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Greenation Management and Business Review (GMBR)
Published by Greenation Publisher
ISSN : -     EISSN : 30891116     DOI : https://doi.org/10.38035/gmbr.v2i2
Core Subject :
Greenation Management and Business Review (GMBR) is a scholarly journal that provides a platform for in-depth research and analysis in the field of management and business. The journal is committed to publishing high-quality articles that examine the latest theories, practices, and developments in management and the business world. With a broad scope, the journal focuses on various aspects that affect decision-making, strategy, and performance in organizations and global markets. Scope and Focus: The journal covers a wide range of topics in management and business, including but not limited to: Management Strategy: Research on the development and implementation of business strategy, competitive analysis, and strategic innovation in an organizational context. Human Resource Management: Studies on HR management practices, employee development, leadership, and team dynamics. Finance and Accounting: Analysis of financial policies, budget planning and control, and accounting and financial reporting practices. Marketing and Consumer Behavior: The study of marketing strategy, consumer behavior analysis, and brand development and promotional campaigns. Entrepreneurship and Innovation: Research on entrepreneurial processes, product innovation, and new business models that drive company growth and sustainability. Operations and Supply Chain Management: The study of operations management, process improvement, and supply chain efficiency in various industries. Risk Management and Sustainability: Analysis of risk management strategies, corporate social responsibility, and sustainable business practices. Technology and Digital Transformation: Research on the impact of new technologies, digitalization, and automation in business management and operations.
Arjuna Subject : -
Articles 65 Documents
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The Effect of Employee Competence and Socialization Through Service Quality on Community Satisfaction in Mestong District, Muaro Jambi Regency Melly Berliana Putri; M. Zahari; Osrita Hapsara
Greenation Management and Business Review Vol. 2 No. 2 (2026): Greenation Management and Business Review (April - September 2026)
Publisher : Greenation Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gmbr.v2i2.736

Abstract

This research aims to obtain an overview of employee competence, socialization, public service quality, and community satisfaction as well as analyze the direct or indirect influence of employee competence and socialization on community satisfaction through the quality of public services. The research was carried out in Mestong District, Muaro Jambi Regency. The population in this study is people who receive services in Mestong District, Muaro Jambi Regency in 2025 with a sample of 100 respondents. Data collection was carried out through the distribution of questionnaires to respondents. The data analysis technique used was path analysis followed by hypothesis testing using the F test (simultaneous) and the t test (partial). All data processing is carried out using SPSS. The results of the descriptive study show that employee competence, socialization, quality of public services, and community satisfaction are in the good category. Based on the results of the path analysis, it is known that employee competence and socialization simultaneously or partially have a positive effect on the quality of public services. In addition, employee competence and socialization also have a positive effect on community satisfaction, both directly and indirectly through the quality of public services as an intervening variable. The quality of public services has also been proven to have a positive and significant effect on public satisfaction. The findings of the study show that improving employee competencies supported by the implementation of effective socialization is able to improve the quality of public services so that it has an impact on increasing public satisfaction. The quality of public services is the most dominant variable in strengthening the relationship between employee competence, socialization, and community satisfaction in Mestong District, Muaro Jambi Regency.
The Effect of Leadership Support and Work Performance Assessment on Work Spirit and Its Impact on Employee Performance at Bank Jambi Head Office Dwicitra Kastianty Putri; M. Zahari; Osrita Hapsara
Greenation Management and Business Review Vol. 2 No. 2 (2026): Greenation Management and Business Review (April - September 2026)
Publisher : Greenation Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gmbr.v2i2.737

Abstract

This study aims to analyze the influence of leadership support and performance appraisals on work morale and their impact on employee performance at Bank Jambi Head Office. Leadership support is seen as a factor capable of increasing motivation and work morale through providing direction, attention, recognition, and facilitation of work needs. Meanwhile, objective and transparent performance appraisals are expected to encourage employees to improve the quality and quantity of their work. The study used a quantitative approach with a survey method. The study population was 168 employees at Bank Jambi Head Office. The sample was determined using the Slovin formula with a 7.5% error rate, resulting in 118 respondents. Data analysis was conducted using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The results are expected to show that leadership support and performance appraisals have a positive effect on work morale. Furthermore, leadership support, performance appraisals, and morale are expected to have a positive effect on employee performance. Morale is also expected to act as a mediating variable in the relationship between leadership support and performance appraisals on employee performance. The research findings are expected to contribute to the development of human resource management strategies, particularly in improving performance through strengthening leadership support and a fair and transparent performance appraisal system.
The Effect of Price, Brand Trust, and Consumer Experience on Customer Loyalty of Smartphone Samsung Smartphones in Jabodetabek Charles Delbert; Yocki Pramudya Ananda; Aam Bastaman
Greenation Management and Business Review Vol. 2 No. 2 (2026): Greenation Management and Business Review (April - September 2026)
Publisher : Greenation Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gmbr.v2i2.744

