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Jurnal Ilmiah Mahasiswa Manajemen

JUMMA
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Published by Universitas Katolik Widya Mandala Surabaya

ISSN : 2303162X EISSN : - DOI : -

Core Subject : Science,

Decision Sciences, Operations Research & Management

Junral Ilmiah Mahasiswa Manajemen (JUMMA) merupakan jurnal ilmiah yang diterbitkan oleh Program Studi Manajemen, Fakultas Bisnis, Universitas Katolik Widya Mandala Surabaya untuk memberikan wadah kepada para mahasiswa Jurusan Manajemen dalam menuangkan pemikiran-pemikiran demi perkembangan ilmu manajemen.

Arjuna Subject : -

Articles 119 Documents

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PENGARUH KINERJA KEUANGAN TERHADAP FINANCIAL DISTRESS PADA PERUSAHAAN PERBANKAN DI BEI PADA TAHUN 2008-2011 HANDAJANI, SUSANA
JURNAL ILMIAH MAHASISWA MANAJEMEN Vol 2, No 3 (2013)
Publisher : Universitas Katolik Widya Mandala Surabaya

The company's main objective is to increase corporate value through improved financial performance of the company, so the company will have a good condition or not bankruptcy. This study aims to examine the effect of financial distress on the financial performance of the banking company. This study uses secondary data from 30 banking companies listed in Indonesia Stock Exchange during the four years of the period 2008-2011 as the sample and have to meet certain criteria. The results indicate that financial distress affects financial performance. Only earnings per share are not significantly detrimental to financial distress.

ANALISIS PENGUJIAN PENGARUH UKURAN PERUSAHAAN, PROFITABILITAS, RISIKO BISNIS, DAN TINGKAT PERTUMBUHAN TERHADAP LEVERAGE PERUSAHAAN VIANDGO, YUVITA
JURNAL ILMIAH MAHASISWA MANAJEMEN Vol 2, No 3 (2013)
Publisher : Universitas Katolik Widya Mandala Surabaya

Every company has the same goal of making a profit, increase the value of the company, and the welfare of shareholders. However, to achieve these goals is not easy, the competition is getting tougher now, requires companies to work extra hard and new innovations and fresh ideas are needed to make the company different and superior. In addition, the company's capital structure is an important element in achieving success because of capital, how it is used, and the sources are very important for the company. The use of debt and equity a company called leverage will affect the company's capital structure. This study aimed to determine the effect of variable size, profitability, business risk, and growth rate on the level of leverage with companies in the consumer goods industry as its object and the study period for 3 years (2009-2011). This study is the causality with hypothesis. The sampling technique used was purposive sampling, sample totaling 25 companies, the data used are secondary data that the company's financial statements. The analysis technique used is panel data regression with fixed effect models. This analysis is used to see how much influence and direction of influence of each independent variable on the leverage of the company specifically. These results indicate that firm size is positive but not significant effect on leverage. While the rate of growth and the profitability affects leverage is negative and significant, and the business risk positively affect leverage significantly.

EFEKTIVITAS ONE TO ONE MARKETING PADA ONLINE BANKING ABEDNEGO, .
JURNAL ILMIAH MAHASISWA MANAJEMEN Vol 2, No 3 (2013)
Publisher : Universitas Katolik Widya Mandala Surabaya

One to one marketing program is an effort to increase loyalty among marketers and consumers. One to one marketing is not a new thing, it's a matter of a development method and terms of personal marketing. One to one maketing now widely grown and widely applied in many companies today. Not only is it one to one marketing also has a lot of big changes mlakukan changes specifically in order to understand consumers' needs and find appropriate and effective solution to solve the existing problems between the company and its customers. One to one marketing becomes a very helpful thing clients in receiving information and conduct any form of transaction. Not only is it one-to-one marketing is also very beneficial for the bank because it can ascertain the needs of consumers with their data, so that the bank can do with the right form of customer service. The application of one-to-one marketing in the future of online banking is expected over longer able to understand and meet customers' needs and provide customers the ease of doing things in terms of banking.

