Jurnal Ilmiah Mahasiswa Manajemen
Junral Ilmiah Mahasiswa Manajemen (JUMMA) merupakan jurnal ilmiah yang diterbitkan oleh Program Studi Manajemen, Fakultas Bisnis, Universitas Katolik Widya Mandala Surabaya untuk memberikan wadah kepada para mahasiswa Jurusan Manajemen dalam menuangkan pemikiran-pemikiran demi perkembangan ilmu manajemen.
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119 Documents
<![CDATA[PERAN RELATIONSHIP MARKETING-ORIENTED PROMOTION PADA LOYALITAS PELANGGAN ]]>
<![CDATA[CHANDRA, DANIEL ADRIAN RIZHALDY]]>
<![CDATA[ JURNAL ILMIAH MAHASISWA MANAJEMEN Vol 2, No 2 (2013) ]]>
Publisher : <![CDATA[Universitas Katolik Widya Mandala Surabaya ]]>
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DOI: 10.33508/jumma.v2i2.391
<![CDATA[The tight of business rivalry between the companies caused the cost that must be spent by a company to get the new customers become larger several times much more than cost to keep the existing customers. Therefore, the companies should create a good relationship with their customers to keep them. In order to keep their customers, the trend of marketing concept which originally transactional marketing, now it turns into relationship marketing which explains that the relationship between the company and their customers are no longer based on a short-term relationship or just a single transaction, but this value has been shifted to the further value (it is a close relationship), when the customers becomes the main focus of the company. Economic experts said, that corporate strategies such as promotional programs which focusing on the company's relationship with their customers is very important for the companies to get the attention from their customers. Relationship marketing-oriented promotion strategy is a promotional strategy by the company that is used to realize the relationship marketing in order to build the long-term relationships with their customers to create customer loyalty.]]>
<![CDATA[PENGARUH ETIKA PERILAKU PENJUAL TERHADAP LOYALITAS MELALUI KEPUASAN DAN KEPERCAYAAN PELANGGAN PADA DEALER MOBIL NISSAN BASUKI RAHMAT SURABAYA ]]>
<![CDATA[WIHARTONO, JEFRRY]]>
<![CDATA[ JURNAL ILMIAH MAHASISWA MANAJEMEN Vol 2, No 2 (2013) ]]>
Publisher : <![CDATA[Universitas Katolik Widya Mandala Surabaya ]]>
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DOI: 10.33508/jumma.v2i2.392
<![CDATA[In this era of globalization of business competition has made many companies to compete to capture and maintain market share. In this case one of the sectors included in the corporate world is the automotive sector. Especially in the field of automobile sales, the seller should be able to find a variety of appropriate strategies to achieve competitive advantage, in the hope of maintaining the market and win the competition. Marketing theory suggests that the key to an organization's success depends on the ability to dynamically interact, and also services, particularly ethical behavior will affect the seller's satisfaction and trust that will lead to customer loyalty This study aims to determine the relationship between ethical behavior seller relationship on customer loyalty through customer satisfaction and confidence in the nissan car dealer Surabaya Basuki Rahmat. The object of research is in the community and outside Surabaya Surabaya who've never made a purchase in dealler nissan car Nissan Surabaya Basuki Rahmat. The samples are 104 respondents and using analytical SEM (Structural Equation Modeling) program through the Student LISREL 8.70. The findings in the can is variable sellers ethical behavior no significant effect on loyalty, but significant effect on customer satisfaction and trust as well as a significant mediating effect on loyalty, satisfaction and confidence while having a significant impact on loyalty.]]>
<![CDATA[PRODUCT PLACEMENT IN MOVIES: EFEKTIFITAS SUBLIMINAL ADVERTISING ]]>
<![CDATA[SETIAWAN A., .]]>
<![CDATA[ JURNAL ILMIAH MAHASISWA MANAJEMEN Vol 2, No 2 (2013) ]]>
Publisher : <![CDATA[Universitas Katolik Widya Mandala Surabaya ]]>
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DOI: 10.33508/jumma.v2i2.393
