cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Teguh Wiyono
Contact Email
indexsasi@apji.org
Phone
+6285727710290
Journal Mail Official
indexsasi@apji.org
Editorial Address
Perum. Bumi Pucang Gading, Jl. Watu Nganten 1 No. 1-6 Desa Batursari Kec. Mranggen, Jawa Tengah
Location
Kota semarang,
Jawa tengah
INDONESIA
Optimal: Jurnal Ekonomi dan Manajemen
Published by Pusat Riset dan Inovasi Nasional
ISSN : 29624444     EISSN : 29624010     DOI : 10.55606
Core Subject :
OPTIMAL: Jurnal Ekonomi dan Manajemen berfokus pada penerbitan artikel berkualitas tinggi yang didedikasikan untuk semua aspek penelitian, masalah, dan perkembangan terbaru di bidang Ilmu Manajemen. Topik dalam Jurnal ini berkaitan dengan aspek apapun dari manajemen, namun tidak terbatas pada topik berikut : Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi. Jurnal ini terbit 1 tahun 4 kali (Maret, Juni September dan Desember)
Arjuna Subject : -
Articles 619 Documents
 25   26   27   28   29 
Analisis Subsektor Unggulan Pertanian dan Kontribusinya terhadap Pertumbuhan Ekonomi di Kabupaten Timor Tengah Selatan Maria Tlonaen; Marthen Pellokila; Nikson Tameno
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 5 No. 1 (2025): Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v5i1.5690

Abstract

This research is entitled Analysis of Leading Agricultural Subsectors and Their Contribution to Economic Growth in South Central Timor Regency. This study aims to find out and analyze the leading sub-sectors of agriculture and its contribution to economic growth in South Central Timor Regency. This study uses a documentation method in data collection and uses data analysis techniques in the form of Location Quotient analysis, Dynamic Location Quotient Analysis, and Klassen Typology Analysis. The results of the study show that the agricultural sector is a base sector in the context of economic growth in TTS Regency where the agricultural sector has a greater contribution to the economy of TTS Regency compared to its contribution at the provincial level.
Analisis Peran Inspektorat dalam Pelaksanaan Sistem Pengendalian Internal Pemerintah (SPIP) terhadap Peningkatan Akuntabilitas Laporan Keuangan Pemerintah Daerah : Studi Kasus pada Inspektorat Daerah Kabupaten Belu Cindy Leovania Harahap; Yohanes Demu; Maria Prudensia Leda Muga
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 5 No. 1 (2025): Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v5i1.5691

Abstract

This research is titled Analysis of the Role of the Inspectorate in the implementation of the Government Internal Control System (SPIP) on increasing the accountability of local government financial statements at the Belu Regency Regional Inspectorate. This research aims to find out and analyze the role of the Belu Regency Regional Inspectorate in the implementation of the government's internal control system (SPIP) to increase the accountability of government financial statements. This research uses a qualitative method that is carried out interactively and takes place continuously until it is complete, so that the data is saturated. The results of the study show that the role of the Belu Regency Inspectorate in running an internal control system to optimize the administration of fixed assets, the Belu Regency Inspectorate has implemented an internal control system in accordance with the regulations and the implementation is quite good, however, there are still obstacles such as insufficient and inadequate human resources and inadequate budget.
Literature Study and Direct Participant Observation of The Impact of Online Loans on Society Fie Khaeriyah; Effiyaldi Effiyaldi; Syafril Syafril; Novia Angga Safitri
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 5 No. 1 (2025): Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v5i1.5695

Abstract

This study aims to describe the benefits and harms of online loans to the community as borrowers. This is related to the increasing number of online loan practices today that reach various levels of society. This study uses a descriptive exploratory approach with a literature study method and direct observation of the research object. Descriptive is used to describe problems or phenomena related to online loans, while explorative is used to conceptually describe how online loans work. The literature study method is carried out by searching for research data or information by reading scientific journals, reference books and publication materials available in libraries and the internet. This study also uses the Participant Observation technique, this observation was carried out by researchers when digging for information by becoming users of online loan applications who actively interact with other online borrowers. The results of this study indicate that online loans are more detrimental than beneficial to society in terms of economic, psychological, social and legal aspects. It is hoped that regulators can protect the public from theft and use of personal data held by online loan providers and also protect the public from the practices of modern online loan sharks today.
Analisis Peran Influencer Marketing dalam Membangun Brand Awareness dan Kepercayaan Konsumen pada Generasi Z Iwan Iwan; Purwatiningsih Purwatiningsih; Sopyan Sopyan
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 5 No. 1 (2025): Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v5i1.5698

