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PERANAN STRATEGI PENETAPAN HARGA UNTUK MENINGKATKAN PENJUALAN RITEL CHANDRA, FENITA
Kajian Ilmiah Mahasiswa Manajemen Vol 1, No 2 (2012)
Publisher : Kajian Ilmiah Mahasiswa Manajemen

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Pricing decisions are increasingly important as current customers tend to look for the value (value) when buying goods or services. In the retail market, there are now two different pricing strategies, namely: (1) low daily pricing (everyday low pricing-EDLP) that emphasizes the continuity of the retail price on the level between regular and sale prices of non sale price discounting retail competitor (not necessarily the cheapest) and (2) the determination of the price high or low (high/low pricing-HLP), where retail prices are sometimes above the EDLP of competitors, using advertising to promote the sale of high-frequency EDLP pricing strategies or pricing strategies HLP, both can be used by retailers to increase their sales. If the retailer aims to decrease price wars, reduced advertising, reduced excess inventory, then retailers must uses the EDLP strategy. Conversely, if the retailer aims to lure a wide market, creating the excitement of shopping cart (with a clearance sale), increasing the volume sales of the product group that is not sold, then selling retailers use HLP strategy..

PENGEMBANGAN CUSTOMER EXPERIENCE MANAGEMENT UNTUK MENCIPTAKAN LOYALITAS PELANGGANDALAM BISNIS RITEL GITA, NYOMAN
Kajian Ilmiah Mahasiswa Manajemen Vol 1, No 2 (2012)
Publisher : Kajian Ilmiah Mahasiswa Manajemen

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The aim of the paper is to provide understanding development of customer experience management to create customer loyalty in the retail business. Customer loyalty has an important role for retailers to face tight competition. The competition leads retailer to pursue customer loyalty..Customer experience management seeks to establish a good experience for customers while they was shopping. Customer experience management can be used for the retailer in order to create customer loyalty. Customer satisfaction experience is expected to bring as an indicator of customer loyalty. Development of customer experience management to create customer loyalty should be supported by things that can create better customer experience in shopping. Improving the quality of employees to serve customer is important to create customer loyalty through customer experience management. Key words: customer experience management, customer loyalty, retail business

PENGARUH KARAKTERISTIK INDIVIDU DAN KARAKTERISTIK KERJA TERHADAP ORGANIZATIONAL CITIZENSHIP BEHAVIORS DENGAN KEPUASAN KERJA SEBAGAI MEDIATOR PADA EVENT ORGANIZER DI SURABAYA Irawan, Andy
Kajian Ilmiah Mahasiswa Manajemen Vol 1, No 2 (2012)
Publisher : Kajian Ilmiah Mahasiswa Manajemen

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This study aims to identify the influence of individual characteristics and job characteristics on job satisfaction and job satisfaction influences on organizational citizenship behaviors and job satisfaction in the ability to identify the mediating influence of job characteristics on organizational citizenship behaviors.Design used in this study is causal design. Exogenous variables in this study are individual characteristics and job characteristics whereas endogenous variables are job satisfaction and organizational citizenship behaviors. Sample number of 150 samples, but there are 3 of respondents had outliers so the number of samples for further research are 147 respondents. Data analysis techniques using strucutural equation model. The findings in this study suggests that individual characteristics and job characteristics proved to have a significant effect on job satisfaction. Job satisfaction is a significant effect on organizational citizenship behaviors and job satisfaction shown to mediate the effect of job characteristics on organizational citizenship behaviors.

Pengaruh E-Satisfaciong Terhadap E-Loyalty Dengan Menggunakan Moderator E-Trust Pada Situs Kaskus.Com Di Surabaya Sanjaya, Ricky Immanuel
Kajian Ilmiah Mahasiswa Manajemen Vol 1, No 2 (2012)
Publisher : Kajian Ilmiah Mahasiswa Manajemen

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Online retailers should be able to increase customer satisfaction (e-satisfacton) so that it could be created an e-loyalty is high. Satisfaction of online services is identified from the alignment of expectations of consumers with the realization of the service consumer. While e-loyalty, frequency of recurring purchases are identified by consumers online. To build e-loyalty, also turned out to be moderated by customer trust (trust) for the online services provided. To that end, the study will provide an in-depth study about influence of e-satisfaction against e-loyalty with moderators on the e-trust FJB Kaskus. In this research is the research on experimental studies or conclusive causal research. Sampling techniques used are non probability sampling. This type of method used is purposive sampling. The sample used was 100 FJB Kaskus consumer. Data collected by using a questionnaire. Analysis technique that is used is a simple linear regression analysis and linear regression analysis with moderators. The results of this analysis demonstrates that e-satisfaction affect e-loyalty, FJB Kaskus consumer. In addition found also that it turns to e-trust consumer FJB Kaskus cannot act as a moderator for the relationship between satisfaction with the purchase of e-e-loyalty.