<![CDATA[Product placement is a form of strategy that many companies show how the product as if it was part of a movie or television show. Product placement in the movie is a form of subconscious or subliminal advertising, where ads are done with the unconscious affect the subconscious of consumers (a member of the audience), through accepted material in movie or drama, where the movie and the drama include certain product placement. Product placement can be divided into three types, namely: 1) an Implicit Product Placement; 2) Integrated Explicit Product Placement; and 3) Non Integrated Explicit Product Placement. This type of use of the strategy of product placement within the context of a film can be done through three ways: 1) Presents a clear overview of the product and brand-name products; 2) use the product or brand in the film; and 3) is used and discussed in the dialogue of the film by the actor.]]>
<![CDATA[IMPLEMENTASI VISUAL MERCHANDISING PADA TOKO RITEL DI INDONESIA ]]>
<![CDATA[KARSIWAN, CITRA PURNAMASARI WIDJAJA]]>
<![CDATA[ JURNAL ILMIAH MAHASISWA MANAJEMEN Vol 2, No 2 (2013) ]]>
Publisher : <![CDATA[Universitas Katolik Widya Mandala Surabaya ]]>
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DOI: 10.33508/jumma.v2i2.394
<![CDATA[Along with the increasing needs of the community to make growth retail business (retailing) should be more active in the face of growing competition. Visual merchandising is something that is very important in determining the success of a retail business. Visual merchandising when implemented correctly will help retailers to increase sales and increase profits. Visual merchandising is everything customers observe, both exterior and interior, which creates a positive image of the business and result in attention, interest, and the reaction on the part of the customer. Visual merchandising includes graphic design, signage, billboards, layout space management, visual planning, structuring and planning mannequin good inventory management. This paper aims to discuss the implementation of visual merchandising at the retail store in Indonesia by using the example of the discussion of the Matahari Department Store and Hypermart. The results of this paper are in terms of visual merchandising concepts and techniques can be a solution for retailers in their efforts to gain and retain customers. Visual merchandising can adapt to changes in the retail environment.]]>
<![CDATA[PENGARUH VISUAL MERCHANDISING DAN SALES PROMOTION TERHADAP IMPULSE BUYING BEHAVIOUR YANG DI MEDIASI IMPULSE BUYING TENDENCY PADA “ETUDE HOUSE†GRAND CITY MALL DI SURABAYA ]]>
<![CDATA[GUNAWAN, OLIVIA]]>
<![CDATA[ JURNAL ILMIAH MAHASISWA MANAJEMEN Vol 2, No 2 (2013) ]]>
Publisher : <![CDATA[Universitas Katolik Widya Mandala Surabaya ]]>
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DOI: 10.33508/jumma.v2i2.395
<![CDATA[This study aims to prove the effect of visual merchandising and sales promotion on impulse buying behavior and impulse buying tendency as mediator variable on Etude House Grand City Mall Surabaya. The sample used is the consumers who live in Surabaya, female age 17-25 years, who knows the South Korean-made cosmetics, and consumers who ever buy cosmetic products in Etude House Grand City Mall Surabaya. The analysis technique used is Stuctural Equation Modeling (SEM), which will make it easier to see the effect of visual merchandising and sales promotion on impulse buying behavior in mediating the impulse buying tendency at Etude House Grand City Mall Surabaya. The results showed that the Visual Merchandising positive effect on Impulse Buying Tendency. Sales promotion has positive influence on Impulse Buying Tendency. Impulse Buying Tendency have positive effect on Impulse Buying Behavior, as well as Visual Merchandising and Sales Promotion indirect effect on Impulse Buying Behavior and Impulse Buying Tendency act as a mediator variable.]]>
<![CDATA[KAJIAN CUSTOMER RELATIONSHIP MARKETING DALAM BISNIS RITEL ]]>
<![CDATA[TAN, SEPTIAN SETIADI DWITANTRA]]>