Abstract

This study aims to examine the influence of influencer marketing in increasing brand awareness and consumer trust among generation Z with a case study of Scarlett Whitening. Using quantitative methods, this study tests the hypothesis through path analysis. The results show that influencer marketing has a significant influence on brand awareness and consumer trust. Influencer credibility, authenticity, and engagement are the main factors in forming positive perceptions of the brand. Scarlett Whitening utilizes this marketing strategy through collaboration with macro and micro influencers, interactive content presentation, and consistency in brand communication. These findings confirm that influencer marketing is an effective promotional strategy in increasing brand awareness and building trust, especially among generation Z who are more active in digital media. Further research is recommended to explore other factors that can influence consumer behavior in the digital era.
Pengaruh Harga Produk, Lokasi Penjualan dan Promosi Digital Terhadap Volume Penjualan Pada Ayam Geprek Awliya Devi Nilam Sari; Sumardin Sumardin; Septa Diana Nabella
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 5 No. 2 (2025): Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v5i2.5701

Abstract

This study aims to analyze the influence of product price, sales location, and digital promotion on the sales volume of Ayam Geprek Awliya. The research employs a quantitative approach using multiple linear regression analysis. Data were collected through a consumer survey and analyzed using the t-test and F-test to determine the effect of each independent variable on the dependent variable, namely sales volume. The results show that product price has a negative and significant effect on sales volume, meaning that an increase in price tends to reduce the number of sales. In contrast, sales location has a positive and significant effect on sales volume, indicating that the more strategic the business location, the higher the potential for increased sales. Digital promotion is the most dominant factor influencing sales volume. Effective digital marketing strategies, such as the use of social media, online platforms, and digital advertisements, have proven to attract consumers and significantly increase sales transactions. Simultaneously, the three variables—product price, sales location, and digital promotion—have a significant effect on the sales volume of Ayam Geprek Awliya. Therefore, it is recommended that the business adopt a more competitive pricing strategy, choose a more strategic business location or expand delivery service coverage, and continuously improve the effectiveness of digital promotion to reach a broader customer base. By implementing the right strategies, Ayam Geprek Awliya can significantly increase its sales volume and strengthen its position in the highly competitive culinary industry.
Pengaruh Enterprise Risk Management dan Sustainability Report terhadap Nilai Perusahaan Sektor Makanan dan Minuman yang Terdaftar di BEI Tahun 2020-2022 Dita Novalita
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 5 No. 1 (2025): Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v5i1.5707

Abstract

This research aims to determine the influence of Enterprise Risk Management and Sustainability Reports on the value of food and beverage sector companies listed on BEI in 2020-2022. This research uses associative methods and is analyzed quantitatively. This research concluded that there were 39 observation companies, namely 39 observations taken from 13 companies x 3 years (2020-2022). In the test for company value, it has a minimum value of 0.006, a maximum value of 5.3757, an average value of 1.153144 and a standard deviation value of 1.583. The enterprise risk management (ERM) variable has a minimum value of 0.5000, a maximum value of 1.000, an average value of 0.815385 and a standard deviation value of 0.1826536. The substainability report variable has a minimum value of 0.6200, a maximum value of 1.5800, an average value of 0.979231 and a standard deviation of 0.2413818. The results of this research show a positive influence of enterprise risk management on company value in food and beverage sector companies for the 2020-2022 period, the Sustainability report partially has a positive and significant influence on the company value of food and beverage sector companies for the 2020-2022 period, and simultaneously it can be seen that enterprise risk management and sustainability reports have a positive and significant influence on company value in food and beverage sector companies for the 2020-2022 period.
Strategi Pemasaran Investasi Emas Jangka Panjang Melalui Produk Cicil Emas : (Studi Kasus Pegadaian Syariah Pamekasan) Zaid Raya Argantara; Abdillah Qadry Azizi
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 5 No. 2 (2025): Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v5i2.5712

