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Economics and Digital Business Review
Published by Yayasan Vifada Cendikia Indonesia
ISSN : -     EISSN : 27742563     DOI : https://doi.org/10.37531/ecotal.v7i2
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Economics and Digital Business Review is a peer-reviewed, open-access academic journal published by Yayasan Vifada Cendikia Indonesia in collaboration with Sekolah Tinggi Ilmu Ekonomi (STIE) AMKOP Makassar. The journal was established in 2020 and is officially registered with an electronic International Standard Serial Number (e-ISSN: 2774-2563). Economics and Digital Business Review is published biannually (twice a year) and aims to provide a reputable scholarly platform for academics, researchers, practitioners, and policymakers to disseminate high-quality research findings in the fields of economics, management, and digital business. The journal encourages interdisciplinary perspectives that integrate traditional economic and business studies with emerging digital technologies and innovations.
Arjuna Subject : -
Articles 1,489 Documents
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The Influence of Customer Experience and Customer Relationship Marketing on Customer Loyalty at Jakarta Motor Tarailu, Mamuju Regency Asri Asri; Muh Tahir; Kurnia Kurnia; Agus Halim; J. Fuji Inzani SL
Economics and Digital Business Review Vol. 7 No. 2 (2026)
Publisher : Yayasan Vifada Cendikia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v7i2.4168

Abstract

This study aims to analyze the influence of Customer Experience and Customer Relationship Marketing on Customer Loyalty at Jakarta Motor Tarailu, Mamuju Regency, both partially and simultaneously. The research employs a quantitative approach with an associative design. The sample was determined using the Lemeshow formula and the convenience sampling technique, involving 100 customers as respondents. Data were collected through observation, interviews, documentation, and questionnaires measured on a five-point Likert scale. Data analysis included validity and reliability tests, multiple linear regression, partial tests (t-test), simultaneous tests (F-test), and the coefficient of determination (R²), processed with IBM SPSS. The results indicate that Customer Experience has a positive and significant partial effect on Customer Loyalty (t = 5.689 > 1.985; sig. 0.000 < 0.05), and Customer Relationship Marketing also has a positive and significant partial effect on Customer Loyalty (t = 4.784 > 1.985; sig. 0.000 < 0.05). Simultaneously, both variables have a significant effect on Customer Loyalty (F = 47.152 > 3.090; sig. 0.000 < 0.05) with a coefficient of determination of 0.493, meaning that Customer Experience and Customer Relationship Marketing explain 49.3% of the variation in Customer Loyalty, while the remaining 50.7% is explained by factors outside the research model. Customer Experience is the more dominant determinant
Social Marketing Strategy Through Digital Campaigns as an Effort to Reduce Plastic Waste in Kupang City Maria Sisilia Lou Kelen; Taqwa Sultan; Margaretha Sartien Kabanga
Economics and Digital Business Review Vol. 7 No. 2 (2026)
Publisher : Yayasan Vifada Cendikia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v7i2.4174

Abstract

Through changing public perception in reducing the use of single-use plastics through the digital campaign "Plastic Efficiency." The campaign aims to increase awareness and encourage changes in people's behavior in the use and management of plastics more responsibly. This research focuses on designing digital campaigns using the 5A Kotler model consisting of Aware, Appeal, Ask, Act, and Advocate. This approach is a modern marketing strategy that is relevant to the connectivity era because it is able to build audience engagement while increasing public awareness of plastic issues. This campaign is also expected to support the government's "Kupang Green and Clean 2025" program. The 5A Kotler model is used by incorporating messages that have emotional appeal to build audience response and engagement. The research uses qualitative methods through in-depth interviews, questionnaires, and Focus Group Discussions (FGDs). The campaign content is then integrated through social media and evaluated using engagement metrics and surveys to identify changes in people's behavior.
The Effect of Work Discipline and Organizational Culture on Work Productivity With Competency as an Mediation Variable in Sand Mining Companies in Pabuaran District, Serang, Banten Ahmad Karnain; Gema Ika Sari; Udin Suadma
Economics and Digital Business Review Vol. 7 No. 2 (2026)
Publisher : Yayasan Vifada Cendikia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v7i2.4179

Abstract

This study aims to analyze the influence of work discipline and organizational culture on work productivity, with competency as a mediation variable, at a sand mining company in Pabuaran District, Serang Regency, Banten Province. The research method used was a quantitative approach with Structural Equation Modeling–Partial Least Squares (SEM-PLS) analysis. The population in this study was all 84 employees at three sand mining companies. A census sampling technique was used to select the entire population. The results showed that work discipline had a positive and significant effect on work productivity (β=0.570; t=5.931; p=0.000) and on competency (β=0.429; t=3.771; p=0.000). Organizational culture also had a positive and significant effect on work productivity (β=0.175; t=2.467; p=0.014) and on competence (β=0.315; t=2.779; p=0.006). Competence was shown to have a positive and significant effect on work productivity (β=0.280; t=3.448; p=0.001). Furthermore, competence mediated the effect of work discipline on work productivity (β=0.120; t=1.976; p=0.049) and the effect of organizational culture on work productivity (β=0.088; t=2.653; p=0.008). This study implies that work productivity can be increased by strengthening work discipline and improving organizational culture, while still considering competency development as a factor that strengthens this relationship. These efforts are expected to encourage more optimal, effective, and high-quality work productivity in the sand mining sector.
Determinants of Purchase Decisions for Mixue Products: The Roles of Halal Labeling, Price, and Taste Edi Susilo; Nurur Hikmah
Economics and Digital Business Review Vol. 7 No. 2 (2026)
Publisher : Yayasan Vifada Cendikia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v7i2.4181