<![CDATA[ JURNAL ILMIAH MAHASISWA MANAJEMEN Vol 2, No 2 (2013) ]]>
Publisher : <![CDATA[Universitas Katolik Widya Mandala Surabaya ]]>
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DOI: 10.33508/jumma.v2i2.396
<![CDATA[An understanding of the application of customer relationship marketing in retailing and customer relationship marketing implications of a retail company in Indonesia is very important. It is based upon the demands for companies that run a retail business in order to develop customer relationship marketing as a strategy to survive in the fierce competition. In tight business competition, the ability to deliver more value to customers becomes important capital. Customers will get a better value than shopping at a competitor, so there is an interest to choose the retail stores of the company as a place of purchase. Customer relationship marketing is an attempt to establish a relationship to obtain information in order to be a basic response to give more value to customers than competitors. Customer relationship marketing is also an effort to build relationships with customers, so there is an emotional bond customers to always choose to shop at stores owned by the retailer. This will be the advantage for retail companies is a difficult imitated by competitors.]]>
<![CDATA[PENGARUH KEPUASAN KERJA TERHADAP KOMITMEN ORGANISASIONAL, KINERJA DAN TURNOVER INTENTION PADA KARYAWAN PT. INDOSPRING DI KOTA GRESIK ]]>
<![CDATA[AGUS SALIM]]>
<![CDATA[ JURNAL ILMIAH MAHASISWA MANAJEMEN Vol 2, No 2 (2013) ]]>
Publisher : <![CDATA[Universitas Katolik Widya Mandala Surabaya ]]>
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DOI: 10.33508/jumma.v2i2.397
<![CDATA[Tujuan dari penelitian ini adalah untuk mengetahui kepuasan kerja terhadap komitmen organisasional, kinerja dan turnover intention pada karyawan PT. INDOSPRING Gresik. Dan untuk tingkat turnover intention karyawan di perusahaan, maka diperlukan tolak ukur pengukuran yang tepat, yang meliputi kepuasan kerja, komitmen organisasional dan kinerja. Ketiga variabel tersebut memungkinkan mampu mempengaruhi turnover intention. Penelitian ini menggunakan structural equation modelling dengan 150 karyawan tetap PT. INDOSPRING Gresik sebagai sampel. Teknik pengambilan sampel yang digunakan adalah purposive sampling, dengan kriteria karyawan yang berstatus karyawan tetap di PT. INDOSPRING. Penelitian ini menemukan bahwa kepuasan kerja berpengaruh terhadap komitmen organisasional, kepuasan kerja berpengaruh terhadap kinerja, kepuasan kerja berpengaruh terhadap turnover intention, komitmen organisasional berpengaruh terhadap turnover intention dan kinerja berpengaruh terhadap turnover intention. Saran penelitian ini meneliti karyawan tetap di perusahaan dengan bidang yang sama yaitu manufaktur untuk memberikan penelitian yang kuat tentang turnover intention karyawan yang terjadi di perusahaan tersebut.]]>
<![CDATA[PENGARUH GAYA KEPEMIMPINAN TRANSFORMASIONAL DAN TRANSAKSIONAL SERTA KEPUASAN KERJA TERHADAP ORGANIZATIONAL CITIZENSHIP BEHAVIOR (OCB) PADA PT.INDOFOOD SUKSES MAKMUR BEJI PASURUAN ]]>
<![CDATA[LEMBONO, ARDI YULIANTO]]>
<![CDATA[ JURNAL ILMIAH MAHASISWA MANAJEMEN Vol 2, No 2 (2013) ]]>
Publisher : <![CDATA[Universitas Katolik Widya Mandala Surabaya ]]>
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DOI: 10.33508/jumma.v2i2.398
<![CDATA[A leader must be able to influence subordinates to carry out the task without force commanded so voluntarily subordinates will behave and perform as demanded by the organization through leadership directives. Transactional and transformational leadership was developed based on the opinion of the level of Maslow's human needs. Job satisfaction (job satisfaction) is the emotional state of employees who happen or not happen the meeting point between the value of employee remuneration and company or organization with a level of remuneration values that are desired by the employee concerned. Organizational citizenship behavior (OCB). Organizational citizenship behavior (OCB) is a behavior that is not part of the task that has been formally required for an employee but as a whole