Garuda - Garba Rujukan Digital

Article Per Year (5 Year)

All

Jurnal Ilmiah Mahasiswa Manajemen

JUMMA
Website

Published by Universitas Katolik Widya Mandala Surabaya

ISSN : 2303162X EISSN : - DOI : -

Core Subject : Science,

Decision Sciences, Operations Research & Management

Junral Ilmiah Mahasiswa Manajemen (JUMMA) merupakan jurnal ilmiah yang diterbitkan oleh Program Studi Manajemen, Fakultas Bisnis, Universitas Katolik Widya Mandala Surabaya untuk memberikan wadah kepada para mahasiswa Jurusan Manajemen dalam menuangkan pemikiran-pemikiran demi perkembangan ilmu manajemen.

Arjuna Subject : -

Articles 119 Documents

8 9 10 11 12

PENGARUH BRAND AWARENESS, BRAND IMAGE, DAN BRAND LOYALTY, TERHADAP PARENT BRAND â€œTOP COFFEEâ€ DI SURABAYA DENGAN BRAND EXTENSTION SEBAGAI VARIABEL INTERVENING SANTOSO, DAVID
JURNAL ILMIAH MAHASISWA MANAJEMEN Vol 2, No 4 (2013)
Publisher : Universitas Katolik Widya Mandala Surabaya

The expansion of the brand (brand extension) is a situation where a company to use an existing brand to launch a product in a new category. Several things can affect the expansion of the brand is brand awareness, brand image, and brand loyalty. The research aims to know the influence of brand awareness, brand image, and brand loyalty, to the parent brand "top coffee" in surabaya with brand extension as intervening variable. In this study used is the conclusive research on the study of experimental or causal research. Sampling-taking techniques used are non probability sampling. The type of method used is the purposive sampling. The sample used was 200 Top Coffee consumer in Surabaya. Data were collected using a questionnaire. The technique used is the analysis of structural equation modeling with Lisrel program assistance. The results of this analysis indicate that brand awareness, brand image and brand loyalty effect directly against the brand extention, and indirectly to the parent brand using the brand extention as intervening variable. In addition, the study found that the brand extention effect on parent brand

PENGARUH BRAND EQUITY TERHADAP PURCHASE INTENTION MELALUI BRAND PREFERENCE SEBAGAI MEDIASI PADA MOBIL MEREK TOYOTA KIJANG INNOVA DI SURABAYA FENDY, .
JURNAL ILMIAH MAHASISWA MANAJEMEN Vol 2, No 4 (2013)
Publisher : Universitas Katolik Widya Mandala Surabaya

ANALISIS PENGARUH BRAND EQUITY TERHADAP PROSES KEPUTUSAN PEMBELIAN PADA KONSUMEN PONDâ€™S DI KOTA SURABAYA IRWANTI, IKA
JURNAL ILMIAH MAHASISWA MANAJEMEN Vol 2, No 4 (2013)
Publisher : Universitas Katolik Widya Mandala Surabaya

This study aimed to analyze the effect of brand equity on consumer buying decision process on Pond's in the city of Surabaya, and to investigate the respondents' assessment of the brand equity and consumer purchasing decisions on the Pond's facial care products in Surabaya. The sampling technique used in this study was non-probability sampling technique. Sampel of the respondents in this study were women aged 20 to > 50 years who live in the city of Surabaya and use Pond's during the last six months. Data analysis techniques used in this study is structural equation model (SEM). Result of this study indicates that there is has a positive significant effect on Brand Equity on consumer buying decision process. Besides it found that Brand Loyalty is the most powerfull indicator in shaping the Brand Equity and consumer buying decisions is the most powerfull indicator in explaining the buying decision process.

PENGARUH PRIVATE BRAND TERHADAP SHOPPING PREFERENCE MELALUI BRAND EQUITY PADA PRODUK CARREFOUR DI SURABAYA Andreani, Janesia
JURNAL ILMIAH MAHASISWA MANAJEMEN Vol 2, No 4 (2013)
Publisher : Universitas Katolik Widya Mandala Surabaya

This study analyzes the various factors that affect the Shopping Preference on Carrefour private brand product. The purpose of this study was to determine the effect of variable Private Brand, Brand Equity and Shopping Preferences on Carrefour private brand products in Surabaya. The sampling technique used was purposive sampling, the sampling technique by using judgment based on certain criteria. The criteria used are: living in Surabaya, at least 17 years old and ever buy a Carrefour private brand product. The method used in this research is a method of Structural Equation Modeling (SEM) with LISREL 8.70 program. The research concludes that there is a strong influence and a significant positive relationship between the variables in each Private Brand, Brand Equity and Shopping Preference either directly or indirectly. The conclusion of the research is that consumers will buy Private Brand product if the product is to be trust and also has a wide range of factors - factors that need to be considered good and no more advantage.