Abstract

The Jokotole Pamekasan Sharia Pawnshop is situated in one of the regions on the island of Madura, where the locals are used to gold jewelry rather than gold bars. The marketing approach for gold installment items at the Pamekasan Syariah Pegadaian is the issue brought up in this research. This study has two main goals: to determine the Pamekasan Syariah Pegadaian's gold installment product marketing strategy. What are the advantages of investing in gold over the longterm using gold installment products? A qualitative field study strategy is the method employed by the researchers. Interviews, observations, and documentation techniques are the techniques employed. Reducing data, presenting data, and generating conclusions are the steps in data analysis. In the meanwhile, technical triangulation is the method used to verify the accuracy of the data. Regarding Pegadaian Syariah Jokotole Pamekasan's marketing approach, it included organizing literacy events, business-to-business partnerships, cross-selling and up-selling, and promotional media. A sharia contract, flexibility in gram denomination and tenor, ease of use, state guarantee, and the ability to purchase gold futures at today's price are the benefits of long-term gold investing through gold installment products at Jokotole Pamekasan Syariah Pegadaian.
Pengungkapan Corporate Social Responsibility (CSR) Terhadap Return Saham Anastasia Anggarkusuma Arofah; Karunia Zuraidaning Tyas; Arin Laraswati
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 5 No. 2 (2025): Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v5i2.5713

Abstract

This research aims to analyze the effect of Corporate Social Responsibility (CSR) disclosure on stock returns on mining sector companies, especially coal mines listed on the Indonesia Stock Exchange in 2023. Research uses a quantitative approach to the type of documentation research. Research uses secondary data collected from annual financial statements, corporate sustainability reports, and websites that present published CSR disclosures. The sample in the study consisted of 10 coal sector mining companies listed on the Indonesia Stock Exchange which were selected based on certain criteria using purposive sampling. Hypothesis testing using multiple regression analysis. The independent variable on research is CSR disclosure calculated using CSR index based on the Global Reporting Initiative (GRI) assessment standards found in the Company's financial statements. The dependent variable in the study was stock return. This study found that CSR disclosures had no significant effect on stock returns. This can be affected by several factors and certain conditions that cause no effect on CSR disclosure on stock returns.
Tingkat Literasi Ekonomi Digital di Kalangan Mahasiswa: Tantangan dan Strategi Pendidikan Fitria Marisya; Sri Dweni Astuti; Rolia Wahasusmiah; Sinta Bella Agustina
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 5 No. 1 (2025): Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v5i1.5718

Abstract

The development of digital technology has brought significant changes in the economic world, requiring students to have an adequate level of digital economy literacy to face the challenges of the digitalization era. However, there is still a gap in students' understanding of the digital economy, especially in the aspects of digital investment, cybersecurity, and financial risk management. This research aims to (1) measure the level of digital economic literacy of students, (2) identify inhibiting factors that affect their understanding, and (3) develop educational strategies that can effectively increase digital economy literacy. This study uses a qualitative approach with survey methods and in-depth interviews of Prasetiya Mandiri Polytechnic students from the D4 Department of International Business Administration and D3 Travel Business, which were selected through purposive sampling techniques. The research instruments are in the form of questionnaires to measure the level of digital economy literacy and in-depth interviews to explore inhibiting factors and effective learning strategies. The data was analyzed using descriptive statistics to understand student understanding patterns and thematic analysis to identify challenges and strategies that could be applied. The results show that the majority of students are familiar with digital transactions and fintech, but still have a limited understanding of digital investments, data security, and financial risks in the digital world. The main inhibiting factors include a lack of formal education in the university curriculum, limited access to credible information, and low awareness of digital risks. To improve digital economy literacy, this study recommends technology-based education strategies and experiential learning, including the integration of the digital economy in the cross-department curriculum, fintech simulation-based training, and collaboration with the digital finance industry to provide hands-on experience to students. This research contributes to the development of a more applicable and technology-based digital economy education model. The implications of this study affirm the importance of curriculum reform and interactive learning approaches in increasing students' readiness to face the challenges of the digital economy in the future.
Penerapan Manajemen Berbasis Mutu (MBM) dalam Pengelolaan SDM di Perguruan Tinggi Sherly Malini; Dwi Hanadya; Nyayu Ully Auliana; Agung Indriansyah; Yike Diana Putri
OPTIMAL Jurnal Ekonomi dan Manajemen Vol. 5 No. 1 (2025): Jurnal Ekonomi dan Manajemen
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/optimal.v5i1.5719

