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Jurnal Manajemen Bisnis
Published by Universitas Muhammadiyah Yogyakarta
ISSN : 20868200     EISSN : 26226308     DOI : 10.18196/mb
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Manajemen Bisnis is a bilingual English peer-reviewed journal published twice a year (in March and September) by Universitas Muhammadiyah Yogyakarta in Collaboration with the Association of Management Department of Muhammadiyah Universities (APSMA PTM). Since its first issued in March 2010, Journal of Management Business has been aimed at facilitating a better comprehension of research-based management business sciences among academicians and researchers and thus to give a positive contribution and influence on the world of management business sciences
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Articles 359 Documents
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Tourist Loyalty to Halal Tourism in Indonesia: The Role of Services Quality, Satisfaction, and Experience Quality Rahayu, Sri; Candera, Mister
Jurnal Manajemen Bisnis Vol. 14 No. 1: March 2023
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v14i1.17790

Abstract

Research aims: This study aims to develop an original model of halal tourism by considering the service quality variable and its effect on tourist loyalty with satisfaction as a mediator variable and experience quality consisting of halal food, halal facilities and services, and people at the destination as moderator variables.Design/Methodology/Approach: This study adopts an empirical approach. Data were collected using questionnaire distributed to respondents that were selected through purposive sampling based on their previous visits to halal destinations in Indonesia. A total of 440 questionnaire responses were subjected to quantitative analysis using the Structural Equation Modeling.Research findings: Our study findings indicated that services quality was one of the factors with positive, significant impacts (direct and indirect) on tourist loyalty. In addition, experience quality seemed to strengthen this impact.Theoretical Contribution/Originality: This research offered a novel insight that that the satisfaction and loyalty of tourists visiting halal tourism can be increased through improving experience quality.Practitioners/Policy Implications: This research is expected to be a reference and consideration for halal tourism business actors in their efforts to increase visitor satisfaction where major coniderations should be put on halal accommodation and halal services. Visitor experience is an important factor to increase the number of visitors to halal tourism.Research Limitations/Implications: The large sample size relatively complicated the timely data collection.
Relationship Marketing, Customer Experience and Customer Satisfaction: Testing Their Theoretical and Empirical Underpinning Suharto, Suharto; Hoti, Arber
Jurnal Manajemen Bisnis Vol. 14 No. 1: March 2023
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v14i1.17805

Abstract

Research aims: This study’s aim is to find out the influence of relationship marketing on customer experience and satisfaction.Design/Methodology/Approach: The applied research method of this study uses an explanatory survey utilizing accidental sampling of 140 respondents in the Rural Bank industrial sector, Lampung Province - Indonesia. Data is scrutinized utilizing the structural equation to test the proposed hypothesis. Research findings: The results found that (1) relationship marketing directly and positively affected customer experience and customer satisfaction, and (2) customer experience directly and positively impacted customer satisfaction.Theoretical Contribution/Originality: Customer satisfaction is the end of the chain that must be maintained to gain the sustainability of organizations. By emphasizing customer relationship quality and customer experience, it would strive to maintain transaction processes and strategies to impress customer satisfaction with the organizations.Practitioners/Policy Implications: Relationship marketing and customer experience are relevant concepts in marketing research because properly understanding these variables enables organizations to increase customer satisfaction and achieve a competitive advantage in the service and manufacturing sectors.Research Limitations/Implications: This research model was tested in the rural banking industry sector, Lampung Province - Indonesia, so the findings obtained limit generalization. Therefore, using longitudinal data, it is necessary to conduct a comparative and comprehensive study between relationship marketing, customer experience, and customer satisfaction.
Is Storytelling Marketing Effective in Building Customer Engagement and Driving Purchase Decisions? Mavilinda, Hera Febria; Putri, Yulia Hamdaini; Nazaruddin, Akhmad
Jurnal Manajemen Bisnis Vol. 14 No. 2: September 2023
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v14i2.17830