PENGARUH CITRA MEREK TERHADAP LOYALITAS KONSUMEN DENGAN KEPUASAN KONSUMEN SEBAGAI MEDIASI PADA PRODUK VIVA KOSMETIK DI KOTA SURABAYA ANGGRAENI, PRISKA NITA
JURNAL ILMIAH MAHASISWA MANAJEMEN Vol 2, No 4 (2013)
Publisher : Universitas Katolik Widya Mandala Surabaya

This research aim to analyze the effect of brand image and customer loyalty with customer satisfaction as a mediates at Viva cosmetic products in Surabaya. This research uses SEM (Structural Equation Modeling), and sampling technique used in this research was non-probability sampling technique with using 100 repondents. Characteristics responden of the study of were women aged 18-55 years with domiciled in the city of Surabaya, has a job and use the Viva Cosmetic products. The results of this study indicate that there are significant functional benefits and the symbolic benefit to customer satisfaction and customer loyalty. The results also indicate that there are significant customer satisfaction to customer loyalty and show that there are significant consumer satisfaction as a mediating variable between functional benefits and symbolic benefits of consumer loyalty.

PENGARUH BRAND AWARENESS, PERCEIVED QUALITY, BRAND ASSOCIATION, dan BRAND LOYALTY TERHADAP BRAND ATTITUDE MELALUI EFEKTIFITAS IKLAN SHAMPO Lâ€™OREAL DI SURABAYA HERTANTO, YOHANES CHRISTIAN
JURNAL ILMIAH MAHASISWA MANAJEMEN Vol 2, No 4 (2013)
Publisher : Universitas Katolik Widya Mandala Surabaya

For instance, if a brand is introduced or communicated through advertising in various media, this will cause brand awareness as a first step to a better known brand audience and be an alternative product options. Companies that actively cultivating brand association in the minds of certain consumer can form a different image with other brands. Finally, if a firm is always striving to make their target consumers are satisfied with the quality of its products, the consumer will have a loyalty to the brand that would later cause consumers purchase the product again in the future. The research aims to know the influence of brand awareness, perceived quality, brand association, and brand loyalty towards the brand attitude L'oreal in Surabaya with advertisement effectiveness as intervening variable. In this study used is the conclusive research on the study of experimental or causal research. Sampling-taking techniques used are non probability sampling. The type of method used is the purposive sampling. The sample used was 200 consumers L'oreal in Surabaya. Data were collected using a questionnaire. The technique used is the analysis of structural equation modeling with Lisrel program assistance. The results of this analysis indicate that brand awareness, perceived quality, brand association, and brand loyalty effect directly against the effectiveness of the ads. In addition, the study found that the effectiveness of advertising influence on brand attitude.

STORE ATMOSPHERE SEBAGAI STIMULI MINAT BELI KONSUMEN GENERASI Y DHARMA, AYUSTA WIDYA
JURNAL ILMIAH MAHASISWA MANAJEMEN Vol 2, No 4 (2013)
Publisher : Universitas Katolik Widya Mandala Surabaya

Proliferation of modern shopping malls today have changed the pattern of consumer spending, window shopping activities are activities that are most often committed by mall visitors, this activity is identical with generation Y consumers. Generation Y consumers have greater economic power than other generations, when the retailer is able to reach more consumers generation Y acquired profits will be higher. Store atmosphere is one strategy that can be used to attract generation Y consumers. Atmospheric instrumental attract buyers and make them comfortable, the atmosphere is in the sense of the atmosphere that is created from the combined elements of store design, including visual communication, lighting, color, and aroma.