encourage the effective functioning of the organization. In any study of transactional and transformational leadership and job satisfaction was found to have a close relationship with organizational citizenship behavior. Therefore, this study will provide more in-depth study on the effect of transformational and transactional leadership styles and job satisfaction on organizational citizenship behavior. Used in this study are conclusive research on experimental studies or causal research. Sampling technique used was non-probability sampling. Type of method used was purposive sampling. The samples used were 100 employees of PT. Indofood Sukses Makmur Beji Pasuruan. Data was collected using questionnaires. The analysis technique used is multiple linear regression analysis with SPSS. Results of this analysis showed that transformational and transactional leadership style and satisfaction kerjaberpengaruh the organizational citizenship behavior of employees of PT. Indofood Sukses Makmur Beji Pasuruan.]]>
<![CDATA[PENGARUH KEPEMILIKAN MANAJERIAL, KEPEMILIKAN INSTITUSIONAL, KEBIJAKAN DEVIDEN, PROFITABILITAS, LEVERAGE FINANCIAL, DAN INVESTMENT OPPURTUNITY SET TERHADAP NILAI PERUSAHAAN ]]>
<![CDATA[SENDA, FRANSISKA DHORU]]>
<![CDATA[ JURNAL ILMIAH MAHASISWA MANAJEMEN Vol 2, No 3 (2013) ]]>
Publisher : <![CDATA[Universitas Katolik Widya Mandala Surabaya ]]>
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DOI: 10.33508/jumma.v2i3.399
<![CDATA[Financial management is one of the strategic functions that is highly related to management of finance. This administration allows the company to generate profits in order to optimize the organization’s value through the increase of shareholder’s wealth. The purpose of this study is to examine the effect of variable managerial ownership, institutional ownership, dividend policy, profitability, financial leverage and investment opportunity set of the firm’s value in companies listed in Bursa Efek Indonesia (Indonesia Stock Exchange). This study utilized purposive sampling criteria, which was retrieved from 28 companies eligible to be sampled. The sample in this study were retrieved from companies listed in Bursa Efek Indonesia (Indonesia Stock Exchange) during 2009-2011 period. The type of analysis being used in this study is panel data regression. The result of this study indicated that dividend policy, profitability and financial leverage has a positive effect on the firm’s value for the manufacturing company listed in Bursa Efek Indonesia (Indonesia Stock Exchange). On the other hand, managerial ownership, institutional ownership and investment opportunity set do not affect the firm’s value for the manufacturing company listed in Bursa Efek Indonesia.]]>
<![CDATA[PENGARUH INTERNAL CASH FLOW, INTENSITAS MODAL, INSIDER OWNERSHIP, DAN UKURAN PERUSAHAAN TERHADAP CAPITAL EXPENDITURE PADA INDUSTRI MANUFAKTUR YANG TERDAFTAR DI BEI PERIODE 2009-2011 ]]>
<![CDATA[SILVANA, SILVIA]]>
<![CDATA[ JURNAL ILMIAH MAHASISWA MANAJEMEN Vol 2, No 3 (2013) ]]>
Publisher : <![CDATA[Universitas Katolik Widya Mandala Surabaya ]]>
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DOI: 10.33508/jumma.v2i3.400
<![CDATA[This research was conducted to examine the influence of internal cash flow, capital intensity, insider ownership, and company size on manufacture industry’s capita expenditure that listed on indonesian Stock Exchange period 2009-2011. The population used as many as 144 manufacture’s company listed on Indonesian Stock Exchange period 2009-2011, and used 35 companies as research sampel. Sampling method used in the research is purposive sampling. Pooled data regression was used to examine the model fit and hypothesis test. The test result showed that the best approach is the fixed effect model fit with four independent variables it is found that were able to explain dependent variable about 68.2%. With a 5% significance level, internal cash flow, capital intensity, and insider ownership have significant effect on capital expenditure. While the firm size variable had no significant effect on capital expenditure.]]>