PENGARUH DISTRIBUTION INTENSITY, ADVERTISING, DAN SALES PROMOTION TERHADAP BRAND AWARENESS, DAN BRAND EQUITY PADA PRODUK SUNLIGHT DI SURABAYA GUSTIAN, .
JURNAL ILMIAH MAHASISWA MANAJEMEN Vol 2, No 3 (2013)
Publisher : Universitas Katolik Widya Mandala Surabaya

Research carried out aimed to determine the impact of distribution intensity, advertising, and sales promotion on brand awareness, and brand equity on Sunlight product in Surabaya. This research uses structural equation modeling (SEM) method. Sampling technique in this research is sampling purposive. This research uses sample of 150 respondents. Characteristics of the sample are people who know Sunlight product and advertisement. The results showed that distribution intensity has positive effect on brand awareness. Advertising has positive effect on brand awareness. Sales promotion has positive effect on brand awareness. Brand awareness has positive effect on brand equity.

PERAN IMAGE TOKO UNTUK MENUNJANG KEBERHASILAN PENGEMBANGAN PRIVATE LABEL OLEH PERUSAHAAN RITEL KUSTANTO, FILLY
JURNAL ILMIAH MAHASISWA MANAJEMEN Vol 2, No 3 (2013)
Publisher : Universitas Katolik Widya Mandala Surabaya

Private label has benefits for retailers and consumers. The key to the development of private label is the ability to create a good image store. Existing conditions led the effort to develop a discussion on the role of store image to support the successful development of private labels by retailers. Store image is owned by the consumer perception of the retail companies. When a retailer has a good store image, then when doing development with private label product sales will get the attention and positive response from consumers in the form of an interest in buying the product. This makes private label acceptable to consumers. Retail companies should be able to create a good image store. Effective communication, the experience of consumers, from the physical stores, services, set prices, product quality, and completeness of product sold needs to be done to establish a good image and store private label success.

EFEKTIVITAS POINT OF PURCHASE DALAM MENINGKATKAN IMPULSE BUYING PADA PERITEL DI SURABAYA SANYOGO, MELISA CANCERINA
JURNAL ILMIAH MAHASISWA MANAJEMEN Vol 2, No 3 (2013)
Publisher : Universitas Katolik Widya Mandala Surabaya

Tendency impulse buying is buying behavior lively trend in hypermarkets and supermarkets. In this condition the promotion sales (sales promotion) is one of the elements of the promotion mix to be very important. Variegated form of sales promotion. The best known was a POP or point-of-purchase. POP covers all visual forms created by brand owners, ranging from the installation of hanging display, advertising on the floor until the product placement or sequence of interest. Therefore authors interested in writing more about how point of purchase can increase the effectiveness of impulse buying on the retailers in Surabaya. Point of Purchase (POP) can be divided into three kinds, namely: 1) permanent POP; 2) POP contingent; and 3) Media in store. POP due to the desire to achieve: 1) results for producers; 2) services for the Retailer; and 3) Value for the consumer. POP has the greatest influence on impulse buying compared different types of promotion methods. Reason in-store advertisement had the greatest influence is because of this promotion made available where purchase decisions made.

PENGARUH KEPUASAN KERJA, KINERJA, SIKAP TERHADAP PEKERJAAN DAN KOMITMEN ORGANISASI DI PT. SEPANJANG BAUT SEJAHTERA KOTA SURABAYA. CHINTHIA T, DEBBY
JURNAL ILMIAH MAHASISWA MANAJEMEN Vol 2, No 3 (2013)
Publisher : Universitas Katolik Widya Mandala Surabaya

This study aimed to clarify the influence of organizational commitment on job satisfaction and job performance, attitude toward work to influence job satisfaction and job performance and job satisfaction influences job performance terhada. The object of this study is PT Throughout Bolt Prosperity in Surabaya. The number of research samples, 150 samples but outlier analysis identified that there were 12 respondents to the answers diverge, so the number of the next sample is 138 samples. Data analysis techniques using structiral equation models with LISREL program. The findings in this study indicate that organizational commitment and attitude toward work proven effect on job satisfaction. Organizational commitment shown to affect the job performance, but the attitude toward work is not proven effect on job performance. Job satisfaction evident effect on job performance. To that end, the first research hypothesis states that job satisfaction affects job performance is proven.

