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Greenation Management and Business Review (GMBR)
Published by Greenation Publisher
ISSN : -     EISSN : 30891116     DOI : https://doi.org/10.38035/gmbr.v2i2
Core Subject :
Greenation Management and Business Review (GMBR) is a scholarly journal that provides a platform for in-depth research and analysis in the field of management and business. The journal is committed to publishing high-quality articles that examine the latest theories, practices, and developments in management and the business world. With a broad scope, the journal focuses on various aspects that affect decision-making, strategy, and performance in organizations and global markets. Scope and Focus: The journal covers a wide range of topics in management and business, including but not limited to: Management Strategy: Research on the development and implementation of business strategy, competitive analysis, and strategic innovation in an organizational context. Human Resource Management: Studies on HR management practices, employee development, leadership, and team dynamics. Finance and Accounting: Analysis of financial policies, budget planning and control, and accounting and financial reporting practices. Marketing and Consumer Behavior: The study of marketing strategy, consumer behavior analysis, and brand development and promotional campaigns. Entrepreneurship and Innovation: Research on entrepreneurial processes, product innovation, and new business models that drive company growth and sustainability. Operations and Supply Chain Management: The study of operations management, process improvement, and supply chain efficiency in various industries. Risk Management and Sustainability: Analysis of risk management strategies, corporate social responsibility, and sustainable business practices. Technology and Digital Transformation: Research on the impact of new technologies, digitalization, and automation in business management and operations.
Arjuna Subject : -
Articles 65 Documents
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The Influence of Discount, Hedonic Shopping Value, and Shopping Lifestyle on Impulse Buying in Purchasing Erigo Fashion Products Through Shopee E-Commerce Jemima Indrianti; Yocky Pramudya Ananda; Hendyansyah Putra
Greenation Management and Business Review Vol. 2 No. 2 (2026): Greenation Management and Business Review (April - September 2026)
Publisher : Greenation Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gmbr.v2i2.785

Abstract

This study aims to analyze the effect of discount, hedonic shopping value, and shopping lifestyle on impulse buying in the purchase of Erigo fashion products through the Shopee e-commerce platform. This study employed a quantitative approach using an associative research method. The sample consisted of 150 respondents selected through purposive sampling. Data were analyzed using the Structural Equation Modeling–Partial Least Squares (SEM-PLS) method with SmartPLS 4.0 software. The results indicate that discount, hedonic shopping value, and shopping lifestyle have a positive and significant effect on impulse buying. The findings suggest that consumers' impulse buying behavior toward Erigo products on Shopee is influenced by price discounts, enjoyable shopping experiences, and consumers' shopping lifestyles.
Human Capital Capability and Digital Transformation in Enhancing SME Performance: A System Thinking Perspective Sukhumpong Channuwong; Thalita Syifa Fatimah
Greenation Management and Business Review Vol. 3 No. 1 (2026): Greenation Management and Business Review (October 2026 - March 2027)
Publisher : Greenation Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gmbr.v3i1.852

Abstract

Small and medium enterprises (SMEs) are under pressure to use digital technology while continuing to improve their business performance. In practice, however, buying technology does not automatically make an SME more productive. Employees still need the knowledge, skills, learning capacity, and ability to adapt that allow technology to be used well. This study develops a system-thinking framework explaining how human capital capability and digital transformation can work together to improve SME performance. A systematic literature review was combined with system-thinking analysis. Recent studies on human capital, digital capability, digital transformation, dynamic capabilities, organizational learning, innovation, and SME performance were reviewed and synthesized. The review shows that human capability is not a supporting issue outside digital transformation; it is part of the transformation itself. Human capital strengthens digital capability, digital capability supports digital transformation, and digital transformation creates opportunities for learning, innovation, and organizational adaptation. Better performance can then provide resources for further investment in people and technology. The study presents a reinforcing loop and a balancing loop that explain why digital transformation may accelerate when capability and resources grow together, but may slow down when the digital skill gap becomes too large.
The SME Growth Engine: A System Dynamics Model of Learning, Innovation, and Performance Luis Salinas; Muhammad Millah Irsyaddin
Greenation Management and Business Review Vol. 3 No. 1 (2026): Greenation Management and Business Review (October 2026 - March 2027)
Publisher : Greenation Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gmbr.v3i1.854

