Claim Missing Document
Check
Articles

Found 8 Documents
Search

THE EFFECT OF SOCIAL MEDIA USE ON EMPLOYEE PERFORMANCE WITH TALENT MANAGEMENT AS A MODERATING VARIABLE Ni Luh Kardini; Eva Yuniarti Utami; Suseno Hendratmoko; Ikram Yakin; J Fuji Inzani SL
JURNAL ILMIAH EDUNOMIKA Vol 8, No 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.13554

Abstract

Abstract This research is quantitative research with an exploratory approach, namely an approach that uses a number of previous studies as the most fundamental benchmark for building arguments, novelty and research gaps in the research being carried out. The data used in this research is primary data that researchers collected by distributing online questionnaires to Astra employees spread throughout Indonesia. These data were analyzed using the smart PLS 4.0 analysis tool. The result in this research show shows that the Social Media variable has a positive relationship and a significant influence on employee performance. This is because the P-Values value is positive and is below the significance level of 0.05, namely 0.004. This result is because the better employees are at using social media, the easier it will be for employees to complete work, such as if they don't know how to do something, they can search on YouTube, Google and other platforms, and can ask someone who knows better. Apart from that, social media can make it easier to communicate without meeting in person, simplify difficult administration, and so on which can make it easier for employees to complete their work so that they can improve employee performance. Apart from that, in the second row of the table, the three path coefficients show the same results if the Talent Management variable can moderate the influence of the Social Media variable on Employee Performance because of the same thing, namely the P-Values value which is positive and is below the significance level of 0.05, namely 0.000, which is more significant. from direct testing 0.004. Thus, the first and second hypotheses in this research can be accepted and proven. Keywords: Social Media, Talent Management, Employee Performance
Sinergi Transformasi Digital dalam Pendidikan Tinggi dan Dampaknya terhadap Inovasi Sosial untuk Mendorong Pembangunan Ekonomi Berbasis Pengetahuan Jeffriansyah Dwi Sahputra Amory; Naska Nabhan; J Fuji Inzani SL; Ratna Ratna
Jurnal Minfo Polgan Vol. 14 No. 1 (2025): Artikel Penelitian
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/jmp.v14i1.15052

Abstract

Penelitian ini bertujuan untuk mengkaji sinergi transformasi digital dalam pendidikan tinggi dan dampaknya terhadap inovasi sosial dalam mendorong pembangunan ekonomi berbasis pengetahuan. Menggunakan pendekatan kualitatif dengan metode tinjauan pustaka, studi ini menganalisis 34 artikel ilmiah yang dipilih secara selektif dari 50 artikel awal yang diperoleh melalui Google Scholar dan situs web kredibel lainnya dalam rentang tahun 1964 hingga 2025. Hasil analisis menunjukkan bahwa integrasi teknologi digital dalam pendidikan tinggi—melalui pembelajaran daring, inkubator inovasi, serta kolaborasi lintas sektor—berkontribusi signifikan dalam menciptakan solusi inovatif atas tantangan sosial yang kompleks. Sinergi ini diperkuat oleh penerapan teori Adaptive Structuration, Triple Helix, dan Social Innovation yang menempatkan universitas sebagai agen penghubung antara pengetahuan, teknologi, dan masyarakat. Studi kasus dari berbagai universitas menunjukkan bahwa keberhasilan transformasi digital sangat bergantung pada komitmen kelembagaan, reformasi kurikulum, dan kemampuan membangun ekosistem inovatif yang inklusif. Temuan ini menegaskan bahwa pendidikan tinggi digital dapat memperluas akses dan efisiensi, serta berperan sentral dalam penguatan ekonomi berbasis pengetahuan melalui inovasi sosial yang berdampak nyata.
Work-Life Balance Perempuan Penenun Mandar: Integrasi Peran Domestik dan Ekonomi Kreatif dalam Perspektif Manajemen Sumber Daya Manusia Agus Halim; Muh Ferils; Herman Herman; Amelia Amelia; J Fuji Insani SL
Bata Ilyas Educational Management Review Vol. 6 No. 2 (2026): July - December
Publisher : Sekolah Tinggi Ilmu Ekonomi Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/biemr.v6i2.4069