ANALISIS PENGARUH MOTIVASI KERJA, KEPEMIMPINAN DAN BUDAYA ORGANISASI MELALUI KEPUASAN KERJA TERHADAP KINERJA KARYAWAN PADA CV. KHARISMA JAYA SURABAYA NARYANTI, IKA
JURNAL ILMIAH MAHASISWA MANAJEMEN Vol 2, No 3 (2013)
Publisher : Universitas Katolik Widya Mandala Surabaya

The success of an enterprise affected by job performance or working results achieved by an employee. Performance assessment needs to be done as objective as possible as it will motivate employees in conducting its activities motivation is indispensable in advancing the performance of employees of a company. Leadership means using influence to motivate employees to achieve organizational goals. With the leadership in an organization then will develop an organizational culture within the company. Someone in work will feel comfortable and high on companies when in his works gain job satisfaction according to what you want. This research aimed at work, to see the influence of motivation leadership and cultural organization through satisfaction work against the performance of an employee at CV. Kharisma Jaya Surabaya. In this study used is the conclusive research on the study of causal research. Sampling-taking techniques used are non probability sampling. The type of method used is the purposive sampling. The sample used was 150 employees of CV. Kharisma Jaya in Surabaya. Data were collected using a questionnaire. The technique used is the analysis of Structural Equation Models with of AMOS programs. The results of this analysis indicate that the motivation, leadership and organizational culture affects job satisfaction of employees of CV. Kharisma Jaya in Surabaya. Besides found also that employee performance CV. Kharisma Jaya Surabaya affected by motivation, leadership and satisfaction work, while culture organization cannot influence it.

Pengaruh Keterlibatan Kerja Terhadap Kinerja Dengan Dimediasi Oleh Komitmen Organisasional Pada Karyawan Pt. Sekar Laut Di Surabaya Wijaya, Sean
JURNAL ILMIAH MAHASISWA MANAJEMEN Vol 2, No 3 (2013)
Publisher : Universitas Katolik Widya Mandala Surabaya

To be able to survive and develop in the competitive environment, a company must be able to keep and increase the performance. There are two variables that relate to the performance: organizational commitment and job involvement. Organizational commitment is stated that has the ability to effect the mediation of job involvement toward performance. The aim of this research is to determine the relationship between job involvement, performance, and organizational commitment within an organization. This research is a descriptive study that describes the relationship between the variables studied to determine the relationship between job involvement, and performance to be mediated by organizational commitment. The subject of this research is PT. Sekar Laut in Surabaya. Variables of this research includes: Independent Variable which is job involvement, Mediation Variable which is organizational commitment, and Dependent Variable which is Job Performance. The total amounts of these samples are 98 samples. The data analysis technique that was used is hierarchical regression. The finding of this research is that job involvement has a significant affect to organizational commitment. Organizational commitment has impacted positively the job performance of PT. Sekar Lautâ€™s employees. Organizational commitment is able to the mediate the effect of job involvement toward job performance. However, job involvement only have partial mediating effect on the relationship between organizational commitment and job performance.

RESPON KONSUMEN RITEL MELALUI FORMAT TOKO POP-UP DALAM MENINGKATKAN PENJUALAN SUNYOTO, ERWIN
JURNAL ILMIAH MAHASISWA MANAJEMEN Vol 2, No 3 (2013)
Publisher : Universitas Katolik Widya Mandala Surabaya

Pop-up stores where retail brands occupy temporarily in place of the empty retail space is not something new. Pop-up shops allow visitors to have a unique brand experience, personalized interactions, and may be open in only one location and for a limited time, within a few days to one year. Therefore authors interested in writing more about the response of consumers to the existence in retail stores with pop-up format and its benefits in boosting sales. Pop-up stores must not only targeted to younger audiences, but could instead show a form of experience marketing that appeals to a wide age group of consumers. Consumer confidence about the novelty/unique pop-up store products affect the attitudes and intentions of protection against involvement in the pop-up store experience.

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