Abstract

Small and medium enterprises (SMEs) need continuous learning and innovation to grow in changing markets. However, SME growth is rarely the result of one factor. Learning creates knowledge, knowledge supports innovation, innovation improves market responsiveness, and better performance can provide resources for further learning and innovation. This study develops a System Dynamics model called the SME Growth Engine to explain these relationships as a feedback system. A systematic literature review is used to identify the main variables and causal relationships, which are then translated into a Vensim-style causal loop structure. The model contains reinforcing loops in which learning, innovation, market responsiveness, and performance support one another, together with a balancing mechanism associated with market dynamism. The model provides a foundation for future stock-flow simulation and scenario testing using real SME data.
Why Consumers Trust Sustainable Food: Psychological Mechanisms Underlying Sustainable Food Adoption in Emerging Markets Ilknur Ozturk; Deden Komar Priatna
Greenation Management and Business Review Vol. 3 No. 1 (2026): Greenation Management and Business Review (October 2026 - March 2027)
Publisher : Greenation Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gmbr.v3i1.855

Abstract

Sustainable food consumption has attracted increasing scholarly attention in contemporary consumer behavior research, particularly in emerging markets characterized by growing environmental awareness alongside continuing sustainability skepticism and authenticity uncertainty. However, prior studies have predominantly emphasized environmental concern and functional product attributes while providing limited understanding regarding how sustainability-related perceptions become psychologically internalized into long-term lifestyle commitment. This study therefore examines the relationships among health consciousness, perceived environmental value, consumer trust, purchase intention, and sustainable food adoption behavior within the context of hydroponic vegetable consumption in Indonesia. Drawing upon symbolic consumption theory, trust theory, and the Theory of Planned Behavior, this study proposes an integrated psychological framework explaining how sustainability-related perceptions influence environmentally responsible consumption behavior through affective trust formation. Data were collected from 385 consumers purchasing hydroponic vegetables in urban retail markets in Indonesia and analyzed using Structural Equation Modeling (SEM) with LISREL. The findings demonstrate that health consciousness and perceived environmental value significantly strengthen consumer trust. Consumer trust further exerts the strongest influence on purchase intention and long-term sustainable food adoption behavior. The mediation analysis additionally reveals that consumer trust functions as an affective psychological conversion mechanism linking sustainability-related perceptions with behavioral commitment. The findings indicate that environmentally responsible food consumption is shaped not merely by rational product evaluation but also by emotional reassurance, perceived authenticity, ethical alignment, and identity-related lifestyle processes. This study contributes to sustainable consumption and consumer behavior literature by extending understanding regarding the affective mechanisms underlying environmentally responsible consumption behavior in emerging markets. The findings further enrich symbolic consumption literature by demonstrating that sustainable food adoption increasingly reflects psychologically and symbolically embedded lifestyle commitment rather than purely functional purchasing decisions.
Human Capital Capability and Digital Transformation in Enhancing SME Performance: A System Dynamics Perspective Laxmi Narain; Nandan Limakrisna
Greenation Management and Business Review Vol. 3 No. 1 (2026): Greenation Management and Business Review (October 2026 - March 2027)
Publisher : Greenation Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gmbr.v3i1.857

Abstract

Small and medium enterprises (SMEs) are expected to use digital technology while maintaining business performance. However, technology investment does not automatically produce better results. The benefits of digital transformation depend on whether employees have the knowledge and skills needed to use technology, whether the organization can learn from digital information, and whether improved performance creates resources for further development. This study develops a system dynamics model to explain the interaction between human capital capability, digital transformation, and SME performance. A systematic literature review is used to identify the main variables and causal relationships, followed by causal loop and stock-flow modelling. The proposed model contains reinforcing and balancing feedback structures. The reinforcing loop shows how human capital development can strengthen digital capability, learning, innovation, and performance, which in turn can increase resources for further capability development. The balancing loop captures the digital skill gap that may slow transformation when technology develops faster than employee capability. The model provides a basis for scenario simulation and future empirical validation using SME data.

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