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INDONESIA
Kajian Ilmiah Mahasiswa Manajemen
Published by Universitas Katolik Widya Mandala Surabaya
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Arjuna Subject : -
Articles 122 Documents
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PENGARUH PROMOSI PENJUALAN TERHADAP KEPUTUSAN PEMBELIAN DAN REPURCHASE MELALUI TRIAL PADA SOGO DEPARTMENT STORE DI KOTA SURABAYA DEWI, YOVITA ANDIKA
Kajian Ilmiah Mahasiswa Manajemen Vol 2, No 3 (2013)
Publisher : Kajian Ilmiah Mahasiswa Manajemen

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Abstract

The Intense competition among retailers require them to establish an attractive sales promotion strategy. Sales promotion strategies can be directed to support strong consumer buying decisions. The appeal of the sales promotion strategy depends on how big the benefits obtained by consumers. when benefits gained high consumer adoption sales promotion strategies to be followed by the high buying decisions. Based on the sales promotion program of excellence set by retailers, encouraging consumers to try (trial) the purchase decision made. Initially consumers are not interested in visiting a store, but with the promotion program to support consumer traffic and consumers interested in making a purchase. Consumer purchase decisions through a process and are the evaluation of various alternatives. Various alternatives menjai consideration for purchase. In the long term, the trial purchases that consumers can continue because consumers already feel comfortable when shopping in a store.
PERAN PRIVATE BRAND STRATEGY UNTUK MENINGKATKAN IMAGE RETAILER Effendy, Dandy Aditya
Kajian Ilmiah Mahasiswa Manajemen Vol 2, No 3 (2013)
Publisher : Kajian Ilmiah Mahasiswa Manajemen

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Abstract

Retail development in Indonesia is growing rapidly with the emergence of new retailers and local retailers. This is why retail creating a Private Label product as a retail flagship product for them. The level of demand for private label products with good quality and optimal price will increase, so it requires the Private Brand Strategy and supplier of private label right in order to create a good image in the eyes of consumers. In general, Private Label products are products manufactured and contracted by the retailer to produce products using the brand name owned retailer. Private labels are expected to continue to evolve to meet customer needs and improve the margins of modern retailers. Conditions of competition between retail companies, plus the threat of entry of new entrants and product / service replacement and increased bargaining power of buyers and suppliers forcing retailers to determine the right strategy to win in the competition. Then the use of Private Brand Strategy used to anticipate the impending threat.
PENGARUH SERVICE QUALITY DAN CORPORATE BRAND IMAGE TERHADAP CUSTOMER SATISFACTION DAN CUSTOMER LOYALTY PADA BANK MANDIRI SURABAYA PURNAMA, HANS
Kajian Ilmiah Mahasiswa Manajemen Vol 2, No 3 (2013)
Publisher : Kajian Ilmiah Mahasiswa Manajemen

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Abstract

Reasearch objective is to test and analize influence Service Quality dan Corporate Brand Image in Bank Mandiri Surabaya to Customer Satisfaction and Customer Loyalty. The benafit of this reasearch is to provice suggestion to Bank Mandiri Surabaya to improve their performace and give the best quality for customer. The variable of study is Service Quality, Corporate Brand Image, Customer Satisfaction, Customer Loyalty. The reasearch us Structural Equation Modelling as analysis technique. The finding in this study shows that Corporate Brand Image and Customer Satisfaction doesn’t have any significant affect. The other relationship which is Service Quality and Customer Satisfaction show no significant affect. In this reasearch the variable which show significant relationship is Corporate Brand Image and Service Quality . The other one is Customer Satisfaction and Customer Loyalty.
Influence of Experiental Attitude to Recommendation Intention Through Experiental Satisfaction and Repurchase Intention on Air Asia Airlines Customer at Surabaya Hartono D., Adrian
Kajian Ilmiah Mahasiswa Manajemen Vol 2, No 3 (2013)
Publisher : Kajian Ilmiah Mahasiswa Manajemen