Abstract

Penelitian ini bertujuan untuk mengeksplorasi secara mendalam pengalaman work-life balance (WLB) perempuan penenun Mandar dalam mengintegrasikan peran domestik dan peran ekonomi kreatif. Produksi Tenun Mandar sebagai bagian dari ekonomi kreatif berbasis budaya nyaris sepenuhnya digerakkan oleh perempuan yang menjalankan peran ganda, sementara kajian WLB selama ini masih didominasi konteks pekerja formal. Penelitian menggunakan pendekatan kualitatif dengan desain fenomenologi. Informan ditentukan secara purposive dan snowball, terdiri atas delapan perempuan penenun aktif yang telah berkeluarga dengan pengalaman menenun minimal dua tahun. Data dikumpulkan melalui wawancara mendalam, observasi, dan dokumentasi, kemudian dianalisis dengan teknik Colaizzi. Keabsahan data dijaga melalui triangulasi sumber dan metode, member checking, serta audit trail. Hasil penelitian menunjukkan bahwa keseimbangan dimaknai secara kontekstual sebagai kemampuan memastikan keluarga tetap terurus tanpa kehilangan kesempatan memperoleh pendapatan; rumah menjadi ruang integrasi sekaligus sumber interupsi; konflik memuncak saat tuntutan pesanan dan keluarga bertemu; menenun menghasilkan positive spillover berupa penguatan ekonomi, harga diri, dan pelestarian budaya; serta dukungan keluarga dan komunitas menjadi penentu utama WLB. Penelitian ini memberi kontribusi berupa perluasan konsep WLB ke ranah pekerja informal ekonomi kreatif dan masukan bagi kebijakan pemberdayaan yang selaras dengan pelestarian Tenun Mandar.
Pengaruh Advertising Effectiveness, Content Marketing, Dan Storytelling Terhadap Purchasing Decisions Pada Usaha Mikro Kecil Dan Menengah Kuliner Nasi Goreng Mas Dino Di Kecamatan Mamuju Yusran Amar; Muhammad Arsyad; Fuji Inzani SL; Ramli S; Junaeda Junaeda
Indonesian Journal of Innovation Science and Knowledge Vol. 3 No. 3 (2026): IJISK 2026
Publisher : Fakultas Pendidikan Ilmu Keguruan, Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/ijisk.v3i3.308