PENGARUH KUALITAS PRODUK, IKLAN DAN PELAYANAN PURNA JUAL TERHADAP KEPUTUSAN PEMBELIAN KENDARAAN BERMOTOR YAMAHA MIO DI SURABAYA SUSANTO, JOKO
Kajian Ilmiah Mahasiswa Manajemen Vol 1, No 2 (2012)
Publisher : Kajian Ilmiah Mahasiswa Manajemen

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Companies in the marketing activities of products, usually can not escape from competition with similar enterprises. One step that can be set so that the company is able to win the competition is to increase promotions to increase sales on a product. Buying behavior one can say something that is unique, because the preferences and attitudes towards the object of every person is different. In addition consumers are from several segments, so that what people want and need is different. Still there are many factors that influence purchasing decisions. This study aims to influence the quality of product, advertising, and after-sales service of the product purchase decision on Yamaha Mio motorcycle community Surabaya. The population in this study is the owner of Mio Yamaha motorcycle in Surabaya sampling technique in this study are non-probability sampling using purposive sampling method is to choose the respondents selected by the researcher based on the characteristics or properties of the previously known population. Analytical techniques used in this study is the multiple linear regression analysis. Based on the obtained results that affect the quality of the product purchase decisions, promotion decisions influence the purchase, after-sales service affects purchasing decisions, and quality of product, advertising, and after-sales service simultaneously significantly influence purchasing decisions.

PENGARUH PREDICTORS OF ONLINE SEARCH INTENTION TERHADAP INTENTION TO USE INTERNET FOR PURCHASE MELALUI INTENTION TO USE INTERNET FOR INFORMATION SEARCH PADA USER KASKUS DI SURABAYA DWINANDA, GILANG ANDHIKA
Kajian Ilmiah Mahasiswa Manajemen Vol 1, No 2 (2012)
Publisher : Kajian Ilmiah Mahasiswa Manajemen

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The aim of this research is to analyze the effect of utilitarian value of Internet information search, hedonic value of Internet information search, perceived benefit of Internet shopping, perceived risk of Internet shopping, purchase experience, against intention to use Internet for information search for online shop at www.kaskus.co.id. In addition researcher also wants to know the influence of intention to use Internet for information search against intention to use the Internet for purchase at online shop on www.kaskus.co.id. Research design of this study is causal research that can explain the causality of independent variable towards dependent variable. Variable in this case is latent exogenous, there are: utilitarian value of Internet information search, hedonic value of Internet information search, perceived benefit of Internet shopping, perceived risk of Internet shopping, and purchase experience. Whereas latent endogenous (dependent variable) is: intention to use Internet for information search and intention to use the Internet for purchase. The total number of research samples is a hundred and fifty samples. Analysis technique or methods of this research uses structural equation models with LISREL program. The result shows that utilitarian value of Internet information search, hedonic value of Internet information search, perceived benefit of Internet shopping, and perceived risk of Internet shopping, purchase experience affected toward intention to use Internet for information search at online shop on www.kaskus.co.id. Intention to use Internet for information search affected toward intention to use the Internet for purchase at online shop on www.kaskus.co.id. Intention to use Internet for information search being able to strengthen the influence of independent variable towards purchase intention.

PENGARUH STRUKTUR AKTIVA, TINGKAT LIKUIDITAS, UKURAN PERUSAHAAN, DAN PROFITABILITAS TERHADAP STRUKTUR MODAL PERUSAHAAN MANUFAKTUR YANG TERCATAT DI BURSA EFEK INDONESIA SETIAWATI, LUSI
Kajian Ilmiah Mahasiswa Manajemen Vol 2, No 1 (2013)
Publisher : Kajian Ilmiah Mahasiswa Manajemen

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The capital structure is the comparison between the use of debt or equity. Under optimal conditions, we have to consider everything that has influence over it. This study aims to obtain empirical evidence about the effect of asset structure, liquidity, firm size, and profitability on capital structure using financial statement data used is a manufacturing company listed on the Indonesia Stock Exchange (IDX) during the years 2009-2011. The population in this study amounted to 144 manufacturing companies listed on the Indonesia Stock Exchange. Samples were taken by purposive sampling method by 30 manufacturing companies that meet multiple criteria. The model used is a regression analysis of panel data. The results showed that the level of liquidity and profitability have a significant effect on capital structure. While the assets structure and firm size had no significant effect on capital structure.