Abstract

This study analyzes the effect of price, brand trust, and consumer experience on Samsung smartphone customer loyalty in Jabodetabek, both directly and through brand trust as a mediating variable. It is motivated by Samsung's declining market share in Indonesia from 20.9% (2022) to 16.1% (2026), accompanied by a weakening Top Brand Index from 33.00% to 27.70% over the same period. A quantitative descriptive approach was used, with data collected from 150 active Samsung smartphone users in Jabodetabek via purposive sampling and analyzed using Structural Equation Modeling with Partial Least Squares (SEM-PLS) in SmartPLS 4.0. The results show that price and consumer experience both have positive and significant effects on brand trust, with consumer experience showing the stronger influence. Price, brand trust, and consumer experience each have positive and significant direct effects on customer loyalty, with price showing the largest direct effect. Both price and consumer experience also significantly affect customer loyalty through brand trust as a partial mediator, with the indirect effect of consumer experience exceeding its direct effect. The model explains 64.8% of the variance in customer loyalty. These findings confirm that brand trust plays a central mediating role connecting price perception and consumer experience with Samsung customer loyalty in Jabodetabek.
The Effect of Product Quality and Service Quality on Customer Satisfaction: The Mediating Role of Perceived Value in the Mobile Coffee Business Marsa Mahasina; Yocki Pramudya Ananda; Hendyansyah Putra
Greenation Management and Business Review Vol. 2 No. 2 (2026): Greenation Management and Business Review (April - September 2026)
Publisher : Greenation Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gmbr.v2i2.745

Abstract

This study examines the effect of product quality and service quality on customer satisfaction, both directly and indirectly through perceived value as a mediating variable, within the rapidly expanding mobile coffee business format in Indonesia. The empirical setting is Sejuta Jiwa Mobile Coffee in South Jakarta, whose operating fleet grew from 50 to 250 units within a single year, a pace of expansion that has intensified the challenge of maintaining consistent customer satisfaction across a decentralized network of sales points. Using a quantitative survey design, data were collected from 150 customers selected through purposive sampling and analyzed using Structural Equation Modeling based on Partial Least Squares (SEM-PLS) with SmartPLS 4.0. The results show that both product quality and service quality exert a positive and significant direct effect on customer satisfaction, with product quality emerging as the stronger determinant. Perceived value is also found to exert a significant direct effect on satisfaction and to partially mediate the effects of both product quality and service quality on satisfaction. The proposed model explains 63.4% of the variance in customer satisfaction. These findings extend the quality value satisfaction framework, previously examined mainly in fixed-location coffee shop and café settings, to the structurally distinct mobile coffee format, and offer practical guidance for operators seeking to sustain customer satisfaction amid rapid, fleet-based commercial expansion.
Implementation of Green Marketing as a Retail Business Sustainability Strategy: The Use of Spunbond at Amanda Supermarket in Subang Ramayani Yusuf; Magnaz Lestira Oktaroza; Kannisa Adjani; Machdi Sukmono; Adib Adib
Greenation Management and Business Review Vol. 2 No. 2 (2026): Greenation Management and Business Review (April - September 2026)
Publisher : Greenation Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gmbr.v2i2.749

Abstract

This study aims to analyze the implementation of green marketing as a sustainability strategy in modern retail businesses, with a focus on the use of spunbond as a substitute for plastic bags at Amanda Supermarket Subang, located on Jalan Kapten Hanafiah. This policy is a response to Subang Regent’s Circular Letter No. 660.4.1/3884 of 2024, which prohibits modern retail stores from using plastic bags. This study employs a qualitative approach using a case study design, involving in-depth interviews, observations, and documentation of management and consumers. The results reveal how the implementation of spunbond plastic-replacement bags is carried out, the driving factors and challenges faced, as well as the role of green marketing messages on packaging in shaping consumer perceptions. This green marketing initiative contributes to reducing plastic waste while also serving as a differentiation strategy and fostering a positive corporate image in the eyes of consumers.
The Influence of Hedonic Shopping Motivation, Shopping Lifestyle, and Positive Emotion on Impulse Buying of Beauty Products on Tiktok Shop Fajrinnisa Ismail; Budi Suryowati
Greenation Management and Business Review Vol. 2 No. 2 (2026): Greenation Management and Business Review (April - September 2026)
Publisher : Greenation Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gmbr.v2i2.750

Abstract

This study aims to analyze the influence of hedonic shopping motivation, shopping lifestyle, and positive emotion on impulse buying of beauty products on TikTok Shop. The study employs a quantitative approach using a descriptive method. Primary data were obtained through an online questionnaire distributed to 200 consumers of beauty products on TikTok Shop who had made a purchase within the last three months, selected using purposive sampling with the Lemeshow formula. Data analysis was conducted using the Partial Least Squares–Structural Equation Modeling (PLS-SEM) method with the aid of SmartPLS 4.0 software, covering evaluation of the outer model (convergent validity, discriminant validity, and reliability) and the inner model (R-square and path coefficients). The results indicate that hedonic shopping motivation, shopping lifestyle, and positive emotion each have a positive and significant influence on impulse buying of beauty products on TikTok Shop, with the three variables jointly explaining 81.5% of the variance in impulse buying. These findings suggest that psychological and lifestyle-related factors play a central role in driving unplanned purchases on social-commerce platforms, offering practical implications for beauty brands designing marketing strategies on TikTok Shop.
The Influence of Influencers, Brand Image, and Lifestyle on Purchasing Decision Facetology Sunscreen Dea Rizkinaya; Asep Imam Sujoni Sungkawa; Yocki Pramudya Ananda
Greenation Management and Business Review Vol. 2 No. 2 (2026): Greenation Management and Business Review (April - September 2026)
Publisher : Greenation Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gmbr.v2i2.752