Abstract

Abstrak Penelitian ini bertujuan menganalisis pengaruh advertising effectiveness, content marketing, dan storytelling terhadap purchasing decisions konsumen pada Usaha Mikro Kecil dan Menengah (UMKM) kuliner Nasi Goreng Mas Dino di Kecamatan Mamuju, baik secara parsial maupun simultan. Penelitian menggunakan pendekatan kuantitatif asosiatif kausal dengan teknik non-probability sampling melalui pendekatan purposive sampling. Jumlah sampel ditentukan menggunakan rumus Lemeshow sebanyak 96 responden, dan sebanyak 92 data yang terisi lengkap digunakan dalam tahap analisis statistik. Penelitian menggunakan kuesioner berskala Likert lima poin dan dianalisis menggunakan uji validitas, uji reliabilitas, analisis regresi linear berganda, uji t, uji F, serta uji koefisien determinasi dengan bantuan program IBM SPSS. Hasil penelitian menunjukkan bahwa secara parsial advertising effectiveness berpengaruh positif dan signifikan terhadap purchasing decisions (β = 0,699; t = 5,942; sig. 0,000), sedangkan content marketing (sig. 0,127) dan storytelling (sig. 0,822) tidak berpengaruh signifikan. Secara simultan, ketiga variabel independen berpengaruh positif dan signifikan terhadap purchasing decisions (F = 115,478; sig. 0,000). Nilai R Square sebesar 0,797 dan Adjusted R Square sebesar 0,791 menunjukkan bahwa 79,7% variasi keputusan pembelian dapat dijelaskan oleh ketiga variabel independen, sedangkan 20,3% sisanya dipengaruhi faktor lain di luar model. Temuan ini menegaskan bahwa penguatan efektivitas iklan digital merupakan prioritas strategis bagi UMKM kuliner, sementara content marketing dan storytelling perlu dikelola secara lebih terarah agar mampu memberikan kontribusi mandiri terhadap keputusan pembelian.
Pengaruh Kepemimpinan Pemberdayaan, Transformasional, dan Keseimbangan Kehidupan Kerja terhadap Kinerja Pegawai ASN Basarnas Mamuju Revalinda; Muhammad Arsyad; J Fuji Inzani SL; Agus Halim; Rezki Novianti
Jurnal Kolaborasi Sains dan Ilmu Terapan Vol. 5 No. 1.1 (2026): SPECIAL ISSUE
Publisher : Utiliti Project Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh kepemimpinan pemberdayaan, kepemimpinan transformasional, dan keseimbangan kehidupan kerja terhadap kinerja pegawai Aparatur Sipil Negara (ASN), baik secara parsial maupun simultan. Penelitian ini menggunakan metode kuantitatif dengan pendekatan asosiatif kausal. Populasi penelitian adalah seluruh pegawai ASN Kantor Badan Nasional Pencarian dan Pertolongan (Basarnas) Kelas B Mamuju yang berjumlah 93 orang dan seluruhnya dijadikan sampel melalui teknik sampling jenuh, sehingga diperoleh 93 responden. Data dikumpulkan melalui kuesioner berskala Likert lima jenjang sebagai instrumen utama yang didukung observasi, wawancara, dan dokumentasi. Analisis data dilakukan dengan bantuan program SPSS melalui uji validitas, uji reliabilitas, uji asumsi klasik, analisis regresi linear berganda, uji parsial, uji simultan, dan analisis koefisien determinasi. Hasil penelitian menunjukkan bahwa kepemimpinan pemberdayaan berpengaruh positif dan signifikan secara parsial terhadap kinerja pegawai dengan nilai thitung 2,411 > ttabel 1,987 dan signifikansi 0,018 < 0,05. Kepemimpinan transformasional juga berpengaruh positif dan signifikan secara parsial dengan nilai thitung 2,641 > ttabel 1,987 dan signifikansi 0,010 < 0,05. Keseimbangan kehidupan kerja berpengaruh positif dan signifikan serta menjadi variabel paling dominan dengan nilai thitung 5,484 > ttabel 1,987, signifikansi 0,000 < 0,05, dan koefisien regresi terbesar sebesar 0,504. Secara simultan, ketiga variabel berpengaruh positif dan signifikan terhadap kinerja pegawai dengan nilai Fhitung 44,990 > Ftabel 2,71 dan signifikansi 0,000 < 0,05. Hasil koefisien determinasi menunjukkan nilai R Square sebesar 0,603, yang berarti kontribusi ketiga variabel bebas dalam menjelaskan variasi kinerja pegawai sebesar 60,3% dan berada pada kategori kuat, sedangkan 39,7% dipengaruhi oleh variabel lain di luar model penelitian.
The Effect of Price Fluctuations and the Pricing System on the Income of Oil Palm Farmers in Bunde Village, Sampaga District, Mamuju Regency Muh. Syahrul; Nur Asia; J. Fuji Inzani SL; Andi Indra Martini; Nur Fajariani
Economics and Digital Business Review Vol. 7 No. 2 (2026)
Publisher : Yayasan Vifada Cendikia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v7i2.4093

Abstract

This research was undertaken to examine how price fluctuations and the pricing system, both separately and jointly, shape the income earned by oil palm growers in Bunde Village, Sampaga District, Mamuju Regency. Adopting a quantitative associative research design, the study treated the entire body of oil palm farmers in the village—whose precise number could not be ascertained (an infinite population)—as its target population, from which 50 respondents were drawn by means of accidental sampling in accordance with the Roscoe guideline. Information was gathered through field observation, direct interviews, documentary review, and the distribution of a questionnaire measured on a five-point Likert scale, and was subsequently processed through multiple linear regression, partial (t) testing, simultaneous (F) testing, and the coefficient of determination, after the measuring instrument had passed validity and reliability screening. The analysis reveals that price fluctuations exert a positive and statistically significant partial influence on farmers’ income (t = 2.693; sig. 0.010), while the pricing system likewise produces a positive and significant partial influence (t = 2.443; sig. 0.018). Taken together, the two variables significantly determine farmers’ income (F = 14.773 > 3.195; sig. 0.000), accounting for 38.6 percent of its variation, with the residual 61.4 percent attributable to determinants lying beyond the model. These results imply that stabilizing prices and instituting a transparent and equitable pricing arrangement constitute strategic levers for improving the welfare of smallholder oil palm farmers.
The Effect of Intrinsic Motivation and Work Engagement on Work Productivity of Employees at the Department of Education of Mamuju Regency Silvia Silvia; Suwanti Suwanti; Adam Ramadhan; Muh. Rezky Naim; J. Fuji Inzani SL
Economics and Digital Business Review Vol. 7 No. 2 (2026)
Publisher : Yayasan Vifada Cendikia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v7i2.4111

