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Greenation Management and Business Review (GMBR)
Published by Greenation Publisher
ISSN : -     EISSN : 30891116     DOI : https://doi.org/10.38035/gmbr.v2i2
Core Subject :
Greenation Management and Business Review (GMBR) is a scholarly journal that provides a platform for in-depth research and analysis in the field of management and business. The journal is committed to publishing high-quality articles that examine the latest theories, practices, and developments in management and the business world. With a broad scope, the journal focuses on various aspects that affect decision-making, strategy, and performance in organizations and global markets. Scope and Focus: The journal covers a wide range of topics in management and business, including but not limited to: Management Strategy: Research on the development and implementation of business strategy, competitive analysis, and strategic innovation in an organizational context. Human Resource Management: Studies on HR management practices, employee development, leadership, and team dynamics. Finance and Accounting: Analysis of financial policies, budget planning and control, and accounting and financial reporting practices. Marketing and Consumer Behavior: The study of marketing strategy, consumer behavior analysis, and brand development and promotional campaigns. Entrepreneurship and Innovation: Research on entrepreneurial processes, product innovation, and new business models that drive company growth and sustainability. Operations and Supply Chain Management: The study of operations management, process improvement, and supply chain efficiency in various industries. Risk Management and Sustainability: Analysis of risk management strategies, corporate social responsibility, and sustainable business practices. Technology and Digital Transformation: Research on the impact of new technologies, digitalization, and automation in business management and operations.
Arjuna Subject : -
Articles 35 Documents
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Determinasi Keputusan Pembelian: Citra Merek dan Promosi (Literature Review Manajemen Pemasaran) Putri Zahrani; Siska Aprelyani
Greenation Management and Business Review Vol. 1 No. 2 (2025): Greenation Management and Business Review (April 2025)
Publisher : Greenation Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gmbr.v1i2.930

Abstract

Literature Review Determinasi Citra Merek dan Promosi dalam meningkatkan Keputusan Pembelian adalah artikel ilmiah dengan tujuan untuk menganalisa apakah citra merek dan promosi berperan terhadap Keputusan Pembelian. Metode pendekatan kualitatif dengan metode studi literatur (literature review) untuk mengeksplorasi dan menganalisis hubungan antara citra merek, promosi, dan keputusan pembelian. Hasil artikel ini adalah: 1) Citra Merek berperan dalam meningkatkan Keputusan Pembelian, 2) Promosi berperan dalam meningkatkan Keputusan Pembelian. Selain dari 2 variabel exogen ini yang mempengaruhi variabel endogen Keputusan Pembelian, masih banyak faktor lain di antaranya harga, kualitas layanan, lokasi.
The Role of TikTok in Shaping Gen Z's Brand Loyalty and Consumer Behavior Andri Catur Trissetianto; Hapzi Ali
Greenation Management and Business Review Vol. 1 No. 2 (2025): Greenation Management and Business Review (April 2025)
Publisher : Greenation Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gmbr.v1i2.818

Abstract

This study explores the impact of TikTok on Generation Z's brand loyalty and consumer habits. With the rise of social media influencers and viral marketing campaigns on the platform, TikTok has become a powerful tool for brands to connect with younger consumers. By analyzing the content and engagement levels on TikTok, this research aims to uncover the ways in which the platform shapes Gen Z's purchasing decisions and brand preferences. Through surveys and interviews with Gen Z users, this study will also examine how TikTok influences their perceptions of authenticity and trustworthiness in brands. By understanding the role of TikTok in shaping consumer habits, marketers can better tailor their strategies to effectively reach and engage with this influential demographic. Ultimately, the findings of this research will provide valuable insights for brands looking to build long-lasting relationships with Gen Z consumers in the ever-evolving digital landscape.
The Influence of Celebrity Endorsement and Brand Love on Purchase Intention Andri Catur Trissetianto
Greenation Management and Business Review Vol. 1 No. 2 (2025): Greenation Management and Business Review (April 2025)
Publisher : Greenation Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gmbr.v1i2.809