PENGARUH CONSUMERS EXCITEMENT, CONSUMERS ESTEEM DAN IMPULSE BUYING INTENTION TERHADAP IMPULSE BUYING BEHAVIOR PADA KONSUMEN HYPERMART CIPUTRA WORLD SURABAYA WIJOYO, DEVIANA
JURNAL ILMIAH MAHASISWA MANAJEMEN Vol 2, No 4 (2013)
Publisher : Universitas Katolik Widya Mandala Surabaya

The purpose of this study was to determine the effect of excitement consumers, consumers esteem and impulse buying intention on impulse buying behavior. Design of this study was to use a causal hypothesis whereby causal research is research that aims to determine the relationship of a causal occurrence of a phenomenon of the factors that influence consumer impulse buying behavior in the food or beverage products are sold around the cashier Hypermart in Surabaya. The type of data in this research is quantitative data, the data used in this study is primary data is data obtained directly from the 130 respondents as a source of research. The study states that the impulse buying intention significantly effect on impulse buying behavior. Impulse buying intention mediate relations with antacedents impulse buying behavior, namely (a) the consumer excitement and (b) consumer esteem. The results also suggested that consumer excitement significant effect on impulse buying intention and impulse buying behavior. Consumer esteem whereas significant effect on impulse buying intention and impulse buying behavior.

PENGARUH SHOPPING LIFESTYLE, FASHION INVOLVEMENT DAN HEDONIC SHOPPING VALUE TERHADAP IMPULSE BUYING BEHAVIOUR PELANGGAN TOKO ELIZABETH SURABAYA PRASTIA, FITA EKA
JURNAL ILMIAH MAHASISWA MANAJEMEN Vol 2, No 4 (2013)
Publisher : Universitas Katolik Widya Mandala Surabaya

Along with the variated needs of consumers who provide business opportunities for businesses, especially in the field of fashion. This fact led many pop stores that sell a variety of types of fashion products for both men and women. This phenomenon is well responded by the Elizabeth Store is one of the famous stores with a great selection of quality fashion products with prices. This study aims to determine the influence of shopping lifestyle, fashion involvement, and hedonic shopping value towards impulse buying behavior customers Elizabeth Surabaya Store. This study is a causal hypothesis and using purposive sampling in sampling. Characteristics of the respondents surveyed were respondents who are aged> 18 years and never shopped at Elizabeth Surabaya Store at least 2 times in the last five months the number of those 100 people. The analysis technique used is the multiple regressions linear. Results of this study showed that variables shopping lifestyle, Fashion involvement, and Hedonic Shopping Value positive significantly influence Impulse buying behavior.

KEUNGGULAN PRIVATE LABEL DIBANDINGKAN MEREK NASIONAL PADA RITEL HYPERMARKET TANNUR, IVANA FAUSTINE
JURNAL ILMIAH MAHASISWA MANAJEMEN Vol 2, No 4 (2013)
Publisher : Universitas Katolik Widya Mandala Surabaya

Nowdays private label products has become something of a trend among retailers, its penetration of private label products in the community is still terhadang by the presence of a national brand. This is because Indonesia because the public still believed that national brands have good value for money is greater than the private label products. Therefore authors interested in writing more about the comparison between private label and national brands as well as the advantages of private label compared to national brands. The presence of private label products is very profitable because consumers get cheaper than products labeled national. In many cases other retailers who are able to use the power of prtvate label may cause bargaining on a national brand. Discount private label can take market share from national brands, and when national brands lowered its price will make the private label market share loss. The prerogative of the retailers in determining the display of goods in the shops to distinguish the rivalry between national and private label brands from competition among national brands, because the retailer has a kepututusan last so that it can enter the private label among national brands. The largest private label market a private label quality can be compared to national brands that have high quality. At the beginning of the national brand competition with private label, it was clear that private label has a harder time to gain market share in the category dominated by leading brands being advertised.

Page 10 of 12 | Total Record : 119

8 9 10 11 12

Filter by Year

2012 2021

Filter By Issues

All Issue Vol 10, No 1 (2021) Vol 6, No 2 (2017) Vol 6, No 1 (2017) Vol 2, No 4 (2013) Vol 2, No 3 (2013) Vol 2, No 2 (2013) Vol 2, No 1 (2013) Vol 1, No 6 (2012) Vol 1, No 5 (2012) Vol 1, No 4 (2012) Vol 1, No 3 (2012) Vol 1, No 2 (2012) Vol 1, No 1 (2012) More Issue

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name
-

Contact Email
-

Phone
-

Journal Mail Official
-

Editorial Address
-

Location
Kota surabaya,

Jawa timur

INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name -

Contact Email -

Phone -

Journal Mail Official -

Editorial Address -

Location Kota surabaya, Jawa timur INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
-

Contact Email
-

Phone
-

Journal Mail Official
-

Editorial Address
-

Location
Kota surabaya,

Jawa timur

INDONESIA