Abstract

Research aims: This study examines the relationship between storytelling marketing and customer engagement and its direct and indirect influence on purchasing decisions. Customer engagement serves as an intervening variable mediating the relationship between storytelling marketing and purchasing decisions.Design/Methodology/Approach: The research questionnaire was distributed to 200 respondents over 17 years who were active users of Instagram social media. The data analysis technique was a quantitative method employing Analysis of Structural Equation Modelling (SEM) operated through the Analysis of Moment Structure (AMOS) program.Research findings: The study's results demonstrated that storytelling marketing directly and significantly affected customer engagement and did not directly affect purchasing decisions. In addition, there was a positive and significant influence between customer engagement and purchasing decisions, and customer engagement mediated the relationship between storytelling marketing and purchasing decisions. Theoretical Contribution/Originality: Research on storytelling marketing in the context of social media platforms is new in marketing. Most previous research discussed the relationship of storytelling marketing to brand reinforcement and identity. Therefore, this study attempted to integrate the relationship model between storytelling marketing and purchasing decisions by adding customer engagement as an intervening variable.Practitioners/Policy Implications: This research can provide marketers insight into creating exciting and creative marketing content through storytelling marketing that can encourage consumer involvement in a brand or product to generate follow-up action and influence consumer purchasing decisions.Research Limitations/Implications: This research only focused on marketing storytelling and customer engagement variables, generally influencing consumer purchasing decisions on the Instagram social media platform. Hence, future research can focus more on one research object from a brand or product and develop other variables related to customer engagement from a different perspective.
Analysis of the Effect of Market and Proactive Orientation with Market Capabilities on Export Performance in East Java Export-Oriented MSMEs Alicia, Alicia; Wibowo, Januar; Candraningrat, Candraningrat; Supriyanto, Antok
Jurnal Manajemen Bisnis Vol. 14 No. 2: September 2023
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v14i2.17874

Abstract

Research aims: This study examines the causal relationships affecting export performance, including market orientation, proactive orientation, and market capability. Design/Methodology/Approach: This study used a quantitative approach, which was carried out by distributing questionnaires to 140 MSMEs in East Java that had already exported. This study was tested utilizing SmartPLS 4 with partial least squares-structural equation model (PLS-SEM) analysis.Research findings: The results exhibited that market orientation significantly affected export performance and market capability. Proactive orientation substantially affected export performance and market capabilities. Besides, market capability directly and significantly influenced the relationship between market orientation, proactive orientation, and export performance.Theoretical Contribution/Originality: Adding market capability as a mediating variable to test the influence of market orientation and proactive orientation on export performance in export MSMEs in Surabaya.Practitioners/Policy Implications: In improving the export performance of MSMEs, oversight institutions or policymakers are expected to provide regular education, training, and guidance on how to observe and take advantage of changes in the export market, obtain information about customers and the export market situation and study and identify opportunities that exist in the export market.Research Limitations/Implications: In this study, the research locations were limited to the Surabaya area, so further researchers can expand the research locations. Data collection can also be done by interviewing, so that respondents are more open to answering questions. In addition, there were only three variables affecting export performance in this study: market orientation, proactive orientation, and market capability. Because the R-Square value of market capability was still at 0.392, or 40%, other independent variables can influence as much as 60%, such as customer orientation, international orientation, demographic orientation, strategic orientation, and others. Besides, the R-Square value of export performance was 0.538, or 54%, so other mediating variables may affect as much as 467%, such as innovation, production, and productive and dynamic capabilities.
How Does Green Human Resource Management Improve Sustainable Organizational Performance in Public Services? Astuti, Sih Darmi; Riyanto, Fery; Demircioglu, Aytekin
Jurnal Manajemen Bisnis Vol. 14 No. 2: September 2023
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v14i2.18160

Abstract

Research Aims: The issues, such as global warming, increasing levels of pollution, increasing carbon, and climate change, make it mandatory for all organizations to strive to preserve the environment and work for the welfare of society. The aim to be achieved in this study was to explore the practice of green human resource management (GHRM) and its contribution to increasing sustainable organizational performance (SOP) through green service innovation (GSI) in the local government organizations of Semarang City, Indonesia.Design/Methodology/Approach: This research used a quantitative method. The data in this study were collected using closed online questionnaires for the leaders of the civil servants in each regional government organization in Semarang City. The data analysis employed the Structural Equation Model-Partial Least Square (SEM-PLS) utilizing the software of Smart PLS 3.Research Findings: The results of the data analysis demonstrated that all proposed hypotheses were accepted. It has been proven that GHRM and GSI could, directly and indirectly, improve SOP in Semarang City Government through the primary indicator of the vision of developing environmental management and services for the community and environmentally friendly digital service innovations.Theoretical Contribution/Originality: GSI could mediate the relationship between GHRM and SOP. In addition, this study revealed that the digital elements of public services in GSI enormously increased SOP.Practitioners/Policy Implications: The results have been good news for leaders in public service organizations with different policies on becoming sustainable organizations and preserving environmentally friendly practices in serving the community.Research Limitations/Implications: The authors recognize that the current study has limitations. This research only focused on organizational performance. Since the authors see that GHRM and GSI practices play a decisive role for employees, this study recommends further research to investigate the role of GHRM and GSI on employee performance.
The ‘how’ for sustainability: Answering market pressure through green strategy and green production Johan, Ahmad; Rahayu, Agus; Wibowo, Lili Adi; Yuliawati, Ayu Khrisna
Jurnal Manajemen Bisnis Vol. 14 No. 2: September 2023
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v14i2.18575

