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Proceeding Fakultas Ekonomi
Published by Universitas Stikubank
ISSN : -     EISSN : -     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Arjuna Subject : -
Articles 179 Documents
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PERAN INDIKATOR KEKAYAAN INTELEKTUAL TERHADAP KINERJA PERUSAHAAN PADA PERUSAHAAN MANUFAKTUR YANG TERDAFTAR DI BURSA EFEK INDONESIA Puspitasari, Elen; Srimindarti, Ceacilia
Proceeding Fakultas Ekonomi 2013: 2013
Publisher : Proceeding Fakultas Ekonomi

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Abstract

Capability of knowledge and technology becomes a key factor for the progress of the economy in many developed countries, so there is a necessity intended for companies to change their business strategy, which was originally based labor force towards knowledge-based businesses. Companies need to communicate some other information to users of financial statements related to the value added that is owned by the company i.e. intellectual capital (IC).This study will describe the role of IC indicators as measured by VAICTM, which consists of VACA, VAHU, and STVA to the companys performance measured by market valuation, profitability and productivity,which firm size as a control variable. The population in this study is manufacturing companies listed on the IDX from 2007 to 2010, with purposive sampling to obtain a sample of 20 companies with 80 data observations. The results of statistical hypothesis testing using multiple linear regression test showed that the IC has a positive and significant influence on companys performance.Keywords: Intellectual Capital, Value Added, Performance.
PENERIMAAN AUDITOR TERHADAP UNDER-REPORTING TIME Srimindarti, Ceacilia; Puspitasari, Elen
Proceeding Fakultas Ekonomi 2014
Publisher : Proceeding Fakultas Ekonomi

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Abstract

This study seeks to analyze the relationship between the factors that affect the auditors acceptance of under-reporting time. Auditor’s who worked in Public Accounting in Indonesia is an object in this study using questionnaire-based survey that was sent. The data have been collected and analyzed using SPSS. Expectancy theory and the theory of goal setting is the basic theory used to explain the behavior of auditors underreporting time in accepting. The results of this study found that locus of control variables have a positive and significant impact on acceptance of under-reporting time, while the variable of organizational commitment auditor has no influence on the acceptance of under-reporting time. Adversely affect the auditors expertise acceptance under-reporting time. These results indicate that the internal factors affecting the acceptance of individual auditor’s under-reporting time. Keywords : locus of control, auditor’s expertise, organizational commitment, acceptance of under-reporting time, expectancy theory and the theory of goal setting
PENGARUH KINERJA AUDITOR, TURN OVER INTENTION, DAN KOMITMEN ORGANISASI TERHADAP PREMATURE SIGN- OFF (Ditinjau dari Goal Setting Theory) Srimindarti, Ceacilia; Puspitasari, Elen
Proceeding Fakultas Ekonomi 2012
Publisher : Proceeding Fakultas Ekonomi

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Abstract

Goal Setting Theory in this study is used to review and analyze the influence ofinternal individual factors (such as auditor individual performance, turnover intentionand organizational commitment) on acceptance of a premature sign-off. Source of datain this study were auditors working in audit firms in Indonesia as respondents. The datawas collected using survey method by sending questionnaires to the respondents bymail. The result of this study has shown that individual performance and turnoverintention have influence to acceptance of a premature sign-off. On the other handorganizational commitment has no influence to acceptance of a premature sign-off.Keywords: Goal Setting Theory, Auditor Performance, Turnover Intention,Organizational Commitment, and Premature Sign-off.
PENGARUH KINERJA AUDITOR, TURN OVER INTENTION, DAN KOMITMEN ORGANISASI TERHADAP PREMATURE SIGN- OFF (Ditinjau dari Goal Setting Theory) Srimindarti, Ceacilia; Puspitasari, Elen
Proceeding Fakultas Ekonomi 2012
Publisher : Proceeding Fakultas Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (471.588 KB)