Abstract

This study aims to analyze the influence of halal labeling, price, and taste on the purchasing decisions of Mixue consumers. This study employs a quantitative approach involving 100 respondents selected using non-probability sampling via purposive sampling. Data were collected through an online questionnaire and analyzed using IBM SPSS software. The results indicate that the halal label variable does not have a significant effect on purchasing decisions, with a significance value of 0.671. The price variable also does not have a significant effect, with a significance value of 0.288. Conversely, the taste variable has a significant effect on purchasing decisions, with a significance value of 0.000. The results of the coefficient of determination test indicate that the halal label, price, and taste variables collectively explain 53% of purchasing decisions, while the remaining 47% is influenced by other factors outside the scope of this study.
Debt Costs in the Carbon Transition: The Role of Carbon Disclosure, Environmental Performance, and Profitability Dede Yusuf Maulana; Candra Hakiki; Nani Kustina
Economics and Digital Business Review Vol. 7 No. 2 (2026)
Publisher : Yayasan Vifada Cendikia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v7i2.4182

Abstract

This research investigates how Carbon Emission Disclosure (CED), environmental performance, and profitability impact the borrowing costs of coal mining firms listed on the Indonesia Stock Exchange (IDX) between 2024 and 2025. Utilizing a quantitative explanatory design, the analysis draws on a balanced panel dataset comprising 21 firms, yielding 42 firm-year observations. The variables are operationalized as follows: CED via a disclosure index, environmental performance through the PROPER rating, profitability using Return on Assets (ROA), and borrowing costs derived from interest expenses divided by average interest-bearing liabilities. To determine the optimal estimator, the Chow, Hausman, and Lagrange Multiplier tests were applied, revealing that the Fixed Effect Model (FEM) is the most suitable. The empirical findings reveal that neither CED, environmental performance, nor profitability exert a statistically significant partial influence on borrowing costs at the 5% threshold. Furthermore, the Wald test confirms the absence of a simultaneous impact among these variables. Nevertheless, the global significance of the FEM highlights the crucial role of unobserved firm-specific traits in driving cost-of-debt variations. Ultimately, the results imply that lenders prioritize unique corporate attributes and loan agreement specifics over environmental disclosures and transient financial gains. Keywords: carbon emission disclosure; environmental performance; profitability; cost of debt; fixed effect model.
Influence Perception Convenience , Benefit , and Religiosity Regarding the Interest in Using the Gopay E-Wallet among Gen Z in Jepara Muhammad Yunahar Ilyas; Mahmudatus Sadiyah
Economics and Digital Business Review Vol. 7 No. 2 (2026)
Publisher : Yayasan Vifada Cendikia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v7i2.4184

Abstract

This study aims to analyze the influence of perceived ease, perceived usefulness, and religiosity on the interest in using GoPay e-wallets among Generation Z in Jepara . The study was motivated by the rapid development of financial technology and the increasing use of digital wallets among Gen Z, which is influenced by technological factors and personal values. This study uses a quantitative approach with a survey method by distributing questionnaires to 100 Generation Z respondents in Jepara . The data analysis techniques used include instrument testing, classical assumption testing, multiple linear regression analysis, and hypothesis testing using SPSS software. The results show that perceptions of convenience, perceptions of usefulness, and religiosity have a positive and significant effect on interest in using GoPay e-wallets, both partially and simultaneously. This indicates that the higher the level of ease of use and perceived benefits, and the higher the level of religiosity, the greater the interest of Generation Z in using GoPay . This study is expected to contribute to the development of fintech marketing strategies and serve as a reference for further research related to the adoption of digital financial technology.
The Effect of Group Dynamics and Knowledge Transfer on Group Performance in The Reddoorz Digital Redseller Team Salman Sirajuddin; Hafid Kholidi Hadi; Muhamad Fajar Wahyudi Rahman
Economics and Digital Business Review Vol. 8 No. 1 (2027)
Publisher : Yayasan Vifada Cendikia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v8i1.4187