PENGARUH GAYA KEPEMIMPINAN INITIATING STRUCTURE TERHADAP ORGANIZATIONAL COMMITMENT MELALUI ROLE STRESS DI PT.COCA-COLA BOTTLING INDONESIA JAWA TIMUR DI RUNGKUT SURABAYA YOBEE, MAGDALENA
Kajian Ilmiah Mahasiswa Manajemen Vol 2, No 1 (2013)
Publisher : Kajian Ilmiah Mahasiswa Manajemen

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The purpose of this study was to examine the leadership style of initiating structure to Organizational Commitment with Role Stress in PT. Coca-Cola Bottling Indonesia Jawa Timur di Rungkut Surabaya.The study involved 150 respondents. The sampling technique used purposive sampling method. using SEM analysis (Structural Equation Modeling). Results showed that initiating structure leadership style influence on Organizational Commitment, Role Stress effect on Organizational Commitment, initiating structure leadership style influence on Role Stress and Role Stress as an mediator variable in initiating structure leadership style influence on Organizational Commitment.

PENGARUH KUALITAS LAYANAN DAN PENANGANAN KOMPLAIN TERHADAP KEPUASAN NASABAH PADA LOYALITAS NASABAH PADA BANK BRI CABANG KERTAJAYA DI SURABAYA SALAY, VICTOR
Kajian Ilmiah Mahasiswa Manajemen Vol 2, No 1 (2013)
Publisher : Kajian Ilmiah Mahasiswa Manajemen

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The main objective of this research is to analysis the factors that influence customer loyalty. The object of this research is Bank Rakyat Indonesia Surabaya Kertajaya Branch. The research problems are refer to the business phenomena in Bank Rakyat Indonesia Surabaya Kertajaya Branch and some research gap based on previous researches. Therefore, the research problems are: â€œHow to develop a customer loyalty, could be achieved complied with the particular expectationâ€. The purpose of this research is to investigated the path of customer loyalty. Formulated models this research aim to give critical understanding in concept and measurement of customer loyalty. This research measure service quality, complain management, and customer satisfaction as antecedents and have consequence to customer loyalty. Besides the theoretical model, the researcher subsequently had compiled three hypothesis for this research. Purposive method had been used to gain valuable data in this study. Researcher used 100 respondents and all of them are customer of Bank Rakyat Indonesia Surabaya Kertajaya Branch. All data of this researched had been analyzed by Structural Equation Model with computer program Lisrel 8.80. The main findings of this research showed that service quality has a positive impact on customer satisfaction. Complain management also has a positive impact on customer satisfaction. The main conclusions of this research is that the influence of customers satisfaction towards customer loyalty had a significant (positive) impact. The final conclusion of customer loyalty research can be recommended as crucial implications for management. Researcher believe that the approach used in this study can help bank managers gain useful insight regarding the relative contribution of each of specific complain management dimension to the customer satisfaction, and customer loyalty.

ANALISIS PENGARUH LINGKUNGAN PEMASARAN INTERNET, KARAKTERISTIK PRODUK, KEPERCAYAAN, DAN PROMOSI TERHADAP PERILAKU PEMBELIAN ONLINE TIKET PESAWAT LION AIR DI SURABAYA WIDYAYA, NICO BUDI
Kajian Ilmiah Mahasiswa Manajemen Vol 2, No 1 (2013)
Publisher : Kajian Ilmiah Mahasiswa Manajemen

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Internet marketing environment has the distinction has been made between interactivity and interactivity engines. The importance of the characteristics of the products in the online business stems from the fact that the image online store has some fundamental differences from the traditional shops of trust is crucial because it helps manage complexity, help develop the capacity of action, improve collaboration and enhance the learning capabilities of the organization. Promotion is one part of a series of marketing activities. Promotional activities are all efforts undertaken to introduce a product seller to prospective customers and persuade them to buy, as well as remind consumers to take back old repeated purchases using the internet Experience is very important for a consumer. When a consumer is satisfied with her experience using the internet and using the (consume) products then they will revisit the same website to make a purchase. To that end, the study will provide a more in-depth study about the influence of internet marketing environment, product characteristics, trust, and promotions, to conduct online purchases behavior. In this study used is the conclusive research on the study of experimental or causal research. Retrieval technique of sampling used is non probability sampling. The type of method used is the purposive sampling. The sample used was 150 people consumers of Lion Air. Data were collected using a questionnaire. Analysis of technique used was multiple linear regression with the help of the program SPSS. The results of this analysis indicate that the environment of internet marketing, product characteristics, trust, and promotion has significant effects against online purchase behavior.

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Journal Mail Official
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Jawa timur

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