Abstract

Goal Setting Theory in this study is used to review and analyze the influence ofinternal individual factors (such as auditor individual performance, turnover intentionand organizational commitment) on acceptance of a premature sign-off. Source of datain this study were auditors working in audit firms in Indonesia as respondents. The datawas collected using survey method by sending questionnaires to the respondents bymail. The result of this study has shown that individual performance and turnoverintention have influence to acceptance of a premature sign-off. On the other handorganizational commitment has no influence to acceptance of a premature sign-off.Keywords: Goal Setting Theory, Auditor Performance, Turnover Intention,Organizational Commitment, and Premature Sign-off.
THE PERCEPTION OF ADOPTING AN INFORMATION TECHNOLOGY INNOVATION ON THE RURAL BANKS OWNED BY LOCAL GOVERNMENT Puspitasari, Elen; Srimindarti, Ceacilia
Proceeding Fakultas Ekonomi 2013: 2013
Publisher : Proceeding Fakultas Ekonomi

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Abstract

The performance of rural banks owned by the local government showed progress very proud. Therefore, policies and strategies for the future development of rural banks directed inaccordance with the fundamental characteristics of rural banks, which is rural banks as community banks are healthy, strong, productive and spread throughout Indonesia andfocused in the provision of financial services the small, micro and medium Enterprises (SME’s) and local communities, especially in rural areas. The purpose of this study was to find out which variables are to be determinant to measure the user’s perceptions of adopting an information technology (IT) innovation on the rural banks owned by local government. Respondents in this study were employees as user’sadoption of IT on rural banks. Data obtained from respondents answers to the questionnaire. The factors that influence adopting an information technology innovation, which isvoluntariness, relative advantage, compatibility, image, ease of use, result demonstrability, visibility, trial ability, and facilitating conditions to be determined by principle componentanalysis under Factor Analysis Techniques. The adoption of information technologies by individuals and organizations has been an area of substantial research to extend information system. One of the important strategiesthat need to be done by the rural banks in order to increase competitiveness and outreach is empowering of supporting infrastructure industries owned by rural banks effectively, especially in information technology.Keywords: information system, technology innovation, principle component
FAKTOR-FAKTOR PENENTU PROFITABILITAS BANK (Studi pada Bank Umum di Indonesia Periode Tahun 2006 - 2011) Murdiyanto, Agus
Proceeding Fakultas Ekonomi 2013: 2013
Publisher : Proceeding Fakultas Ekonomi

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Abstract

Penelitian ini bertujuan menganalisis pengaruh dana pihak ketiga (DPK), Capital Adequasi Ratio (CAR), Non Performing Loan (NPL), Biaya Operasional dibanding Pendapatan Operasional (BOPO),Loan to Deposit Ratio (LDR) terhadap Return on Aset (ROA). Data yang digunakan data sekunder dari Bank Indonesia meliputi Indikator Perbankan Nasional, Statistik Perbankan Indonesia, Statistik EkonomiMoneter Indonesia, Laporan Pengawasan Perbankan. Hasil Uji Statistikc independent sample t-tes menunjukkan pengujian hipotesis pengaruh DPK terhadap ROA dapat disimpulkan secara parsial variabelDPK berpengaruh positif signifikan terhadap variabel ROA. Pengujian hipotesis pengaruh CAR terhadap ROA dapat disimpulkan secara parsial variabel CAR berpengaruh positif signifikan terhadapvariabel ROA. Pengujian hipotesis mengenai pengaruh NPL terhadap ROA dapat disimpulkan secara parsial variabel NPL berpengaruh negatif tidak signifikan terhadap variabel ROA. Pengujian hipotesis mengenai pengaruh BOPO terhadap ROA dapat disimpulkan secara parsial variabel BOPO berpengaruh negatif signifikan terhadap variabel ROA. Pengujian hipotesis mengenai pengaruh LDR terhadap ROA dapat disimpulkan secara parsial variabel LDR berpengaruh negatif tidak signifikan terhadap variabel ROA. Hasil adjusted R2 sebesar 0,53 hal ini berarti bahwa 53% variasi ROA dapat dijelaskan oleh variasidari kelima variabel independen DPK, CAR, NPL, BOPO dan LDR. Sedangkan sisanya sebesar 47% dijelaskan oleh sebab - sebab lain diluar model.Kata Kunci: ROA, DPK, CAR, NPL, BOPO dan LDR.
PENGARUH PERSEPSI HARGA, CITRA PERUSAHAAN DAN CITRA MEREK TERHADAP KEPUASAN DAN LOYALITAS PELANGGAN PADA APOTEK “DELA” DI SEMARANG W.S, F.X Sulistiyanto; Soliha, Euis
Proceeding Fakultas Ekonomi 2014
Publisher : Proceeding Fakultas Ekonomi

