subject : -
Articles 65 Documents
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The Effect of Product Quality, Price, and Product Reviews on Purchase Decisions for Sportswear Products Through Shopee Ahmad Raihan Muharram; Yocki Pramudya Ananda; Budi Suryowati
Greenation Management and Business Review Vol. 2 No. 2 (2026): Greenation Management and Business Review (April - September 2026)
Publisher : Greenation Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gmbr.v2i2.761

Abstract

The development of e-commerce has transformed consumer purchasing behavior, including the purchase of sportswear products. In online transactions, consumers cannot directly inspect products, making product quality, price, and consumer reviews important considerations before making a purchase. This study aims to analyze the influence of product quality, price, and product reviews or electronic word of mouth (E-WOM) on purchase decisions for sportswear products on Shopee. This study employed a quantitative approach involving 100 respondents selected using purposive sampling. The respondents were consumers aged 17–40 years who had a Shopee account and had purchased sportswear products through Shopee within the previous two months in the Greater Jakarta area. Data were collected using questionnaires and analyzed using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with SmartPLS 4.0. The results indicate that product quality, price, and E-WOM have positive and significant effects on purchase decisions. E-WOM had the strongest effect, with a coefficient of 0.365, followed by price at 0.328 and product quality at 0.231. Together, the three variables explained 61.6% of the variance in purchase decisions. These findings indicate that information derived from other consumers' experiences is an important factor in the evaluation process for purchasing sportswear products online.
The Influence of Beauty Influencer (Tasya Farasya), Electronic Word of Mouth (e-WOM), and Brand Image on Purchase Intention for Somethinc Cushion in Jakarta Maghfira Maghfira; Asep Imam Sujoni Sungkawa; Budi Suryowati
Greenation Management and Business Review Vol. 2 No. 2 (2026): Greenation Management and Business Review (April - September 2026)
Publisher : Greenation Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gmbr.v2i2.762

Abstract

This study investigates the effects of beauty influencer (Tasya Farasya), Electronic Word of Mouth (e-WOM), and brand image on consumers' purchase intention toward Somethin Cushion products in Jakarta. The research was motivated by the continued expansion of the beauty industry and the need to identify factors that shape consumers' intentions to purchase beauty products, particularly through influencer recommendations, online consumer experientes, and brand perceptions. A quantitative survey method was applied, involving 100 respondents in Jakarta. Data were obtained through questionnaires and analyzed using Structural Equation Modeling (SEM) with the Partial Least Squares (PLS) technique. The findings indicate that: (1) beauty influencer (Tasya Farasya) has no significant influence on consumers' purchase intention; (2) e-WOM has a positive and significant influence on purchase intention; and (3) brand image has a positive and significant influence on purchase intention toward Somethinc Cushion products. These results highlight the importance of maintaining a strong brand image and encouraging positive electronic word of mouth as strategies to enhance consumers' purchase intention.
The Influence of Shopping Lifestyle, Price Discount, and Hedonic Shopping on Impulse Buying among Shopee Users Denta Langgea; Budi Suryowati
Greenation Management and Business Review Vol. 2 No. 2 (2026): Greenation Management and Business Review (April - September 2026)
Publisher : Greenation Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gmbr.v2i2.767

Abstract

This study examines the influence of Shopping Lifestyle, Price Discount, and Hedonic Shopping on Impulse Buying among Shopee users. A quantitative survey design was applied using purposive sampling. The study analyzed 215 respondents who met the research criteria. Data were collected through an online questionnaire using a five-point Likert scale and analyzed with Structural Equation Modeling-Partial Least Squares (SEM-PLS) using SmartPLS 4. The results show that Shopping Lifestyle has a positive and significant effect on Impulse Buying (path coefficient = 0.422; T = 2.957; p = 0.003). Price Discount has no significant effect (path coefficient = 0.028; T = 0.321; p = 0.748). Hedonic Shopping has a positive and significant effect (path coefficient = 0.329; T = 2.335; p = 0.020). The model explains 51.0% of the variance in Impulse Buying and demonstrates predictive relevance with Q²predict of 0.465. The findings indicate that shopping-oriented lifestyle and hedonic motives are more closely associated with impulsive purchasing than price discount in the observed sample.
The Effect of Influencer Marketing and Product Quality on Purchase Decision of Skintific Among Generation Z in Jabodetabek with Brand Image as Mediating Variable Edgina Calista Yunietta; Francy Iriani Ekawati
Greenation Management and Business Review Vol. 2 No. 2 (2026): Greenation Management and Business Review (April - September 2026)
Publisher : Greenation Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gmbr.v2i2.768