Abstract

Currently, brand love and celebrity endorsers have become two important elements that influence consumer purchasing choices. The purpose of this study is to examine how brand love and celebrity endorsers influence consumer intentions to make purchases. Through quantitative analysis, data were obtained from a survey conducted on 300 respondents who were active social media users. The results of the analysis show that celebrity endorsements have a positive and significant influence on brand love, which then increases purchase intentions. All of these things support marketers in designing more efficient marketing strategies.
Pengaruh Kualitas Produk, Persepsi Harga dan Citra Merek Terhadap Kepuasan Pelanggan pada MarketPlace Shopee Produk Kosmetik Wardah (Studi Kasus Mahasiswa FEB Prodi Manajemen Angkatan 2021 Universitas Bhayangkara Jakarta Raya) Nadya Fadhilah Azzahra; Andrian Andrian; Haryudi Anas; Afif Maulana Ibrahim
Greenation Management and Business Review Vol. 1 No. 2 (2025): Greenation Management and Business Review (April 2025)
Publisher : Greenation Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gmbr.v1i2.792

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kualitas produk, persepsi harga, dan citra merek terhadap kepuasan pelanggan Shopee, dengan fokus pada mahasiswi Prodi Manajemen FEB Universitas Bhayangkara Jakarta Raya angkatan 2021. Menggunakan metode kuantitatif dan teknik purposive sampling dengan 132 responden, data dianalisis melalui SPSS versi 25. Hasil penelitian menunjukkan bahwa kualitas produk dan persepsi harga secara parsial berpengaruh positif signifikan terhadap kepuasan pelanggan, sementara citra merek berpengaruh negatif dan tidak signifikan.
Pengaruh Citra Merek, Kualitas Produk, Dan Kepercayaan Konsumen Terhadap Kepuasan Pelanggan Brand The Originote (Studi Pada Marketplace Tiktok) Nandita Syafa Aunila; Andrian Andrian; Haryudi Anas; Afif Maulana Ibrahim
Greenation Management and Business Review Vol. 1 No. 2 (2025): Greenation Management and Business Review (April 2025)
Publisher : Greenation Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gmbr.v1i2.791

Abstract

Penelitian yang di lakukan ini bertujuan untuk mengetahui secara parsial dan simultan antara citra merek, kualitas produk, dan kepercayaan konsumen terhadap kepuasan pelanggan pada brand The Originote di Tiktok. Penelitian ini merupakan pendekatan kuantitatif yang digunakan adalah Teknik Hair et al. Populasi pada penelitian ini adalah orang-orang yang menggunakan aplikasi Tiktok dengan sampel 112 responden. Pengolahan data serta pengujian hipotesis menggunakan software SPSS 25. Hasil penelitian menunjukan bahwa citra merek secara parsial berpengaruh positif signifikan terhadap kepuasan pelanggan, Kualitas produk secara parsial berpengaruh positif signifikan terhadap kepuasan pelanggan, kepercayaan konsumen secara parsial tidak berpengaruh signifikan terhadap kepuasan pelanggan. Hasil uji simultan menunjukan bahwa citra merek, kualitas produk, kepercayaan konsumen secara simultan berpengaruh terhadap kepuasan pelanggan.
Transformational Leadership Creates a Talent Pool Within an Organization: Library Research Nuraeni Nuraeni; Josua Panatap Soehaditama; Primadi Candra Susanto
Greenation Management and Business Review Vol. 1 No. 1 (2024): Greenation Management and Business Review (October 2024)
Publisher : Greenation Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gmbr.v1i1.667

Abstract

This article discusses how transformational leadership can create and develop a talent pool in an organization. Through an approach that focuses on inspiration, motivation, and individual development, transformational leaders play a key role in increasing employee engagement and commitment. This research examines various studies and literature that show that transformational leaders not only encourage employees to reach their full potential but also create a work environment that supports innovation and collaboration. By promoting a clear vision, providing individual attention, and encouraging critical thinking, these leaders can identify and develop employee skills and abilities, which in turn strengthens the organization's competitiveness. The research results show that organizations that apply transformational leadership principles have better access to internal talent, which contributes to long-term sustainability and growth. This article concludes that investing in transformational leadership is an effective strategy for building a talent pool that is strong and responsive to changing market dynamics. with a qualitative approach.
Informational and Interpersonal Justice as Mediators Between Trasnformational Leadership and Cynicism Toward Organizational Change Muhammad Delphino; Wustari L. Mangundjaya
Greenation Management and Business Review Vol. 1 No. 1 (2024): Greenation Management and Business Review (October 2024)
Publisher : Greenation Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gmbr.v1i1.662