Abstract

This study aims to analyze the influence of influencers, brand image, and lifestyle on Facetology Sunscreen purchasing decisions, as well as the influence of influencers on brand image. The background is based on the phenomenon of increasing Facetology rankings in the Indonesian e-commerce market which is not followed by an increase in sales percentage, so an in-depth study is needed regarding the factors that influence consumer purchasing decisions. The study uses a quantitative approach with the Partial Least Squares-based Structural Equation Modeling (SEM-PLS) method through SmartPLS 4.0 software. Data were collected through questionnaires to 150 respondents who are Facetology Sunscreen users domiciled in DKI Jakarta aged 15–35 years, selected using a purposive sampling technique. The results of the study show that: (1) influencers have a positive and significant effect on purchasing decisions (2) brand image has a positive and significant effect on purchasing decisions (3) lifestyle has a positive and significant effect on purchasing decisions (4) influencers have a positive and significant effect on brand image.
The Influence of Lifestyle, Perceived Ease of Use, and Perceived Benefits on Huawei Smartwatch Purchase Decisions Nurma Liza Nurli; Budi Suryowati
Greenation Management and Business Review Vol. 2 No. 2 (2026): Greenation Management and Business Review (April - September 2026)
Publisher : Greenation Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gmbr.v2i2.753

Abstract

This study aims to examine and analyze the influence of lifestyle, perceived ease of use, and perceived benefits on the purchasing decision for Huawei smartwatches. The study employs a quantitative approach using descriptive analysis methods. Data were collected via questionnaires. The data analysis technique utilized was PLS-SEM (using SmartPLS 4.0) to determine the relationships between lifestyle, perceived ease of use, perceived benefits, and the purchasing decision. The results indicate that lifestyle and perceived ease of use do not influence the purchasing decision for Huawei smartwatches, whereas perceived benefits do have an influence on the purchasing decision.
Influence of Lifestyle, Consumer Perception, and Social Environment on Purchase Decisions on Shopee Diana Qotrunnada; Budi Suryowati
Greenation Management and Business Review Vol. 2 No. 2 (2026): Greenation Management and Business Review (April - September 2026)
Publisher : Greenation Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gmbr.v2i2.754

Abstract

The rapid development of digital commerce has changed consumer purchasing behavior and increased the importance of factors that shape online purchase decisions. This study aims to examine the influence of lifestyle, consumer perception, and social environment on purchase decisions among Shopee users in the Greater Jakarta (Jabodetabek) area. A quantitative survey was conducted with 200 respondents selected through purposive sampling. Data were collected using a five-point Likert questionnaire and analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM) with SmartPLS 4. The measurement model was evaluated through convergent validity, discriminant validity, and reliability tests, while the structural model was evaluated using R-square, path coefficients, and bootstrapping. The results show that lifestyle, consumer perception, and social environment influence purchase decisions. The path coefficients were 0.402, 0.305, and 0.271, respectively, with T-statistics of 6.146, 5.217, and 4.921 and P-values of 0.000. The R-square value of 0.844 indicates that the three independent variables jointly explain 84.4% of the variation in purchase decisions. Lifestyle has the largest path coefficient and therefore represents the most dominant factor in the model.
The Effect of Social Media Marketing, Perceived Quality, and Electronic Word of Mouth on Purchase Intention of Hijab Products on TikTok Through Trust as a Mediating Variable Darin Maulida Hana
Greenation Management and Business Review Vol. 2 No. 2 (2026): Greenation Management and Business Review (April - September 2026)
Publisher : Greenation Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gmbr.v2i2.755

Abstract

This study investigates how social media marketing, perceived quality, and electronic word of mouth (E-WOM) influence purchase intention for Tie By Min hijab products on TikTok, with trust positioned as a mediating variable. A quantitative associative design was applied to 100 female Generation Z respondents aged 17 to 29 years living in the Greater Jakarta area who had encountered Tie By Min promotional content and had purchased or intended to purchase the products through TikTok. Data were obtained through a five-point Likert-scale questionnaire and examined using Partial Least Squares Structural Equation Modeling with SmartPLS 4.0. The findings indicate that social media marketing, perceived quality, and E-WOM significantly and positively influence trust. Each variable also has a significant positive relationship with purchase intention, and trust significantly affects purchase intention. Furthermore, trust mediates the effects of social media marketing, perceived quality, and E-WOM on purchase intention. The results highlight the importance of building consumer trust when developing TikTok marketing strategies aimed at Generation Z.

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