Abstract

This study aims to analyze the effect of influencer marketing and product quality on the purchase decision of Skintific products among Generation Z in Greater Jakarta (Jabodetabek), with brand image as a mediating variable. The background of this research is driven by the intensifying competition among cosmetic brands amid the growth of the “fast beauty” trend, in which Skintific has actively used influencer marketing, represented by its collaboration with Tasya Farasya, as part of its digital marketing strategy. This research employed a quantitative causal approach using an online survey distributed to 200 respondents selected through purposive sampling. Data were analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM) with SmartPLS version 4. The results show that influencer marketing has no significant direct effect on purchase decisions, whereas product quality has a positive and significant direct effect on purchase decisions. Both influencer marketing and product quality have positive and significant effects on brand image, and brand image itself has a positive and significant effect on purchase decisions. Furthermore, brand image fully mediates the relationship between influencer marketing and purchase decisions, and partially mediates the relationship between product quality and purchase decisions. These findings indicate that strengthening brand image and improving product quality are essential strategies for increasing purchase decisions for Skintific products among Generation Z consumers.
The Influence of Product Quality and Brand Image on Purchase Decision for Pinkflash Product on E-Commerce with Brand Trust as a Mediating Variable among Generation Z in Jabodetabek Nazwa Kiren Kirana; Francy Iriani Ekawati
Greenation Management and Business Review Vol. 2 No. 2 (2026): Greenation Management and Business Review (April - September 2026)
Publisher : Greenation Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gmbr.v2i2.770

Abstract

This study aims to analyze the influence of product quality and brand image on purchase decisions for Pinkflash products on e-commerce platforms, with brand trust as a mediating variable among Generation Z consumers in Jabodetabek. This research employs a quantitative approach with a causal associative design. The population consists of Generation Z consumers (aged 17-29 years) domiciled in Jabodetabek who have purchased and used Pinkflash products through e-commerce platforms. The sample was determined using non-probability sampling with a purposive sampling technique, resulting in 150 respondents based on the Lemeshow formula. Data were collected through an online questionnaire using a 4-point Likert scale and analyzed using the Partial Least Square-Structural Equation Modeling (PLS-SEM) method with the assistance of SmartPLS version 4.0 software. The results show that product quality and brand image each have a significant effect on brand trust. However, product quality and brand image do not have a significant direct effect on purchase decisions. Conversely, brand trust has a positive and significant effect on purchase decisions and acts as a full mediating variable in the relationship between both product quality and brand image with purchase decisions. These findings indicate that purchase decisions for Pinkflash products among Generation Z in Jabodetabek are more strongly determined by the level of consumer trust in the brand than by direct perceptions of product quality or brand image.
The Influence of Social Media Marketing Activities and Brand Image on Purchase Intention Through Brand Trust as a Mediating Variable of Amanda Brownies on X Social Media Ade Novelia Ramadhani Putri; Budi Suryowati
Greenation Management and Business Review Vol. 2 No. 2 (2026): Greenation Management and Business Review (April - September 2026)
Publisher : Greenation Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gmbr.v2i2.773

Abstract

Fierce business competition demands the optimization of digital promotions and brand image to build consumer trust and purchase intent. This study aims to analyze the influence of Social Media Marketing Activities (SMMA) and Brand Image on Purchase Intention, both directly and indirectly through Brand Trust as a mediating variable, for Amanda Brownies on social media platform X. This study is explanatory research using a quantitative approach. The population consists of all users of social media platform X, with a sample selected using purposive sampling; based on the Lemeshow formula, the sample size was determined to be 311 respondents. Data analysis was conducted using Structural Equation Modeling-Partial Least Squares (SEM-PLS) with SmartPLS 4.0. The results indicate that SMMA and brand image influence brand trust and purchase intention. Brand trust also influences purchase intention. The indirect effect test confirms that brand trust partially mediates the effects of SMMA and brand image on purchase intention
The Effect of Customer Experience and Trust on Loyalty in Using QRIS with Satisfaction as an Intervening Variable among Generation Z Siti Jubaedah; Budi Suryowati
Greenation Management and Business Review Vol. 2 No. 2 (2026): Greenation Management and Business Review (April - September 2026)
Publisher : Greenation Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gmbr.v2i2.778