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Abstract

This study examines the effect of price perception, corporate image and brand image on customersatisfaction and loyalty. Data collected through the survey by distributing questionnaires to 120respondents. Data processing using SPSS Version 16th. The Results of the study showed that: (1)Perception does not affect the price of customer satisfaction. (2) The image of the company positive effecton customer satisfaction. (3) Brand image has positive effect on customer satisfaction. (4) Customersatisfaction has no effect on customer loyalty. (5) The price does not affect the perception of customerloyalty. (6) The image of the company positive effect on customer loyalty. (7) Brand image has positiveeffect on customer loyalty.Keywords: price perception, corporate image, brand image, customer satisfaction, customer loyalty
PERANAN IPTEK BAGI KELOMPOK USAHA TAHU DI SEMARANG ., Rochmani; Suliantoro, Adi; Soliha, Euis
Proceeding Fakultas Ekonomi 2014
Publisher : Proceeding Fakultas Ekonomi

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Abstract

Tahu merupakan makanan yang sering dIKonsumsi oleh masyarakat.Sebagairnana kita ketahui bersama, bahwa tahu ini mengandung protein yang tinggi. Bagi sebagian besar masyarakat, untuk memenuhi kebutuhan akan protein ini rnereka memilih untuk rnengonsumsi tahu. Saat ini di Wilayah kampung Kradenan ini ada dua pengusaha tahu, yaitu: Tahu Sumedang dan Tahu Purwokerto.Kedua usaha tahu ini memilih lokasi di Kampung Karadenan karena lokasinya dekat dengan Sungai Kali garang sehingga kebutuhan air sumur tercukupi, pasokan bahan baku juga mudah diperoleh. Untuk tenaga kerja, rnereka mengambil dari wilayah rnasing-rnasing. Tenaga kerja usaha tahu Sumedang kebanyakan adalahdan daerah Surnedang. Tenaga kerja usaha tahu Purwokerto juga kebanyakandan daerah Purwokerio. Adapun proses produksi dari kedua usaha tahu tersebutmasih tradisional. Untuk usaha tahu Purwokerto sangat membutuhkan alat pengepres tahu supaya tahu yang dihasilkan bisa padat. Alat pengepres tahu yang sekarang digunakan adalah batu sebagai pemberat untuk mengepres tahu.Selain itu kedua usaha tahu juga rnembutuhkan bagaimana aspek rnanajemen khususnya pemasaran bisa diterapkan terutarna dalam menghadapi persaingan yang sernakin ketat. Hasil dari penerapan iptek ini adalah adanya transfer iptekberupa alat pengepres tahu yang lebih moderen, alat pencetak tahu, dan wajanyang akan bermanfaat dalam proses produksi. Dari aépek pernasaran hasil yang diperoleh adalah adanya perluasan pasar untuk kedua Usaha Tahu.
PENGARUH CITY BRANDING TERHADAP KEPUTUSAN BERKUNJUNG KE KOTA SEMARANG Purwanto, Ujianto; Euis, Soliha; Rozak, Hasan Abdul; Basiyo, R.
Proceeding Fakultas Ekonomi 2014
Publisher : Proceeding Fakultas Ekonomi