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Abstract

Experiential attitude is defined as the positive or negative behavioral tendencies of the consumers of perceived experiences arising during consumption processes. Experiential satisfaction in this research is the broader concept of satisfaction services, exploration services and influence consumer satisfaction in certain circumstances. Repurchase intention is the willingness of consumers to maintain a relationship of transactions with service providers after the experience of consumption. Intention is the willingness of consumer Recommendation to recommend other people to deal with service providers after the experience of consumption. The research aims to know the influence of experiential attitude and experiential satisfaction of repurchase intention and the intention of recommendation on Air Asia flight service in Surabaya. In this study used is the conclusive research on the study of experimental or causal research. Samplingtaking techniques used are non probability sampling. The type of method used is the purposive sampling. The sample used was 200 consumers Air Asia in Surabaya. Data were collected using a questionnaire. The technique used is the analysis of structural equation modeling with Lisrel program assistance. The results of this analysis indicate that the experiential attitude affect directly to the experiential satisfaction. and an indirect effect of recommendation intention. In addition, the study found that the direct effect of experiential satisfaction repurchase intention and recommendation intention, as well as contributing indirectly to the intention to repurchase intention recommendation as a mediator. Eventually repurchase intention was found to also have influence on the recommendation intention
PENGARUH BRAND AWARENESS DAN BRAND ASSOCIATION TERHADAP BRAND LOYALTY MELALUI PERCEIVED QUALITY PADA SEPATU MERK NIKE DI SURABAYA Sanjaya, Benny
Kajian Ilmiah Mahasiswa Manajemen Vol 2, No 3 (2013)
Publisher : Kajian Ilmiah Mahasiswa Manajemen

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Abstract

The famous and trusted brand is an invaluable asset. After determining the brand, the company had to build the brand into a brand that has a high equity. High brand equity is influenced by four main elements of brand equity, brand awareness, perceptions of quality, brand association, and brand loyalty. The research aims to know the influence of brand awareness, brand association,, the brand loyalty of brand Nike shoes in Surabaya with perceived quality as an intervening variable. In this study used is the conclusive research on the study of experimental or causal research. Samplingtaking techniques used are non probability sampling. The type of method used is the purposive sampling. The sample used was 200 consumer brand Nike shoes in Surabaya. Data were collected using a questionnaire. The technique used is the analysis of structural equation modeling with Lisrel program assistance. The results of this analysis indicate that brand awareness, and brand image effect directly against the perceived quality, and indirectly to the brand loyalty by using the quality perceived as intervening variable. The research also found that perceived quality to brand loyalty.
PENGARUH STRUKTUR KEPEMILIKAN, KEBIJAKAN DIVIDEN DAN UKURAN PERUSAHAAN TERHADAP NILAI PERUSAHAAN PADA INDUSTRI MANUFAKTUR YANG TERDAFTAR DI BEI PERIODE 2009-2011 WIYONO, LANY INDRIANA
Kajian Ilmiah Mahasiswa Manajemen Vol 2, No 3 (2013)
Publisher : Kajian Ilmiah Mahasiswa Manajemen

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Abstract

The primary goal of the company is to maximize firm value through increased prosperity owners or shareholders, so that shareholders will invest capital to the company. This research aims to examine the effect of dividend policy, ownership structure includes managerial ownership and institutional ownership, and firm size towards value of the firms. This study uses secondary data of 23 companies listed in Indonesia Stock Exchange during the three year period from 2009 to 2011 as the samples and have to meet certain criteria. The results show that institutional ownership, dividend policy and firm size affects firm value. Insider ownership is not only a significant effect on firm value.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI STRUKTUR MODAL SERTA PENGARUHNYA TERHADAP KINERJA MODAL SENDIRI PADA PERUSAHAAN JASA DI BURSA EFEK INDONESIA DARMAWAN, AMELIA
Kajian Ilmiah Mahasiswa Manajemen Vol 2, No 3 (2013)
Publisher : Kajian Ilmiah Mahasiswa Manajemen

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Abstract

This study was made in order to analyze the factors that influence the capital structure and its influence on performance of equiy. There are three control variables used were variable firm size, sales growth, and profitability. Population in this research is service companies in the period 2008-2011 are listed on the Stock Exchange (Indonesia Stock Exchange). The samples in this study using purposive sampling method with secondary data are a source of research data. Then be tested by using multiple regression analysis test methods, the classical assumption, and the goodness of fit test model. Data were processed using eviews 7.0 software. From the test results show that profitability significantly influence capital structure. But sales growth and firm size does not affect the capital structure. As for the performance of the equity, sales growth has a significant impact on equities performance. On the contrary the company size and profitability are not significantly influence the performance of the equity.
Pengaruh Experiental Marketing terhadap Repurchase Intention melalui Experiental Value pada Maskapai Penerbangan Garuda di Indonesia Kusuma, Andrey Adhy
Kajian Ilmiah Mahasiswa Manajemen Vol 2, No 3 (2013)
Publisher : Kajian Ilmiah Mahasiswa Manajemen