Abstract

Research aims: This study aims to examine the influence of market pressure on green strategy and green production while also looking at its impact on MSMEs' sustainability. The authors also investigate the indirect influence of market pressure on green production through the mediating role of green strategy.Design/Methodology/Approach: This study was carried out on batik craft, fashion, and convection MSMEs oriented to the green concept in West Java Province, with a number of samples of 185 MSMEs. The data obtained were then analyzed using the structural equation modeling technique with SmartPLS software.Research findings: The results of this study demonstrated the positive influence of market pressure on green strategy and green production, and both influenced MSMEs' sustainability. Furthermore, green strategy has been proven to have a positive influence on green production and could mediate the influence of market pressure on green production.Theoretical Contribution/Originality: This study contributes to the literature by widening the antecedent of green strategy, green production, and MSMEs sustainability from the external side, namely market pressure, which is rarely elaborated.Practitioners/Policy Implications: Managers and owners of batik craft, fashion, and convection MSMEs must prepare themselves to answer the calls for sustainability that come from their stakeholders, such as the market and government. Green strategy and green production must be incorporated into their business to achieve sustainability.Research Limitations/Implications: This study has not yet considered the existence of moderating variables, such as firm size, government regulation, or organizational competitiveness. These additional variables can be a sign for firms to understand when the time is to implement their strategy to achieve sustainability according to the underlying conditions of the moderators.
The UTAUT Implementation Model in Defining the Behavioral Intention of Mobile Banking Users Handayani, Wahyu Prabawati Putri
Jurnal Manajemen Bisnis Vol. 14 No. 2: September 2023
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v14i2.18649

Abstract

Research aims: This goal is to comprehend how the UTAUT model was used to influence mobile banking behavior intentions and act as a mediator variable along with attitude.Design/Methodology/Approach: A quantitative approach and a sample size of 110 respondents using mobile banking were used. The deployment questionnaire for the retrieval technique sample was completed using Google Forms, and the sampling strategy was a snowball. In this study, both data analysis and hypothesis evaluation were performed utilizing PLS-SEM.Research findings: The study uncovered that out of ten hypotheses, seven were accepted, and three were rejected. In this study, performance expectancy, facilitating conditions, and social influence variables could all have an impact on attitude. With regard to behavioral intention, attitude served as a mediator between performance expectancy, social influence, and facilitating conditions. Aside from serving as a mediator, the attitude directly affected behavioral intentions. The results indicate that attitude was not significantly affected by effort expectations, and behavioral intentions were not significantly impacted by trust.Theoretical Contribution/Originality: The Unified Theory of Acceptance and Use of Technology (UTAUT) was employed in this study to understand better how the UTAUT model was applied in influencing mobile banking behavior intentions, as well as how attitude functions as a variable mediator.Practitioners/Policy Implications: Results from the study have implications for how mobile banking users' behavioral intentions may change depending on their performance expectancy, social influence, facilitating conditions, and attitudes.Research Limitations/Implications: Further research is required to observe other aspects, such as the desire to keep utilizing mobile banking, as it is the focus of this study, which was restricted to behavioral intention based on the considerations of UTAUT-based mobile banking users.
Green Innovation: Trend Research Using Bibliometric Analysis Nuryakin, Nuryakin
Jurnal Manajemen Bisnis Vol. 14 No. 2: September 2023
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v14i2.18712