Abstract

This study investigates the factors that can predict the emergence of cynicism about organizational change, which is defined as a pessimistic outlook for successful change with blame placed on "those responsible" for a lack of motivation and/or ability to effect successful change (Wanous et al., 2000). The predictor factors in this study include transformational leadership, informational justice, and interactional justice. The assessments utilized in this study were Cynicism about Organizational Change (Wanous et al., 2000), Organizational Justice Scale (Colquitt, 2001), and Multi Level Questionnaire Form 5x (Avolio et al., 1995). Respondents in this study were 165 permanent workers working in a firm that has experienced and is currently evolving, and who had been employed for at least two years. Processing data utilizing a macro process (Hayes, 2013) and a basic mediation analysis, the results show that informational justice has a mediating impact on the affects of transformational leadership on CAOC. Meanwhile, the mediating impact does not arise via interpersonal justice.
The Role of Training and Development in Enhancing Employee Competence to Realize an Innovative and Efficient Organizational Work Environment Ifan Sadewa; Ridwan Ridwan
Greenation Management and Business Review Vol. 1 No. 1 (2024): Greenation Management and Business Review (October 2024)
Publisher : Greenation Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gmbr.v1i1.657

Abstract

This study uses a descriptive qualitative research design with a stable model in the teaching process to develop innovative and effective work practices in the workplace. Innovation is the process of improving work according to the needs of employees. Employee training and development have become an important component of today's organizational strategy to achieve competitive advantage. By adopting a dynamic business environment, companies are encouraged to enhance employee competencies to remain relevant and competitive. If employees are encouraged to be creative and innovative, then innovation will come to fruition. It will become necessary when someone decides to engage in non-routine cognitive work. Learning and growth are very important among the many growth resource practices that help employees continuously enhance the knowledge, skills, and abilities necessary for innovation. It is important for organizations to focus on developing innovative behavior among their employees in order to drive innovation. Employees are not always supported by their employers to be innovative and to understand the importance of innovation as well as the need to learn the skills that are prerequisites for innovative work. All of this shows that structured learning programs tailored to the field can enhance students' technical abilities, mastery of soft skills, and work ethic. In addition, the continuation of development has proven to have a positive impact on the overall performance of the organization. This conceptual model explores how non-routine work can be effectively accomplished through innovative work practices.
An Examination of the Effects of Online Marketing Strategies on Consumer Purchase Intentions Ridwan Ridwan
Greenation Management and Business Review Vol. 1 No. 1 (2024): Greenation Management and Business Review (October 2024)
Publisher : Greenation Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gmbr.v1i1.656

Abstract

The internet has become a necessary component of daily life in our digital age, especially for those in the business sector. This has prompted the development of numerous internet marketing techniques that businesses employ to connect with customers. This study aims to investigate how online marketing tactics affect customer purchase decisions. Quantitative research methodologies are used in this work. Customers that make online purchases of goods or services make up the study population. Using a random sampling technique, 200 consumers made up the research sample. The SPSS software is then used to examine the data that has been gathered. The findings demonstrated the influence of internet marketing tactics on customer purchase decisions. Consequently, businesses must be aware of the internet marketing techniques employed to consumers and increase sales.
The Impact of Digitalization on Productivity and Economic Performance in the Industrial Sector Ridwan Ridwan; Hapzi Ali
Greenation Management and Business Review Vol. 1 No. 1 (2024): Greenation Management and Business Review (October 2024)
Publisher : Greenation Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gmbr.v1i1.655

Abstract

Digitalization has become an important part of the global economic transformation, impacting various fields, including the manufacturing sector. The focus of this research is how digitalization impacts economic performance and productivity in the industrial sector in Indonesia. It has been shown that productivity, operational efficiency, and financial performance improve by using secondary data obtained from websites and online papers that utilize digital technology in their operations. There is evidence that technologies such as automation, the Internet of Things (IoT), big data, and artificial intelligence (AI) can help businesses become more efficient and competitive. This result shows that digitalization is a key factor in facing competition in Industry 4.0.

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