Abstract

This study aims to examine the application of Quality-Based Management (MBM) in the management of Human Resources (HR) at Prasetiya Mandiri Polytechnic PSDKU Palembang. The focus of the research includes the process of implementing MBM, supporting and inhibiting factors, and the impact on human resource performance. The method used is a qualitative approach with the type of case study, through in-depth interviews, observations, and documentation studies. The results of the study show that the implementation of MBM is carried out through the stages of planning, implementation, evaluation, and continuous improvement, with quality principles such as quality improvement, involvement of all elements of the organization, and focus on service user satisfaction. Supporting factors include visionary leadership, management commitment, and an organizational culture that is open to change. On the contrary, obstacles arise from limited resources, resistance of some human resources, and less than optimal training. The implementation of MBM has a positive impact on improving the competence, motivation, and performance of lecturers and education staff, although it still needs to be strengthened in the aspects of evaluation and sustainable development. This research makes a theoretical contribution to the development of the concept of MBM in higher education as well as practical benefits for campuses in improving the quality of human resource management.

Page 27 of 62 | Total Record : 619

 25   26   27   28   29 

Filter by Year

2021 2026


Reset
Filter By Issues
All Issue Vol. 6 No. 3 (2026): September: OPTIMAL: Jurnal Ekonomi dan Manajemen Vol. 6 No. 2 (2026): Juni: OPTIMAL: Jurnal Ekonomi dan Manajemen Vol. 6 No. 1 (2026): Jurnal Ekonomi dan Manajemen Vol. 5 No. 4 (2025): Desember OPTIMAL: Jurnal Ekonomi dan Manajemen Vol. 5 No. 3 (2025): Jurnal Ekonomi dan Manajemen Vol. 5 No. 2 (2025): Jurnal Ekonomi dan Manajemen Vol. 5 No. 1 (2025): Jurnal Ekonomi dan Manajemen Vol. 4 No. 4 (2024): Desember : Jurnal Ekonomi dan Manajemen Vol. 4 No. 3 (2024): September: Jurnal Ekonomi dan Manajemen Vol. 4 No. 2 (2024): Juni : Jurnal Ekonomi dan Manajemen Vol. 4 No. 1 (2024): Maret : Jurnal Ekonomi dan Manajemen Vol. 3 No. 4 (2023): Desember : Jurnal Ekonomi dan Manajemen Vol. 3 No. 3 (2023): September : Jurnal Ekonomi dan Manajemen Vol. 3 No. 2 (2023): Juni : Jurnal Ekonomi dan Manajemen Vol. 3 No. 1 (2023): Maret: Jurnal Ekonomi dan Manajemen Vol. 2 No. 4 (2022): Desember : Jurnal Ekonomi dan Manajemen Vol. 2 No. 3 (2022): September : Jurnal Ekonomi dan Manajemen Vol. 2 No. 2 (2022): Juni : Jurnal Ekonomi dan Manajemen Vol. 2 No. 1 (2022): Maret: Jurnal Ekonomi dan Manajemen Vol. 1 No. 4 (2021): Desember : Jurnal Ekonomi dan Manajemen Vol. 1 No. 3 (2021): September : Jurnal Ekonomi dan Manajemen Vol. 1 No. 2 (2021): Juni : Jurnal Ekonomi dan Manajemen Vol. 1 No. 1 (2021): Maret: Jurnal Ekonomi dan Manajemen More Issue