Abstract

Research aims: This study aims to explore and analyze research trends in green innovation. A literature review was used in this study by conducting a bibliometric analysis of green innovation by measuring research trends on green innovation in the last five years. This study also performed descriptive data and analysis on research trends and proposed an agenda for further studies on green innovation. Design/Methodology/Approach: This study approach carried out bibliographical analysis by taking the Scopus Database. Then filtering research articles was carried out in the 2019 – 2021 period. Bibliometric analysis techniques, citation analysis, and co-citation analysis were also conducted.Research findings: This study revealed the nature and direction of research that the green innovation field has undertaken over the past five years. Five clusters existed as themes that appeared in the green innovation literature.Theoretical Contribution/Originality: The theoretical implications of this study provide several important arguments for contributions to the field of green innovation and also contribute to several studies, journals, and institutions that have established studies in this field. Practitioners/Policy Implications: This study contribution to the most influential authors, institutions, and countries related to research on green innovation with possible future research directions.Research Limitations/Implications: This study has provided valuable opportunities to focus on studies only within the scope of green innovation. This study also has contribution to knowledge by considering suggestions for further research.
Impact of Innovation Leadership on Supply Chain Efficiency: The Role of Process Improvement Purwoko, Purwoko; Hassan, Zainudin Bin
Jurnal Manajemen Bisnis Vol. 14 No. 2: September 2023
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v14i2.18816

Abstract

Research aims: This research aims to determine the influence of innovation leadership on supply chain efficiency mediated by process improvement.Design/Methodology/Approach: The objects of this research were micro, small, and medium enterprises (MSMEs) players in the creative economy sector in the Yogyakarta Special Region, Indonesia. Measurements of the outer model, inner model, and hypothesis testing (directly and indirectly) were carried out on the data sample of MSME actors in the creative economy sector in Yogyakarta Special Region utilizing the SmartPLS statistical tool. The sampling employed purposive sampling with a total sample size of 267 creative economy MSMEs.Research Findings: The results uncovered that innovation leadership positively affected supply chain efficiency, implying that innovation leadership could significantly improve supply chain efficiency. Innovation leadership also positively influences process improvement, showing that if the innovation leadership is good, process improvement will increase significantly. In addition, process improvement positively impacted supply chain efficiency, indicating that process improvement could significantly improve supply chain efficiency. Lastly, process improvement could mediate the effect of innovation leadership on supply chain efficiency significantly, denoting that process improvement has a highly important role in improving supply chain efficiency. Theoretical Contribution/Originality: This study indicates that innovative leaders are highly important in improving their supply chain efficiency, and process improvement as a mediating variable, a novelty in this study, has a very significant role for innovative leaders in improving supply chain efficiency.Practitioners/Policy Implications: Creative economy MSMEs must become innovative leaders in their businesses to increase efficiency in the supply chain. In addition, MSMEs need to continuously improve their business processes, especially in the supply chain.Research Limitations/Implications: The independent variable in this research was only one, i.e., innovation leadership, so it is less comprehensive. To be more comprehensive, other independent variables, such as intellectual capital or moderating variables of government policies, can be added.
The Mediating Role of Job Satisfaction in the Relationship Between Human Resource Management Practices and Turnover Intention Hanifa, Muhammad; Widagdo, Bambang; Rumijati, Aniek
Jurnal Manajemen Bisnis Vol. 15 No. 1: March 2024
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v15i1.19059

Abstract

Research aims: This study examines the mediating role of job satisfaction among employees of a Power Generation Company in Indonesia and its relationship with compensation, training, career development, and turnover intention.Design/Methodology/Approach: This research utilized a cross-sectional survey involving 263 respondents representing all employees. The Partial Least Square Structural Equation Model (PLS-SEM) approach was employed to analyze the data, and SmartPLS was used to process multiple independent variables and test quantitative data.Research findings: The research findings indicate that compensation and career development do not have a significant direct effect on turnover intention. However, training and job satisfaction have a significant direct impact on turnover intention. The indirect relationship reveals that career development, through the mediating variable of job satisfaction, has no significant relationship with turnover intention. However, compensation and training, through the mediating variable of job satisfaction, have a significant relationship with turnover intention.Theoretical Contribution/Originality: The current study aims to expand on the existing literature by examining job satisfaction as a mediating variable between HRM practices (compensation, training, and career development) and employees' intention to leave (turnover intention).Practitioners/Policy Implications: Companies must provide satisfactory employee job satisfaction, as job satisfaction is a key mediating factor in the relationship between compensation and training that can influence turnover intention.Research Limitations/Implications: The practical implications of this study suggest that companies should strive to retain their employees by ensuring their well-being. The research findings indicate that providing employees with more training and certifications may increase their likelihood to seek opportunities at other companies. This outcome aligns with the human capital theory, as the knowledge, competence, and skills acquired by employees become inherent qualities associated with the employees themselves.

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