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Abstract

Experiential marketing is the core element for delivering and creating value for customers through marketing approach. It could help to create sustainable growth and excellence to promote business. The research aims to know the influence of experiential marketing, experiential value and purchase intention on Garuda Indonesia flight service in Surabaya. In this study used is the conclusive research on the study of experimental or causal research. Sampling-taking techniques used are non probability sampling. The type of method used is the purposive sampling. The sample used was 200 people consumers of Garuda Indonesia in Surabaya. Data were collected using a questionnaire. The technique used is the analysis of structural equation modeling with Lisrel program assistance. The results of this analysis indicate that the experiential marketing effect directly against the experiential value and purchase intention. In addition, the study found that the relationship between experiential marketing and purchase intention, can be strengthened by mediator experiential value. Ultimately experiential value found also have influence on the purchase intention
KONSISTENSI PENGUKURAN VALUE AT RISK JANGKA PENDEK DAN JANGKA PANJANG PADA SAHAM PERBANKAN PAPAN ATAS DALAM INDEX LQ45 PERIODE 1 AGUSTUS 2007 – 1 AGUSTUS 2012 HARYANTI, TUTIK
Kajian Ilmiah Mahasiswa Manajemen Vol 2, No 3 (2013)
Publisher : Kajian Ilmiah Mahasiswa Manajemen

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Abstract

Investment always has a risk, Value at Risk (VAR) is the concept standard for measuring market risk. VAR measures the worst expected maximum loss over a specific time interval at a given confidence level. A VAR calculation has three components must be considered: a time period, a confidence level and volatility. Time and confidence level affects the computation, now the question, are consistent historical simulation method for calculating the risk of shortterm and long-term? This paper research monthly VAR Indonesian exchange stock for observe consistency, 1 and 2 represent the short-term 3-year representing the medium and long term representing 5 years at confidence level 95% and 90%. And as the sample is banking stock index LQ 45 is Bank Central Asia Tbk, Bank Negara Indonesia (Persero), Bank Rakyat Indonesia (Persero), Bank Danamon Indonesia Tbk, and Bank Mandiri (Persero) Tbk. The result of this research is the single asset. Short, medium and long term VAR consistent at confident level 95% but not VAR 90 % does not fit at short and long term. This means confident levels affect the consistency VAR simulation histories calculation method.
PENGARUH DIFERENSIASI PRODUK, MEREK, HARGA DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN PADA PRODUK PASTA GIGI PEPSODENT DI SURABAYA Tupen, Imelda Kewa
Kajian Ilmiah Mahasiswa Manajemen Vol 2, No 3 (2013)
Publisher : Kajian Ilmiah Mahasiswa Manajemen

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Abstract

Variable product differentiation, brand, price and promotion give a greatly influence on purchasing decisions of consumers. This research aims (1) To determine the effect of product differentiation on consumer purchasing decisions of pepsodent toothpaste products in Surabaya (2) To determine the effect of brand on consumer purchasing decisions of pepsodent toothpaste products in Surabaya (3) To determine the effect of price on consumer purchasing decisions of pepsodent toothpaste products in Surabaya (4) To determine the effect of promotions on consumer purchasing decisions of pepsodent toothpaste products in Surabaya. This research was conducted on people in Surabaya who become the consumer of pepsodent toothpaste products, determination of sample is 125 respondents. This research used Regresi Linier Berganda Analysis Results showed a positive effect of product differentiation on consumer purchasing decisions, brand give a positive influence to the purchasing decisions of consumers, prices have a positive effect on consumer purchasing decisions, and promotion give positive influence to the consumers' purchasing decisions. In the company, the owners of the company are expected to be able to implement product differentiation, brand, price and promotion on every product manufactured because, with so will affect consumers in making purchasing decisions and use the company's products, and can increase the profitability of the company.

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