Abstract

This study aims to examine the effect of Customer Experience and Trust on QRIS Usage Loyalty, with Customer Satisfaction as an intervening variable among Generation Z. The rapid growth of digital payment systems encourages service providers to enhance customer experience and build trust to foster user loyalty. This study employed a quantitative research method with an associative approach. The population consisted of Generation Z users of QRIS in Indonesia. The sampling technique used was purposive sampling, involving 200 respondents. Data were collected through a questionnaire using a five-point Likert scale. The data were analyzed using Structural Equation Modeling (SEM) based on the Partial Least Squares (PLS) approach with the assistance of SmartPLS 4 software. The findings indicate that Customer Experience has a positive and significant effect on QRIS Usage Loyalty, Customer Experience has a positive and significant effect on Customer Satisfaction, Trust has a positive and significant effect on QRIS Usage Loyalty, Trust has a positive and significant effect on Customer Satisfaction, and Customer Satisfaction has a positive and significant effect on QRIS Usage Loyalty. Furthermore, Customer Satisfaction mediates the relationship between Customer Experience and QRIS Usage Loyalty, whereas Customer Satisfaction does not mediate the relationship between Trust and QRIS Usage Loyalty. These findings suggest that positive user experiences play an important role in enhancing customer satisfaction and fostering loyalty toward QRIS usage, while trust has a more direct influence on user loyalty than an indirect influence through customer satisfaction.
The Influence of Service Quality, Brand Awareness, and Customer Trust on Purchasing Decisions for Export Services at Sarjak Container Lines Jakarta Ratu Davina Adelia D; Yocky Pramudya Ananda
Greenation Management and Business Review Vol. 2 No. 2 (2026): Greenation Management and Business Review (April - September 2026)
Publisher : Greenation Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gmbr.v2i2.779

Abstract

This study aims to analyze the influence of service quality, brand awareness, and customer trust on the decision to select export services at Sarjak Container Lines Jakarta. A quantitative approach was employed. A saturated sampling technique (census) was used, resulting in a sample size of 75 respondents. Data were collected via questionnaires using a Likert scale. Data analysis was conducted using the Partial Least Squares-Structural Equation Modeling (PLS-SEM) method. The results indicate that service quality does not influence the decision to purchase export services. Meanwhile, brand awareness does influence the decision to purchase export services. Customer trust also influences the decision to purchase export services. The R-Square value of 0.718 indicates that service quality, brand awareness, and customer trust explain 71.8% of the variation in the decision to purchase export services, while the remaining 28.2% is influenced by factors outside the research model. Based on the findings, it can be concluded that customer trust is the variable exerting the greatest influence on the decision to purchase export services, followed by brand awareness, whereas service quality has no influence on the decision to purchase export services at Sarjak Container Lines.
The Influence of Brand Trust, Word of Mouth, and Lifestyle on iPhone Purchasing Decisions among Generation Z Nabila Sri Maharani; Yocky Pramudya Ananda
Greenation Management and Business Review Vol. 2 No. 2 (2026): Greenation Management and Business Review (April - September 2026)
Publisher : Greenation Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gmbr.v2i2.780

Abstract

This study analyzes the influence of brand trust, word-of-mouth (WOM) communication, and lifestyle on iPhone purchase decisions among Generation Z. The objective is to determine the extent to which brand trust, word-of-mouth recommendations, and lifestyle factors influence the purchase decisions of Generation Z consumers. This study employs a quantitative method using a survey approach. Data were collected by distributing questionnaires to 150 Generation Z respondents in the Jabodetabek area who had used or purchased an iPhone within the last year. The collected data were analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM). The results indicate that brand trust has a positive effect on purchase decisions, word of mouth communication also demonstrates a positive effect on purchase decisions; and lifestyle factors show a positive influence on purchase decisions.
The Mediating Role of Brand Trust in the Influence of Promotion, Electronic Word of Mouth, and Price on Hangry Culinery Consumer Loyalty Avifah Sita Setyani; Asep Imam Sujoni Sungkawa; Francy Iriani Ekawati
Greenation Management and Business Review Vol. 2 No. 2 (2026): Greenation Management and Business Review (April - September 2026)
Publisher : Greenation Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gmbr.v2i2.781

Abstract

This study aims to analyze the role of brand trust as a mediating variable in the relationship between promotion, electronic word-of-mouth (E-WOM), and price regarding consumer loyalty toward Hangry culinary products. A quantitative approach was employed, utilizing primary data collected via questionnaires distributed to 100 Hangry consumers in Lenteng Agung who had made purchases through digital platforms. Purposive sampling was used as the sampling technique. Data analysis was conducted using Structural Equation Modeling–Partial Least Squares (SEM-PLS) with SmartPLS software, involving the assessment of measurement and structural models, as well as bootstrapping to test for direct and indirect effects. The results indicate that promotion has a positive but statistically insignificant effect on brand trust. Conversely, both E-WOM and price have positive and significant effects on brand trust. Furthermore, brand trust was found to have no significant effect on consumer loyalty. Regarding indirect effects, brand trust did not mediate the influence of promotion, E-WOM, or price on consumer loyalty; this was evidenced by p-values ​​of 0.676, 0.645, and 0.578, respectively. These findings suggest that enhancing promotion, E-WOM, and price perceptions does not automatically foster consumer loyalty through brand trust. Therefore, Hangry needs to strengthen other aspects that build consumer loyalty, specifically customer experience, product and service quality, and the consistency of the value delivered to consumers.

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