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Abstract

Kesadaran merek (brand awareness) berperan dalam mempengaruhi keputusan pembelian konsumen. Konsumen akan memilih suatu produk yang lebih dikenalnya (diketahuinya) dibandingkan dengan membeli suatu produk yang belum pernah dikenalnya sama sekali. Dengan kesadaran merek yang tinggi, memungkinkan perusahaan untuk meningkatkan penjualan atas produk mereka. Oleh sebab itu untuk meraih kesadaran konsumen merupakan salah satu sasaran pemasaran yang perlu dibidik oleh perusahaan. Untuk menimbulkan kesadaran merek pada konsumen dibutuhkan suatu stimulus atau hal-hal yang dapat merangsang munculnya kesadaran merek tersebut. Bagi pemasar merek merupakan hal yang penting karena untuk membedakannya dengan pesaing. Pemberian nama merek tidak hanya terbatas pada suatu produk atau barang saja tetapi sudah meluas ke berbagai hal seperti City Branding. Penelitian ini untuk menganalisis apakah city branding berpengaruh terhadap brand image; apakah brand image berpengaruh terhadap keputusan berkunjung ke Kota Semarang; apakah city branding berpengaruh terhadap keputusan berkunjung ke Kota Semarang; dan apakah city branding berpengaruh terhadap keputusan berkunjung ke Kota Semarang dimediasi oleh brand image.Populasi dalam penelitian ini adalah orang yang berkunjung ke Kota Semarang. Sampel yang digunakan sebanyak 104 orang. Analisis yang digunakan adalah analisis regresi berganda. Hasil penelitian menunjukkan bahwa City branding berpengaruh secara positif dan signifikan terhadap brand image. Artinya semakin baik implementasi city branding maka akan meningkatkan brand image (citra) Kota Semarang di benak calon pengunjung, Brand image berpengaruh secara positif dan signifikan terhadap keputusan berkunjung ke Kota Semarang. Artinya semakin baik penciptaan brand image (citra) Kota Semarang di benak calon pengunjung maka akan mendorong calon pengunjung untuk memutuskan datang ke Kota Semarang.City branding tidak berpengaruh secara langsung terhadap keputusan berkunjung ke Kota Semarang, akan tetapi pengaruhnya melalui mediasi. Brand image memediasi city branding terhadap keputusan berkunjung ke Kota Semarang. Artinya semakin baik implementasi city branding dengan mediasi tingginya brand image (citra) Kota Semarang di benak calon pengunjung maka akan mendorong calon pengunjung tersebut memutuskan datang ke Kota Semarang.Keywodrs: city branding, brand image, visit
PENGARUH CITRA DAN KEPERCAYAAN TERHADAP NILAI PELANGGAN DAN DAMPAKNYA PADA KEPUASAN SERTA LOYALITAS NASABAH ., Solechah; Soliha, Euis
Proceeding Fakultas Ekonomi 2015: 2015
Publisher : Proceeding Fakultas Ekonomi

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Abstract

This study aimed to analyze the effect of the image and trust on customer satisfaction and their impact to customer satisfaction. Samples are 98 respondents, the sampling technique used purposive sampling is sampling based on the criteria set forth, among others: (1) Respondent that the research sample are customers who use the services of storage savings for at least 1 year, (2 ) Customers are already transacting 1 times. Analysis of data is used multiple regression analysis. Test results show that (1) there is significant positively affects the image on the customer value, (2) there is significant positively affects trust on the customer value, (3) there is significant positively affects the image on the customer satisfaction, ( 4) there is significant positively affects trust on customer satisfaction, (5) there is significant positively affects customer value on customer satisfaction. Keywords: image, trust, customer value, and satisfaction

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