Abstract

This research was undertaken to examine how intrinsic motivation and work engagement, both separately and jointly, shape the work productivity of employees at the Department of Education of Mamuju Regency. Employee productivity in public sector organizations remains a fundamental concern within the agenda of bureaucratic reform, particularly in regional agencies that are expected to deliver educational services that are prompt, accurate, and accountable. Adopting a quantitative associative research design executed through a survey, the study treated the entire body of civil servants serving at the agency, numbering sixty-nine persons, as its target population, and enrolled all of them as respondents by means of a total sampling or census technique, thereby eliminating sampling error altogether. Primary information was gathered through a questionnaire comprising eighteen statement items scored on a five-point Likert scale, and was supplemented by non-participant observation, library research, and documentary review. The material so obtained was subsequently processed through Pearson Product Moment validity testing, Cronbach's Alpha reliability testing, multiple linear regression, partial (t) testing, simultaneous (F) testing, and the coefficient of determination, with the aid of IBM SPSS Statistics version 23. The analysis reveals that intrinsic motivation exerts a positive and statistically significant partial influence upon work productivity (b = 0.428; t = 4.250; sig. 0.000), while work engagement likewise produces a positive and significant partial influence (b = 0.353; t = 3.148; sig. 0.002). Taken together, the two variables significantly determine work productivity (F = 18.031 > 3.136; sig. 0.000), accounting for 35.3 percent of its variation, with the residual 64.7 percent attributable to determinants lying beyond the model. Judged by standardized beta coefficients, intrinsic motivation (0.432) emerges as the more dominant predictor relative to work engagement (0.320). These results imply that efforts to strengthen productivity within the public sector are more effectively initiated through the satisfaction of employees' basic psychological needs, and most particularly the need for competence, which this study identifies as the weakest indicator in the entire measurement model.
The Influence of Customer Experience and Customer Relationship Marketing on Customer Loyalty at Jakarta Motor Tarailu, Mamuju Regency Asri Asri; Muh Tahir; Kurnia Kurnia; Agus Halim; J. Fuji Inzani SL
Economics and Digital Business Review Vol. 7 No. 2 (2026)
Publisher : Yayasan Vifada Cendikia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v7i2.4168

Abstract

This study aims to analyze the influence of Customer Experience and Customer Relationship Marketing on Customer Loyalty at Jakarta Motor Tarailu, Mamuju Regency, both partially and simultaneously. The research employs a quantitative approach with an associative design. The sample was determined using the Lemeshow formula and the convenience sampling technique, involving 100 customers as respondents. Data were collected through observation, interviews, documentation, and questionnaires measured on a five-point Likert scale. Data analysis included validity and reliability tests, multiple linear regression, partial tests (t-test), simultaneous tests (F-test), and the coefficient of determination (R²), processed with IBM SPSS. The results indicate that Customer Experience has a positive and significant partial effect on Customer Loyalty (t = 5.689 > 1.985; sig. 0.000 < 0.05), and Customer Relationship Marketing also has a positive and significant partial effect on Customer Loyalty (t = 4.784 > 1.985; sig. 0.000 < 0.05). Simultaneously, both variables have a significant effect on Customer Loyalty (F = 47.152 > 3.090; sig. 0.000 < 0.05) with a coefficient of determination of 0.493, meaning that Customer Experience and Customer Relationship Marketing explain 49.3% of the variation in Customer Loyalty, while the remaining 50.7% is explained by factors outside the research model. Customer Experience is the more dominant determinant