Abstract

This study examines the effect of group dynamics and knowledge transfer on group performance in a digital team, using the Redseller team from the Kampus Merdeka Certified Internship Program Batch 4 at PT Commeasure Solutions Indonesia (RedDoorz) as the unit of analysis. A quantitative descriptive design was applied to a total sample of 50 team members. Knowledge transfer (KT) and group dynamics (GD) were treated as independent variables, while group performance (GP) served as the dependent variable. Data were collected through a closed-ended questionnaire using a five-point Likert scale and analyzed descriptively and through Pearson correlation. The results show that the mean scores for KT, GD, and GP fell into the fair-to-good category (3.569, 3.889, and 3.870, respectively). GD showed a strong positive correlation with GP (r = 0.674), followed by KT (r = 0.631), while the correlation between KT and GD was moderately strong (r = 0.558). Further qualitative observation revealed that psychological barriers, such as insecurity, reluctance to voice opinions, and workload concerns, limited the effectiveness of knowledge sharing despite an overall positive group climate. This study recommends the use of structured knowledge documentation platforms and informal coordination routines to strengthen knowledge transfer within remote digital teams.
The Influence of Product Quality, Content Marketing, and Discount Prices on Purchase Decisions for Roughneck on TikTok Muhammad Viky Fajar Ardiansyah; Muhammad Rizal yulianto
Economics and Digital Business Review Vol. 8 No. 1 (2027)
Publisher : Yayasan Vifada Cendikia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v7i2.4189

Abstract

This study aims to analyze the influence of product quality, content marketing, and discount prices on purchasing decisions for Roughneck fashion products on the TikTok application. This study employed a quantitative approach using multiple linear regression analysis. Data were collected through questionnaires distributed to 119 respondents who met the research criteria. The results showed that product quality had a positive and significant effect on purchasing decisions, with a regression coefficient of 0.318, a t-value of 3.721, and a significance value of 0.000. Content marketing also had a positive and significant effect, with a regression coefficient of 0.305, a t-value of 4.177, and a significance value of 0.000. Discount prices had a positive and significant effect, with a regression coefficient of 0.221, a t-value of 2.695, and a significance value of 0.008. Simultaneously, the three independent variables had a significant effect on purchasing decisions, as indicated by an F-value of 150.368 and a significance value of 0.000. The R Square value of 0.797 indicates that 79.7% of the variation in purchasing decisions can be explained by the three independent variables, while the remaining 20.3% is explained by other factors outside the research model
The Effect of Inclusive Leadership and Diversity Climate on Employee Organizational Commitment at PT PLN (Persero) UP3 Nias Desmira Sihaloho; Eliagus Telaumbanua; Heniwati Gulo; Fatolosa Hulu
Economics and Digital Business Review Vol. 8 No. 1 (2027)
Publisher : Yayasan Vifada Cendikia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v8i1.4196

Abstract

This study examines the effects of inclusive leadership and diversity climate on employee organizational commitment at PT PLN (Persero) UP3 Nias. The study responds to the need for public-service organizations to sustain employee attachment amid differences in employment status, experience, background, and work-assignment dynamics. An associative quantitative design was employed with a population of 112 employees, and a sample of 53 respondents selected through simple random sampling. Data were collected using a five-point Likert-scale questionnaire and analyzed with IBM SPSS 26 through validity and reliability tests, regression diagnostic tests, multiple linear regression, t-tests, F-tests, and the coefficient of determination. The results show that inclusive leadership has a positive and significant effect on organizational commitment (B=0.375; t=3.066; p=0.003), while diversity climate also has a positive and significant effect (B=0.494; t=3.760; p<0.001). Simultaneously, both predictors significantly affect organizational commitment (F=110.274; p<0.001), with R²=0.815. These findings indicate that leader openness, opportunities for participation, fairness, and acceptance of diversity jointly strengthen employees’ sense of belonging, loyalty, and willingness to continue contributing to the organization.
The Influence of Shopping Value on Consumer Trust and Customer Engagement in TikTok Shop Live Streaming Marvin Cahyadi Gohtama; Isana Sri Christina Meranga
Economics and Digital Business Review Vol. 8 No. 1 (2027)
Publisher : Yayasan Vifada Cendikia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v8i1.4201

Abstract

Live-streaming commerce has emerged as an important form of social commerce, enabling consumers to interact with sellers and products in real time. This study examines the influence of shopping value on consumer trust and customer engagement in TikTok Shop live streaming in Indonesia. Data were collected through an online questionnaire using purposive sampling from TikTok users who had experience watching TikTok Shop live-streaming sessions. A total of 301 valid responses were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) with SmartPLS. The results show that utilitarian value significantly affects trust in products but does not significantly influence trust in sellers or customer engagement. In contrast, hedonic and symbolic value significantly influence trust in products, trust in sellers, and customer engagement. Furthermore, trust in products significantly influences trust in sellers, while both trust in products and trust in sellers significantly contribute to customer engagement. These findings indicate that shopping value plays an important role in shaping consumer trust and engagement in TikTok Shop live streaming, although its effects differ across value dimensions.

Page 148 of 149 | Total Record : 1489

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